Beitr Ge Zur Verbraucherforschung Band 8 Jenseit Des Otto Normalverbrauchers
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Beitr Ge Zur Verbraucherforschung Band 8 Jenseit Des Otto Normalverbrauchers
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Author : Christian Bala
language : de
Publisher: Verbraucherzentrale NRW
Release Date : 2020-01-29
Beitr Ge Zur Verbraucherforschung Band 8 Jenseit Des Otto Normalverbrauchers written by Christian Bala and has been published by Verbraucherzentrale NRW this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-29 with Science categories.
Im 8. Band der Schriftenreihe "Beiträge zur Verbraucherforschung" nähern sich renommierte Wissenschaftlerinnen und Wissenschaftler – wie der Konsumsoziologe Professor Dr. Kai-Uwe Hellmann – unter anderem Fragen - nach dem Bild, das sich die Verbraucherforschung von ihrem Untersuchungsgegenstand macht, - nach den Konsequenzen von Alters-, Migrations- und Kulturerfahrungen für das Verbraucherrecht und die Verbraucherarbeit, - nach der Entwicklung verbraucherpolitischer Instrumente angesichts einer fragmentierten Verbraucherschaft, - nach der Vermischung von Anbieter- und Nachfragerollen, - nach der Identifikation unterschiedlicher Verhaltenstypen beim Datenschutz. One size fits all? Die Verbraucherforschung hat seit jeher Skepsis gegenüber vereinfachenden Betrachtungsweisen und idealisierten Leitbildern an den Tag gelegt. So unterschiedlich wie die Menschen, sind auch ihre Bedürfnisse, ihre Präferenzen, ihre Fähigkeiten und Ressourcen. Auch die Verbraucherberatung kennt keinen Otto Normalverbraucher, für sie steht der konkrete Mensch im Mittelpunkt. Doch gerade diese Vielzahl von Zielgruppen, Verhaltensweisen und Bedürfnissen stellt die Verbraucherberatung und die Verbraucherpolitik vor Herausforderungen. Wenn der (Durchschnitts-)Verbraucher nicht existiert, müssen Instrumente entwickelt werden, welche den Bedürfnissen und Fähigkeiten der unterschiedlichen Zielgruppen entsprechen.
The Authority Of The Consumer
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Author : Nicholas Abercrombie
language : en
Publisher: Routledge
Release Date : 2003-09-02
The Authority Of The Consumer written by Nicholas Abercrombie and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-02 with History categories.
First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
Elusive Consumption
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Author : Karin M. Ekström
language : en
Publisher: Routledge
Release Date : 2020-05-27
Elusive Consumption written by Karin M. Ekström and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-27 with Social Science categories.
In the context of rising consumerism and globalization, books on consumption are numerous. These tend to be firmly rooted in particular disciplines, however sociology, anthropology, business or cultural studies and as a result often present a blinkered view. Charged with the mission of unravelling what consumption means and how it operates, the worlds leading experts were flown to a secluded location in Sweden to 'battle it out'. This pioneering book represents the outcome. Ranging from the 'little black dress' to on-line communities, Elusive Consumption challenges our very understanding of consumerism. How successful is the advertising world in manipulating our buying patterns? Does the global marketplace promote cultural homogeneity or heterogeneity? Is the West really more of a 'consumerist civilization' than other countries? Does the advertising of certain products influence a voters choice of political party? How are products associated and marketed to different genders? These controversial topics and many more are discussed. Covering virtually every aspect of the word 'consumerism', Elusive Consumption provides a state-of-the-art view of the highly commercialized society we inhabit today. Some might have it that consumers are unwitting pawns, completely lacking in agency. Others might argue that consumer choices are empowering and subtly shape production. Richard Wilk, Colin Campbell, John F. Sherry, Richard Elliott, Russell Belk, and Daniel Miller who offers the most persuasive argument in this battle royal?
Handbook On The Experience Economy
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Author : Jon Sundbo
language : en
Publisher: Edward Elgar Publishing
Release Date : 2013-09-30
Handbook On The Experience Economy written by Jon Sundbo and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-30 with Business & Economics categories.
This illuminating Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the exp
Memorable Customer Experiences
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Author : Michael B. Beverland
language : en
Publisher: Gower Publishing, Ltd.
Release Date : 2012-08-28
Memorable Customer Experiences written by Michael B. Beverland and has been published by Gower Publishing, Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-28 with Business & Economics categories.
Experiential marketing – or memorable customer experiences – is proving a popular tool amongst businesses seeking to make an impact in a competitive world. Yet the scramble to achieve a presence among experience providers has led many companies to design and implement experiential marketing without integrating it with their overall marketing strategy. These companies often end up dissatisfying their customers rather than delighting them. This research anthology investigates different angles of experiential marketing. The 16 chapters are organised in six sections. The first section considers whether memorable customer experiences result from the use of traditional marketing practices, perhaps implemented more effectively than previously, or require entirely new practices with new foundations that turn companies into experience providers. Section two details ways businesses seek to build brands through putting experiential marketing into practice, while section three asks whether there are general principles that can be applied to the design of customer experiences which ensure successful outcomes whatever market you may operate in. Section four examines how companies manage their customer experiences once they have made the strategic decision to provide them, and section five looks at methods available to evaluate the success of these customer experiences. 'Experiential marketing changes everything!' claim the management gurus, but is it really so significant that not joining this race is dangerous? The last section of the book offers a much needed critique of experiential marketing.
The Changing Consumer
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Author : Alison Anderson
language : en
Publisher: Routledge
Release Date : 2005-07-08
The Changing Consumer written by Alison Anderson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-07-08 with Social Science categories.
The consumer ethic is ubiquitous. Everything we do, see, hear and even feel appears to be connected in some way to our experience as consumers. The increasingly high profile of debates over consumption, consumer culture, consumer behaviour and consumer rights reflects a world undergoing rapid change. The Changing Consumer charts the nature of that change, as well as discussing why consumption has become so important and what role, if any, it plays in underpinning social, economic and political transformation. Featuring contributions from some of the leading theorists of consumption from across a range of disciplines, this collection includes chapters on: * men's consumption and men's magazines * the changing profile of women as consumers * the representation of consumption on popular TV shows * consuming retro chic * the symbolic and emotional role of alcohol consumption. Drawing on fascinating case-studies throughout, this book will be essential reading for students and academics interested in the study of consumption.
Marketing Theory
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Author : Pauline Maclaran
language : en
Publisher: SAGE Publications Limited
Release Date : 2008-01-18
Marketing Theory written by Pauline Maclaran and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-18 with Business & Economics categories.
Marketing Theory presents a comprehensive scholarly overview of the development of marketing theory. Drawing on a variety of international sources, the three editors bring together key contributions to the field that reflect both historical and contemporary debates and influences. This major work draws together the many disparate perspectives that have contributed to the development of marketing theory to provide scholars with a substantive reference base from which to further develop the area.
Mass Consumption And Personal Identity
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Author : Peter Kenneth Lunt
language : en
Publisher:
Release Date : 1992
Mass Consumption And Personal Identity written by Peter Kenneth Lunt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business & Economics categories.
New Service Development
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Author : James A. Fitzsimmons
language : en
Publisher: SAGE
Release Date : 2000
New Service Development written by James A. Fitzsimmons and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
This text addresses the issues of how to develop new service products - where the concept of service has moved from transaction to experience. The authors draw upon the expertise of internationally recognised authors.
Consuming Behaviour
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Author : John Desmond
language : en
Publisher: Palgrave
Release Date : 2002-08-14
Consuming Behaviour written by John Desmond and has been published by Palgrave this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-08-14 with Business & Economics categories.
This text seeks to overcome an imbalance in traditional consumer behaviour texts by incorporating biological, sociological and anthropological theories into the core of the work. The aim is to provide a challenging and interesting book which addresses important issues such as time, space and consumption; consuming needs and values, semiotics, identity, the body, eating disorders and drug-taking. The text seeks to adopt a neutral view of consuming behaviour rather than the more traditional adoption of the producers' perspective, and to look at the contemporary issues affecting consuming behaviour in today's world.