Beyond The Clicks
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Psychophysics Beyond Sensation
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Author : Christian Kaernbach
language : en
Publisher: Psychology Press
Release Date : 2004-05-20
Psychophysics Beyond Sensation written by Christian Kaernbach and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-05-20 with Psychology categories.
This volume presents a series of studies that expand laws, invariants, and principles of psychophysics beyond its classical domain of sensation. This book's goal is to demonstrate the extent of the domain of psychophysics, ranging from sensory processes, through sensory memory and short-term memory issues, to the interaction between sensation and action. The dynamics and timing of human performance are a further important issue within this extended framework of psychophysics: Given the similarity of the various cortical areas in terms of their neuroanatomical structure, it is an important question whether this similarity is paralleled by a similarity of processes. These issues are addressed by the contributions in the present volume using state-of-the-art research methods in behavioral research, psychophysiology, and mathematical modeling. The book is divided into four sections. Part I presents contributions concerning the classical domain of psychophysical judgment. The next two parts are concerned with elementary and higher-order processes and the concluding section deals with psychophysical models. The sections are introduced by guest editorials contributed by independent authors. These editorials present the authors' personals view on the respective section, providing an integrated account of the various contributions or highlighting their focus of interest among them. While also voicing their own and sometimes different point of view, they contribute to the process of discussion that makes science so exciting. This volume should be of great interest to advanced students in neuroscience, cognitive science, psychology, neuropsychology, and related areas who seek to evaluate the range and power of psychological work today. Established scientists in those fields will also appreciate the variety of issues addressed within the same methodological framework and their multiple interconnections and stimulating "cross-talk."
The Digital First Customer Experience
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Author : Joe Wheeler
language : en
Publisher: Kogan Page Publishers
Release Date : 2023-07-03
The Digital First Customer Experience written by Joe Wheeler and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-03 with Business & Economics categories.
The definitive guide to designing digital-first experiences customers love. In his third book on the topic of customer experience, bestselling author and consultant Joe Wheeler tackles the challenges many organizations are facing as they attempt to design compelling experiences in a digital-first world. It features case studies of leading brands including Lemonade, Spotify, CEMEX, VMware, Starbucks, NIKE and Amazon. Part One introduces the new "3 Cs", key trends associated with technology convergence, competition and culture change in a post-pandemic world. Part Two takes a deep dive into seven design strategies, from designing emotional peaks across channels to empowering customers through immersive experiences that merge physical and digital assets. Part Three provides a playbook for how to design digital-first experiences, including how to solve the right problems, develop a measurable business case, design digital-first experiences customers love and execute the new design at scale.
Beyond The Dark Arts Advancing Marketing And Communication Theory And Practice
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Author : Linda Brennan
language : en
Publisher: World Scientific
Release Date : 2023-04-25
Beyond The Dark Arts Advancing Marketing And Communication Theory And Practice written by Linda Brennan and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-25 with Business & Economics categories.
Marketing and communications are ever-evolving areas, with trends and issues quickly emerging, and often fading just as fast. An evergreen issue that continues to gain more and more traction is that of socially responsible and ethical marketing. The text discusses the increasing importance of socially responsible and ethical marketing and communication in today's world, where social media and social marketing have a wide reach. With practical applications and case studies for marketing and management practitioners to implement socially responsible and ethical communication campaigns, the book provides a tool kit for marketing and management practitioners to implement socially responsible and ethical communication campaigns. It is a must-read for researchers in social and ethical marketing, as well as educators in marketing, communication, social responsibility, sustainability, and ethics.
Click Consonants
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Author : Bonny Sands
language : en
Publisher: BRILL
Release Date : 2020-09-25
Click Consonants written by Bonny Sands and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-25 with Language Arts & Disciplines categories.
Click Consonants is an indispensable volume for those who want to understand the linguistics of clicks. Contributions include cutting edge research on the phonetic and phonological characteristics of clicks, as well as on sound changes involving clicks, and clicks in perception, in L2 acquisition, and in apraxia of speech. Contributors are Wm. G. Bennett, Catherine T. Best, Hilde Gunnink, Dan Dediu, E.D. Elderkin, Anne-Maria Fehn, Sean Fulop, Florian Lionnet, Timothy K. Mathes, Kirk Miller, Scott Moisik, Michael Proctor, Bonny Sands, Signal Analysis and Interpretation Laboratory (SAIL) members (Adam Lammert, Asterios Toutios, Shrikanth Narayanan, Yinghua Zhu), Mollie Steyn, Anita van der Merwe, Richard Wright.
Information Retrieval
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Author : Pavel Braslavski
language : en
Publisher: Springer
Release Date : 2016-07-26
Information Retrieval written by Pavel Braslavski and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-26 with Computers categories.
This book constitutes the thoroughly refereed proceedings of the 9th Russian Summer School on Information Retrieval, RuSSIR 2015, held in Saint Petersburg, Russia, in August 2015. The volume includes 5 tutorial papers, summarizing lectures given at the event, and 6 revised papers from the school participants. The papers focus on various aspects of information retrieval.
Jottings
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Author : Liz Smith
language : en
Publisher: Simon and Schuster
Release Date : 2008-09-04
Jottings written by Liz Smith and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-04 with Fiction categories.
JOTTINGS is a collection of the stories that Liz Smith has written over the years. Sometimes they explore the darker side of life and what may occur out of the public gaze: a rich and lonely housewife neglects her child and the nanny subjects her charge to unpleasant and adult scenes; a man's wish for fame catapults him into prison and mistaken notoriety; an unhappy wife loses her only friend and is haunted by her. Other stories are more amusing: the sexy, man-eating woman who runs the mobile library: moving through the fog of 1950's London with the help of a blind man; a scheming daughter who plans to take her mother's money has a surprising comeuppance. Liz's stories are unexpected, original and revealing of a writer who is fascinated by relationships and the barriers we erect between our public and private selves.
Avoiding Ad Fraud And Supporting Brand Safety Programmatic Advertising Solutions
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Author : Khan, Muhammad Ibrahim
language : en
Publisher: IGI Global
Release Date : 2025-01-21
Avoiding Ad Fraud And Supporting Brand Safety Programmatic Advertising Solutions written by Khan, Muhammad Ibrahim and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-21 with Business & Economics categories.
Ad fraud undermines the integrity and effectiveness of the digital advertising industry, causing significant financial losses and eroding trust among advertisers, publishers, and consumers. As digital advertising continues to grow, combating fraudulent activities such as fake clicks, impressions, and conversions becomes crucial to ensuring transparency and fairness. Addressing this issue not only protects investments but also strengthens confidence in online advertising systems, fostering a more reliable and equitable digital economy. Solutions to ad fraud are essential for maintaining the credibility and sustainability of this vital marketing medium in a rapidly evolving digital landscape. Avoiding Ad Fraud and Supporting Brand Safety: Programmatic Advertising Solutions provides readers with a comprehensive understanding about digital marketing fraud. It illuminates the programmatic advertising ecosystem, how it operates, and how ad fraudsters make money. Covering topics such as artificial intelligence, business ethics, and programmatic advertising, this book is an excellent resource for academicians, graduate and postgraduate students, marketers, policymakers, business leaders, and more.
The Web Developer S Odyssey
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Author : Pasquale De Marco
language : en
Publisher: Pasquale De Marco
Release Date :
The Web Developer S Odyssey written by Pasquale De Marco and has been published by Pasquale De Marco this book supported file pdf, txt, epub, kindle and other format this book has been release on with Computers categories.
Dive into the fascinating world of web development with "The Web Developer's Odyssey." This comprehensive guide takes you on an adventure through the digital realm, equipping you with the skills and knowledge to create stunning and functional websites. In this book, you'll explore the evolution of web development, from its humble beginnings to the cutting-edge technologies of today. Whether you're a complete novice or an experienced developer, you'll find valuable insights to enhance your web development journey. Discover the essential tools of the trade and learn how to set up your development environment like a pro. Master the art of HTML, CSS, and JavaScript, the building blocks of the web, and breathe life into your creations with interactivity and style. "The Web Developer's Odyssey" doesn't stop at the basics; it delves deep into advanced topics such as frameworks, databases, and performance optimization. You'll gain a well-rounded understanding of web development, enabling you to tackle diverse projects with confidence. But this book isn't just about code; it's about making the web accessible and inclusive for all. Learn how to design websites that everyone can enjoy, regardless of their abilities. And stay ahead of the curve with insights into the latest web development trends. Whether you're a student, a hobbyist, or a professional, this book is your passport to the exciting world of web development. Join us on this incredible journey, where imagination meets technology, and where your web development skills will flourish. "The Web Developer's Odyssey" is your key to unlocking the limitless possibilities of the digital world.
Advances In Information Retrieval
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Author : Jaap Kamps
language : en
Publisher: Springer Nature
Release Date : 2023-03-16
Advances In Information Retrieval written by Jaap Kamps and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-16 with Computers categories.
The three-volume set LNCS 13980, 13981 and 13982 constitutes the refereed proceedings of the 45th European Conference on IR Research, ECIR 2023, held in Dublin, Ireland, during April 2-6, 2023. The 65 full papers, 41 short papers, 19 demonstration papers, and 12 reproducibility papers, 10 doctoral consortium papers were carefully reviewed and selected from 489 submissions. The accepted papers cover the state of the art in information retrieval focusing on user aspects, system and foundational aspects, machine learning, applications, evaluation, new social and technical challenges, and other topics of direct or indirect relevance to search.
Advances In Bias And Fairness In Information Retrieval
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Author : Ludovico Boratto
language : en
Publisher: Springer Nature
Release Date : 2023-08-22
Advances In Bias And Fairness In Information Retrieval written by Ludovico Boratto and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-22 with Computers categories.
This book constitutes the refereed proceedings of the 4th International Workshop on Algorithmic Bias in Search and Recommendation, BIAS 2023, held in Dublin, Ireland, in April 2023. The 10 full papers and 4 short papers included in this book were carefully reviewed and selected from 36 submissions. The present recent research in the following topics: biases exploration and assessment; mitigation strategies against biases; biases in newly emerging domains of application, including healthcare, Wikipedia, and news, novel perspectives; and conceptualizations of biases in the context of generative models and graph neural networks.