B2b Eventmarketing
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B2b Eventmarketing
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Author : Susanne Doppler
language : de
Publisher: UTB
Release Date : 2016-07-11
B2b Eventmarketing written by Susanne Doppler and has been published by UTB this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-11 with Business & Economics categories.
Ob Messen, Kongresse oder Tagungen – B2B-Events haben Hochkonjunktur. Sie sind Netzwerkplattform für die unterschiedlichsten Zielgruppen und haben sich als wirksames Marketinginstrument etabliert. Die Autorin beleuchtet die unterschiedlichen Facetten des B2B-Eventmarketings mit Augenmerk auf physische, virtuelle und hybride Events. Auf die Bedeutung eines durchgängigen Eventkonzeptes bis hin zu einer CRM-basierten Methode der Erfolgsmessung geht sie ein. Sie berücksichtigt zudem die große Bedeutung der sozialen Medien und die Chancen der Digitalisierung in der B2B-Kommunikation. Auch ausgewählte, partizipative Formate stellt sie vor: Diese reichen von der klassischen Podiumsdiskussion bis hin zu (Speed-)Datings und Formaten wie Fishbowls, BarCamps und Booksprings.
The Definitive Guide To Event Marketing
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Author : Dayna Rothman
language : en
Publisher:
Release Date : 2012-12-10
The Definitive Guide To Event Marketing written by Dayna Rothman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-10 with categories.
250 Best Practices For B2b Marketing Success
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Author : Alexander Kesler
language : en
Publisher: Simon and Schuster
Release Date : 2024-03-26
250 Best Practices For B2b Marketing Success written by Alexander Kesler and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-26 with Business & Economics categories.
Triumph in the B2B Marketing World with a How-To Guide Containing 250+ Useful Tips and Tricks 250+ Best Practices for B2B Marketing Success is a step-by-step guide to becoming a leading B2B marketing professional. Written by Alexander Kesler, a seasoned marketing practitioner and thought leader, this book serves as a resource for every level of B2B professional, from those taking their first steps into the B2B marketing world to the most experienced pundits. 250+ Best Practices for B2B Marketing Success synthesizes best practices that can take years to learn into an easy-to-understand (and easy-to-implement) guide. The information in this book is proven, ready-to-use, and contains steps that most marketers can apply right away—on everything from crafting content to measuring its effectiveness at the campaign’s end. Above all, this book presents engaging strategies and practices suitable for any business. Short and to the point, marketers can apply the advice presented here at any point in their career, from college to the boardroom. If you are a digital marketing or business leader who grapples with the problems and challenges of today’s multi-faceted and ever-evolving industry, 250+ Best Practices for B2B Marketing Success will help you implement proven strategies into your own B2B marketing initiatives with accomplished ease.
Houseful
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Author : Sorav Jain
language : en
Publisher: Notion Press
Release Date : 2021-07-15
Houseful written by Sorav Jain and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-15 with Business & Economics categories.
Digital marketing for events is a great way to scale up the reach and engagement for your event. Through social media, you add value to your event by narrating its tale and the role it will play in the lives of the audience. Houseful – The Art of Selling your Events on Social Media helps you become a storyteller and aids you in reaching people where they are. You get to initiate a more personalised and targeted conversation, boost marketing, sales and brand awareness. If you want the event to be attended by maximum people, digital promotion is the way to go, and Houseful tells you how to ace that!
Trade Show And Event Marketing
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Author : Ruth P. Stevens
language : en
Publisher: Texere
Release Date : 2005
Trade Show And Event Marketing written by Ruth P. Stevens and has been published by Texere this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and forms and illustrations are included where appropriate.
B2b Marketing
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Author : K.Venkataraman
language : en
Publisher: Notion Press
Release Date : 2017-12-22
B2b Marketing written by K.Venkataraman and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-22 with Education categories.
In the present days of International Trade (year 2014), India’s Trade deficit or the current account deficit runs to nearly $40 Billion. This represents more than 2% of the national GDP. In view of this large deficit, the country faces unprecedented inflation. India’s major exports include Information Technology, pharmaceuticals, as well as gems and jewellery. Manufactured goods, automobiles and heavy machinery intended for manufacturing purposes account for very little when compared to countries like China, Japan, Germany and South Korea. Therefore, it is imminent that quality of such products manufactured in the country meets the international standards. In addition, innovative marketing techniques need to be adopted by individuals and companies to position our products globally. Most of the international trade takes place between Business to Business rather than Business to Consumer directly. The book focuses on this sector of Business, namely, Business to Business Marketing. Needless to say, text material provided will be useful for industrialists, technocrats as well as regular management students. The book will be available in –http://www.amazon.in/
Food Trend Concepts
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Author : Patrick Siegfried
language : en
Publisher: BoD – Books on Demand
Release Date : 2024-05-28
Food Trend Concepts written by Patrick Siegfried and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-28 with Business & Economics categories.
This book deals with current food trends. These case studies were compiled and presented by Master's students at Trier University of Applied Sciences in the Department of Food Technology.
Case Studies On Food Experiences In Marketing Retail And Events
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Author : Susanne Doppler
language : en
Publisher: Woodhead Publishing
Release Date : 2020-08-21
Case Studies On Food Experiences In Marketing Retail And Events written by Susanne Doppler and has been published by Woodhead Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-21 with Business & Economics categories.
Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and events, as well as insights on the methodological tools adopted throughout. Topics include food and food service design, the creation of customer loyalty through experiences, communication strategies like food promotion and event management, and defining product positioning in a competitive environment. This book is an excellent resource for industry professionals in the food and beverage sectors, including those who work in marketing, communication, hospitality, and management, as well as students studying business management, tourism management, event management, applied marketing, and consumer behavior. Presents the challenges customers face in their away-from-home food shopping Explains how customer food experiences can be created Contains best practice examples of how food companies achieve a competitive advantage by creating memorable customer experiences
Ama Handbook For Managing Business To Business Marketing Communications
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Author : J. Nicholas DeBonis
language : en
Publisher: McGraw Hill Professional
Release Date : 1997-04-11
Ama Handbook For Managing Business To Business Marketing Communications written by J. Nicholas DeBonis and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-04-11 with Business & Economics categories.
That's what is special about this book: it provides the framework that will enable the marketing professional to get everyone in the organization to buy into integrated communications objectives and programs. Who is this book for? Marketing Practitioners: You'll get some new ideas and perspectives to plug into your current programs. "Nonmarketing" marketers: If you've recently been thrown into the "deep water" of marcom, just start reading. This book could be your life preserver.
Innovative B2b Marketing
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Author : Simon Hall
language : en
Publisher: Kogan Page Publishers
Release Date : 2022-08-03
Innovative B2b Marketing written by Simon Hall and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-03 with Business & Economics categories.
Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to shift away from outdated traditional practices. Innovative B2B Marketing is an essential guide for marketers looking for the latest approaches, models and solutions for B2B marketing. Written by one of the leading voices in the B2B marketing sphere who works with the Chartered Institute of Marketing (CIM) and other major associations, this book features real-life examples from a diverse range of sectors including marine, information technology and pharmaceutical, plus topical discussion points and challenges from key B2B marketing forums and associations. Now fully updated, the second edition of Innovative B2B Marketing features new chapters on customer attrition, B2B partnership marketing and lead nurturing, as well as further content on influencer marketing and the behaviours of millennial customers. It is accompanied by online resources which consist of case studies, web links to insightful videos and articles, and presentation slides with practical models and templates.