Big Data Atrapando Al Consumidor
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Big Data Atrapando Al Consumidor
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Author : Josep Francesc Valls
language : es
Publisher: Profit Editorial
Release Date : 2017-05-22
Big Data Atrapando Al Consumidor written by Josep Francesc Valls and has been published by Profit Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-22 with Business & Economics categories.
Gracias a los grandes y pequeños datos –analíticas, algoritmos–, somos capaces de conocer fielmente las necesidades y aspiraciones de los consumidores. Si sabemos utilizar bien estos datos, podremos entender cómo debemos establecer una buena relación con nuestro cliente/consumidor. La empresa del futuro acompaña al cliente en su recorrido de compra –antes, durante y después–, e interviene en cada una de estas fases creando cuantos puntos de contacto sean necesarios para facilitarle un buen proceso de compra. Los pasos siguientes de las empresas pasan por la preparación de la propuesta de valor, mejorar nuestro producto, oferta, precio y otras ventajas competitivas para conseguir fidelizar al cliente/consumidor.
Handbook Of Research On Teaching With Virtual Environments And Ai
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Author : Panconesi, Gianni
language : en
Publisher: IGI Global
Release Date : 2021-02-19
Handbook Of Research On Teaching With Virtual Environments And Ai written by Panconesi, Gianni and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-19 with Education categories.
The increasingly pervasive use of digital technology has catapulted society into an interconnected world where the natural boundaries between humankind and machine, virtual and real, individual and community have become less perceptible. As individuals interact with different digital technologies, they must build a digital intelligence, which must be further cultivated as it is a key competency for the future of school and work. Digital intelligence includes understanding the mutual strengths between people and technology, as well as developing an awareness in the use of digital tools in order to avoid common threats such as cyberbullying, addiction to video games, techno-stress, and more. As adolescents continue to engage with virtual reality and 3D virtual worlds where the online and offline overlap and coincide, it is important to build this intelligence as well as utilize these technologies to promote successful learning. The Handbook of Research on Teaching With Virtual Environments and AI explores the new personalized educational opportunities that are available with digital technology and virtual environments that can be used within education. This book focuses on the use of these tools and how to navigate the use of new technologies such as AI and virtual environments for educational practices. While highlighting topics such as virtual worlds, game-based learning, intelligent tutoring, augmented reality, and more, this book is ideal for teachers, administrators, technologists, educational software developers, IT specialists, practitioners, researchers, academicians, and students interested in how virtual environments and AI are being implemented in teaching practices.
Customer Centricity
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Author : Josep F. Valls Giménez
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2018-10-12
Customer Centricity written by Josep F. Valls Giménez and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-12 with Business & Economics categories.
The empowered customer is here to stay. With a low tolerance for subpar experiences, they have no qualms in switching brands if disappointed, and expect companies to provide offers that are personally relevant to them. This realisation has led enterprises to revamp their business strategies to meet the high expectations of these savvy and hyper-connected consumers. This requires a 360 degree customer-centric approach—fuelled by big data—that attempts to understand customer problems and deliver timely solutions. The ability to use customer journey mapping and real-time analytics to unlock actionable insights can provide a competitive edge. Knowledge about shifts in customer behaviour, preferred channels or social media sentiment helps companies to respond proactively and with the right message. The digital transformation snake framework presented in this book examines the socio-economic changes and digital trends that are reshaping consumption, and what they portend for the future. It is complemented by an analysis of the new skills and workforce models, as well as the business models needed to succeed in the age of digital disruption.
Tax Compliance Y Planificaci N Fiscal Internacional En La Era Post Beps
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Author : Mariano Luchessi
language : es
Publisher: ARANZADI / CIVITAS
Release Date : 2021-12-14
Tax Compliance Y Planificaci N Fiscal Internacional En La Era Post Beps written by Mariano Luchessi and has been published by ARANZADI / CIVITAS this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-14 with Law categories.
El libro que el lector tiene entre sus manos es resultado de la investigación de un grupo de tributaristas europeos y latinoamericanos, que unidos por sus comunes intereses en el estudio del Derecho, pusieron su empeño en analizar el cumplimiento tributario y la planificación fiscal en la era post-BEPS. La monografía nace de la puesta en común de las inquietudes sobre el impacto en el cumplimiento voluntario y en la planificación fiscal internacional, en particular, después de la consolidación de normas, mecanismos y procedimientos tributarios surgidos tras BEPS. La estructura del libro gira en torno a tres grandes temas: el intercambio de información fiscal, el cumplimiento tributario doméstico e internacional; y, la planificación fiscal internacional en la era Post-BEPS. Sin olvidar otros asuntos interrelacionados como el uso de los paraísos fiscales en la planificación internacional Post-BEPS, o el análisis de los conflictos que éstos suscitan con las pautas de gravamen de la economía digital en cuanto a la planificación fiscal internacional, o la incidencia del Instrumento multilateral sobre la planificación fiscal agresiva y las cláusulas generales antiabuso de los Convenios de doble imposición internacional. El libro va dirigido a abogados, asesores fiscales y contadores que busquen una fuente fiable sobre el concepto de cumplimiento tributario, su naturaleza y los efectos que produce una política de cumplimiento fiscal que sea adoptada por una empresa, así como las iniciativas de transparencia, y de intercambio de información fiscal como fórmulas adoptadas en todas las jurisdicciones en su lucha contra la evasión fiscal. A los especialistas se les ofrece además un estudio simétrico de la planificación fiscal internacional, respondiendo a la pregunta que se plantean muchos fiscalistas: ¿Es posible todavía la planificación fiscal internacional?
Customer Centricity
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Author : Josep-Francesc Valls
language : en
Publisher:
Release Date : 2018-11
Customer Centricity written by Josep-Francesc Valls and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11 with Business & Economics categories.
The empowered customer is here to stay. With a low tolerance for subpar experiences, they have no qualms in switching brands if disappointed, and expect companies to provide offers that are personally relevant to them. This realisation has led enterprises to revamp their business strategies to meet the high expectations of these savvy and hyper-connected consumers. This requires a 360 degree customer-centric approachfuelled by big datathat attempts to understand customer problems and deliver timely solutions. The ability to use customer journey mapping and real-time analytics to unlock actionable insights can provide a competitive edge. Knowledge about shifts in customer behaviour, preferred channels or social media sentiment helps companies to respond proactively and with the right message. The digital transformation snake framework presented in this book examines the socio-economic changes and digital trends that are reshaping consumption, and what they portend for the future. It is complemented by an analysis of the new skills and workforce models, as well as the business models needed to succeed in the age of digital disruption.
Frictionless
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Author : Marc Cortés Ricart
language : es
Publisher: Profit Editorial
Release Date : 2021-05-14
Frictionless written by Marc Cortés Ricart and has been published by Profit Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-14 with Business & Economics categories.
Campeones De La Transformacion Digital
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Author : Lorenzo Ramírez Navarro
language : es
Publisher: Profit Editorial
Release Date : 2018-10-02
Campeones De La Transformacion Digital written by Lorenzo Ramírez Navarro and has been published by Profit Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-02 with Social Science categories.
Son jóvenes, audaces y descaradas, disruptivas, globales, tecnológicas y, en muchos casos, con ganas de cambiar el mundo. Hablamos de compañías como Airbnb, Facebook, Microsoft, Tesla, Apple o Uber, que han nacido en una época trepidante y que están marcando las reglas del juego de un mundo al que no sobrevivirán quienes no sepan adaptarse. Este libro nos presenta las experiencias de diez líderes españoles que han transformado sus organizaciones y las han guiado con éxito en la era digital. A partir de entrevistas personales con los protagonistas y fuentes de información rigurosa, conoceremos qué retos han afrontado y qué estrategias han utilizado, no solo para diferenciarse de la competencia, sino para marcar un antes y un después en la historia reciente de nuestro país.
Pentaho Data Integration Beginner S Guide
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Author : María Carina Roldán
language : en
Publisher: Packt Publishing Ltd
Release Date : 2013-10-24
Pentaho Data Integration Beginner S Guide written by María Carina Roldán and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-24 with Computers categories.
This book focuses on teaching you by example. The book walks you through every aspect of Pentaho Data Integration, giving systematic instructions in a friendly style, allowing you to learn in front of your computer, playing with the tool. The extensive use of drawings and screenshots make the process of learning Pentaho Data Integration easy. Throughout the book, numerous tips and helpful hints are provided that you will not find anywhere else.This book is a must-have for software developers, database administrators, IT students, and everyone involved or interested in developing ETL solutions, or, more generally, doing any kind of data manipulation. Those who have never used Pentaho Data Integration will benefit most from the book, but those who have, they will also find it useful.This book is also a good starting point for database administrators, data warehouse designers, architects, or anyone who is responsible for data warehouse projects and needs to load data into them.
The Human Brand
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Author : Chris Malone
language : en
Publisher: John Wiley & Sons
Release Date : 2013-10-07
The Human Brand written by Chris Malone and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-07 with Business & Economics categories.
Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way—we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Through original research, customer loyalty expert Chris Malone and top social psychologist Susan Fiske discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people. We see companies and brands the same way we automatically perceive, judge, and behave toward one another. As a result, to achieve sustained success, companies must forge genuine relationships with customers. And as customers, we have a right to expect relational accountability from the companies and brands we support. Applies the social psychology concepts of "warmth" (what intentions others have toward us) and "competence" (how capable they are of carrying out those intentions) to the way we perceive and relate to companies and brands Features in-depth analyses of companies such as Hershey's, Domino's, Lululemon, Zappos, Amazon, Chobani, Sprint, and more Draws from original research, evaluating over 45 companies over the course of 10 separate studies The Human Brand is essential reading for understanding how and why we make the choices we do, as well as what it takes for companies and brands to earn and keep our loyalty in the digital age.
The Forbidden Religion
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Author : Jose M. Herrou Aragon
language : en
Publisher: José M. Herrou Aragón
Release Date : 2012-07-03
The Forbidden Religion written by Jose M. Herrou Aragon and has been published by José M. Herrou Aragón this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-03 with Religion categories.
Gnosis means knowledge. But we are not referring to just any knowledge. Gnosis is knowledge which produces a great transformation in those who receive it. Knowledge capable of nothing less than waking up man and helping him to escape from the prison in which he finds himself. That is why Gnosis has been so persecuted throughout the course of history, because it is knowledge considered dangerous for the religious and political authorities who govern mankind from the shadows. Every time this religion, absolutely different from the rest, appears before man, the other religions unite to try to destroy or hide it again. Primordial Gnosis is the original Gnosis, true Gnosis, eternal Gnosis, Gnostic knowledge in its pure form. Due to multiple persecutions, Primordial Gnosis has been fragmented, distorted and hidden.