Big Data Atrapando Al Consumidor
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Big Data Atrapando Al Consumidor
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Author : Josep Francesc Valls
language : es
Publisher: Profit Editorial
Release Date : 2017-05-22
Big Data Atrapando Al Consumidor written by Josep Francesc Valls and has been published by Profit Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-22 with Business & Economics categories.
Gracias a los grandes y pequeños datos –analíticas, algoritmos–, somos capaces de conocer fielmente las necesidades y aspiraciones de los consumidores. Si sabemos utilizar bien estos datos, podremos entender cómo debemos establecer una buena relación con nuestro cliente/consumidor. La empresa del futuro acompaña al cliente en su recorrido de compra –antes, durante y después–, e interviene en cada una de estas fases creando cuantos puntos de contacto sean necesarios para facilitarle un buen proceso de compra. Los pasos siguientes de las empresas pasan por la preparación de la propuesta de valor, mejorar nuestro producto, oferta, precio y otras ventajas competitivas para conseguir fidelizar al cliente/consumidor.
Handbook Of Research On Teaching With Virtual Environments And Ai
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Author : Panconesi, Gianni
language : en
Publisher: IGI Global
Release Date : 2021-02-19
Handbook Of Research On Teaching With Virtual Environments And Ai written by Panconesi, Gianni and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-19 with Education categories.
The increasingly pervasive use of digital technology has catapulted society into an interconnected world where the natural boundaries between humankind and machine, virtual and real, individual and community have become less perceptible. As individuals interact with different digital technologies, they must build a digital intelligence, which must be further cultivated as it is a key competency for the future of school and work. Digital intelligence includes understanding the mutual strengths between people and technology, as well as developing an awareness in the use of digital tools in order to avoid common threats such as cyberbullying, addiction to video games, techno-stress, and more. As adolescents continue to engage with virtual reality and 3D virtual worlds where the online and offline overlap and coincide, it is important to build this intelligence as well as utilize these technologies to promote successful learning. The Handbook of Research on Teaching With Virtual Environments and AI explores the new personalized educational opportunities that are available with digital technology and virtual environments that can be used within education. This book focuses on the use of these tools and how to navigate the use of new technologies such as AI and virtual environments for educational practices. While highlighting topics such as virtual worlds, game-based learning, intelligent tutoring, augmented reality, and more, this book is ideal for teachers, administrators, technologists, educational software developers, IT specialists, practitioners, researchers, academicians, and students interested in how virtual environments and AI are being implemented in teaching practices.
Campeones De La Transformacion Digital
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Author : Lorenzo Ramírez Navarro
language : es
Publisher: Profit Editorial
Release Date : 2018-10-02
Campeones De La Transformacion Digital written by Lorenzo Ramírez Navarro and has been published by Profit Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-02 with Social Science categories.
Son jóvenes, audaces y descaradas, disruptivas, globales, tecnológicas y, en muchos casos, con ganas de cambiar el mundo. Hablamos de compañías como Airbnb, Facebook, Microsoft, Tesla, Apple o Uber, que han nacido en una época trepidante y que están marcando las reglas del juego de un mundo al que no sobrevivirán quienes no sepan adaptarse. Este libro nos presenta las experiencias de diez líderes españoles que han transformado sus organizaciones y las han guiado con éxito en la era digital. A partir de entrevistas personales con los protagonistas y fuentes de información rigurosa, conoceremos qué retos han afrontado y qué estrategias han utilizado, no solo para diferenciarse de la competencia, sino para marcar un antes y un después en la historia reciente de nuestro país.
El Efecto Stick
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Author : Josep Francesc Valls Giménez
language : es
Publisher: Profit Editorial
Release Date : 2024-09-29
El Efecto Stick written by Josep Francesc Valls Giménez and has been published by Profit Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-09-29 with Business & Economics categories.
Decenas de miles de años transcurren entre los sapiens y los seres modernos en los que se avanza poco hacia el bienestar de la mayoría de la población. De repente, en menos de dos siglos, los industriales y los digitales aceleran la historia humana componiendo una figura similar al palo de hockey. El libro analiza los hitos de 1800, los felices años veinte, los años cincuenta, la crisis de 2008 y de 2020, en los que se ancla la sociedad del bienestar. Pero este esplendor contiene elementos de autodestrucción: la inflación que cabalga por encima de los salarios; las desigualdades; la sobreproducción; el despilfarro; la erosión de las materias primeras y las energías; las nuevas enfermedades, más mortíferas que las antiguas; las tecnologías que no sólo no democratizan las relaciones entre los humanos, sino que enconan la convivencia. El sistema creado en 1800 contiene carcoma. Las clases medias se elevan a la cúspide social. No obstante, desde hace dos décadas comienza su descenso atrapadas entre el progreso y su demolición. Las contradicciones del modelo desarrollado hacen mella en ellas y en el resto de los grupos sociales menos favorecidos.
Customer Centricity
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Author : Josep F. Valls Giménez
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2018-10-12
Customer Centricity written by Josep F. Valls Giménez and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-12 with Business & Economics categories.
The empowered customer is here to stay. With a low tolerance for subpar experiences, they have no qualms in switching brands if disappointed, and expect companies to provide offers that are personally relevant to them. This realisation has led enterprises to revamp their business strategies to meet the high expectations of these savvy and hyper-connected consumers. This requires a 360 degree customer-centric approach—fuelled by big data—that attempts to understand customer problems and deliver timely solutions. The ability to use customer journey mapping and real-time analytics to unlock actionable insights can provide a competitive edge. Knowledge about shifts in customer behaviour, preferred channels or social media sentiment helps companies to respond proactively and with the right message. The digital transformation snake framework presented in this book examines the socio-economic changes and digital trends that are reshaping consumption, and what they portend for the future. It is complemented by an analysis of the new skills and workforce models, as well as the business models needed to succeed in the age of digital disruption.
Marketing
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Author : Charles W. Lamb
language : en
Publisher: Cengage Learning
Release Date : 2012-01-01
Marketing written by Charles W. Lamb and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-01 with Business & Economics categories.
Engaging and thorough, MARKETING, 12th Edition shows students how marketing principles affect their day-to-day lives, as well as their significant influence on business decisions. Core topics include the social marketing phenomenon, entrepreneurship, C.R.M., global perspectives, and ethics, as well as in-depth discussions on key tools of the trade, such as metrics and the marketing plan. Intriguing coverage of newsworthy events clarifies the readings for students and gets them thinking about their own decisions in the consumer marketplace. Loaded with helpful learning features like detailed appendices, cases, vignettes, boxed features, and videos, MARKETING, 12th Edition gives students countless opportunities to develop and apply critical thinking skills while acquiring the marketing knowledge essential in the business world. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
The Composer In The Classroom
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Author : R. Murray Schafer
language : en
Publisher:
Release Date : 1969
The Composer In The Classroom written by R. Murray Schafer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with Composition (Music) categories.
Silence
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Author : Becca Fitzpatrick
language : en
Publisher: Simon and Schuster
Release Date : 2013
Silence written by Becca Fitzpatrick and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Juvenile Fiction categories.
Patch and Nora enter a desperate fight to stop a villain who holds the power to shatter everything they've worked for -- and their love -- forever.
The Forbidden Religion
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Author : Jose Maria Herrou Aragon
language : en
Publisher: Lulu.com
Release Date : 2007-04
The Forbidden Religion written by Jose Maria Herrou Aragon and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04 with Religion categories.
In this work, Professor Herrou Aragon reveals in a straightforward and definitive manner the only religion which has been persecuted throughout the course of history by all the other religions of the world, its books burnt and its believers persecuted and assassinated. When this religion, completely different from all the others, appears before man, the other religions unite to try to destroy it or hide it again, so dangerous is this religion for the secret powers who dominate the world from the shadows. In it we find everything that in other religions has been left out or doctored so that humanity remains asleep and enslaved. This is the only religion that, far from deceiving man, tries to wake him up and help him to escape from the prison in which he finds himself.
Principles Of Marketing
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Author : Gary M. Armstrong
language : en
Publisher:
Release Date : 2018
Principles Of Marketing written by Gary M. Armstrong and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Customer relations categories.
An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.