Basics Marketing 02 Online Marketing
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Basics Marketing 02 Online Marketing
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Author : Brian Sheehan
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-10-05
Basics Marketing 02 Online Marketing written by Brian Sheehan and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-05 with Business & Economics categories.
In keeping with advances in technology, and rapid consumer adoption of new media and new ideas, the possibilities for digital marketing are changing rapidly. This book will guide you through the major trends that exemplify forward thinking and which will continue to inspire great online ideas well into the future. Topics discussed include: the digital media revolution; e-commerce and e-branding; advertising on the web; the social web; online applications and mobile marketing; and ethical approaches. International examples, case studies and practical exercises will help you master the key concepts and techniques of online marketing so that you can apply them to your own campaigns.
Basics Marketing 02 Online Marketing
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Author : Brian Sheehan
language : en
Publisher: AVA Publishing
Release Date : 2010-11-25
Basics Marketing 02 Online Marketing written by Brian Sheehan and has been published by AVA Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-25 with Business & Economics categories.
Explains the concepts of online marketing, features the trends that will inspire new ideas in the future, and profiles some of the companies and individuals who developed innovative ideas that changed the field.
Basics Marketing
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Author :
language : en
Publisher:
Release Date : 2010
Basics Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Internet marketing categories.
Basics Marketing: Online Marketing offers an accessible and practical introduction to what is unquestionably the most dynamic and fast moving field in marketing today. It places key theories in a real-world context with international case studies.
Digital Marketing Essentials You Always Wanted To Know
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Author : Vibrant Publishers
language : ar
Publisher: Vibrant Publishers
Release Date : 2020-07-23
Digital Marketing Essentials You Always Wanted To Know written by Vibrant Publishers and has been published by Vibrant Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-23 with Business & Economics categories.
The Internet has changed how we communicate, and that includes how we market. From corporate websites, to social media platforms, search engines, and more, there are many ways to reach your market in the digital age. The vast amount of data that can be generated (Big Data), ads to the complexity of marketing decisions, but also lets you understand your market better than ever before. Digital Marketing Essentials You Always Wanted To Know includes easy-to-understand concepts, tips, and insights to understand how to gain and retain happy customers through the use of digital technologies. This book will help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy. It shows how to integrate your digital activities across channels to improve your marketing performance. Whether you are a beginner, looking to understand the basics of digital marketing, or an expert marketer, searching for a way to increase your digital marketing ROI, Digital Marketing Essentials will help you achieve your goals.
Fundamentals Of Digital Marketing 2e
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Author : Bhatia
language : en
Publisher: Pearson Education India
Release Date :
Fundamentals Of Digital Marketing 2e written by Bhatia and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Staying true to its former, Fundamentals of Digital Marketing, second edition, is an honest attempt to capture and showcase the evolving Indian landscape of digital marketing to an audience that had for long viewed this academic field from an external (non-Indian) lens or through the eyes of online training modules without delving into the building blocks that constitute this multi-disciplinary area of study. This text will be of great interest to students, professors, readers, and entrepreneurs as it brings forth a pedagogical, framework-driven approach mostly lacking across academic and corporate circuits. Features: • Inclusion of Practical Exercises across digital marketing assessment and strategy phases including consumer analysis, market trend assessment, and competitive research • Implementation exercises on developing owned media and earned presence along with executing paid promotions • Project brief towards understanding and implementing multiple marketing analytics techniques deployed across the digital marketing landscape • Introduction of a new section on Google Analytics (GA) to help upcoming marketers gain a view of why GA is one of the most preferred analytics tools for marketers to understand website actions, engage better with visitors and analyze campaign data • Inclusion of digital marketing trends (that gained prominence in 2018) including voice marketing, micro-influencers, GDPR, growth hacking and conversion rate optimization Table of Contents: UNIT I: BASICS OF DIGITAL MARKETING Chapter 1: Introduction to Digital Marketing Chapter 2: Digital Marketing Models Creation Chapter 3: The Consumer for Digital Marketing UNIT II: DIGITAL MARKETING STRATEGY DEVELOPMENT Chapter 4: Digital Marketing Assessment Phase Chapter 5: Digital Marketing Strategy Definition UNIT III: DIGITAL MARKETING PLANNING AND SETUP Chapter 6: Digital Marketing Communications and Channel Mix Chapter 7: Digital Marketing Operations Set-up UNIT IV: DIGITAL MARKETING EXECUTION Chapter 8: Digital Marketing Campaign Management Chapter 9: Digital Marketing Execution Elements UNIT V: DIGITAL BUSINESS - PRESENT AND FUTURE Chapter 10: Digital Marketing-Landscape and Emerging Areas Chapter 11: A Career in Digital Marketing
Text Book Of Digital Marketing
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Author : Avijit Kumar Roy
language : en
Publisher: OrangeBooks Publication
Release Date : 2024-04-10
Text Book Of Digital Marketing written by Avijit Kumar Roy and has been published by OrangeBooks Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-10 with Business & Economics categories.
Learn the basic fundamentals of digital marketing, and help grow your business or career. About this course Master the basics of digital marketing. There are 7 Focus areas having 26 modules to explore, packed full of practical exercises and real-world examples to help you turn knowledge into action.
The New Marketing Basics
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Author : Thomas Leonard
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2011-08-10
The New Marketing Basics written by Thomas Leonard and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-10 with categories.
This book is for the Newbie that is just starting out trying to build a brick and mortar business, off line business or an online business, this is a good starting place. This is a no fluff way to look at your business idea, to be. With all of the steps that they include here, they want it noticed that there is really NO EASY button, and it does require a lot of work on your part to make a go of it. However the authors wanted it to be as easy as possible for you to explorer your product or service niche. While making it complete enough that you could use the links and information supplied here to get you going, ready for customers. They do place more attention toward making your Elevator Pitch and understanding the need for understanding your USP. Plus they also infer that you should use social media, but we live in the times where social media is what is happening and we all need some sort of an Elevator Pitch to get people to notice us and our product or service.
Introduction To Digital Marketing 101
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Author : Cecilia Figueroa
language : en
Publisher: BPB Publications
Release Date : 2019-09-17
Introduction To Digital Marketing 101 written by Cecilia Figueroa and has been published by BPB Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-17 with Business & Economics categories.
Skyrocket your business goals with this hands on guide DESCRIPTION Social media marketing has stemmed from peopleÕs communication habits. Nowadays, social networking platforms are essential in practice, even in marketing. To understand the changes and transformations the field of marketing has undergone until now, it is important to know its origin. This complete guide will help you start selling and marketing your business by teaching you both SEO/SEM and web usability. You will learn the analytical part of Google Analytics and online advertising through Google AdWords. This book will introduce you to Web 2.0, and at the end of it, you may also want to make a career change to digital marketing! Ê _Ê Ê Ê Have you ever wondered how you can work smart with products that offer a range of essential applications for businesses? _Ê Ê Ê What are the prerequisites for a successful business?Ê _Ê Ê Ê What will happen if your company does not use digital marketing for your business? _Ê Ê Ê Do you know what are the newest and best technologies, applications, web tools, and virtual customer relationship management products that your competitors are using right now to work smarter and more efficiently?Ê KEY FEATURES _Ê Ê Ê Online advertising _Ê Ê Ê Online marketing campaigns _Ê Ê Ê Mail marketing _Ê Ê Ê Website marketing _Ê Ê Ê Opt-in email _Ê Ê Ê Mobile marketing _Ê Ê Ê Marketing data _Ê Ê Ê Digital strategy _Ê Ê Ê Consumer marketing ÊWHAT WILL YOU LEARN _Ê Ê Ê Design, organize, and monitor strategies. _Ê Ê Ê Optimize your website SEO. _Ê Ê Ê Create, manage, and evaluate Google Ads campaigns, and display advertising and payment campaigns. _Ê Ê Ê Integrate mobile marketing and mail marketing campaigns. _Ê Ê Ê Use Google Analytics. _Ê Ê Ê Improve the accessibility and usability of a website and UX. _Ê Ê Ê Stand out on LinkedIn. _Ê Ê Ê Apply Big data and machine learning to digital marketing. WHO THIS BOOK IS FOR Anyone who, for personal, academic, and/or professional reasons, wants to learn the basics of digital marketing. It is also a good start for marketers who would like to know their audiences and define strategies that best suit them. ÊTable of Contents 1. Define your audience: Marketing plan & value proposition. 2. Content strategy: Key process to improve content creation. 3. Use social media for your business. 4. Social ads: Make people think and talk. 5. SEO for beginners: Title, URL, & CTR 6. Search engine marketing (SEM): Position your brand in the market (PPC & paid search) 7. Display advertising to target your audience: Facebook, target audience, keywords, & search terms. 8. Create a campaign with email marketing: Segmentation, email automatization, split test, A/B testing, & optimization. 9. Analyze what people do in your website: Google Analytics & Big data. 10. Launch your career in digital marketing: Digital Marketing jobs, LinkedIn, networking, Big data, machine learning, & elevator pitch
Online Marketing
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Author : Brian Sheehan (Associate Professor)
language : en
Publisher:
Release Date : 2010
Online Marketing written by Brian Sheehan (Associate Professor) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Electronic books categories.
Handbook Of Research On Effective Advertising Strategies In The Social Media Age
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Author : Ta?k?ran, Nurdan Öncel
language : en
Publisher: IGI Global
Release Date : 2015-02-28
Handbook Of Research On Effective Advertising Strategies In The Social Media Age written by Ta?k?ran, Nurdan Öncel and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-28 with Business & Economics categories.
Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.