Inside The Consumer Mind Exploring The Dynamics Of Buying Ownership And Identity
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Inside The Consumer Mind Exploring The Dynamics Of Buying Ownership And Identity
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Author : Lelia Mayer
language : en
Publisher: Sadashiva Bolanthur
Release Date :
Inside The Consumer Mind Exploring The Dynamics Of Buying Ownership And Identity written by Lelia Mayer and has been published by Sadashiva Bolanthur this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Have you ever wondered what truly drives people's purchasing decisions, beyond the surface level of price and practicality? This book takes you on a journey into the complex world of consumer psychology, exploring the hidden motivations, biases, and desires that shape our buying habits. We'll uncover the psychological forces at play in every stage of the consumer journey, from the initial spark of need or want to the post-purchase evaluation and the long-term impact on our sense of self. We'll investigate the influence of social proof, scarcity, and the power of storytelling in marketing. You'll learn how brands tap into our deepest aspirations and anxieties, often without us even realizing it. But this book isn't just about understanding the tactics used to influence us; it's about empowering you as a consumer. By recognizing the factors that influence our choices, we can become more conscious, discerning shoppers. You'll learn to identify marketing tactics designed to manipulate, differentiate between genuine needs and manufactured desires, and make decisions that align with your values and goals.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Handbook Of Research On Identity Theory In Marketing
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Author : Americus Reed II
language : en
Publisher: Edward Elgar Publishing
Release Date : 2019-12-27
Handbook Of Research On Identity Theory In Marketing written by Americus Reed II and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-27 with Business & Economics categories.
The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences of identity loyalty and organizes these insights around five basic identity principles that span nearly every consumer marketing subdomain. This Handbook is a comprehensive and state of the art treatment of identity and marketing: An authoritative and practical guide for academics, brand managers, marketers, public policy advocates and even intellectually curious consumers.
Strategic Place Branding Methodologies And Theory For Tourist Attraction
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Author : Bayraktar, Ahmet
language : en
Publisher: IGI Global
Release Date : 2016-08-15
Strategic Place Branding Methodologies And Theory For Tourist Attraction written by Bayraktar, Ahmet and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-15 with Business & Economics categories.
Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Place Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.
Bulletin Of The Atomic Scientists
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Author :
language : en
Publisher:
Release Date : 1966-06
Bulletin Of The Atomic Scientists written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1966-06 with categories.
The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Consumer Culture Theory
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Author : Eric J. Arnould
language : en
Publisher: SAGE Publications Limited
Release Date : 2023-08-19
Consumer Culture Theory written by Eric J. Arnould and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-19 with Business & Economics categories.
The definitive text for students and scholars of Consumer Culture Theory (CCT), now fully updated and expanded to include the latest CCT research and consumption and marketplace phenomena.
The Advocate
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Author :
language : en
Publisher:
Release Date : 2001-08-14
The Advocate written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-08-14 with categories.
The Advocate is a lesbian, gay, bisexual, transgender (LGBT) monthly newsmagazine. Established in 1967, it is the oldest continuing LGBT publication in the United States.
Working Mother
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Author :
language : en
Publisher:
Release Date : 2002-10
Working Mother written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-10 with categories.
The magazine that helps career moms balance their personal and professional lives.
Brand Driven Innovation
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Author : Erik Roscam Abbing
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-10-05
Brand Driven Innovation written by Erik Roscam Abbing and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-05 with Business & Economics categories.
Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship between brands and customers. Brand-driven Innovation explores branding theory and its relation to innovation, in order to provide readers with a solid foundation of knowledge. The book employs a practical, four-step method that will help readers apply brand-driven innovation in their own academic or business context.
Creator S Economy In Metaverse Platforms Empowering Stakeholders Through Omnichannel Approach
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Author : Singla, Babita
language : en
Publisher: IGI Global
Release Date : 2024-02-26
Creator S Economy In Metaverse Platforms Empowering Stakeholders Through Omnichannel Approach written by Singla, Babita and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-26 with Computers categories.
In the era of the metaverse, a big challenge permeates the digital landscape—a challenge that resonates both with creators seeking to thrive in this dynamic space and policymakers attempting to navigate its uncharted territories. Creators, driven by innovation, grapple with a myriad of uncertainties in monetizing their virtual content effectively. Simultaneously, policymakers find themselves at a crossroads, caught between the rapid evolution of the virtual realm and the lack of clear regulatory guidelines. This struggle is exacerbated by the issue of cybersecurity threats that cast a shadow over the metaverse's transformative potential. It is within this context of challenges that Creator's Economy in Metaverse Platforms emerges, poised to tackle the pressing issues at the intersection of creativity, regulation, and the ever-expanding metaverse. Creator's Economy in Metaverse Platforms dissects, analyzes, and offers solutions to the multifaceted challenges prevailing in the metaverse. By addressing fundamental questions about the creator economy, the elusive concept of the metaverse economy, and the indispensable role policymakers play, the book provides a holistic understanding of the landscape. Delving into topics such as stakeholder engagement, digital asset management, and the intricacies of various monetization models, it equips readers with actionable insights. Not content with a reactive approach, the book takes a proactive stance, offering solutions to foster interoperability and create an ecosystem where creators and policymakers can mutually thrive. It envisions not just a book but a catalyst for transformative change in the metaverse.