Basics Of Branding
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Basics Of Branding
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Author : Jay Gronlund
language : en
Publisher:
Release Date : 2013
Basics Of Branding written by Jay Gronlund and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Brand name products categories.
Most business managers really don't understand 'branding'. They usually think this discipline starts with a new, catchy name and then they become fixated with all the media and digital options that exist today. What is lacking in both B2B and B2C circles is the strategic side of branding - i.e. the creativity, customer research and competitive assessments, matched against a realistic examination of a company's strengths and ability to deliver on promises. This involves all the due diligence that will determine the optimal positioning for creating 'content' or a credible benefit/added value to make a brand genuinely relevant and stand out in today's overcrowded, fast paced world. This book on the 'Basics of Branding' is designed to re-focus the attention of tomorrow's managers on these essential building blocks for successful brand development. It emphasizes the core principles that will enable people to view branding as a tool for a variety of uses (e.g. Corporate and product branding, personal branding, branding a country or a university, etc.). The book is basic, practical, and single-mindedly clear, almost like a handbook that will forever be actionable as a reference guide.
The Fundamentals Of Branding
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Author : Melissa Davis
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-11-02
The Fundamentals Of Branding written by Melissa Davis and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-02 with Business & Economics categories.
Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands. It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines.
Branding Basics For Small Business
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Author : Maria Ross
language : en
Publisher: Norlightspress.com
Release Date : 2014-02-21
Branding Basics For Small Business written by Maria Ross and has been published by Norlightspress.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-21 with Business & Economics categories.
Marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can create a winning brand. The secret is starting with a strong Brand Strategy, which goes beyond a logo. This book reveals a simple ten-question process to build a strong brand strategy and bring it to life.
Branding Basics For Small Business
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Author : Maria Ross
language : en
Publisher: Norlightspress.com
Release Date : 2010
Branding Basics For Small Business written by Maria Ross and has been published by Norlightspress.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Brand name products categories.
Marketing expert Ross uses real-life examples to show how organizations of any size can create a winning brand to stand out, delight, and connect with their audiences.
Branding Back To Basics Brand Management 0 0
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Author : Ricardo Mena
language : en
Publisher: Leya
Release Date : 2023-11-10
Branding Back To Basics Brand Management 0 0 written by Ricardo Mena and has been published by Leya this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-10 with Business & Economics categories.
Brands are everywhere and everywhere they are seen as essential to success. However, when we need to create and manage a brand, we often don’t quite know which way to turn. What should we really do? Different perspectives on brands abound. Commonplaces and superficial ideas too. When was the last time you saw a brand? Maybe you’ve never seen one. Maybe what you’ve seen was a product, a package, an advertisement... right? And when was the last time you interacted with a brand? Maybe, at a guess, you have interacted with someone at a point of sale or a customer helpline... but never really with a brand? After all, what are brands? How can we define them? What is really important in their management? The answers to these and many more questions are on the pages of this book. “This fresh and useful book offers great advice: ‘focus on your product or service’. Great branding is about reality, not just image.” Robert Jones, Professor of Brand Leadership
Brand Identity Essentials
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Author : Kevin Budelmann
language : en
Publisher: Rockport Publishers
Release Date : 2010-10-01
Brand Identity Essentials written by Kevin Budelmann and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-01 with Design categories.
This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
The Fundamentals Of Personal Branding And Marketing
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Author : Richard Works
language : en
Publisher: Richard Floyd Works
Release Date : 2019-10-28
The Fundamentals Of Personal Branding And Marketing written by Richard Works and has been published by Richard Floyd Works this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-28 with Education categories.
When it comes to building a personal brand, some people dismiss the process as being too time-consuming, or not that important. To be honest, you will have to devote time and energy to self-branding properly. Consistency and quality are key to getting the best out of your branding exercise. But the idea that building a personal brand is not essential is just false, and here's why: People are Googling you at every stage of your career. Regardless of your age or professional stage, someone is screening you online. What they find can have significant implications for your professional (and personal) well-being. Personal branding gives you the chance to control how clients and prospects see you. It gives you the opportunity to ensure that no one but you manipulate and control the narrative. This book discusses all about personal branding and marketing.
A Guidebook On Branding
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Author : Ted Stice
language : en
Publisher:
Release Date : 2021-07-30
A Guidebook On Branding written by Ted Stice and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-30 with categories.
Branding is crucial whether you're a small one-man operation or a large international web company. Your brand will make or break you in terms of market share and presence. Branding is like a marketing shortcut if you are first going into business for yourself. In this book, you will discover: - Introduction - Brand identity - Formal identity - Video branding - Personal branding Scroll up and click the "Buy now with 1-Click" button to get your copy now!
Designing Brand Identity
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Author : Alina Wheeler
language : en
Publisher: John Wiley & Sons
Release Date : 2024-03-06
Designing Brand Identity written by Alina Wheeler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-06 with Design categories.
Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It’s harder than ever to be the brand of choice—in many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless. Decisions that used to be straightforward are now complicated by rapid advances in technology, the pandemic, political polarization, and numerous social and cultural changes. The sixth edition of Designing Brand Identity has been updated throughout to address the challenges faced by branding professionals today. This best-selling book demystifies branding, explains the fundamentals, and gives practitioners a roadmap to create sustainable and successful brands. With each topic covered in a single spread, the book celebrates great design and strategy while adding new thinking, new case studies, and future-facing, global perspectives. Organized into three sections—brand fundamentals, process basics, and case studies—this revised edition includes: Over 100 branding subjects, checklists, tools, and diagrams More than 50 all-new case studies that describe goals, process, strategy, solutions, and results New content on artificial intelligence, virtual reality, social justice, and evidence-based marketing Additional examples of the best/most important branding and design work of the past few years Over 700 illustrations of brand touchpoints More than 400 quotes from branding experts, CEOs, and design gurus Whether you’re the project manager for your company’s rebrand or you need to educate your staff or students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy, design execution to launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration.
Advertising And Branding Basics
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Author : Sage Publications SAGE Publications India Pvt. Ltd
language : en
Publisher: Sage Publications Pvt. Limited
Release Date : 2021-07-15
Advertising And Branding Basics written by Sage Publications SAGE Publications India Pvt. Ltd and has been published by Sage Publications Pvt. Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-15 with categories.
Offers valuable insights on brand building in today's consumer-centric world.