Basic Marketing 2
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Basic Marketing 2
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Author : Perreault
language : en
Publisher: McGraw-Hill College
Release Date : 1998-11-01
Basic Marketing 2 written by Perreault and has been published by McGraw-Hill College this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-11-01 with Business & Economics categories.
Basic Marketing Management
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Author : Douglas J. Dalrymple
language : en
Publisher: John Wiley & Sons
Release Date : 2000-02-09
Basic Marketing Management written by Douglas J. Dalrymple and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-02-09 with Business & Economics categories.
Everything You Need to Create Effective Marketing Strategies! With its engaging writing style and clear presentation, this how-to book provides you with the core marketing management concepts that everyone must know to compete in today's business environment. Updated to reflect the current marketplace, the book spotlights hot topics such as electronic commerce, brand equity, database marketing, relationship marketing, business to business marketing, and interfunctional coordination. And with the help of real-world examples, you'll learn how to apply the material to plan, coordinate, and execute a successful marketing strategy. Key Features of the Second Edition * Updated Marketing in Action and Marketing Strategies boxes provide real-world examples that demonstrate how the material is applied in business. * "New Applying. To" and "Integrating. With" sections highlight topical marketing and business areas. * Internet coverage is integrated throughout the book. * Globalization is thoroughly discussed and the concepts are reinforced through examples and questions. * Ethics questions. * SPSS(r) Student Version for Windows 9.0 is available to accompany the text.
Ebook Basic Marketing
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Author : William Perreault
language : en
Publisher: McGraw Hill
Release Date : 2013-04-16
Ebook Basic Marketing written by William Perreault and has been published by McGraw Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-16 with Business & Economics categories.
Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent “best practices,” and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.
Basic Marketing
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Author : Paul Rose
language : en
Publisher: Cengage Learning Australia
Release Date : 2004
Basic Marketing written by Paul Rose and has been published by Cengage Learning Australia this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Marketing categories.
1. What is a market? -- 2. What is marketing -- 3. The external environment of any market -- 4. Research in marketing -- 5. There are many different markets -- 6. What makes people or organisations your customers, clients, consumers? -- 7. Products, services, offerings ... -- 8. Pricing is a marketing function -- 9. Distribution: the logistics of marketing -- 10. Promotion: the public face of marketing -- 11. The sales function: hands-on marketing -- 12. People: the glue of marketing -- 13. Understanding the importance of timing -- 14. The marketing plan: pulling it all together.
Basics Of Marketing Management Theory Practice
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Author : Rudani R.B.
language : en
Publisher: S. Chand Publishing
Release Date : 2010
Basics Of Marketing Management Theory Practice written by Rudani R.B. and has been published by S. Chand Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
Introduction To Marketing 1 – 42 2. Emerging Issues In Marketing 43 – 66 3. Marketing Environment And Demand Forecasting 67 – 81 4. Consumer Behavior And Market Segmentation 82 – 119 5. Product Decisions 120 – 152 5.1. Product-Related Strategies 153 – 174 6. Pricing Decisions 175 – 189 7. Market Promotion Mix 190 – 198 7.1. Advertising 199 – 235 7.2. Personal Selling And Sales Force Management 236 – 262 7.3. Sales Promotion 263 – 268 7.4. Publicity And Public Relations 269 – 283 8. Physical Distribution And Channel Of Distribution 284 – 305 9. Marketing Information System And Marketing Research 306 – 341 10. Rural Marketing 342 – 357 11. Marketing Of Services 358 – 264 12. Elements Of Retailing 365 – 387 13. International Marketing 388 – 399 14. Marketing Control 400 – 413 15. Analysing Competition 414 – 430 16. Case Study – Marketing Cases And Analysis 431 – 448 17. Project Report In Marketing – Practical Study 449 – 469 Bibliography
Basic Marketing Research
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Author : Gilbert A. Churchill
language : en
Publisher: Houghton Mifflin
Release Date : 1996
Basic Marketing Research written by Gilbert A. Churchill and has been published by Houghton Mifflin this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Dataindsamling categories.
Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.
Basic Marketing
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Author : E. Jerome McCarthy
language : en
Publisher: McGraw-Hill Education
Release Date : 2013-02-25
Basic Marketing written by E. Jerome McCarthy and has been published by McGraw-Hill Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-25 with Business & Economics categories.
Essentials of Marketing 15th edition (released Feb 2016) is the new edition of Basic Marketing 19th edition. Click to view more on Perreault/Cannon's Essentials of Marketing 15th edition here. Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent “best practices,” and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.
Basic Marketing
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Author : William G. Zikmund
language : en
Publisher:
Release Date : 1996
Basic Marketing written by William G. Zikmund and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
This text condenses the material found in Zikmund's Marketing, 5e to include all key topics without the boxes and end-of-chapter cases. This text gives professors the opportunity and flexibility to add their own material and still provide coverage of the essential topics.
Basic Marketing
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Author : Stanley J. Shapiro
language : en
Publisher:
Release Date : 1996
Basic Marketing written by Stanley J. Shapiro and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Marketing categories.
Basic Marketing Management
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Author : Dalrymple
language : en
Publisher:
Release Date : 1995-01-01
Basic Marketing Management written by Dalrymple and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-01-01 with categories.