Big Data And Innovation In Tourism Travel And Hospitality
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Big Data And Innovation In Tourism Travel And Hospitality
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Author : Marianna Sigala
language : en
Publisher: Springer
Release Date : 2019-02-26
Big Data And Innovation In Tourism Travel And Hospitality written by Marianna Sigala and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-26 with Business & Economics categories.
This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation. The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.
Marketing And Big Data Analytics In Tourism And Events
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Author : Hashem, Tareq Nael
language : en
Publisher: IGI Global
Release Date : 2024-05-06
Marketing And Big Data Analytics In Tourism And Events written by Hashem, Tareq Nael and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-06 with Business & Economics categories.
In the digital age, the tourism industry faces the challenge of effectively marketing destinations amidst a sea of competition and information. Marketing Information Systems (MkIS) and Big Data Analytics (BDA) hold immense potential. Yet, many organizations need help harnessing their power efficiently. Marketing and Big Data Analytics in Tourism and Events offer a comprehensive solution, deep-dive into integrating MkIS and BDA as a strategic approach to revolutionizing tourism marketing. The book aims to bridge the gap between theory and practice by examining the complexities and nuances of MkIS and BDA in promoting tourist destinations. It provides actionable insights and practical strategies for leveraging these technologies effectively. Readers will understand how AI-driven MkIS and BDA can enhance marketing campaigns, improve customer experiences, and drive business growth in the tourism sector.
Analytics In Smart Tourism Design
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Author : Zheng Xiang
language : en
Publisher: Springer
Release Date : 2016-10-12
Analytics In Smart Tourism Design written by Zheng Xiang and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-12 with Business & Economics categories.
This book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, as well as applications and case studies for destination marketing and management. It is divided into five parts: Part one on travel demand analytics focuses on conceptualizing and implementing travel demand modeling using big data. It illustrates new ways to identify, generate and utilize large quantities of data in tourism demand forecasting and modeling. Part two focuses on analytics in travel and everyday life, presenting recent developments in wearable computers and physiological measurement devices, and the implications for our understanding of on-the-go travelers and tourism design. Part three embraces tourism geoanalytics, correlating social media and geo-based data with tourism statistics. Part four discusses web-based and social media analytics and presents the latest developments in utilizing user-generated content on the Internet to understand a number of managerial problems. The final part is a collection of case studies using web-based and social media analytics, with examples from the Sochi Olympics on Twitter, leveraging online reviews in the hotel industry, and evaluating destination communications and market intelligence with online hotel reviews. The chapters in this section collectively describe a range of different approaches to understanding market dynamics in tourism and hospitality.
Information And Communication Technologies In Tourism 2019
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Author : Juho Pesonen
language : en
Publisher: Springer
Release Date : 2018-12-14
Information And Communication Technologies In Tourism 2019 written by Juho Pesonen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-14 with Business & Economics categories.
This book provides an extensive, up-to-date overview of the ways in which information and communication technologies (ICTs) can be used to develop tourism and hospitality. The coverage encompasses a wide variety of topics within the field, including virtual reality, sharing economy and peer-to-peer accommodation, social media use, hotel technology, big data, robotics, and recommendation systems, to name but a few. The content is based on the 2019 ENTER eTourism conference, organized in Nicosia, Cyprus by the International Federation for Information Technologies and Travel & Tourism (IFITT) – the leading independent global community for the discussion, exchange, and development of knowledge on the use and impact of new ICTs in the travel and tourism industry. The book offers a global perspective and rich source of information on important innovations and novel ideas. Though it will prove especially valuable for academics working in the eTourism field, it will also be of considerable interest to practitioners and students.
Advances In Tourism Technology And Systems
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Author : João Vidal de Carvalho
language : en
Publisher: Springer Nature
Release Date : 2020-11-16
Advances In Tourism Technology And Systems written by João Vidal de Carvalho and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-16 with Technology & Engineering categories.
This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology & Systems (ICOTTS 2020), held at the University of Cartagena, in Cartagena de Indias, Colombia, from 29th to 31st October 2020. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.
Advances In Tourism Technology And Systems
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Author : António Abreu
language : en
Publisher: Springer Nature
Release Date : 2020-11-19
Advances In Tourism Technology And Systems written by António Abreu and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-19 with Technology & Engineering categories.
This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology & Systems (ICOTTS 2020), held at the University of Cartagena, in Cartagena de Indias, Colombia, from 29th to 31st October 2020. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.
Advances In Tourism Technology And Smart Systems
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Author : Álvaro Rocha
language : en
Publisher: Springer Nature
Release Date : 2019-11-25
Advances In Tourism Technology And Smart Systems written by Álvaro Rocha and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-25 with Technology & Engineering categories.
This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology & Systems (ICOTTS 2019), held at the Universidad Abierta Interamericana, in Buenos Aires, Argentina, from 5th to 7th December 2019. It covers the areas technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.
Tourism Innovation In The Digital Era
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Author : Marco Valeri
language : en
Publisher: Emerald Publishing Limited
Release Date : 2023-10-23
Tourism Innovation In The Digital Era written by Marco Valeri and has been published by Emerald Publishing Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-23 with Business & Economics categories.
Tourism Innovation in the Digital Era explores topics as diverse as big data analytics in tourism marketing to the impact of AI to the use of CSR in competitiveness amongst hotel groups, providing multidisciplinary approaches on the organizational impacts of digitalization and artificial intelligence in tourism and hospitality.
Advances In Tourism Technology And Smart Systems
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Author :
language : en
Publisher:
Release Date : 2020
Advances In Tourism Technology And Smart Systems written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Electronic books categories.
This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology & Systems (ICOTTS 2019), held at the Universidad Abierta Interamericana, in Buenos Aires, Argentina, from 5th to 7th December 2019. It covers the areas technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.
Advances In Tourism Technology And Systems
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Author : João Vidal de Carvalho
language : en
Publisher: Springer Nature
Release Date : 2022-05-27
Advances In Tourism Technology And Systems written by João Vidal de Carvalho and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-27 with Technology & Engineering categories.
This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology & Systems (ICOTTS 2021), held at the University of Cartagena, in Cartagena de Indias, Colombia, from 4 to 6 November 2021. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.