Audience Studies
DOWNLOAD
Download Audience Studies PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Audience Studies book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Studying Audiences
DOWNLOAD
Author : Virginia Nightingale
language : en
Publisher: Psychology Press
Release Date : 1996
Studying Audiences written by Virginia Nightingale and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Performing Arts categories.
"A critical overview of two decades of research into the television audience" -- [i].
The Handbook Of Media Audiences
DOWNLOAD
Author : Virginia Nightingale
language : en
Publisher: John Wiley & Sons
Release Date : 2013-12-04
The Handbook Of Media Audiences written by Virginia Nightingale and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-04 with Social Science categories.
This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences and how it is changing in relation to digital media Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them Includes contributions from some of the most outstanding international scholars in the field
Media And Audiences
DOWNLOAD
Author : Karen Ross
language : en
Publisher: McGraw-Hill Education (UK)
Release Date : 2003-12-16
Media And Audiences written by Karen Ross and has been published by McGraw-Hill Education (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-12-16 with Social Science categories.
“a simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century…” European Journal of Communication *How has the concept of 'the audience' changed over the past 50 years? *How do audiences become producers and not just consumers of media texts? *How are new media affecting the ways in which audiences are researched? The audience has been a central concept in both in media and cultural studies for some considerable time, not least because there seems little point exploring forms of increasingly global communication in terms of their content if the targets of media messages are not also the focus of study. This book ranges across a wide literature, taking both a chronological as well as thematic approach, in order to explore the ways in which the audience, as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers. We also look at the political economy of audiences and the ways in which they are 'delivered' to advertisers as well as attending to the ratings war being waged by broadcasters and the development of narrowcasting and niche audiences. Finally, the book looks ahead to the future of audience research, suggesting that new genres such as 'reality TV' and new ICTs such as the internet, are already revolutionising the way in which research with audiences is taking place in the 21st century, not least because of the level of interactivity enabled by new media.
Revitalising Audience Research
DOWNLOAD
Author : Frauke Zeller
language : en
Publisher: Routledge
Release Date : 2014-10-24
Revitalising Audience Research written by Frauke Zeller and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-24 with Social Science categories.
The revitalisation of audience studies is not only about new approaches and methods; it entails a crossing of disciplines and a bridging of long-established boundaries in the field. The aim of this volume is to capture the boundary-crossing processes that have begun to emerge across the discipline in the form of innovative, interdisciplinary interventions in the audience research agenda. Contributions to this volume seek to further this process though innovative, audience-oriented perspectives that firmly anchor media engagement within the diversity of contexts and purposes to which people incorporate media in their daily lives, in ways often unanticipated by industries and professionals.
The Audience Studies Reader
DOWNLOAD
Author : Will Brooker
language : en
Publisher: Psychology Press
Release Date : 2003
The Audience Studies Reader written by Will Brooker and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Language Arts & Disciplines categories.
Key writings exploring questions of reception, interpretation and interactivity. The fan audience, the active audience, gender and audience, nation and ethnicity, internet audiences.
Investigating Audiences
DOWNLOAD
Author : Andy Ruddock
language : en
Publisher: SAGE
Release Date : 2007-08-08
Investigating Audiences written by Andy Ruddock and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08-08 with Language Arts & Disciplines categories.
Picking up on some of the themes developed in his critically acclaimed book Understanding Audiences (SAGE, 2000), this new book on audience research focuses on qualitative methods and will draw upon students′ own media experience. The book is divided into chapters that deal with audience research in terms of concepts and topics. Regarding concepts, Investigating Audiences is firmly grounded within interpretive approaches to studying viewers, readers and listeners. Further to this, the book looks at the different ways in which media influence can be accessed and the attendant methodological consequences. These issues are then applied to a survey of recent scholarship on a variety of topics such as violence, pornography, video gaming, and children and advertising. Investigating Audiences will be very useful for undergraduates in media studies/mass communications courses containing qualitative research components and dealing with cultural studies themes and approaches to audience studies.
Television Audiences And Cultural Studies
DOWNLOAD
Author : David Morley
language : en
Publisher: Routledge
Release Date : 2003-09-02
Television Audiences And Cultural Studies written by David Morley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-02 with Social Science categories.
Television, Audiences and Cultural Studies presents a multi-faceted exploration of audience research, in which David Morley draws on a rich body of empirical work to examine the emergence, development and future of television audience research. In addition to providing an introductory overview from a cultural studies perspective, David Morley questions how class and cultural differences can affect how we interpret television, the significance of gender in the dynamics of domestic media consumption, how the media construct the `national family', and how small-scale ethnographic studies can help us to understand the global-local dynamics of postmodern media systems. Morley's work reconceptualises the study of `ideology' within the broader context of domestic communications, illuminating the role of the media in articulating public and private spheres of experience and in the social organisation of space, time and community.
The Audience Studies Reader
DOWNLOAD
Author : Will Brooker
language : en
Publisher: Presbyterian Publishing Corp
Release Date : 2003
The Audience Studies Reader written by Will Brooker and has been published by Presbyterian Publishing Corp this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Language Arts & Disciplines categories.
Key writings exploring questions of reception, interpretation and interactivity. The fan audience, the active audience, gender and audience, nation and ethnicity, internet audiences.
Understanding Audiences
DOWNLOAD
Author : Andy Ruddock
language : en
Publisher: SAGE
Release Date : 2001-03-08
Understanding Audiences written by Andy Ruddock and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-03-08 with Social Science categories.
The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.
Audience Research Methodologies
DOWNLOAD
Author : Geoffroy Patriarche
language : en
Publisher: Routledge
Release Date : 2013-07-31
Audience Research Methodologies written by Geoffroy Patriarche and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-31 with Social Science categories.
The transformations of people’s relations to media content, technologies and institutions raise new methodological challenges and opportunities for audience research. This edited volume aims at contributing to the development of the repertoire of methods and methodologies for audience research by reviewing and exemplifying approaches that have been stimulated by the changing conditions and practices of audiences. The contributions address a range of issues and approaches related to the diversification, integration and triangulation of methods for audience research, to the gap between the researched and the researchers, to the study of online social networks, and to the opportunities brought about by Web 2.0 technologies as research tools.