Behavioral Economics For Marketers Persuade And Convert With Science Backed Insights

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Behavioral Economics For Marketers Persuade And Convert With Science Backed Insights

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Author : Favour Emili
language : en
Publisher: Recorded Books
Release Date : 2025-01-27

Behavioral Economics For Marketers Persuade And Convert With Science Backed Insights written by Favour Emili and has been published by Recorded Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-27 with Business & Economics categories.

Behavioral Economics for Marketers: Persuade and Convert with Science-Backed Insights Why do people really buy? What motivates them to choose one brand over another? In Behavioral Economics for Marketers: Persuade and Convert with Science-Backed Insights, discover how the psychology of decision-making can revolutionize your marketing strategy, drive conversions, and build long-lasting customer relationships. This essential guide for marketers, business leaders, and entrepreneurs bridges the gap between behavioral science and practical marketing applications. By leveraging proven insights from behavioral economics, you'll learn how to craft campaigns that influence consumer behavior, remove friction from decision-making, and create messaging that resonates deeply with your audience. Inside, you’ll uncover: The science of decision-making: Understand the cognitive biases, heuristics, and psychological triggers that influence buying behavior. Effective persuasion techniques: Use concepts like social proof, scarcity, and anchoring to drive action. Framing and messaging strategies: Learn how to position your products and services in ways that maximize perceived value. Building trust and loyalty: Create authentic connections that keep customers coming back. Real-world applications: Explore case studies of how top brands use behavioral economics to win in competitive markets. From small tweaks to full-scale campaigns, this book offers actionable advice and easy-to-implement strategies that will immediately elevate your marketing efforts. By understanding how people think and what drives them to act, you’ll gain the power to influence decisions and convert prospects into loyal customers. If you want to move beyond guesswork and unlock the true potential of your marketing efforts, Behavioral Economics for Marketers is the game-changing resource you’ve been waiting for. Harness the science of persuasion and watch your results soar.

Applying Interdisciplinarity To Globalization Management Marketing And Accountancy Science

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Author : Pavlát, Vladislav
language : en
Publisher: IGI Global
Release Date : 2023-10-16

Applying Interdisciplinarity To Globalization Management Marketing And Accountancy Science written by Pavlát, Vladislav and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-16 with Political Science categories.

With the world becoming increasingly interconnected and complex, traditional means are no longer sufficient to address complex global issues. Scholars often struggle to navigate the intricate web of interdisciplinary research and theory. This gap in understanding leaves many academics feeling adrift in their pursuit of knowledge, unable to harness the full potential of interdisciplinary collaboration. Applying Interdisciplinarity to Globalization, Management, Marketing, and Accountancy Science offers a comprehensive and up-to-date solution to the obstacles of interdisciplinarity. It meticulously analyzes the theory and methodology of interdisciplinarity as it exists in the most relevant literature, and through a detailed examination of four vital disciplines in the applied economy, it compares and contrasts the dynamics of globalization and its reflections within these fields. Furthermore, it uncovers the hidden infrastructures supporting these disciplines and offers practical insights into applying this knowledge in research and practice. This book is an indispensable resource for scholars and educators across diverse disciplines, empowering them to embrace interdisciplinarity with confidence.

Biometrics And Neuroscience Research In Business And Management

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Author : Luiz Moutinho
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2024-06-17

Biometrics And Neuroscience Research In Business And Management written by Luiz Moutinho and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-17 with Business & Economics categories.

This book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and cybertechnologies, while also stressing their advantages and disadvantages. The authors develop an appreciation for and breadth of knowledge that spans the full range of neuroscience sub-disciplines, including behavioural, cognitive, and computational neuroscience. Furthermore, the content of the book is geared to be able to place neuroscience into an ethical context, especially showing how studying the brain and behaviour can contribute to the resolution of ethical, social, and environmental issues.

Digital And Social Media Marketing

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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11

Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Conservation Research Policy And Practice

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Author : William J. Sutherland
language : en
Publisher: Cambridge University Press
Release Date : 2020-04-16

Conservation Research Policy And Practice written by William J. Sutherland and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-16 with Nature categories.

Discover how conservation can be made more effective through strengthening links between science research, policy and practice. This title is also available as Open Access on Cambridge Core.

The Science Of Behavioral Selling

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Author : cybellium Ltd
language : en
Publisher: Cybellium Ltd
Release Date : 2024-10-26

The Science Of Behavioral Selling written by cybellium Ltd and has been published by Cybellium Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-26 with Business & Economics categories.

Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com

Advances In Behavioral Economics

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Author : Colin F. Camerer
language : en
Publisher: Princeton University Press
Release Date : 2004

Advances In Behavioral Economics written by Colin F. Camerer and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.

Today, behavioral economics has become virtually mainstream.

Smart Persuasion

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Author : Philippe AIMÉ
language : en
Publisher: Convertize
Release Date : 2019-03-01

Smart Persuasion written by Philippe AIMÉ and has been published by Convertize this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-01 with Business & Economics categories.

Conversions begin in the brain. Every purchase starts with a decision, and every decision is shaped by consumer psychology. This book explains how mental shortcuts (cognitive biases) affect your customers' decision making and shows you how to be more persuasive online. Philippe Aimé and Jochen Grünbeck are optimisation addicts and have been at the forefront of digital marketing since the beginning. Inspired by behavioural economists like Daniel Kahneman, Dan Ariely and Richard Thaler, the techniques described in Smart Persuasion leverage powerful decision-making biases to make marketing more effective. Alongside these behavioural insights, Smart Persuasion incorporates research from marketing experts such as Jonah Berger, Robert Cialdini and Roger Dooley. Principles relating to attention and perception, as well as the cognitive effects that make consumers predictably irrational, are distilled into concrete website optimisation strategies. Drawing from hundreds of unique studies, Smart Persuasion lists proven effects such as Anchoring and Framing. Each one is illustrated with case-studies, examples and ideas that you can apply immediately. Using the persuasive strategies outlined in this book will allow you to influence consumers more effectively, unlocking your website's potential. All profits from the sale of this book help provide educational resources for children in Africa.

Consumer Behavior Concepts And Applications

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Author : Cybellium
language : en
Publisher: Cybellium Ltd
Release Date :

Consumer Behavior Concepts And Applications written by Cybellium and has been published by Cybellium Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.

Conversion Secrets

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Author : Amelia Green
language : en
Publisher: Publifye AS
Release Date : 2025-03-03

Conversion Secrets written by Amelia Green and has been published by Publifye AS this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-03 with Business & Economics categories.

""Conversion Secrets"" offers a practical guide to boosting online conversion rates by focusing on three key areas: crafting effective landing pages, writing persuasive copy, and optimizing sales funnels. It emphasizes a data-driven approach, suggesting that understanding customer psychology and employing A/B testing are essential for success in today's digital marketing landscape. The book uniquely integrates psychological insights with actionable strategies, moving beyond mere design tweaks to explore the science behind user behavior. The book progresses systematically, starting with the anatomy of high-converting landing pages – exploring elements like headlines and calls to action. It then delves into persuasive copywriting, teaching readers how to create compelling narratives that resonate with customers. Finally, it dissects the sales funnel, pinpointing bottlenecks and offering strategies for lead nurturing and cart abandonment recovery. Case studies and real-world data illustrate successful conversion strategies, making complex concepts accessible to entrepreneurs and marketing professionals alike.