Digital Horizons Navigating The Unseen Realms Of Marketing
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Digital Horizons Navigating The Unseen Realms Of Marketing
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Author : Suman Chatterjee
language : en
Publisher: Ocleno
Release Date : 2023-10-16
Digital Horizons Navigating The Unseen Realms Of Marketing written by Suman Chatterjee and has been published by Ocleno this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-16 with Business & Economics categories.
"Digital Realm" is your compass through the dynamic world of digital marketing. From decoding consumer behavior to mastering social media, this comprehensive guide takes you on a journey from basics to cutting-edge technologies. Explore the art of storytelling, navigate social media dynamics, and embrace AI, all while staying ethically grounded. Whether you're a marketer, entrepreneur, or curious mind, this book equips you with essential strategies for thriving in the digital landscape. Embark on this transformative journey and shape your online success today.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
The Veil
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Author : Blake K. Healy
language : en
Publisher: Charisma House
Release Date : 2018-01-09
The Veil written by Blake K. Healy and has been published by Charisma House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-09 with Religion categories.
For as long as he can remember, Blake K. Healy has seen angels and demons. He sees them as clearly as he would see you if you were standing right in front of him. He sees angels dancing in worship services and whispering words of encouragement in people's ears. He also sees demons latching on to people and perpetuating addiction and bitterness in their hearts. The Veil chronicles how Blake matured in this gifting, while overcoming the fear and confusion of what he saw, how he learned to use his gift of seeing for God's glory, and how to teach others to do the same. This new and updated version of The Veil also includes a brief guide on how to begin growing in the gift of seeing in the spirit yourself, as well as an appendix of scriptural references to the spirit realm and angels, along with Blake's commentary on these passages.
Resilience Dynamism Trust 50 Landmark Statements By Mas Leaders
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Author : Monetary Authority Of Singapore
language : en
Publisher: World Scientific
Release Date : 2021-10-04
Resilience Dynamism Trust 50 Landmark Statements By Mas Leaders written by Monetary Authority Of Singapore and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-04 with Business & Economics categories.
The Monetary Authority of Singapore (MAS) is Singapore's central bank and integrated financial regulator. As a central bank, MAS promotes sustained, non-inflationary economic growth through the conduct of monetary policy and close macroeconomic surveillance and analysis. It manages Singapore's exchange rate, official foreign reserves, and liquidity in the banking sector. As an integrated financial supervisor, MAS fosters a sound financial services sector through its prudential oversight of all financial institutions in Singapore — banks, insurers, capital market intermediaries, financial advisors and financial market infrastructures. It is also responsible for well-functioning financial markets, sound conduct, and investor education. MAS also works with the financial industry to promote Singapore as a dynamic international financial centre. It facilitates the development of infrastructures, adoption of technology, and upgrading of skills in the financial industry.This 50th anniversary compilation provides convenient access to the thinking behind MAS' policies and strategies as they have evolved, through 50 landmark statements by its leaders.
Marketing Strategy In The Digital Age Applying Kotler S Strategies To Digital Marketing
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Author : Milton Kotler
language : en
Publisher: World Scientific
Release Date : 2020-08-26
Marketing Strategy In The Digital Age Applying Kotler S Strategies To Digital Marketing written by Milton Kotler and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-26 with Business & Economics categories.
The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.
Consumer Behavior And Culture
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Author : Marieke K. de Mooij
language : en
Publisher: SAGE
Release Date : 2019-06-10
Consumer Behavior And Culture written by Marieke K. de Mooij and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-10 with Business & Economics categories.
Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people’s relationships with others.
Ripped Apart
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Author : Geoffrey Arnold
language : en
Publisher: Troubador Publishing Ltd
Release Date : 2015-11-28
Ripped Apart written by Geoffrey Arnold and has been published by Troubador Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-28 with Fiction categories.
Ripped Apart is a science-fiction novel about Quantum Twins, Qwelby and Tullia, teenage aliens who interfere with a forbidden experiment and find themselves transported to Earth – Qwelby in Finland and Tullia in Africa.
Marketing Channel Strategy
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Author : Robert W. Palmatier
language : en
Publisher: Routledge
Release Date : 2019-07-11
Marketing Channel Strategy written by Robert W. Palmatier and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-11 with Business & Economics categories.
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book. A full set of PowerPoint slides accompany this new edition, to support instructors.
Wipo Technology Trends 2019 Artificial Intelligence
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Author : World Intellectual Property Organization
language : en
Publisher: WIPO
Release Date : 2019-01-21
Wipo Technology Trends 2019 Artificial Intelligence written by World Intellectual Property Organization and has been published by WIPO this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-21 with Law categories.
The first report in a new flagship series, WIPO Technology Trends, aims to shed light on the trends in innovation in artificial intelligence since the field first developed in the 1950s.
Designing For The Digital Age
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Author : Kim Goodwin
language : en
Publisher: John Wiley & Sons
Release Date : 2011-03-25
Designing For The Digital Age written by Kim Goodwin and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-25 with Computers categories.
Whether you’re designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today’s digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology. Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.