Decoding Tourist Behavior In The Digital Era Insights For Effective Marketing
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Decoding Tourist Behavior In The Digital Era Insights For Effective Marketing
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Author : Azman, Norhidayah
language : en
Publisher: IGI Global
Release Date : 2024-10-03
Decoding Tourist Behavior In The Digital Era Insights For Effective Marketing written by Azman, Norhidayah and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-03 with Business & Economics categories.
In today's dynamic digital marketing landscape, understanding and predicting tourist behavior is a significant challenge for businesses and organizations in the tourism sector. Consumer choices are influenced by various factors, making it essential to use innovative approaches and insights to engage with tourists and enhance their overall experience effectively. Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing is a comprehensive collection of papers addressing conventional paradigms and exploring contemporary research methodology advancements. This book offers fresh perspectives to help the tourism sector understand and analyze tourist behavior in the digital era. The book examines tourist behavior holistically and provides a roadmap for stakeholders to develop targeted strategies and initiatives. By leveraging insights from the latest research, businesses can tailor their marketing efforts to meet tourists' evolving needs and preferences, ultimately enhancing customer satisfaction and loyalty. Public sector organizations can also use these insights to formulate destination marketing and development plans that resonate with tourists, thereby driving economic growth and sustainable tourism practices.
Decoding Tourist Behavior In The Digital Era
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Author :
language : en
Publisher:
Release Date : 2024
Decoding Tourist Behavior In The Digital Era written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024 with categories.
Decoding Tourist Behavior In The Digital Era
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Author : Azman Norhidayah
language : en
Publisher:
Release Date : 2025
Decoding Tourist Behavior In The Digital Era written by Azman Norhidayah and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025 with Tourism categories.
"The purpose of this book is to present a complete collection of papers that provide fresh insights for conventional and contemporary paradigms, techniques, and methodologies, as well as more current advancements in research methodology for understanding tourist behavior in digital marketing"--
Transforming The Service Sector With New Technology
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Author : Rana, Varinder Singh
language : en
Publisher: IGI Global
Release Date : 2025-05-07
Transforming The Service Sector With New Technology written by Rana, Varinder Singh and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-07 with Business & Economics categories.
Technology can impact the service sector in a variety of ways. It can be used to transform a number of service-related businesses, including hospitality, tourism, banking, healthcare, and others. Businesses navigating the rapidly changing landscape of services and technology can benefit from it by using emerging technology to create new services or improve existing ones. With the rapid rise in technology, the regulatory landscape is changing, requiring additional changes to ensure responsible innovation and protect consumers' interests. Transforming the Service Sector with New Technology strives to stimulate innovation, aid in strategic decision-making, and benefit service industries as a whole. It provides valuable information about how technology is impacting and transforming the services sector and insights in responsibly regulating it. Covering topics such as customer engagement, recovery strategies, and technology-driven product placement, this book is an excellent resource for industry decision makers, Industrialists, hospitality professionals, entrepreneurs, policymakers, scholars, academicians, professionals, and more.
Handbook Of Human Factors And Ergonomics In Contemporary Business
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Author : Shad Ahmad Khan
language : en
Publisher: CRC Press
Release Date : 2025-07-30
Handbook Of Human Factors And Ergonomics In Contemporary Business written by Shad Ahmad Khan and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-30 with Technology & Engineering categories.
Handbook of Human Factors and Ergonomics in Contemporary Business highlights the symbiotic relationship between human-centric approaches and organizational success in 21st century business and corporate culture. It delivers a comprehensive exploration of how integrating human factors and ergonomics strategically can fuel innovation, enhance performance, and deliver a competitive advantage. By promoting employee wellbeing to implementing ergonomic interventions for heightened productivity, the chapters offer invaluable insights into the role of human factors across differing business sectors. Edited and authored by distinguished experts in the field, this handbook presents theoretical frameworks, empirical evidence, and real-world case studies. Across these chapters split into various sections on perspectives, digitalization and wellbeing, it provides interdisciplinary perspectives and practical applications to equip readers with the tools needed to encourage thriving workplace environments, nurture employee welfare, and foster innovation and creativity. International case studies from diverse businesses and topics on Industry 5.0, logistics, strategy, UX, productivity, green issues and much more result in a thorough overview of the topic. It will help any reader optimize organizational performance and understand the key connections between human factors and business success. This title is an essential read for researchers and professionals in ergonomics and human factors, business and management, leadership, engineering design and human resources.
Social Media Marketing In Tourism And Hospitality
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Author : Roberta Minazzi
language : en
Publisher: Springer
Release Date : 2014-11-01
Social Media Marketing In Tourism And Hospitality written by Roberta Minazzi and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-01 with Business & Economics categories.
This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the “digitization of word of mouth” via online networks. The second part analyzes the impacts that social media can have on traveler behavior for each step in the travel process and also on suppliers, highlighting opportunities, threats and strategies. In the third part of the book, future potential trends deriving from the mobile marketing technologies are explored and possible methods for social monitoring by means of key performance indicators are examined. It is considered how engaging customers and prospects by means of social media might increase customer loyalty, foster electronic word-of-mouth communication, and consequently have important effects on corporate sales and revenues. The discussion encompasses methods to measure company performance on each of the social media in order to understand the optimal mix that will support and improve business strategies.
Relationship Marketing In The Digital Age
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Author : Robert W. Palmatier
language : en
Publisher: Routledge
Release Date : 2021-03-31
Relationship Marketing In The Digital Age written by Robert W. Palmatier and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-31 with Customer relations categories.
this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer-company relationships.
Cities And The Digital Revolution
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Author : Zaheer Allam
language : en
Publisher: Palgrave Pivot
Release Date : 2019-10-28
Cities And The Digital Revolution written by Zaheer Allam and has been published by Palgrave Pivot this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-28 with Social Science categories.
This book explores the emergence and development of data in cities. It exposes how Information Communication Technology (ICT) corporations seeking to capitalize on cities developing needs for urban technologies have contributed to many of the issues we are faced with today, including urbanization, centralization of wealth and climate change. Using several case studies, the book provides examples of the, in part, detrimental effects ICT driven ‘Smart City’ solutions have had and will have on the human characteristics that contribute to the identity and sense of belonging innate to many of our cities. The rise in Artificial Intelligence, Big Data, and technologies like social media, has changed how people interact with and in cities, and Allam discusses of how these changes require planners, engineers and other urban professionals to adjust their approach. The main question the book seeks to address is ‘how can we use emerging technologies to recalibrate our cities and ensure increased livability, whilst also effectively dealing with their associate challenges?’ This is an ongoing conversation, but one that requires extensive thought as it has extensive consequences. This book will be of interest to students, academics, professionals and policy makers across a broad range of subjects including urban studies, architecture and STS, geography and social policy.
Analytics In Smart Tourism Design
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Author : Zheng Xiang
language : en
Publisher: Springer
Release Date : 2016-10-12
Analytics In Smart Tourism Design written by Zheng Xiang and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-12 with Business & Economics categories.
This book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, as well as applications and case studies for destination marketing and management. It is divided into five parts: Part one on travel demand analytics focuses on conceptualizing and implementing travel demand modeling using big data. It illustrates new ways to identify, generate and utilize large quantities of data in tourism demand forecasting and modeling. Part two focuses on analytics in travel and everyday life, presenting recent developments in wearable computers and physiological measurement devices, and the implications for our understanding of on-the-go travelers and tourism design. Part three embraces tourism geoanalytics, correlating social media and geo-based data with tourism statistics. Part four discusses web-based and social media analytics and presents the latest developments in utilizing user-generated content on the Internet to understand a number of managerial problems. The final part is a collection of case studies using web-based and social media analytics, with examples from the Sochi Olympics on Twitter, leveraging online reviews in the hotel industry, and evaluating destination communications and market intelligence with online hotel reviews. The chapters in this section collectively describe a range of different approaches to understanding market dynamics in tourism and hospitality.
Digital Marketing Strategies For Tourism Hospitality And Airline Industries
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Author : Santos, José Duarte
language : en
Publisher: IGI Global
Release Date : 2019-08-30
Digital Marketing Strategies For Tourism Hospitality And Airline Industries written by Santos, José Duarte and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-30 with Business & Economics categories.
The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.