New Service Development
DOWNLOAD
Download New Service Development PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get New Service Development book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
New Service Development
DOWNLOAD
Author : James A. Fitzsimmons
language : en
Publisher: SAGE
Release Date : 2000
New Service Development written by James A. Fitzsimmons and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
This is the first book to address the topic of new service development for the evolving experience economy. It draws upon the expertise of internationally recognized authors and covers topics in service innovation, process design, and implementation. Contributors from the fields of operations management, marketing, marketing information technology, and organizational behaviour explore the issues that service firms must address to sustain advantage in the new experience economy.
Involving Customers In New Service Development
DOWNLOAD
Author : Bo Edvardsson
language : en
Publisher: World Scientific
Release Date : 2006
Involving Customers In New Service Development written by Bo Edvardsson and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars.Benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process.
Handbook Of New Product Development Management
DOWNLOAD
Author : Christoph Loch
language : en
Publisher: Routledge
Release Date : 2007-11-02
Handbook Of New Product Development Management written by Christoph Loch and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-11-02 with Business & Economics categories.
Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. All of the contributorsin the Handbook of New Product Developmentare are well-known and leading exponents to theory of New Product Development and to methods used in practice. They draw upon their experience and work to offer a comprehensive view of the challenges in managing the development of new products. Existing knowledge in the different topics is examined and the key management challenges, and the important gaps in our knowledge are discussed. Most of the chapters draw upon systematic interaction with companies and practice and this is presented in the examples and the case studies cited. The Handbook of New Product Development and Management surveys this area in the context of an overall framework that explains how aspects interact and combine in a successful NPD process. Each chapter outlines open questions and highlights needs for future research.
Advances In Information Systems Development
DOWNLOAD
Author : Anders G. Nilsson
language : es
Publisher: Springer Science & Business Media
Release Date : 2006-05-31
Advances In Information Systems Development written by Anders G. Nilsson and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-05-31 with Computers categories.
The two-volume Advances in Information Systems Development: Bridging the Gap between Academia and Industry constitutes the collected proceedings of the Fourteenth International Conference on Information Systems Development: Methods and Tools, Theory and Practice – ISD’2005 Conference. The focus of these volumes is to examine the exchange of ideas between academia and industry and aims to explore new solutions. The proceedings follow the seven conference tracks highlighted at the Conference: Co-design of Business and IT; Communication and Methods; Human Values of Information Technology; Service Development and IT; Requirements Engineering in the IS Life-Cycle; Semantic Web Approaches and Applications; and Management and IT.
Winning At New Products
DOWNLOAD
Author : Robert G. Cooper
language : en
Publisher: Basic Books
Release Date : 2017-09-19
Winning At New Products written by Robert G. Cooper and has been published by Basic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-19 with Business & Economics categories.
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management
Service Innovation
DOWNLOAD
Author : Anders Gustafsson
language : en
Publisher:
Release Date : 2016-04-15
Service Innovation written by Anders Gustafsson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-15 with Customer services categories.
Résumé : The world is being shaped by service. All the world's most advanced economies are dominated by service, with many countries having more than 70 percent of their gross domestic product (GDP) generated by it. The service sector also employs the largest number of people and it is the fastest growing sector, both in number of companies and employees. The questions posed in this book are: (1) How is the service sector growing; (2) what is service innovation; (3) what are the drivers of service innovation; and (4) how can organizations innovate service in a structured way? The book views service as the value creating activity that customers perform in their own context: The role of a company is to provide the resources and knowledge to enable value creation. Based on this view, we develop a model of service innovation. Service innovation is a multifaceted concept dependent on the purpose of the innovation. These purposes could be to: differentiate, finance, help, experience, and streamline the process or offering. In turn, these result in: brand innovation, business model innovation, social innovation, experience innovation, process innovation, and behavioral innovation, respectively. In this book, we develop guidelines for what is required from the organizational perspective, how should an organization view its customers in order to be successful, what does a service development process look like, and how to transform an organization that is goods-centric to become service or solution provider. Despite the heightened focus on service in many business sectors, most models and theories of innovation are based on a goods perspective, assuming that the norm is a physical good. We believe that the norm is actually experiential and service based. This book addresses this mismatch of theory and practice for the benefit of those who are seeking to understand, teach, and practice service innovation.
Developing Service Products And Brands
DOWNLOAD
Author : Jochen Wirtz
language : en
Publisher: Ws Professional
Release Date : 2017
Developing Service Products And Brands written by Jochen Wirtz and has been published by Ws Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Business & Economics categories.
All service organizations face choices concerning the types of products to offer and how to deliver them to customers. Designing a service product is a complex task that requires an understanding of how the core and supplementary services should be combined, sequenced, and delivered to create a value proposition that meets the needs of target segments. Developing Service Products and Brands is the third volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
Managing Open Service Innovation
DOWNLOAD
Author : Anne-Laure Mention
language : en
Publisher: World Scientific Publishing Company
Release Date : 2021
Managing Open Service Innovation written by Anne-Laure Mention and has been published by World Scientific Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Diffusion of innovations categories.
For the last fifteen years, open innovation has been one of the hottest topics in innovation management research. Digitalisation of the open innovation process has also emerged as a concept of high organisational value. The potential benefits of this concept and how firms organise, or should organise, in order to realize these benefits have been addressed in numerous empirical studies published in scientific journals as well as books. Responding to the need for further conceptual and empirical research on open innovation in services, this book reveals if and how service providers in different service sub-sectors have implemented the concept of open innovation. Based on rich empirical data, the book discusses the benefits and drawbacks, the processes, the characteristics and the management practices of open innovation in private as well as public service organizations.Through a series of empirical case studies focusing on the open innovation practices of different public and private service organizations, this book contributes to deepening our understanding of how the concept of open innovation has been implemented in services, and what challenges, achievements and benefits that are associated with the implementation of open innovation concepts in this sector. These insights it provides can assist managers of both private and public service providers to confidently implement open innovation in an efficient manner in their organizations.
Designing Services That Deliver
DOWNLOAD
Author : Shostack
language : en
Publisher:
Release Date : 1984-01-01
Designing Services That Deliver written by Shostack and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984-01-01 with categories.
Food Product Development
DOWNLOAD
Author : M Earle
language : en
Publisher: Elsevier
Release Date : 2001-09-18
Food Product Development written by M Earle and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-09-18 with Technology & Engineering categories.
Product development is the lifeblood of the food industry, from refining an established product range to developing completely new products. It is, however, a process fraught with risk that often ends in failure. So what then are the keys to making the process a success? Drawing on a wealth of experience gathered over 40 years, Food product development provides the answers.The first half of the book examines the four core elements of product development:-the business strategy directing product development; the various steps in the product development process; the knowledge required to fuel the process; the need for keeping the product development focused on the consumers needs and aspirations.The second part of the book looks at managing the product development process in practice with four case studies of successful product launches. It also discusses how to evaluate and improve the process to make future product innovation more successful.Filled with examples and practical suggestions, and written by a distinguished team with unrivalled academic and industry expertise, Food product development is a essential guide for R&D and product development staff, and all managers concerned with this key issue throughout the food industry. - Provides comprehensive coverage of the complete product development process - Includes a range of international case studies from various sectors of the food industry - Written by a distinguished international panel of experts