Benetton
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Benetton
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Author : Jonathan Mantle
language : en
Publisher: Little Brown GBR
Release Date : 2000
Benetton written by Jonathan Mantle and has been published by Little Brown GBR this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Benetton is the story of an extraordinary family and the business they have built from humble origins to a skilfully orchestrated worldwide phenomenon. No other team name has such an ability to charm and shock, to subvert and yet preach conformism, to blend radicalism with capitalism, as Benetton. Behind the united colors and the seamless brand, there are also darker shades and looser threads. These include marginalized members of the family, aggrieved franchise holders, and banks. This is a success story from the frontline of the retail company, where soft fabrics mix with the smell of high-octane petrol and Grand Prix motor racing, and colored condoms combine with Catholicism and capitalism in their most red-blooded forms.
Benetton
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Author : Jonathan Mantle
language : en
Publisher:
Release Date : 2000
Benetton written by Jonathan Mantle and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with categories.
United Colors Of Benetton A Company Of Colors And Controversies
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Author : Marion Maguire
language : en
Publisher: GRIN Verlag
Release Date : 2004-01-03
United Colors Of Benetton A Company Of Colors And Controversies written by Marion Maguire and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-01-03 with Business & Economics categories.
Seminar paper from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.0 (A), Hawai'i Pacific University (-), course: Marketing Lecture MBA Programm, language: English, abstract: The United Colors of Benetton: a company of colors and controversies. Offering the world an insight to fashion, as well as, human equality and world issues, Benetton gives us stylish clothing and innovative promotion. While trying to capture an audience favoring Italian character in style and design, the company additionally desires to present the world with contentious campaigns to awaken thoughts and debates. These controversies are jeopardizing Benetton’s position in the industry, and its reputation of being trendily unique and committing to world harmony. The United Colors of Benetton (Benetton), an Italian based company, is primarily focusing its business on clothing and controversial advertising. Presented all over the world, the company is available to young and old in combined colors and stylish fashion. In the following pages a complete internal and external analysis of the company will be explained, as well as, a description of the company’s overall standing. The alternatives as seen are described to include the advantages and drawbacks of each alternative. Conclusively, a recommendation based upon all of the findings outlined is prescribed.
International Strategic Leadership
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Author : Olga Sokolowski
language : en
Publisher: GRIN Verlag
Release Date : 2011-03
International Strategic Leadership written by Olga Sokolowski and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03 with categories.
Seminar paper from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of Applied Sciences Emden/Leer, language: English, abstract: In times of globalisation, engineering progress and extremely aggressive competition as well as continuous growth of dynamic and complexity within business, strategic changes are crucial for organizational surviving. Consequently, organisations have to be permanently harmonized with their environments to react to external developments effectively and to form the business proactively so they are operated in timely.1 As an excellent example for global expansion by successful management of strategy changes, the Benetton Group is classified. Benetton is an Italian producer of high quality design clothing, which is active since the early 1960s. The company started as a family business and until today, the family of Benetton has the control over the firm. The company is not only famous for its high quality and sophisticated design, as it is known for its advertisement campaigns against racism, discrimination and ine-quality. In the 1980s, the Italian photographer Oliviero Toscani started to work for the Benet-ton Group as the designer for the marketing campaigns. Within several years, the advertise-ments of Benetton were not only about cloths, as the fight against racism and discrimination became almost more important than the clothing itself. The company did even change its name in order to express their fight against inequality in the world, into United Colors of Benetton.2 Major aim of this report is to clarify the essential importance of strategic change management on the basis the successful story of Benetton Group. The report contains several chapters that highlight the strategic changes of the company in the past and in the future, which gives infor-mation about the Benetton Group and shows the strengths and weaknesses of the company in comparison to the market. Thereby, c
United Colors
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Author : Lorella Pagnucco Salvemini
language : en
Publisher: Virago Press
Release Date : 2002
United Colors written by Lorella Pagnucco Salvemini and has been published by Virago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
The Benetton campaigns by Oliviero Toscani have been one of the most important and controversial phenomena in worldwide advertising. This text explores the history of the campaigns from 1984 to 2000.
Edizione
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Author : Andrea Colli
language : en
Publisher: Profile Books
Release Date : 2017-08-17
Edizione written by Andrea Colli and has been published by Profile Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-17 with Business & Economics categories.
A corporate history of the innovative Benetton Holding Company, Edizione follows the early days of the family-owned brand, through governance and structure changes, mass distribution, infrastructure and network growth, to wider views for the future. In the late 1980s, as a world-class, multi-national and family-run business, the Benetton brand was considered a symbol of Italian entrepreneurial creativity. While at the height of its success, the Benetton family set in motion a process of diversifying its core business, developing its interests in large-scale distribution, infrastructure and the real estate sector. This strategy was made possible by the creation of an independent family-management system: Edizione Srl, today one of Europe's major holding companies. Edizione Srl has investments in many sectors, ranging from motorway and airport catering, infrastructure and mobility, to real estate and agricultural services. 'A shining example of solid, innovative business.' - Ferruccio de Bortoli
Benetton
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Author : Francesco della Barba
language : en
Publisher:
Release Date : 2023-12-18
Benetton written by Francesco della Barba and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-18 with categories.
The Benetton story is a fascinating insight into a world of glamour, money and excess. Francesco della Barba was born in 1950 in Treviso, Italy, and graduated in Economics at the University of Venice. He soon rose within the fashion industry, joining the Benetton Group in 1980. As the Executive Vice-President of Benetton USA, he drove a huge increase in the number of Benetton stores in the USA from 25 to 750 in the first three years. He later helped the company to grow its business in the Middle East, where he lived for sixteen years. A great deal has already been written about the incredible growth of Benetton, the Italian fashion giant, that shocked the world with its success in both fashion retail and Formula One motor racing. This is the story of one of the key players, a Benetton insider, who tells behind-the-scenes stories which have never previously been aired.
Architecture For Benetton
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Author : Marco Mulazzani
language : en
Publisher:
Release Date : 2005
Architecture For Benetton written by Marco Mulazzani and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Architecture categories.
Because United Colors of Benetton’s core business is clothing, the contemporary culture of design plays an important role in the group’s activity, including its corporate architecture. Benetton’s international brand style―combining color, energy, and practicality―can be seen first in its buildings. In 1964, long before it was fashionable for designers to employ brand-name architects, Lucianno Benetton chose two very young and ambitious architects, Afra and Tobia Scarpa, to design his first textile factory. This project marked the beginning of a vision of architecture aimed at enhancing the workplace: an architecture where image and substance come together. This unique book, brilliantly designed by Massimo Vignelli, brings together all of the Benetton buildings, including plans, 500 color illustrations, superb photographs by Antonia Mulas, an interview with Luciano Benetton, and a chapter dedicated to Tadao Ando’s Fabrica building. This book is designed and published in collaboration with Fabrica, Benetton’s corporate communications research center designed by Japanese architect Tadao Ando. Tadao Ando states the true spirit of the Benetton style when describing his work on the Fabrica project: “The role of the new architecture is to bring out the charm and strength of the ancient villa and to give birth to a reciprocal, cathartic relationship between old and new in an in an atmosphere of complete harmony, transcending the limits of a specific period.
Photography
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Author : Liz Wells
language : en
Publisher: Psychology Press
Release Date : 2004
Photography written by Liz Wells and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Art categories.
This seminal text for photography students identifies key debates in photographic theory, stimulates discussion and evaluation of the critical use of photographic images and ways of seeing. This new edition retains the thematic structure and text features of its predecessors but also expands coverage on photojournalism, digital imaging techniques, race and colonialism. The content is updated with additional international and contemporary examples and images throughout and the inclusion of colour photos. Features of this new edition include: *Key concepts and short biographies of major thinkers *Updated international and contemporary case studies and examples *A full glossary of terms, a comprehensive bibliography *Resource information, including guides to public archives and useful websites
The Benetton Advertising Campaigns Intentions Receptions And The Legitimacy Of Raising Global Issues In Advertising
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Author :
language : en
Publisher: GRIN Verlag
Release Date : 2003-09-23
The Benetton Advertising Campaigns Intentions Receptions And The Legitimacy Of Raising Global Issues In Advertising written by and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-23 with Business & Economics categories.
Seminar paper from the year 2003 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: B-68, University of Canterbury (Department of Mass Communication and Journalism), course: COMS 406 Advertising and Society, language: English, abstract: Advertising has become the single largest source of visual imagery in our society today. No matter where we look, we see advertisements trying to sell us things. We see images of youthful, beautiful people enticing us to spend our money on products we think we need, hoping that by purchasing the product we too may reap the benefits of owning it. At the beginning of the 1990s however, the Italian clothing company Benetton changed the face of advertising forever. Instead of showing the company’s products in its advertisements, they have chosen to show images related to important world issues in a claimed attempt to raise awareness (http://www.courses.psu.edu/ art/art122w_jlh18/student/knepper/Intro.htm). Between 1990 and 1994, and then again in 2000, Benetton attracted attention because of its especially provocative advertising campaigns. Diverse pictures of these campaigns showed situations of adversity, distress, suffering and death. Oliviero Toscani, the creator of the advertisements asserts that it is not his function to increase sales of Benetton products. Toscani claims he uses advertising to raise awareness concerning the issues addressed and his intention is “to promote peace, tolerance, multiculturalism and to challenge stereotypes” (http://www.xs4all.nl/~conflic1/pbp/7/5_benett.htm). However, despite claims by Luciano Benetton and Toscani that profit was never a motive and raising social conscience was their single goal, Benetton advertisements have been widely criticised and banned worldwide (http://www.courses.psu.edu/art/art122w_jlh18/ student/knepper/Benetton.htm). This might have resulted anyhow, not only from their approach of attempting to raise awareness of real problems, but from the means with which they did it. Everything that diverges from well known, generally accepted norms appears provocative for the recipient who is used to certain standards. Nevertheless, the different interpretation of its advertising images in diverse cultures caused resistance and problems for the Benetton company. Contrary to other international operating conglomerates that use the same advertising internationally but modify it in consideration of the cultural context, Benetton advertisements are not tailored regionally. The company uses the same images and campaigns worldwide (http://www.karlsruhe.de/Schulen/Ludwig-Erhard-Schule/Projwer/wer4.htm), and does not consider cultural and moral conceptual differences. [...]