Behavioral Economics For Marketers Persuade And Convert With Science Backed Insights
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Behavioral Economics For Marketers Persuade And Convert With Science Backed Insights
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Author : Favour Emili
language : en
Publisher: Recorded Books
Release Date : 2025-01-27
Behavioral Economics For Marketers Persuade And Convert With Science Backed Insights written by Favour Emili and has been published by Recorded Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-27 with Business & Economics categories.
Behavioral Economics for Marketers: Persuade and Convert with Science-Backed Insights Why do people really buy? What motivates them to choose one brand over another? In Behavioral Economics for Marketers: Persuade and Convert with Science-Backed Insights, discover how the psychology of decision-making can revolutionize your marketing strategy, drive conversions, and build long-lasting customer relationships. This essential guide for marketers, business leaders, and entrepreneurs bridges the gap between behavioral science and practical marketing applications. By leveraging proven insights from behavioral economics, you'll learn how to craft campaigns that influence consumer behavior, remove friction from decision-making, and create messaging that resonates deeply with your audience. Inside, you’ll uncover: The science of decision-making: Understand the cognitive biases, heuristics, and psychological triggers that influence buying behavior. Effective persuasion techniques: Use concepts like social proof, scarcity, and anchoring to drive action. Framing and messaging strategies: Learn how to position your products and services in ways that maximize perceived value. Building trust and loyalty: Create authentic connections that keep customers coming back. Real-world applications: Explore case studies of how top brands use behavioral economics to win in competitive markets. From small tweaks to full-scale campaigns, this book offers actionable advice and easy-to-implement strategies that will immediately elevate your marketing efforts. By understanding how people think and what drives them to act, you’ll gain the power to influence decisions and convert prospects into loyal customers. If you want to move beyond guesswork and unlock the true potential of your marketing efforts, Behavioral Economics for Marketers is the game-changing resource you’ve been waiting for. Harness the science of persuasion and watch your results soar.
Applying Interdisciplinarity To Globalization Management Marketing And Accountancy Science
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Author : Pavlát, Vladislav
language : en
Publisher: IGI Global
Release Date : 2023-10-16
Applying Interdisciplinarity To Globalization Management Marketing And Accountancy Science written by Pavlát, Vladislav and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-16 with Political Science categories.
With the world becoming increasingly interconnected and complex, traditional means are no longer sufficient to address complex global issues. Scholars often struggle to navigate the intricate web of interdisciplinary research and theory. This gap in understanding leaves many academics feeling adrift in their pursuit of knowledge, unable to harness the full potential of interdisciplinary collaboration. Applying Interdisciplinarity to Globalization, Management, Marketing, and Accountancy Science offers a comprehensive and up-to-date solution to the obstacles of interdisciplinarity. It meticulously analyzes the theory and methodology of interdisciplinarity as it exists in the most relevant literature, and through a detailed examination of four vital disciplines in the applied economy, it compares and contrasts the dynamics of globalization and its reflections within these fields. Furthermore, it uncovers the hidden infrastructures supporting these disciplines and offers practical insights into applying this knowledge in research and practice. This book is an indispensable resource for scholars and educators across diverse disciplines, empowering them to embrace interdisciplinarity with confidence.
Biometrics And Neuroscience Research In Business And Management
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Author : Luiz Moutinho
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2024-06-17
Biometrics And Neuroscience Research In Business And Management written by Luiz Moutinho and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-17 with Business & Economics categories.
This book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and cybertechnologies, while also stressing their advantages and disadvantages. The authors develop an appreciation for and breadth of knowledge that spans the full range of neuroscience sub-disciplines, including behavioural, cognitive, and computational neuroscience. Furthermore, the content of the book is geared to be able to place neuroscience into an ethical context, especially showing how studying the brain and behaviour can contribute to the resolution of ethical, social, and environmental issues.
The Science Of Behavioral Selling
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Author : cybellium Ltd
language : en
Publisher: Cybellium Ltd
Release Date : 2024-10-26
The Science Of Behavioral Selling written by cybellium Ltd and has been published by Cybellium Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-26 with Business & Economics categories.
Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Consumer Behavior Concepts And Applications
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Author : Cybellium
language : en
Publisher: Cybellium Ltd
Release Date :
Consumer Behavior Concepts And Applications written by Cybellium and has been published by Cybellium Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Conversion Secrets
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Author : Amelia Green
language : en
Publisher: Publifye AS
Release Date : 2025-03-03
Conversion Secrets written by Amelia Green and has been published by Publifye AS this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-03 with Business & Economics categories.
""Conversion Secrets"" offers a practical guide to boosting online conversion rates by focusing on three key areas: crafting effective landing pages, writing persuasive copy, and optimizing sales funnels. It emphasizes a data-driven approach, suggesting that understanding customer psychology and employing A/B testing are essential for success in today's digital marketing landscape. The book uniquely integrates psychological insights with actionable strategies, moving beyond mere design tweaks to explore the science behind user behavior. The book progresses systematically, starting with the anatomy of high-converting landing pages â exploring elements like headlines and calls to action. It then delves into persuasive copywriting, teaching readers how to create compelling narratives that resonate with customers. Finally, it dissects the sales funnel, pinpointing bottlenecks and offering strategies for lead nurturing and cart abandonment recovery. Case studies and real-world data illustrate successful conversion strategies, making complex concepts accessible to entrepreneurs and marketing professionals alike.
Bulletin Of The Atomic Scientists
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Author :
language : en
Publisher:
Release Date : 1970-06
Bulletin Of The Atomic Scientists written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970-06 with categories.
The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Navigating On The Titanic
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Author : Bryne Purchase
language : en
Publisher: McGill-Queen's Press - MQUP
Release Date : 2013-04-01
Navigating On The Titanic written by Bryne Purchase and has been published by McGill-Queen's Press - MQUP this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-01 with Political Science categories.
Navigating the Titanic outlines the brief history of economic growth and the private and public institutions - markets, corporations, households, and governments - which underpin that growth. Bryne Purchase examines mega-risks related to our economy's use of fossil fuels and specifically looks at resource depletion, energy security, and climate change - all "mega-risks" because they are both global in scope and potentially existential in impact. Focusing on North America, with a particular emphasis on the United States, Purchase's central argument is that the institutions which have produced spectacular economic growth are not capable of acting with prudence to deal with these mega-risks before they become a real danger. He identifies certain institutional design flaws that, while underwriting economic growth, leave society open to potentially catastrophic failure and reveals how these design flaws have been compounded by the stresses of the growing income inequality in society.
Proceedings Of The 1984 Academy Of Marketing Science Ams Annual Conference
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Author : Jay D. Lindquist
language : en
Publisher: Springer
Release Date : 2015-05-18
Proceedings Of The 1984 Academy Of Marketing Science Ams Annual Conference written by Jay D. Lindquist and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-18 with Business & Economics categories.
This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Bulletin Of The Atomic Scientists
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Author :
language : en
Publisher:
Release Date : 1979-03
Bulletin Of The Atomic Scientists written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979-03 with categories.