Handbook Of Research On Effective Advertising Strategies In The Social Media Age
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Handbook Of Research On Effective Advertising Strategies In The Social Media Age
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Author : Ta?k?ran, Nurdan Öncel
language : en
Publisher: IGI Global
Release Date : 2015-02-28
Handbook Of Research On Effective Advertising Strategies In The Social Media Age written by Ta?k?ran, Nurdan Öncel and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-28 with Business & Economics categories.
Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.
Handbook Of Research On Effective Advertising Strategies In The Social Media Age
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Author :
language : en
Publisher:
Release Date : 2015
Handbook Of Research On Effective Advertising Strategies In The Social Media Age written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Internet advertising categories.
"This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--
Handbook Of Research On Strategic Alliances And Value Co Creation In The Service Industry
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Author : Rozenes, Shai
language : en
Publisher: IGI Global
Release Date : 2017-01-06
Handbook Of Research On Strategic Alliances And Value Co Creation In The Service Industry written by Rozenes, Shai and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-06 with Business & Economics categories.
Value creation is a pivotal aspect of the modern business industry. By implementing these strategies into initiatives and processes, deeper alliances between customers and organizations can be established. The Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is ideally designed for professionals, researchers, graduate students, academics, and practitioners interested in emerging developments in the service industry.
Handbook Of Research On Narrative Advertising
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Author : Yilmaz, Recep
language : en
Publisher: IGI Global
Release Date : 2019-06-28
Handbook Of Research On Narrative Advertising written by Yilmaz, Recep and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-28 with Business & Economics categories.
Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.
Handbook Of Research On Transmedia Storytelling And Narrative Strategies
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Author : Yılmaz, Recep
language : en
Publisher: IGI Global
Release Date : 2018-07-06
Handbook Of Research On Transmedia Storytelling And Narrative Strategies written by Yılmaz, Recep and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-06 with Social Science categories.
Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.
Handbook Of Research On Leveraging Consumer Psychology For Effective Customer Engagement
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Author : Suki, Norazah Mohd
language : en
Publisher: IGI Global
Release Date : 2016-07-22
Handbook Of Research On Leveraging Consumer Psychology For Effective Customer Engagement written by Suki, Norazah Mohd and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-22 with Business & Economics categories.
Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy. The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships. Emphasizing critical topics in the field of consumer behavior research, this publication is a comprehensive resource for marketing professionals, managers, retailers, advertising executives, scholars, and graduate-level students in marketing, psychology, and MBA programs.
Handbook Of Research On Strategic Retailing Of Private Label Products In A Recovering Economy
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Author : Gómez-Suárez, Mónica
language : en
Publisher: IGI Global
Release Date : 2016-06-20
Handbook Of Research On Strategic Retailing Of Private Label Products In A Recovering Economy written by Gómez-Suárez, Mónica and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-20 with Business & Economics categories.
As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.
Handbook Of Research On Narrative Interactions
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Author : Yilmaz, Recep
language : en
Publisher: IGI Global
Release Date : 2021-01-29
Handbook Of Research On Narrative Interactions written by Yilmaz, Recep and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-29 with Social Science categories.
Our understanding of the concept of narrative has undergone a significant transformation over time, particularly today as new communication technologies are developed and popularized. As new narrative genres are born and old ones undergo great change by the minute, a thorough understanding can shed light on which storytelling elements work best in what format. That deep understanding can then help build strong, satisfying stories. The Handbook of Research on Narrative Interactions is an essential publication that examines the relationships between types of narratives in a shifting and widening scope of storytelling forms. While highlighting a wide range of topics including contemporary culture, advertising, and transmedia storytelling, this book is ideally designed for media professionals, content creators, advertisers, entrepreneurs, researchers, academicians, and students.
Handbook Of Research On Smart Technology Applications In The Tourism Industry
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Author : Çeltek, Evrim
language : en
Publisher: IGI Global
Release Date : 2020-01-17
Handbook Of Research On Smart Technology Applications In The Tourism Industry written by Çeltek, Evrim and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-17 with Business & Economics categories.
In today’s modernized society, certain technologies have become more applicable within many professional fields and are much easier to implement. This includes the tourism industry, where smart technology has provided a range of new marketing possibilities including more effective sales tactics and delivering a more personalized customer experience. As the scope of business analytics continues to expand, professionals need research on the various applications of smart technology within the field of tourism. The Handbook of Research on Smart Technology Applications in the Tourism Industry is an essential reference source that discusses the use of intelligent systems in tourism as well as their influence on consumer relationships. Featuring research on topics such as digital advertising, wearable technology, and consumer behavior, this book is ideally designed for travel agents, tour developers, restaurateurs, hotel managers, tour directors, airlines, marketers, researchers, managers, hospitality professionals, policymakers, business strategists, researchers, academicians, and students seeking coverage on the use of smart technologies in tourism.
Narrative Theory And Therapy In The Post Truth Era
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Author : Yılmaz, Recep
language : en
Publisher: IGI Global
Release Date : 2022-05-20
Narrative Theory And Therapy In The Post Truth Era written by Yılmaz, Recep and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-20 with Language Arts & Disciplines categories.
Narrative theory goes back to Plato. It is an approach that tries to understand the abstract mechanism behind the story. This theory has evolved throughout the years and has been adopted by numerous domains and disciplines. Narrative therapy is one of many fields of narrative that emerged in the 1990s and has turned into a rich research field that feeds many disciplines today. Further study on the benefits, opportunities, and challenges of narrative therapy is vital to understand how it can be utilized to support society. Narrative Theory and Therapy in the Post-Truth Era focuses on the structure of the narrative and the possibilities it offers for therapy as well as the post-modern sources of spiritual conflict and how to benefit from the possibilities of the narrative while healing them. Covering topics such as psychotherapy, cognitive narratology, art therapy, and narrative structures, this reference work is ideal for therapists, psychologists, communications specialists, academicians, researchers, practitioners, scholars, instructors, and students.