Decoding Tourist Behavior In The Digital Era
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Decoding Tourist Behavior In The Digital Era Insights For Effective Marketing
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Author : Azman, Norhidayah
language : en
Publisher: IGI Global
Release Date : 2024-10-03
Decoding Tourist Behavior In The Digital Era Insights For Effective Marketing written by Azman, Norhidayah and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-03 with Business & Economics categories.
In today's dynamic digital marketing landscape, understanding and predicting tourist behavior is a significant challenge for businesses and organizations in the tourism sector. Consumer choices are influenced by various factors, making it essential to use innovative approaches and insights to engage with tourists and enhance their overall experience effectively. Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing is a comprehensive collection of papers addressing conventional paradigms and exploring contemporary research methodology advancements. This book offers fresh perspectives to help the tourism sector understand and analyze tourist behavior in the digital era. The book examines tourist behavior holistically and provides a roadmap for stakeholders to develop targeted strategies and initiatives. By leveraging insights from the latest research, businesses can tailor their marketing efforts to meet tourists' evolving needs and preferences, ultimately enhancing customer satisfaction and loyalty. Public sector organizations can also use these insights to formulate destination marketing and development plans that resonate with tourists, thereby driving economic growth and sustainable tourism practices.
Transforming The Service Sector With New Technology
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Author : Rana, Varinder Singh
language : en
Publisher: IGI Global
Release Date : 2025-05-07
Transforming The Service Sector With New Technology written by Rana, Varinder Singh and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-07 with Business & Economics categories.
Technology can impact the service sector in a variety of ways. It can be used to transform a number of service-related businesses, including hospitality, tourism, banking, healthcare, and others. Businesses navigating the rapidly changing landscape of services and technology can benefit from it by using emerging technology to create new services or improve existing ones. With the rapid rise in technology, the regulatory landscape is changing, requiring additional changes to ensure responsible innovation and protect consumers' interests. Transforming the Service Sector with New Technology strives to stimulate innovation, aid in strategic decision-making, and benefit service industries as a whole. It provides valuable information about how technology is impacting and transforming the services sector and insights in responsibly regulating it. Covering topics such as customer engagement, recovery strategies, and technology-driven product placement, this book is an excellent resource for industry decision makers, Industrialists, hospitality professionals, entrepreneurs, policymakers, scholars, academicians, professionals, and more.
Handbook Of Human Factors And Ergonomics In Contemporary Business
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Author : Shad Ahmad Khan
language : en
Publisher: CRC Press
Release Date : 2025-07-30
Handbook Of Human Factors And Ergonomics In Contemporary Business written by Shad Ahmad Khan and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-30 with Technology & Engineering categories.
Handbook of Human Factors and Ergonomics in Contemporary Business highlights the symbiotic relationship between human-centric approaches and organizational success in 21st century business and corporate culture. It delivers a comprehensive exploration of how integrating human factors and ergonomics strategically can fuel innovation, enhance performance, and deliver a competitive advantage. By promoting employee wellbeing to implementing ergonomic interventions for heightened productivity, the chapters offer invaluable insights into the role of human factors across differing business sectors. Edited and authored by distinguished experts in the field, this handbook presents theoretical frameworks, empirical evidence, and real-world case studies. Across these chapters split into various sections on perspectives, digitalization and wellbeing, it provides interdisciplinary perspectives and practical applications to equip readers with the tools needed to encourage thriving workplace environments, nurture employee welfare, and foster innovation and creativity. International case studies from diverse businesses and topics on Industry 5.0, logistics, strategy, UX, productivity, green issues and much more result in a thorough overview of the topic. It will help any reader optimize organizational performance and understand the key connections between human factors and business success. This title is an essential read for researchers and professionals in ergonomics and human factors, business and management, leadership, engineering design and human resources.
Technological Innovation In Global Cultural Tourism
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Author : Albattat, Ahmad
language : en
Publisher: IGI Global
Release Date : 2025-06-12
Technological Innovation In Global Cultural Tourism written by Albattat, Ahmad and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-12 with Business & Economics categories.
In the 21st century, the tourism industry is facing a new challenge—an urgent need to adapt to a world dominated by connectivity and digital strides. The shift brought about by advancing technology not only alters the face of cultural exploration but also compels us to confront the profound implications of this transformative era. From the immersive realms of augmented reality to the untapped potential of big data analytics, technology doesn't merely enhance visitor experiences; it emerges as a formidable force for preserving and sharing the diverse heritage of cultures worldwide. The crux of this profound transformation lies at the heart of our exploration—the intersection of technology and cultural tourism, unraveling its multifaceted impacts on accessibility, authenticity, sustainability, and ethics. It is in the understanding and resolution of these intricacies that the compelling insights of Technological Innovation in Global Cultural Tourism come to light. As scholars venture into the uncharted territory where technology and cultural tourism converge, the book emerges as an indispensable guide, promising to reveal the complexities of this evolving landscape. The intersection of technological innovation and cultural tourism serves as the central theme, inviting readers to grapple with the potential to revolutionize exploration and redefine the very essence of how we connect with cultural heritage. Within these pages, theoretical frameworks and empirical research findings unfold, providing professionals with the critical tools to navigate this revolutionary terrain. Real-world case studies peel back layers, revealing successful technology implementations that have not only enhanced visitor experiences but have also breathed new life into preservation efforts and community engagement.
Decoding Digital Consumer Behavior
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Author : Alfonso Pellegrino
language : en
Publisher: Springer Nature
Release Date : 2024-05-30
Decoding Digital Consumer Behavior written by Alfonso Pellegrino and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-30 with Business & Economics categories.
This book is a call to adopt more ethical, sustainable, and consumer-focused approaches in the digital era. The focus on consumer perceptions and expectations in a digital context is particularly relevant, as it delves into the psychological and behavioral aspects of digital interactions. The chapters on digital consumption and risk, and memory in the digital world, are pivotal in understanding how digital mediums impact consumer choices and brand recall. Online persuasion, a key topic, explores ethical and effective strategies for influencing consumer behavior, emphasizing the importance of authenticity and trust. The discussion on social comparison and its implications in digital consumption underscores the psychological impact of digital platforms. The chapters on humanistic and sustainable marketing, and digital customer experience, reflect the growing importance of ethical, sustainable practices, and customer-centric approaches in building brand loyalty. The book is an essential guide for marketing professionals and students, offering a comprehensive understanding of the complex interplay between digital marketing strategies and consumer behavior.
Social Media Marketing In Tourism And Hospitality
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Author : Roberta Minazzi
language : en
Publisher: Springer
Release Date : 2014-11-01
Social Media Marketing In Tourism And Hospitality written by Roberta Minazzi and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-01 with Business & Economics categories.
This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the “digitization of word of mouth” via online networks. The second part analyzes the impacts that social media can have on traveler behavior for each step in the travel process and also on suppliers, highlighting opportunities, threats and strategies. In the third part of the book, future potential trends deriving from the mobile marketing technologies are explored and possible methods for social monitoring by means of key performance indicators are examined. It is considered how engaging customers and prospects by means of social media might increase customer loyalty, foster electronic word-of-mouth communication, and consequently have important effects on corporate sales and revenues. The discussion encompasses methods to measure company performance on each of the social media in order to understand the optimal mix that will support and improve business strategies.
Mediated Millennials
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Author : Jeremy Schulz
language : en
Publisher: Emerald Group Publishing
Release Date : 2019-11-11
Mediated Millennials written by Jeremy Schulz and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Social Science categories.
Sponsored by the Communication, Information Technologies, and Media Sociology Section of the American Sociological Association (CITAMS), Millennials and Media brings together case studies from across the globe to provide a timely examination of Generation Y's media practices.
Transcending Borders In Tourism Through Innovation And Cultural Heritage
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Author : Vicky Katsoni
language : en
Publisher: Springer Nature
Release Date : 2022-04-27
Transcending Borders In Tourism Through Innovation And Cultural Heritage written by Vicky Katsoni and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-27 with Business & Economics categories.
This book features the proceedings of the 8th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT). Held on the Hydra Island in Greece in September 2021, the conference's lead theme was “Transcending Borders in Tourism through Innovation and Cultural Heritage”. Highlighting the contributions made by numerous writers to the advancement of tourism research, this book presents a critical academic discourse evolving tourism products and services. It also deals with strategies that help stimulate economic innovation and growth, and promote knowledge transfer. Selected chapters also deal with innovation, creativity, and change management in all aspects of tourism, culture, and heritage. A crucial focus is also placed on embracing ICT as a powerful development tool along with strategies and campaigns for smart tourism. It offers numerous examples from the whole spectrum of cultural and heritage tourism, including art, innovations in museum interpretation and collections management, cross-cultural visions, gastronomy, film tourism, dark tourism, sports tourism, and wine tourism.
European Handbook Of Crowdsourced Geographic Information
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Author : Cristina Capineri
language : en
Publisher: Ubiquity Press
Release Date : 2016-08-25
European Handbook Of Crowdsourced Geographic Information written by Cristina Capineri and has been published by Ubiquity Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-25 with Technology & Engineering categories.
This book focuses on the study of the remarkable new source of geographic information that has become available in the form of user-generated content accessible over the Internet through mobile and Web applications. The exploitation, integration and application of these sources, termed volunteered geographic information (VGI) or crowdsourced geographic information (CGI), offer scientists an unprecedented opportunity to conduct research on a variety of topics at multiple scales and for diversified objectives. The Handbook is organized in five parts, addressing the fundamental questions: What motivates citizens to provide such information in the public domain, and what factors govern/predict its validity? What methods might be used to validate such information? Can VGI be framed within the larger domain of sensor networks, in which inert and static sensors are replaced or combined by intelligent and mobile humans equipped with sensing devices? What limitations are imposed on VGI by differential access to broadband Internet, mobile phones, and other communication technologies, and by concerns over privacy? How do VGI and crowdsourcing enable innovation applications to benefit human society? Chapters examine how crowdsourcing techniques and methods, and the VGI phenomenon, have motivated a multidisciplinary research community to identify both fields of applications and quality criteria depending on the use of VGI. Besides harvesting tools and storage of these data, research has paid remarkable attention to these information resources, in an age when information and participation is one of the most important drivers of development. The collection opens questions and points to new research directions in addition to the findings that each of the authors demonstrates. Despite rapid progress in VGI research, this Handbook also shows that there are technical, social, political and methodological challenges that require further studies and research.
Advanced Network Technologies And Intelligent Computing
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Author : Isaac Woungang
language : en
Publisher: Springer Nature
Release Date : 2023-03-21
Advanced Network Technologies And Intelligent Computing written by Isaac Woungang and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-21 with Computers categories.
This book constitutes the refereed proceedings of the Second International Conference on Advanced Network Technologies and Intelligent Computing, ANTIC 2022, held in Varanasi, India, during December 22–24, 2022. The 68 full papers and 11 short papers included in this book were carefully reviewed and selected from 443 submissions. They were organized in two topical sections as follows: Advanced Network Technologies and Intelligent Computing.