Applied Data Science In Tourism
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Applied Data Science In Tourism
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Author : Roman Egger
language : en
Publisher: Springer Nature
Release Date : 2022-01-31
Applied Data Science In Tourism written by Roman Egger and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-31 with Business & Economics categories.
Access to large data sets has led to a paradigm shift in the tourism research landscape. Big data is enabling a new form of knowledge gain, while at the same time shaking the epistemological foundations and requiring new methods and analysis approaches. It allows for interdisciplinary cooperation between computer sciences and social and economic sciences, and complements the traditional research approaches. This book provides a broad basis for the practical application of data science approaches such as machine learning, text mining, social network analysis, and many more, which are essential for interdisciplinary tourism research. Each method is presented in principle, viewed analytically, and its advantages and disadvantages are weighed up and typical fields of application are presented. The correct methodical application is presented with a "how-to" approach, together with code examples, allowing a wider reader base including researchers, practitioners, and students entering the field. The book is a very well-structured introduction to data science – not only in tourism – and its methodological foundations, accompanied by well-chosen practical cases. It underlines an important insight: data are only representations of reality, you need methodological skills and domain background to derive knowledge from them - Hannes Werthner, Vienna University of Technology Roman Egger has accomplished a difficult but necessary task: make clear how data science can practically support and foster travel and tourism research and applications. The book offers a well-taught collection of chapters giving a comprehensive and deep account of AI and data science for tourism - Francesco Ricci, Free University of Bozen-Bolzano This well-structured and easy-to-read book provides a comprehensive overview of data science in tourism. It contributes largely to the methodological repository beyond traditional methods. - Rob Law, University of Macau
Big Data Analytics For The Prediction Of Tourist Preferences Worldwide
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Author : N. Padmaja
language : en
Publisher: Emerald Group Publishing
Release Date : 2024-02-22
Big Data Analytics For The Prediction Of Tourist Preferences Worldwide written by N. Padmaja and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-22 with Business & Economics categories.
Big Data Analytics for the Prediction of Tourist Preferences Worldwide explores the benefits, importance and demonstrates how Big Data can be applied in predicting tourist preferences and delivering tourism services in a customer friendly manner.
Marketing And Big Data Analytics In Tourism And Events
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Author : Hashem, Tareq Nael
language : en
Publisher: IGI Global
Release Date : 2024-05-06
Marketing And Big Data Analytics In Tourism And Events written by Hashem, Tareq Nael and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-06 with Business & Economics categories.
In the digital age, the tourism industry faces the challenge of effectively marketing destinations amidst a sea of competition and information. Marketing Information Systems (MkIS) and Big Data Analytics (BDA) hold immense potential. Yet, many organizations need help harnessing their power efficiently. Marketing and Big Data Analytics in Tourism and Events offer a comprehensive solution, deep-dive into integrating MkIS and BDA as a strategic approach to revolutionizing tourism marketing. The book aims to bridge the gap between theory and practice by examining the complexities and nuances of MkIS and BDA in promoting tourist destinations. It provides actionable insights and practical strategies for leveraging these technologies effectively. Readers will understand how AI-driven MkIS and BDA can enhance marketing campaigns, improve customer experiences, and drive business growth in the tourism sector.
Big Data Analytics For Business Intelligence
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Author : N. Ayyanathan
language : en
Publisher: Shanlax Publications
Release Date :
Big Data Analytics For Business Intelligence written by N. Ayyanathan and has been published by Shanlax Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on with Computers categories.
To introduce the concepts of Big data Analytics for business intelligence and predictive modeling for SMART tourism product design in the Indian tourism industry. Quantitative literature survey of the contemporary research topics and application of technologies in SMART tourism analytics. To apply the Big Data analytics and Business Intelligence concepts in the Indian tourism industry and discuss the related case studies covering various subtopics of exclusive destination branding and Market intelligence for knowledge discovery. To evolve Big Data strategy for the specific tourism product design and respective data extraction, transformation, and loading data in the Business Intelligence and data mining tools. To create attractive dashboards for SMART tourism application using storyboarding and Human-Computer Interaction techniques. Visualization techniques for descriptive data analytics and business insights. Intelligent Decision support system for Tourism destination choice.
Analytics In Smart Tourism Design
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Author : Zheng Xiang
language : en
Publisher: Springer
Release Date : 2016-10-12
Analytics In Smart Tourism Design written by Zheng Xiang and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-12 with Business & Economics categories.
This book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, as well as applications and case studies for destination marketing and management. It is divided into five parts: Part one on travel demand analytics focuses on conceptualizing and implementing travel demand modeling using big data. It illustrates new ways to identify, generate and utilize large quantities of data in tourism demand forecasting and modeling. Part two focuses on analytics in travel and everyday life, presenting recent developments in wearable computers and physiological measurement devices, and the implications for our understanding of on-the-go travelers and tourism design. Part three embraces tourism geoanalytics, correlating social media and geo-based data with tourism statistics. Part four discusses web-based and social media analytics and presents the latest developments in utilizing user-generated content on the Internet to understand a number of managerial problems. The final part is a collection of case studies using web-based and social media analytics, with examples from the Sochi Olympics on Twitter, leveraging online reviews in the hotel industry, and evaluating destination communications and market intelligence with online hotel reviews. The chapters in this section collectively describe a range of different approaches to understanding market dynamics in tourism and hospitality.
Handbook Of Research On Data Science And Cybersecurity Innovations In Industry 4 0 Technologies
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Author : Murugan, Thangavel
language : en
Publisher: IGI Global
Release Date : 2023-09-21
Handbook Of Research On Data Science And Cybersecurity Innovations In Industry 4 0 Technologies written by Murugan, Thangavel and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-21 with Computers categories.
Disruptive innovations are now propelling Industry 4.0 (I4.0) and presenting new opportunities for value generation in all major industry segments. I4.0 technologies' innovations in cybersecurity and data science provide smart apps and services with accurate real-time monitoring and control. Through enhanced access to real-time information, it also aims to increase overall effectiveness, lower costs, and increase the efficiency of people, processes, and technology. The Handbook of Research on Data Science and Cybersecurity Innovations in Industry 4.0 Technologies discusses the technological foundations of cybersecurity and data science within the scope of the I4.0 landscape and details the existing cybersecurity and data science innovations with I4.0 applications, as well as state-of-the-art solutions with regard to both academic research and practical implementations. Covering key topics such as data science, blockchain, and artificial intelligence, this premier reference source is ideal for industry professionals, computer scientists, scholars, researchers, academicians, practitioners, instructors, and students.
Handbook Of Research On Applied Data Science And Artificial Intelligence In Business And Industry
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Author : Chkoniya, Valentina
language : en
Publisher: IGI Global
Release Date : 2021-06-25
Handbook Of Research On Applied Data Science And Artificial Intelligence In Business And Industry written by Chkoniya, Valentina and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-25 with Computers categories.
The contemporary world lives on the data produced at an unprecedented speed through social networks and the internet of things (IoT). Data has been called the new global currency, and its rise is transforming entire industries, providing a wealth of opportunities. Applied data science research is necessary to derive useful information from big data for the effective and efficient utilization to solve real-world problems. A broad analytical set allied with strong business logic is fundamental in today’s corporations. Organizations work to obtain competitive advantage by analyzing the data produced within and outside their organizational limits to support their decision-making processes. This book aims to provide an overview of the concepts, tools, and techniques behind the fields of data science and artificial intelligence (AI) applied to business and industries. The Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry discusses all stages of data science to AI and their application to real problems across industries—from science and engineering to academia and commerce. This book brings together practice and science to build successful data solutions, showing how to uncover hidden patterns and leverage them to improve all aspects of business performance by making sense of data from both web and offline environments. Covering topics including applied AI, consumer behavior analytics, and machine learning, this text is essential for data scientists, IT specialists, managers, executives, software and computer engineers, researchers, practitioners, academicians, and students.
Tourism Analytics Before And After Covid 19
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Author : Yok Yen Nguwi
language : en
Publisher: Springer Nature
Release Date : 2023-03-08
Tourism Analytics Before And After Covid 19 written by Yok Yen Nguwi and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-08 with Business & Economics categories.
This book is compilation of different analytics and machine learning techniques focusing on the tourism industry, particularly in measuring the impact of COVID-19 as well as forging a path ahead toward recovery. It includes case studies on COVID-19's effects on tourism in Europe, Hong Kong, China, and Singapore with the objective of looking at the issues through a data analytical lens and uncovering potential solutions. It adopts descriptive analytics, predictive analytics, machine learning predictive models, and some simulation models to provide holistic understanding. There are three ways in which readers will benefit from reading this work. Firstly, readers gain an insightful understanding of how tourism is impacted by different factors, its intermingled relationship with macro and business data, and how different analytics approaches can be used to visualize the issues, scenarios, and resolutions. Secondly, readers learn to pick up data analytics skills from the illustrated examples. Thirdly, readers learn the basics of Python programming to work with the different kinds of datasets that may be applicable to the tourism industry.
Encyclopedia Of Data Science And Machine Learning
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Author : Wang, John
language : en
Publisher: IGI Global
Release Date : 2023-01-20
Encyclopedia Of Data Science And Machine Learning written by Wang, John and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-20 with Computers categories.
Big data and machine learning are driving the Fourth Industrial Revolution. With the age of big data upon us, we risk drowning in a flood of digital data. Big data has now become a critical part of both the business world and daily life, as the synthesis and synergy of machine learning and big data has enormous potential. Big data and machine learning are projected to not only maximize citizen wealth, but also promote societal health. As big data continues to evolve and the demand for professionals in the field increases, access to the most current information about the concepts, issues, trends, and technologies in this interdisciplinary area is needed. The Encyclopedia of Data Science and Machine Learning examines current, state-of-the-art research in the areas of data science, machine learning, data mining, and more. It provides an international forum for experts within these fields to advance the knowledge and practice in all facets of big data and machine learning, emphasizing emerging theories, principals, models, processes, and applications to inspire and circulate innovative findings into research, business, and communities. Covering topics such as benefit management, recommendation system analysis, and global software development, this expansive reference provides a dynamic resource for data scientists, data analysts, computer scientists, technical managers, corporate executives, students and educators of higher education, government officials, researchers, and academicians.
Big Data And Innovation In Tourism Travel And Hospitality
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Author : Marianna Sigala
language : en
Publisher: Springer
Release Date : 2019-02-26
Big Data And Innovation In Tourism Travel And Hospitality written by Marianna Sigala and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-26 with Business & Economics categories.
This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation. The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.