Big Data Analytics For Improved Accuracy Efficiency And Decision Making In Digital Marketing
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Big Data Analytics For Improved Accuracy Efficiency And Decision Making In Digital Marketing
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Author : Singh, Amandeep
language : en
Publisher: IGI Global
Release Date : 2021-06-18
Big Data Analytics For Improved Accuracy Efficiency And Decision Making In Digital Marketing written by Singh, Amandeep and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-18 with Business & Economics categories.
The availability of big data, low-cost commodity hardware, and new information management and analytic software have produced a unique moment in the history of data analysis. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost-effectively for the first time in history. They represent a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue, and profitability especially in digital marketing. Data plays a huge role in understanding valuable insights about target demographics and customer preferences. From every interaction with technology, regardless of whether it is active or passive, we are creating new data that can describe us. If analyzed correctly, these data points can explain a lot about our behavior, personalities, and life events. Companies can leverage these insights for product improvements, business strategy, and marketing campaigns to cater to the target customers. Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing aids understanding of big data in terms of digital marketing for meaningful analysis of information that can improve marketing efforts and strategies using the latest digital techniques. The chapters cover a wide array of essential marketing topics and techniques, including search engine marketing, consumer behavior, social media marketing, online advertising, and how they interact with big data. This book is essential for professionals and researchers working in the field of analytics, data, and digital marketing, along with marketers, advertisers, brand managers, social media specialists, managers, sales professionals, practitioners, researchers, academicians, and students looking for the latest information on how big data is being used in digital marketing strategies.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Sustainable Investments In Green Finance
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Author : Taneja, Sanjay
language : en
Publisher: IGI Global
Release Date : 2023-11-14
Sustainable Investments In Green Finance written by Taneja, Sanjay and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-14 with Business & Economics categories.
Never has the world been so heavily marked by the escalating challenges of climate change, dwindling natural resources, and escalating environmental crises. Finding viable solutions has become increasingly imperative as a result of these challenges. The daunting issue at hand is the dire need for financing sustainable initiatives that can effectively combat these global challenges. This financial gap often poses a significant roadblock, hindering progress towards a more environmentally conscious and sustainable future. Sustainable Investments in Green Finance serves as a resource to examine this issue and provide solutions. This meticulously researched book offers real-world case studies that not only highlight the gravity of these challenges but also present tangible solutions. Readers will explore a myriad of sustainable finance mechanisms, collaborative stakeholder efforts, and visionary project objectives that have successfully navigated these obstacles. The book also delves into topics such as the renewable energy revolution, sustainable infrastructure transformations, green bonds, climate finance, nature-based solutions, circular economy innovations, and socially responsible investing.
Algorithmic Approaches To Financial Technology Forecasting Trading And Optimization
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Author : Singh, Amandeep
language : en
Publisher: IGI Global
Release Date : 2023-12-29
Algorithmic Approaches To Financial Technology Forecasting Trading And Optimization written by Singh, Amandeep and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-29 with Business & Economics categories.
Today, algorithms steer and inform more than 75% of modern trades. These mathematical constructs play an intricate role in automating processes, predicting market trends, optimizing portfolios, and fortifying decision-making in the financial domain. In an era where algorithms underpin the very foundation of financial services, it is imperative to hold a deep understanding of the intricate web of computational finance. Algorithmic Approaches to Financial Technology: Forecasting, Trading, and Optimization takes a comprehensive approach, spotlighting the fusion of artificial intelligence(AI) and algorithms in financial operations. The chapters explore the expansive landscape of algorithmic applications, from scrutinizing market trends to managing risks. The emphasis extends to AI-driven personnel selection, implementing trusted financial services, crafting recommendation systems for financial platforms, and critical fraud detection. This book serves as a vital resource for researchers, students, and practitioners. Its core strength lies in discussing AI-based algorithms as a catalyst for evolving market trends. It provides algorithmic solutions for stock markets, portfolio optimization, and robust financial fraud detection mechanisms.
Technology And Luxury Hospitality
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Author : Park Thaichon
language : en
Publisher: Taylor & Francis
Release Date : 2024-06-28
Technology And Luxury Hospitality written by Park Thaichon and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-28 with Business & Economics categories.
The integration of pioneering information and communication technologies has transformed the hospitality sector. This groundbreaking book delves into the transformative power of cutting-edge technologies in the world of high-end travel and accommodation. As the digital revolution continues to reshape our lives, this book offers an exclusive look at how the hospitality industry is adapting and evolving to cater to the sophisticated tastes of the modern, tech-savvy traveller. In this eye-opening exploration, readers will be taken on a journey through the latest innovations in artificial intelligence, blockchain, and the metaverse as they intersect with the world of luxury hospitality. From AI-driven concierge services and smart hotel rooms that cater to guests' every whim to the democratization of luxury experiences through blockchain-based loyalty programmes and the rise of virtual reality travel, this book reveals the extraordinary possibilities that lie ahead for the discerning traveller. With insights from international experts, this edited collection provides a comprehensive and engaging overview of the current and future trends shaping the industry and will be valuable to scholars and postgraduate researchers across the hospitality sector, innovation, and luxury management.
Cultural Marketing And Metaverse For Consumer Engagement
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Author : Singh, Amandeep
language : en
Publisher: IGI Global
Release Date : 2023-04-07
Cultural Marketing And Metaverse For Consumer Engagement written by Singh, Amandeep and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-07 with Business & Economics categories.
People have cultural boundaries. Their thinking and decisions are affected by their cultural values and norms. Marketers implant cultural values and standards in advertisements where consumers can relate to the characters in the advertisements. To design a cultural marketing advertisement, it is critical to pay attention to what is going on in the culture and anticipate what issues will hold in the future. Cultural Marketing and Metaverse for Consumer Engagement highlights the importance of cultural marketing, discusses how consumer beliefs are built and affected by cultural marketing, and considers how culture acts as a base for the marketing ecosystem. Covering key topics such as the digital era, religion marketing, and consumer behavior, this premier reference source is ideal for marketers, business owners, managers, researchers, scholars, academicians, practitioners, instructors, and students.
Demystifying Emotion Ai Robotics Ai And Sentiment Analysis In Customer Relationship Management
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Author : Rabby, Fazla
language : en
Publisher: IGI Global
Release Date : 2025-05-13
Demystifying Emotion Ai Robotics Ai And Sentiment Analysis In Customer Relationship Management written by Rabby, Fazla and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-13 with Technology & Engineering categories.
Emotion artificial intelligence (AI), robotics AI, and sentiment analysis revolutionize the way businesses understand and engage with their customers throughout the consumer journey. Emotion AI, also known as affective computing, uses technologies like facial recognition, voice analysis, and text interpretation to detect and interpret customer emotions. Sentiment analysis focuses on interpreting the emotional tone behind customer communications, typically through text analysis of social media posts, reviews, and surveys. It enables companies to categorize customer sentiments as positive, neutral, or negative, providing valuable feedback on their products, services, and customer interactions. These technologies allow businesses to gain real-time insights into how customers feel at different touchpoints, from initial awareness through post-purchase interactions. By understanding emotional triggers with real-time feedback, brands can better map the customer journey and create more personalized, empathetic experiences that address customer needs more effectively. Demystifying Emotion AI, Robotics AI, and Sentiment Analysis in Customer Relationship Management explores how emotional data can be integrated into customer journey mapping, allowing businesses to create personalized, empathetic interactions that address emotional needs. It examines ethical considerations and best practices for using emotional insights responsibly while ensuring positive outcomes for both businesses and consumers. Covering topics such as knowledge management, brand loyalty, and storytelling, this book is an excellent resource for business leaders, marketing professionals, government officials, professionals, researchers, academicians, and more.
Minority Voices From The Academic Superstructure
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Author : Bailey, Erold K.
language : en
Publisher: IGI Global
Release Date : 2024-10-03
Minority Voices From The Academic Superstructure written by Bailey, Erold K. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-03 with Education categories.
Minority Voices From the Academic Superstructure is a critical conversation that bases its argument on interviews with Black, Indigenous, and people of color (BIPOC) faculty from across the United States and a range of institutions, including large public and private universities, small liberal arts colleges, and mid-size public institutions. Using critical race theory (CRT) and postcolonial studies as the central theoretical frameworks, and critical race feminism as a supporting critical paradigm, the authors bring to attention some of the persistent challenges that BIPOC faculty face even in the twenty-first century. The book builds on a now well-established scholarly tradition on faculty experiences in the academy to support the following argument: While many gains have been made, the vestiges of colonization—which critical race theorists continue to highlight as persisting in current systems—still render the present-day academy a challenging space for BIPOC faculty. Through the powerful stories of success and resolve shared by study participants, the authors show that colleges and universities represent enormous—if challenging—sites of opportunity where the goals of advancing greater racial, ethnic, and gender equality both within and beyond the ivory tower can be pursued. Minority Voices From the Academic Superstructure also explores the challenges BIPOC faculty and diversity, equity and inclusion (DEI) initiatives will likely face in a political environment that is increasingly hostile to such efforts. This book covers topics such as minorities in education, systemic racism, intersectionality, immigrant experience, gendered experiences in education, and is a useful resource for academicians, education professionals, administrators, sociologists, historians, economists, and researchers.
Leveraging Chatgpt And Artificial Intelligence For Effective Customer Engagement
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Author : Bansal, Rohit
language : en
Publisher: IGI Global
Release Date : 2024-01-24
Leveraging Chatgpt And Artificial Intelligence For Effective Customer Engagement written by Bansal, Rohit and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-24 with Business & Economics categories.
Academic scholars find themselves confronted with a formidable challenge: staying abreast of the ever-evolving landscape of Artificial Intelligence(AI). The intricate interplay between AI and its profound impact on various facets of society, including customer engagement, remains an enigma for many. This knowledge gap not only hampers their ability to contribute meaningfully to their fields but also leaves them trailing behind the dynamic developments taking place in industries worldwide. As AI continues to reshape the business environment, it becomes imperative for academia to bridge this chasm between theory and practice. Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement is an effective solution to the pressing problem at hand. With meticulous clarity, it unravels the complexities of ChatGPT, an innovative AI technology, and its revolutionary potential in the realm of customer engagement. It offers a lifeline to academic scholars seeking to navigate the uncharted territory of AI, providing them with an in-depth understanding of how ChatGPT can reshape customer interactions.
Research Anthology On Social Media Advertising And Building Consumer Relationships
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2022-05-13
Research Anthology On Social Media Advertising And Building Consumer Relationships written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-13 with Computers categories.
Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.