Big Vape The Incendiary Rise Of Juul

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Big Vape The Incendiary Rise Of Juul

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Author : Jamie Ducharme
language : en
Publisher: Hachette UK
Release Date : 2021-05-25

Big Vape The Incendiary Rise Of Juul written by Jamie Ducharme and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-25 with Business & Economics categories.

**Now adapted as the Netflix documentary - Big Vape tells the story of how a cigarette start-up became a multibillion-dollar company until an epidemic causes its success to go up in smoke** 'Big Vape is a dazzling story that crackles with the energy of a nicotine buzz, mixing tales of ground-breaking innovation with those of corporate greed and government dysfunction' Christopher Leonard, author of the New York Times bestseller, Kochland It began with a smoke break. __________ THIS IS A STORY OF AMBITION AND GREED James Monsees and Adam Bowen were two ambitious graduate students at Stanford, and in between puffs after class they dreamed of a way to quit smoking. Their solution became the Juul, a sleek, modern device that could vaporize nicotine into a conveniently potent dose. THIS IS A STORY OF BOOM AND BUST The business they built around that device, Juul Labs, would go on to become a $38 billion company and draw blame for addicting a whole new generation of underage tobacco users. THIS IS A STORY OF OUR TIME With rigorous reporting and piercing insight into a Silicon Valley startup, Big Vape uses the dramatic rise of Juul to tell a larger story of big business, Big Tobacco, and the high cost of a product that was too good to be true. __________ A propulsive, eye-opening work of reporting, chronicling the rise of Juul and the birth of a new addiction 'The rise and fall of Juul is an instructive tale and Jamie Ducharme does an excellent job detailing how one bad decision after another led the company astray in this deft rendition of grand start-up dreams gone up in smoke.' Reeves Wiedeman, author of Billion Dollar Loser 'Big Vape is more than just brilliantly reported and elegantly written. It is also a richly populated book - filled not just with human characters but with matters of science, finance, invention, ambition, ethics, hubris, and blazing ingenuity.' Jeffrey Kluger, bestselling co-author of Apollo 13

Big Vape

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Author : Jamie Ducharme
language : en
Publisher:
Release Date : 2021-06-29

Big Vape written by Jamie Ducharme and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-29 with categories.

The story begins with two students who want to quit smoking and culminates with 48 dead and nearly 2,300 injured and counting. The real question is: how?__________Some say vaping is a public health revolution that could help save millions of lives worldwide. But there is one big problem: teenagers. Instead of catering to adult smokers, the e-cigarette industry appears to overwhelmingly target non-smoking youth.Big Vape uses the dramatic rise and fall of Juul to tell a larger story of big business, public health and youth culture. It shows how scientists can present opposing facts, and even the soundest studies can be means to questionable ends; how lack of regulation can be deadly, and the wrong regulations can be just as bad; how marketing communications can reverse steady national trends, and how an epidemic can break out in just a puff of smoke. This is a story of ambition and greed: two starry-eyed grad students set out to change the world and end up at the helm of a $38 billion empire. This is a story of boom and bust: Silicon Valley darlings pitched as world changers who end up on a nationwide apology tour as their business falls apart at the seams.This is a story media manipulation: young people adopting an unlikely product and making it a cultural phenomenon.This is a story of our time. __________

The Devil S Playbook

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Author : Lauren Etter
language : en
Publisher: Crown
Release Date : 2021-05-25

The Devil S Playbook written by Lauren Etter and has been published by Crown this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-25 with Business & Economics categories.

NEW YORK TIMES EDITORS’ CHOICE • Big Tobacco meets Silicon Valley in this “deeply reported and illuminating” (The New York Times Book Review) corporate exposé of what happened when two of the most notorious industries collided—and the vaping epidemic was born. “The best business book I’ve read since Bad Blood.”—Jonathan Eig, New York Times bestselling author of Ali: A Life Howard Willard lusted after Juul. As the CEO of tobacco giant Philip Morris’s parent company and a veteran of the industry’s long fight to avoid being regulated out of existence, he grew obsessed with a prize he believed could save his company—the e-cigarette, a product with all the addictive upside of the original without the same apparent health risks and bad press. Meanwhile, in Silicon Valley, Adam Bowen and James Monsees began working on a device that was meant to save lives and destroy Big Tobacco, but they ended up baking the industry’s DNA into their invention’s science and marketing. Ultimately, Juul’s e-cigarette was so effective and so market-dominating that it put the company on a collision course with Philip Morris and sparked one of the most explosive public health crises in recent memory. In a deeply reported account, award-winning journalist Lauren Etter tells a riveting story of greed and deception in one of the biggest botched deals in business history. Etter shows how Philip Morris’s struggle to innovate left Willard desperate to acquire Juul, even as his own team sounded alarms about the startup’s reliance on underage customers. And she shows how Juul’s executives negotiated a lavish deal that let them pocket the lion’s share of Philip Morris’s $12.8 billion investment while government regulators and furious parents mounted a campaign to hold the company’s feet to the fire. The Devil’s Playbook is the inside story of how Juul’s embodiment of Silicon Valley’s “move fast and break things” ethos wrought havoc on American health, and how a beleaguered tobacco company was seduced by the promise of a new generation of addicted customers. With both companies’ eyes on the financial prize, neither anticipated the sudden outbreak of vaping-linked deaths that would terrorize a nation, crater Juul’s value, end Willard’s career, and show the costs in human life of the rush to riches—while Juul’s founders, board members, and employees walked away with a windfall.

Decoding The World

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Author : Po Bronson
language : en
Publisher: Hachette UK
Release Date : 2020-10-06

Decoding The World written by Po Bronson and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-06 with Science categories.

Find out where our world is headed with this dazzling first-hand account of inventing the future from the #1 New York Times bestselling author of What Should I Do With My Life? and the founder of science accelerator IndieBio. Decoding the World is a buddy adventure about the quest to live meaningfully in a world with such uncertainty. It starts with Po Bronson coming to IndieBio. Arvind Gupta created IndieBio as a laboratory for early biotech startups trying to solve major world problems. Glaciers melting. Dying bees. Infertility. Cancer. Ocean plastic. Pandemics. Arvind is the fearless one, a radical experimentalist. Po is the studious detective, patiently synthesizing clues others have missed. Their styles mix and create a quadratic speedup of creativity. Yin and Yang crystallized. As they travel around the world, finding scientists to join their cause, the authors bring their firsthand experience to the great mysteries that haunt our future. Natural resource depletion. Job-taking robots. China's global influence. Arvind feels he needs to leave IndieBio to help startups do more than just get started. But as his departure draws near, he struggles to leave the sanctum he created. While Po has to prove he can keep the "indie" in IndieBio after Arvind is gone. After looking through their lens, you'll never see the world the same.

Lifelines

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Author : Dr. Leana Wen
language : en
Publisher: Metropolitan Books
Release Date : 2021-07-27

Lifelines written by Dr. Leana Wen and has been published by Metropolitan Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-27 with Biography & Autobiography categories.

From medical expert Leana Wen, MD, Lifelines is an insider's account of public health and its crucial role—from opioid addiction to global pandemic—and an inspiring story of her journey from struggling immigrant to being one of Time’s 100 Most Influential People. “Public health saved your life today—you just don’t know it,” is a phrase that Dr. Leana Wen likes to use. You don’t know it because good public health is invisible. It becomes visible only in its absence, when it is underfunded and ignored, a bitter truth laid bare as never before by the devastation of COVID-19. Leana Wen—emergency physician, former Baltimore health commissioner, CNN medical analyst, and Washington Post contributing columnist—has lived on the front lines of public health, leading the fight against the opioid epidemic, outbreaks of infectious disease, maternal and infant mortality, and COVID-19 disinformation. Here, in gripping detail, Wen lays bare the lifesaving work of public health and its innovative approach to social ills, treating gun violence as a contagious disease, for example, and racism as a threat to health. Wen also tells her own uniquely American story: an immigrant from China, she and her family received food stamps and were at times homeless despite her parents working multiple jobs. That child went on to attend college at thirteen, become a Rhodes scholar, and turn to public health as the way to make a difference in the country that had offered her such possibilities. Ultimately, she insists, it is public health that ensures citizens are not robbed of decades of life, and that where children live does not determine whether they live.

All The Rave

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Author : Joseph Menn
language : en
Publisher: Random House Digital, Inc.
Release Date : 2003

All The Rave written by Joseph Menn and has been published by Random House Digital, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.

At age seventeen, Shawn Fanning designed a computer program that transformed the Internet into an unlimited library of free music. Tens of millions of young people quickly signed on, Time magazine put Fanning on its cover, and his company, Napster, became a household name. It did not take long for the music industry to declare war, one that has now engulfed the biggest entertainment and technology companies on the planet. ForAll the Rave, top cyberculture journalist Joseph Menn gained unprecedented access to Fanning, other key Napster and music executives, reams of internal e-mails, unpublished court records, and other resources. The result is the definitive account of the Napster saga, for the first time revealing secret take-over and settlement talks, the unseen role of Shawn’s uncle in controlling Napster, and hidden agendas and infighting from Napster’s trenches to the top ranks of the German media giant Bertelsmann. All the Raveis a riveting account of genius and greed, visionary leaps and disastrous business decisions, and the clash of the hacker and investor cultures with that of the copyright establishment. Napster left a generation of music fans feeling that paying the recording industry close to twenty dollars for a CD was a foolish and unnecessary extravagance, which provoked a still-growing backlash against digital media consumers that might leave them with less control than ever. Here is the inside story of the young visionary and the company that made it happen.

The Cigarette Papers

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Author : Stanton A. Glantz
language : en
Publisher: Univ of California Press
Release Date : 1996

The Cigarette Papers written by Stanton A. Glantz and has been published by Univ of California Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.

These documents provide a shocking inside account of the activities of one tobacco company, Brown & Williamson, and its multinational parent, British American Tobacco, over more than thirty years.

Battle For The Big Top

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Author : Les Standiford
language : en
Publisher: PublicAffairs
Release Date : 2021-06-15

Battle For The Big Top written by Les Standiford and has been published by PublicAffairs this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-15 with History categories.

“Les Standiford takes us under the big top and behind the curtain in this richly researched and thoroughly engaging narrative that captures all of the entrepreneurial intrigue and spirit of the American circus.” —Gilbert King, Pulitzer Prize–winning author of Devil in the Grove Millions have sat under the “big top,” watching as trapeze artists glide and clowns entertain, but few know the captivating stories behind the men whose creativity, ingenuity, and determination created one of our country’s most beloved pastimes. In Battle for the Big Top, New York Times–bestselling author Les Standiford brings to life a remarkable era when three circus kings—James Bailey, P. T. Barnum, and John Ringling—all vied for control of the vastly profitable and influential American Circus. Ultimately, the rivalry of these three men resulted in the creation of an institution that would surpass all intentions and, for 147 years, hold a nation spellbound. Filled with details of their ever-evolving showmanship, business acumen, and personal magnetism, this Ragtime-like narrative will delight and enchant circus-lovers and anyone fascinated by the American experience.

Letters To You

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Author : Jazz Thornton
language : en
Publisher: Penguin Books
Release Date : 2022-03

Letters To You written by Jazz Thornton and has been published by Penguin Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03 with Body, Mind & Spirit categories.

A beautiful gift book of letters to provide support, information, encouragement and tips on practical help for anyone suffering low moments. This book was designed to be read not just once, or in order, letter by letter, but to be used again and again as a tool when you encounter difficult emotions and experiences, to help you feel less alone. It is based on something that helped Jazz Thornton on her own journey towards mental health. A good friend wrote her a set of letters each in a separate labeled envelope. Every letter was specifically designed to help fight a particular feeling or situation, and Jazz read them all many times. So, following this model, in this book each chapter is in the form of a letter, and they cover a range of emotions and situations, including the following, and much more: To read when you are feeling anxious To read when you are feeling guilty To read when you are having suicidal thoughts To read when you are having trouble with food To read when you have the urge to self-harm To read when you are struggling to sleep Also: To read if you are a parent To read if you have a friend who is struggling To read if you are afraid to see your doctor for help Also includes practical tips from a practicing psychologist, a list of places to get help, and a toolbox of handy skills.

The Death Cure Maze Runner Book Three

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Author : James Dashner
language : en
Publisher: Delacorte Press
Release Date : 2011-10-11

The Death Cure Maze Runner Book Three written by James Dashner and has been published by Delacorte Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-11 with Young Adult Fiction categories.

Don’t miss book three in the #1 New York Times bestselling Maze Runner series, now a major motion picture starring Dylan O’Brien! WICKED has taken everything from Thomas: his life, his memories, and now his only friends—the Gladers. But it’s finally over. The trials are complete, after one final test. What WICKED doesn’t know is that Thomas remembers far more than they think. And it’s enough to prove that he can’t believe a word of what they say. Thomas beat the Maze. He survived the Scorch. He’ll risk anything to save his friends. But the truth might be what ends it all. The time for lies is over. The first two books, The Maze Runner and The Scorch Trials, are also #1 worldwide blockbuster movies featuring the star of MTV's Teen Wolf, Dylan O'Brien; Kaya Scodelario; Aml Ameen; Will Poulter; and Thomas Brodie-Sangster! Also look for The Fever Code, the much-buzzed-about series conclusion that finally reveals the story of how the maze was built, and James Dashner's other bestselling series, the Mortality Doctrine: The Eye of Minds, The Rule of Thoughts, and The Game of Lives. Praise for James Dashner and the Maze Runner series: A #1 New York Times Bestselling Series A USA Today Bestseller A Kirkus Reviews Best Teen Book of the Year An ALA-YASLA Best Fiction for Young Adults Book An ALA-YALSA Quick Pick “[A] mysterious survival saga that passionate fans describe as a fusion of Lord of the Flies, The Hunger Games, and Lost.” —EW “Wonderful action writing—fast-paced . . . but smart and well observed.” —Newsday “[A] nail-biting must-read.” —Seventeen “Breathless, cinematic action.” —Publishers Weekly “Heart-pounding to the very last moment.” —Kirkus Reviews “Exclamation-worthy.” —Romantic Times “Take a deep breath before you start any James Dashner book.” —Deseret News