Decoding Digital Consumer Behavior
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Decoding Digital Consumer Behavior
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Author : Alfonso Pellegrino
language : en
Publisher: Springer Nature
Release Date : 2024-05-30
Decoding Digital Consumer Behavior written by Alfonso Pellegrino and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-30 with Business & Economics categories.
This book is a call to adopt more ethical, sustainable, and consumer-focused approaches in the digital era. The focus on consumer perceptions and expectations in a digital context is particularly relevant, as it delves into the psychological and behavioral aspects of digital interactions. The chapters on digital consumption and risk, and memory in the digital world, are pivotal in understanding how digital mediums impact consumer choices and brand recall. Online persuasion, a key topic, explores ethical and effective strategies for influencing consumer behavior, emphasizing the importance of authenticity and trust. The discussion on social comparison and its implications in digital consumption underscores the psychological impact of digital platforms. The chapters on humanistic and sustainable marketing, and digital customer experience, reflect the growing importance of ethical, sustainable practices, and customer-centric approaches in building brand loyalty. The book is an essential guide for marketing professionals and students, offering a comprehensive understanding of the complex interplay between digital marketing strategies and consumer behavior.
Decoding Consumer Behavior Using The Insight Equation And Ai Marketing
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Author : J Nair, Arjun
language : en
Publisher: IGI Global
Release Date : 2025-03-26
Decoding Consumer Behavior Using The Insight Equation And Ai Marketing written by J Nair, Arjun and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-26 with Business & Economics categories.
In an era characterized by data abundance and technological advancements, marketing is undergoing a profound transformation. The integration of AI into marketing strategies and the development of the AI marketing matrix have become crucial tools for understanding and decoding consumer behavior. Insights from marketing, technology, psychology and ethics offer a holistic perspective on the integration of AI in marketing, enabling the implementation of AI-driven strategies for enhanced consumer engagement and data-informed decision-making. Decoding Consumer Behavior Using the Insight Equation and AI Marketing explores the historical context, technology, applications and ethical considerations of AI in marketing. It covers the historical evolution of marketing and consumer behavior, dives into the mechanics of AI and data analytics, explores the psychology behind consumer choices and investigates the practical implementation of AI technologies in marketing strategies. Covering topics such as brand storytelling, music recommendation systems, and green energy, this book is an excellent resource for marketing professionals, digital marketers, data analysts, data scientists, business owners, ethics and privacy professionals, technology enthusiasts, scholars, academicians, and more.
Revolutionizing Hospitality Management Systems With Ai Vr And Machine Learning
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Author : Birdir, Kemal
language : en
Publisher: IGI Global
Release Date : 2025-05-14
Revolutionizing Hospitality Management Systems With Ai Vr And Machine Learning written by Birdir, Kemal and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-14 with Business & Economics categories.
The hospitality industry is experiencing transformative shifts with the integration of cutting-edge technologies like artificial intelligence (AI), virtual reality (VR), and machine learning (ML). These innovations enhance hospitality management, from personalized customer service and efficient booking systems to immersive guest experiences and predictive analytics. AI-powered chatbots and virtual assistants streamline communication and service delivery, while machine learning algorithms analyze guest data to predict preferences and optimize operations. VR offers virtual tours that elevate marketing and planning experiences for customers. Together, these technologies may improve efficiency while redefining guest satisfaction standards and operational excellence. Revolutionizing Hospitality Management Systems With AI, VR, and Machine Learning explores how hospitality management technology affects business and organizations. It examines how to use these technologies to strengthen business strategic positions against competitors. This book covers topics such as digital technology, gastronomy, and management science, and is a useful resource for business owners, engineers, managers, academicians, researchers, and data scientists.
Integrating Ai Driven Technologies Into Service Marketing
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Author : Nadda, Vipin
language : en
Publisher: IGI Global
Release Date : 2024-08-29
Integrating Ai Driven Technologies Into Service Marketing written by Nadda, Vipin and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-29 with Computers categories.
In an era marked by rapid technological advancements and the increasing integration of artificial intelligence (AI) into various sectors, the intersection of AI technologies with service marketing stands as a pivotal frontier. It is essential to explore the intricate nexus between AI technologies and service marketing strategies. Integrating AI-Driven Technologies Into Service Marketing elucidates the transformative impact of AI on key facets of service marketing, ranging from customer engagement and relationship management to market segmentation and product customization. It underscores the imperative for stakeholders in emerging economies to harness the power of AI technologies in crafting innovative and adaptive service marketing strategies. The book navigates the complexities of AI adoption while offering pragmatic recommendations for fostering responsible and inclusive AI-driven service marketing ecosystems. Covering topics such as customer engagement, influencer marketing, and sentiment analysis, this book is an excellent resource for scholars, researchers, educators, business professionals, managers, academicians, postgraduate students, and more.
Inside The Consumer Mind Exploring The Dynamics Of Buying Ownership And Identity
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Author : Lelia Mayer
language : en
Publisher: Sadashiva Bolanthur
Release Date :
Inside The Consumer Mind Exploring The Dynamics Of Buying Ownership And Identity written by Lelia Mayer and has been published by Sadashiva Bolanthur this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Have you ever wondered what truly drives people's purchasing decisions, beyond the surface level of price and practicality? This book takes you on a journey into the complex world of consumer psychology, exploring the hidden motivations, biases, and desires that shape our buying habits. We'll uncover the psychological forces at play in every stage of the consumer journey, from the initial spark of need or want to the post-purchase evaluation and the long-term impact on our sense of self. We'll investigate the influence of social proof, scarcity, and the power of storytelling in marketing. You'll learn how brands tap into our deepest aspirations and anxieties, often without us even realizing it. But this book isn't just about understanding the tactics used to influence us; it's about empowering you as a consumer. By recognizing the factors that influence our choices, we can become more conscious, discerning shoppers. You'll learn to identify marketing tactics designed to manipulate, differentiate between genuine needs and manufactured desires, and make decisions that align with your values and goals.
Enhancing And Predicting Digital Consumer Behavior With Ai
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Author : Musiolik, Thomas Heinrich
language : en
Publisher: IGI Global
Release Date : 2024-05-13
Enhancing And Predicting Digital Consumer Behavior With Ai written by Musiolik, Thomas Heinrich and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-13 with Business & Economics categories.
Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.
Cosmetics Marketing Strategy In The Era Of The Digital Ecosystem
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Author : Young Won Park
language : en
Publisher: Springer Nature
Release Date : 2024-10-01
Cosmetics Marketing Strategy In The Era Of The Digital Ecosystem written by Young Won Park and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-01 with Business & Economics categories.
This book explores how cosmetics firms have made the transition to technology-enabled beauty companies to meet changing customer demands. For this purpose, the contexts of cosmetics industry growth and digital marketing strategy in the post-pandemic world are presented here. The digital marketing strategies of Japanese and Korean firms are shown, along with new business models and future prospects in cosmetics industries. In the post-pandemic world, the growing middle class will set priorities for beauty–hygienic goals, nutritional choices, and healthcare development needs. The growth rates of Asian economies were slowed during the COVID-19 pandemic, yet their growth opportunities were not constrained. Diverse industries—the cosmetics industry in particular—have addressed the needs of these growing segments in Asia. In keeping up with the leading business trends, cosmetics firms also have leveraged big data and built their brand partnerships across industries, applying the Internet of Things (IoT) and artificial intelligence for their product and process development. The vast amounts of big data gathered through IoT devices are now being used to improve entire value chain operations, creating a digital thread through the global value chain. These data are increasingly used to create new services and develop a business model for global firms. As of 2021, four of the top ten global cosmetics firms are from the USA (Estée Lauder, Proctor & Gamble, Coty, and Johnson & Johnson), three are from Europe (L’Oréal, Unilever, and Beiersdorf), two from Japan (Shiseido and Kao), and one from Korea (Amore Pacific). The USA and European firms still maintain their competitive advantage in the cosmetics industry. Global cosmetics market share by region shows that North Asia is the largest (35%), followed by North America (26%) and Latin America (7%), Europe (22%), and Africa and other regions (10%). With the rapid increase of the middle class in the Asia region, more sales are expected there than anywhere else. In this dynamic market environment, a real challenge for the cosmetics industry is how to develop and put into practice its own unique business model.
Advances In Digital Marketing In The Era Of Artificial Intelligence
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Author : Moez Ltifi
language : en
Publisher: CRC Press
Release Date : 2024-07-12
Advances In Digital Marketing In The Era Of Artificial Intelligence written by Moez Ltifi and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-12 with Business & Economics categories.
This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in digital marketing as well as tools, techniques, methods and strategies based on artificial intelligence. It also identifies gaps in research into effective digital marketing tools, techniques and methods, and it bridges the interaction between digital marketing strategies and organisations’ business plans, on the one hand, and customer relations, on the other, in the age of artificial intelligence. This book presents the concepts and applications of digital marketing in the age of artificial intelligence to readers in a comprehensive manner. The book highlights the major breakthroughs and technologies in digital marketing for effective interaction, analysis, prediction and design to formulate the best strategy for a business by using artificial intelligence solutions. This enables specialists to apply advances in digital marketing in the age of artificial intelligence in the right way to serve customers and solve business problems in this competitive age. Covering the intersection of marketing and artificial intelligence, this book is a first-rate reference and an indispensable resource for business leaders, academics, salespeople, marketing professionals, managers, business owners, researchers, practitioners, instructors, college and university libraries, students, consultants, businesspeople, computer scientists, and customer-focused institutions.
Artificial Intelligence Applications For Brain Computer Interfaces
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Author : Abdulhamit Subasi
language : en
Publisher: Elsevier
Release Date : 2025-01-10
Artificial Intelligence Applications For Brain Computer Interfaces written by Abdulhamit Subasi and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-10 with Science categories.
Artificial Intelligence Applications for Brain-Computer Interfaces focuses on the advancements, challenges, and prospects of future technologies involving noninvasive brain-computer interfaces (BCIs). It includes the processing and analysis of multimodal signals, integrated computation-acquisition devices, and implantable neuro techniques. This book not only provides cross-disciplinary research in BCI but also presents divergent applications on telerehabilitation, emotion recognition, neuro-rehabilitation, cognitive workload assessments, and ambient assisted living solutions. In 15 chapters, this book describes how BCIs connect the brain with external devices like computers and electronic gadgets. It analyzes the neural signals from the brain to obtain insights from the brain patterns using multiple noninvasive wearable sensors. It gives insight into how sensor outcomes are processed through machine-intelligent models to draw inferences. Each chapter starts with the importance, problem statement, and motivation. A description of the proposed methodology is provided, and related works are also presented. Each chapter can be read independently, and therefore, the book is a valuable resource for researchers, health professionals, postgraduate students, postdoc researchers, and academicians in the fields of BCI, prosthesis, computer vision, and mental state estimation, and all those who wish to broaden their knowledge in the allied field. - Focuses on the advancements, challenges, and prospects for future technologies over noninvasive brain computer interfaces (BCIs), including the processing and analysis of multimodal signals, integrated calculation-acquisition devices, and implantable technologies. - Presents theories, algorithms, realizations, applications, approaches, and challenges that will have their impact and contribution in the design and development of modern and effective BCIs. - Assists in understanding the predominance of BCI technology in various applications.
Digital Horizons Navigating The Unseen Realms Of Marketing
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Author : Suman Chatterjee
language : en
Publisher: Ocleno
Release Date : 2023-10-16
Digital Horizons Navigating The Unseen Realms Of Marketing written by Suman Chatterjee and has been published by Ocleno this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-16 with Business & Economics categories.
"Digital Realm" is your compass through the dynamic world of digital marketing. From decoding consumer behavior to mastering social media, this comprehensive guide takes you on a journey from basics to cutting-edge technologies. Explore the art of storytelling, navigate social media dynamics, and embrace AI, all while staying ethically grounded. Whether you're a marketer, entrepreneur, or curious mind, this book equips you with essential strategies for thriving in the digital landscape. Embark on this transformative journey and shape your online success today.