Marketing And Big Data Analytics In Tourism And Events
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Marketing And Big Data Analytics In Tourism And Events
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Author : Hashem, Tareq Nael
language : en
Publisher: IGI Global
Release Date : 2024-05-06
Marketing And Big Data Analytics In Tourism And Events written by Hashem, Tareq Nael and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-06 with Business & Economics categories.
In the digital age, the tourism industry faces the challenge of effectively marketing destinations amidst a sea of competition and information. Marketing Information Systems (MkIS) and Big Data Analytics (BDA) hold immense potential. Yet, many organizations need help harnessing their power efficiently. Marketing and Big Data Analytics in Tourism and Events offer a comprehensive solution, deep-dive into integrating MkIS and BDA as a strategic approach to revolutionizing tourism marketing. The book aims to bridge the gap between theory and practice by examining the complexities and nuances of MkIS and BDA in promoting tourist destinations. It provides actionable insights and practical strategies for leveraging these technologies effectively. Readers will understand how AI-driven MkIS and BDA can enhance marketing campaigns, improve customer experiences, and drive business growth in the tourism sector.
Decoding Tourist Behavior In The Digital Era Insights For Effective Marketing
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Author : Azman, Norhidayah
language : en
Publisher: IGI Global
Release Date : 2024-10-03
Decoding Tourist Behavior In The Digital Era Insights For Effective Marketing written by Azman, Norhidayah and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-03 with Business & Economics categories.
In today's dynamic digital marketing landscape, understanding and predicting tourist behavior is a significant challenge for businesses and organizations in the tourism sector. Consumer choices are influenced by various factors, making it essential to use innovative approaches and insights to engage with tourists and enhance their overall experience effectively. Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing is a comprehensive collection of papers addressing conventional paradigms and exploring contemporary research methodology advancements. This book offers fresh perspectives to help the tourism sector understand and analyze tourist behavior in the digital era. The book examines tourist behavior holistically and provides a roadmap for stakeholders to develop targeted strategies and initiatives. By leveraging insights from the latest research, businesses can tailor their marketing efforts to meet tourists' evolving needs and preferences, ultimately enhancing customer satisfaction and loyalty. Public sector organizations can also use these insights to formulate destination marketing and development plans that resonate with tourists, thereby driving economic growth and sustainable tourism practices.
Utilizing Ai And Machine Learning In Financial Analysis
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Author : Darwish, Dina
language : en
Publisher: IGI Global
Release Date : 2025-01-21
Utilizing Ai And Machine Learning In Financial Analysis written by Darwish, Dina and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-21 with Business & Economics categories.
Machine learning models can imitate the cognitive process by assimilating knowledge from data and employing it to interpret and analyze information. Machine learning methods facilitate the comprehension of vast amounts of data and reveal significant patterns incorporated within it. This data is utilized to optimize financial business operations, facilitate well-informed judgements, and aid in predictive endeavors. Financial institutions utilize it to enhance pricing, minimize risks stemming from human error, mechanize repetitive duties, and comprehend client behavior. Utilizing AI and Machine Learning in Financial Analysis explores new trends in machine learning and artificial intelligence implementations in the financial sector. It examines techniques in financial analysis using intelligent technologies for improved business services. This book covers topics such as customer relations, predictive analytics, and fraud detection, and is a useful resource for computer engineers, security professionals, business owners, accountants, academicians, data scientists, and researchers.
Navigating Intellectual Property Challenges In Tourism
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Author : Albattat, Ahmad
language : en
Publisher: IGI Global
Release Date : 2024-09-27
Navigating Intellectual Property Challenges In Tourism written by Albattat, Ahmad and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-09-27 with Business & Economics categories.
Intellectual property is a powerful tool in the tourism sector, often acting as a strong commercial ally for industry. Strategies in intellectual property set businesses apart from their competition while promoting national culture and heritage and improving financial status. As tourism and travel become commonplace, businesses and sectors must offer unique opportunities for travelers by marketing their spaces using intellectual ideals, such as ideas, feelings, impressions, and emotions. Further research into intellectual property protection will help businesses stand out in the increasingly competitive tourist industry. Navigating Intellectual Property Challenges in Tourism presents fresh insights into conventional and contemporary paradigms, techniques, and methodologies, as well as more current advancements in research methodology in intellectual property in tourism. It offers solutions for tourism challenges, such as effective trademarks, reputation building, social media branding, and cultural marketing. This book covers topics such as conservation and preservation, global business, and sustainable development, and is a useful resource for business owners, marketing professionals, environmental scientists, researchers, and academicians.
Balancing Mountain Tourism Cultural Heritage And Environmental Stability
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Author : Valeri, Marco
language : en
Publisher: IGI Global
Release Date : 2025-05-07
Balancing Mountain Tourism Cultural Heritage And Environmental Stability written by Valeri, Marco and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-07 with Business & Economics categories.
Mountain tourism has grown, attracting adventure tourists, vacationers, and nature enthusiasts. However, this rise in popularity comes with complex challenges, including cultural heritage preservation, environmental integrity of mountain regions, and tourism accommodations. Balancing these three elements requires a delicate approach that considers the long-term sustainability of the region. While tourism brings economic benefits and promotes cultural exchange, unchecked growth can lead to environmental degradation, overcrowding, and the erosion of local traditions. This balance requires thoughtful planning, collaboration, and the implementation of sustainable practices. Balancing Mountain Tourism, Cultural Heritage, and Environmental Stability explores the convergence of mountain tourism and environmental stability. It examines how mountain destinations can thrive without sacrificing the qualities that make them unique and valuable. This book covers topics such as ecology, ecotourism, and sustainability, and is a useful resource for tourism professionals, business owners, ecologists, academicians, researchers, and environmental scientists.
Leveraging Digital Marketing For Tourism
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Author : José Duarte Santos
language : en
Publisher: Springer Nature
Release Date : 2025-06-16
Leveraging Digital Marketing For Tourism written by José Duarte Santos and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-16 with Business & Economics categories.
This edited volume invites readers to explore the convergence of tourism and digital marketing. It navigates the intricate relationship between these two domains by elucidating the role of digital marketing across various facets of the tourism industry. Each chapter offers a blend of theoretical foundations and practical insights, delving into typologies of tourism, specific segments of tourists, and critical sectors essential to tourism's functionality. Through neutral, third-person narration, the volume presents a comprehensive examination, showcasing how digital marketing strategies are applied within diverse tourism contexts. Rich with examples illustrating theory in practice, this work serves as an essential resource for scholars, researchers, and professionals seeking a deeper understanding of this evolving landscape.
Handbook On Big Data Marketing And Management In Tourism And Hospitality
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Author : Nikolaos Stylos
language : en
Publisher: Edward Elgar Publishing
Release Date : 2025-04-09
Handbook On Big Data Marketing And Management In Tourism And Hospitality written by Nikolaos Stylos and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-09 with Business & Economics categories.
This comprehensive Handbook serves as a key reference for Big Data theorization and implementation that will drive the next generation of marketing and management in tourism and hospitality. It explores the need for systemizing knowledge around using Big Data in decision-making and how the service industries are heavily influenced by data-driven sciences and their relevant applications.
The Role Of Artificial Intelligence In The Tourism And Hospitality Sector
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Author : Maria Jesus Jerez-Jerez
language : en
Publisher: Taylor & Francis
Release Date : 2025-06-05
The Role Of Artificial Intelligence In The Tourism And Hospitality Sector written by Maria Jesus Jerez-Jerez and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-05 with Business & Economics categories.
This timely, expert-led book brings together the latest academic and practitioner insights on AI technology within the hospitality and tourism industries. The disruptive nature of AI is captured in a logically structured and accessible way, with global case studies covering the latest technological developments in AI via a wide range of detailed, ‘real-world’ examples designed to help the reader understand how this complex subject area is applied in industry. Topics covered include privacy concerns, AI in hotels, personalisation of the guest experience, travel planning, virtual assistants and recommendation systems, sustainability, blockchain, AR, VR, IoT, smart destinations and big data analytics, amongst others. Chapters also include insights on governmental policies, environmental sustainability, social change, and how these impact and interact with AI technologies within the context of tourism and hospitality. This volume is of pivotal interest to students, scholars and academics in the fields of tourism, hospitality, business, management, human geography, social sciences and sustainability, as well as those with an interest in AI technology more generally.
The Ai Metaverse Revolution
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Author : Jeetesh Kumar
language : en
Publisher: Emerald Group Publishing
Release Date : 2025-06-06
The Ai Metaverse Revolution written by Jeetesh Kumar and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-06 with Business & Economics categories.
This work offers readers a roadmap for navigating this technological revolution, positioning AI and the Metaverse as essential components of future-proof business strategy.
Ai Technologies For Personalized And Sustainable Tourism
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Author : Chiwaridzo, Option Takunda
language : en
Publisher: IGI Global
Release Date : 2024-10-15
Ai Technologies For Personalized And Sustainable Tourism written by Chiwaridzo, Option Takunda and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-15 with Business & Economics categories.
As the travel landscape evolves rapidly, propelled by technological innovations, AI emerges as a powerful force reshaping tourism practices worldwide. This book aims to explore the dynamic intersection of artificial intelligence (AI) and the travel industry, offering a comprehensive guide to harnessing AI for enriched, tailored experiences and sustainable development. This groundbreaking book illuminates how AI is revolutionizing personalized recommendations, optimizing operational efficiencies, and promoting eco-conscious practices, fostering a harmonious balance between exploration and environmental stewardship. At its core, AI Technologies for Personalized and Sustainable Tourism seeks to provide a holistic understanding of AI's transformative potential in the hospitality sector. By delving into the latest advancements and real-world applications of AI, readers are guided through practical insights into leveraging AI to enhance traveler experiences while advancing sustainability goals. From AI-powered recommendation systems to predictive analytics and virtual assistants, each chapter offers invaluable insights into how AI can be deployed to create personalized, sustainable tourism experiences.