Behavioral Consequences Of Dynamic Pricing
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Behavioral Consequences Of Dynamic Pricing
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Author : David Prakash
language : en
Publisher: BoD – Books on Demand
Release Date : 2022-07-28
Behavioral Consequences Of Dynamic Pricing written by David Prakash and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-28 with Business & Economics categories.
Digital technologies are driving the application of dynamic pricing. Today, this pricing strategy is used not only for perishable products such as flights or hotel rooms, but for almost any product or service category. With dynamic pricing, retailers frequently adjust their prices over time to respond to factors such as demand, their supply and that of competitors, or the time of sale. Additionally, dynamic pricing allows retailers to take advantage of a large share of consumers' willingness to pay while avoiding losses from unsold products. Ultimately, this can lead to an increase in revenue and profit. However, the application of dynamic pricing comes with great challenges. In addition to the technological implementation, companies have to take into account that dynamic pricing can cause complex and unintended behavioral consequences on the consumer side. The key objective of this dissertation is to provide a deeper understanding of the impact of dynamic pricing on consumer behavior. To this end, this dissertation presents insights from four perspectives. First, how reference prices as a critical component in purchase decisions are operationalized. Second, how customers search for products priced dynamically, differentiated by business and private customers, as well as by different devices used for the search. Third, whether and how dynamic pricing influences the impact of internal reference prices on purchase decisions. Finally, this dissertation demonstrates that consumers perceive price changes as personalized in different purchase contexts, leading to reduced perceptions of fairness and undesirable behavioral consequences.
Motivation And Emotion
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Author : Donald G. Stein
language : en
Publisher:
Release Date : 1974
Motivation And Emotion written by Donald G. Stein and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Medical categories.
Neuromarketing
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Author : DAVID SANDUA
language : en
Publisher: David Sandua
Release Date : 2024-03-24
Neuromarketing written by DAVID SANDUA and has been published by David Sandua this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-24 with Business & Economics categories.
Discover the transformative power of neuromarketing in revolutionizing how you sell and connect with consumers. This book unveils the secrets behind the science of selling, merging neuroscience with cutting-edge marketing strategies to seduce today's consumer. Embark on a fascinating journey through the human brain to understand how subconscious desires and emotions influence buying decisions. With practical examples, successful case studies, and proven techniques, this book equips you with the necessary tools to capture your audience's attention, create persuasive ads, and design irresistible products. Regardless of your company's size or the product you offer, neuromarketing opens the door to a deep understanding of consumer behavior, allowing you to innovate and excel in the saturated market.
The Routledge Companion To Consumer Behavior
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Author : Michael R. Solomon
language : en
Publisher: Routledge
Release Date : 2017-09-22
The Routledge Companion To Consumer Behavior written by Michael R. Solomon and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-22 with Business & Economics categories.
The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics. The editors employ a micro to macro structure, dividing each topic into three parts: one reflecting foundational work, one focused on emerging trends, and one covering practical applications. Each part examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers. Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior, allowing them to reach customers successfully, and to meet their needs. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting-edge resource on the subject of consumer behavior. Students of consumer behaviour and marketing will find this a useful exploration of a fast-moving field, fundamental to the welfare of companies, government, non-profits, and consumers. It will also benefit new and established academic researchers as well as practitioners who want to stay on top of current knowledge.
Data Science And Simulation In Transportation Research
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Author : Janssens, Davy
language : en
Publisher: IGI Global
Release Date : 2013-12-31
Data Science And Simulation In Transportation Research written by Janssens, Davy and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-31 with Computers categories.
Given its effective techniques and theories from various sources and fields, data science is playing a vital role in transportation research and the consequences of the inevitable switch to electronic vehicles. This fundamental insight provides a step towards the solution of this important challenge. Data Science and Simulation in Transportation Research highlights entirely new and detailed spatial-temporal micro-simulation methodologies for human mobility and the emerging dynamics of our society. Bringing together novel ideas grounded in big data from various data mining and transportation science sources, this book is an essential tool for professionals, students, and researchers in the fields of transportation research and data mining.
A Behavior Analytical Perspective On The Relationship Of Context Structure And Energy Using Flexibility In Problems Of Supply And Demand Mismatch
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Author : Farina Wille
language : en
Publisher: Springer Nature
Release Date : 2021-09-22
A Behavior Analytical Perspective On The Relationship Of Context Structure And Energy Using Flexibility In Problems Of Supply And Demand Mismatch written by Farina Wille and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-22 with Psychology categories.
Enabling an integration of large amounts of variable renewable energy (VRE) into an energy system is an important contribution to reduce part of its associated carbon dioxide emissions. A resulting challenge from integrating VRE is an increase in mismatch between supply and demand which could be reduced by increasing demand side flexibility in the residential sector by shifting energy using behavior. This thesis offers a theoretical and empirical analysis of energy using flexibility based on behavior analysis principles to relate what it can mean to account for a human dimension in an electrical energy system. To characterize degrees of freedom in allocating behavior and options for flexibility of energy using behavior, variability of behavioral patterns in terms of homogeneity between individuals is analyzed. Notably, even in times for which one could principally expect more variability between behavioral patterns such as in the afternoon and evening, one finds that behavioral activities are pre-structured, clearly limiting the possibilities for shifting energy using behavior. The behavior analytical perspective highlights the importance of addressing context structure and associated behavioral effort for shifting behavior, when addressing the challenge of mitigating the mismatch problem for a more sustainable energy system.
The Handbook Of Behavioral Operations
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Author : Karen Donohue
language : en
Publisher: John Wiley & Sons
Release Date : 2018-10-16
The Handbook Of Behavioral Operations written by Karen Donohue and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-16 with Business & Economics categories.
A comprehensive review of behavioral operations management that puts the focus on new and trending research in the field The Handbook of Behavioral Operations offers a comprehensive resource that fills the gap in the behavioral operations management literature. This vital text highlights best practices in behavioral operations research and identifies the most current research directions and their applications. A volume in the Wiley Series in Operations Research and Management Science, this book contains contributions from an international panel of scholars from a wide variety of backgrounds who are conducting behavioral research. The handbook provides succinct tutorials on common methods used to conduct behavioral research, serves as a resource for current topics in behavioral operations research, and as a guide to the use of new research methods. The authors review the fundamental theories and offer frameworks from a psychological, systems dynamics, and behavioral economic standpoint. They provide a crucial grounding for behavioral operations as well as an entry point for new areas of behavioral research. The handbook also presents a variety of behavioral operations applications that focus on specific areas of study and includes a survey of current and future research needs. This important resource: Contains a summary of the methodological foundations and in-depth treatment of research best practices in behavioral research. Provides a comprehensive review of the research conducted over the past two decades in behavioral operations, including such classic topics as inventory management, supply chain contracting, forecasting, and competitive sourcing. Covers a wide-range of current topics and applications including supply chain risk, responsible and sustainable supply chain, health care operations, culture and trust. Connects existing bodies of behavioral operations literature with related fields, including psychology and economics. Provides a vision for future behavioral research in operations. Written for academicians within the operations management community as well as for behavioral researchers, The Handbook of Behavioral Operations offers a comprehensive resource for the study of how individuals make decisions in an operational context with contributions from experts in the field.
Handbook Of Consumer Behavior Tourism And The Internet
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Author : Juline E. Mills
language : en
Publisher: Routledge
Release Date : 2013-07-04
Handbook Of Consumer Behavior Tourism And The Internet written by Juline E. Mills and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-04 with Business & Economics categories.
Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as, How do I get people to visit my Web site? Is my Web site attracting the ’right’ kind of e-consumers? and How do I turn browsers into buyers? The Handbook of Consumer Behavior, Tourism, and the Internet analyzes the latest strategies involving Internet business applications that will help you attractand keeponline travel customers. Researchers from the United States, Europe, and Asia present the latest findings you need to make the right decisions regarding long-term e-commerce development and planning. The Handbook of Consumer Behavior, Tourism, and the Internet examines vital issues affecting the travel and tourism industry from an online perspective. This book analyzes the latest theory and research on general online buyer characteristics, the differences between online and offline consumer behavior, the differences between broadband and narrowband users, the online search process, quality and perception of lodging brands, and Web site design, maintenance, and development. Each section of the book includes a model/diagram that serves as an overview of the topic, followed by a thorough discussion on the topic from several sources. Each section ends with commentary on the areas where future research is needed. The book’s contributors use a variety of research methodologies ranging from qualitative data analyses using artificial neutral network analysis, to experimental design, non-parametric statistical tests, and structural equation modeling. Topics examined in the Handbook of Consumer Behavior, Tourism, and the Internet include: the need for businesses to use internal examinations to determine and meet online consumer needs the emerging field of e-complaint behaviorconsumers taking to the Web to voice complaints about travel services how to use e-tools to measure guest satisfaction how to measure consumer reaction to Web-based technology the Internet’s impact on decision making for travel products and how to use e-mail marketing, electronic customer relationship management (eCRM), Web positioning, and search engine placement The Handbook of Consumer Behavior, Tourism, and the Internet is equally valuable as a classroom resource or professional reference, providing up-to-date material on Internet applications and their impact on consumers and e-commerce.
Handbook Of Pricing Research In Marketing
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Author : Vithala R. Rao
language : en
Publisher: Edward Elgar Publishing
Release Date : 2009
Handbook Of Pricing Research In Marketing written by Vithala R. Rao and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the Internet and the practices of advance selling and yield management. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research. These chapters, specifically written for this Handbook, cover these various developments and concepts as applied to tackling pricing problems. Academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.
Smart Cities
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Author : Zaigham Mahmood
language : en
Publisher: Springer
Release Date : 2018-04-13
Smart Cities written by Zaigham Mahmood and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-13 with Computers categories.
This invaluable text/reference investigates the state of the art in approaches to building, monitoring, managing, and governing smart cities. A particular focus is placed on the distributed computing environments within the infrastructure of such cities, including issues of device connectivity, communication, security, and interoperability. A selection of experts of international repute offer their perspectives on current trends and best practices, and their suggestions for future developments, together with case studies supporting the vision of smart cities based on the Internet of Things (IoT). Topics and features: examines the various methodologies relating to next-level urbanization, including approaches to security and privacy relating to social and legal aspects; describes a recursive and layered approach to modeling large-scale resource management systems for self-sustainable cities; proposes a novel architecture for hybrid vehicular wireless sensor networks, and a pricing mechanism for the management of natural resources; discusses the challenges and potential solutions to building smart city surveillance systems, applying knowledge-based governance, and adopting electric vehicles; covers topics on intelligent distributed systems, IoT, fog computing paradigms, big data management and analytics, and smart grids; reviews issues of sustainability in the design of smart cities and healthcare services, illustrated by case studies taken from cities in Japan, India, and Brazil. This illuminating volume offers a comprehensive reference for researchers investigating smart cities and the IoT, students interested in the distributed computing technologies used by smart living systems, and practitioners wishing to adopt the latest security and connectivity techniques in smart city environments.