Big Vape

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Big Vape The Incendiary Rise Of Juul

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Author : Jamie Ducharme
language : en
Publisher: Hachette UK
Release Date : 2021-05-25

Big Vape The Incendiary Rise Of Juul written by Jamie Ducharme and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-25 with Business & Economics categories.

**Now adapted as the Netflix documentary - Big Vape tells the story of how a cigarette start-up became a multibillion-dollar company until an epidemic causes its success to go up in smoke** 'Big Vape is a dazzling story that crackles with the energy of a nicotine buzz, mixing tales of ground-breaking innovation with those of corporate greed and government dysfunction' Christopher Leonard, author of the New York Times bestseller, Kochland It began with a smoke break. __________ THIS IS A STORY OF AMBITION AND GREED James Monsees and Adam Bowen were two ambitious graduate students at Stanford, and in between puffs after class they dreamed of a way to quit smoking. Their solution became the Juul, a sleek, modern device that could vaporize nicotine into a conveniently potent dose. THIS IS A STORY OF BOOM AND BUST The business they built around that device, Juul Labs, would go on to become a $38 billion company and draw blame for addicting a whole new generation of underage tobacco users. THIS IS A STORY OF OUR TIME With rigorous reporting and piercing insight into a Silicon Valley startup, Big Vape uses the dramatic rise of Juul to tell a larger story of big business, Big Tobacco, and the high cost of a product that was too good to be true. __________ A propulsive, eye-opening work of reporting, chronicling the rise of Juul and the birth of a new addiction 'The rise and fall of Juul is an instructive tale and Jamie Ducharme does an excellent job detailing how one bad decision after another led the company astray in this deft rendition of grand start-up dreams gone up in smoke.' Reeves Wiedeman, author of Billion Dollar Loser 'Big Vape is more than just brilliantly reported and elegantly written. It is also a richly populated book - filled not just with human characters but with matters of science, finance, invention, ambition, ethics, hubris, and blazing ingenuity.' Jeffrey Kluger, bestselling co-author of Apollo 13

Big Vape

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Author : Jamie Ducharme
language : en
Publisher:
Release Date : 2021-06-29

Big Vape written by Jamie Ducharme and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-29 with categories.

The story begins with two students who want to quit smoking and culminates with 48 dead and nearly 2,300 injured and counting. The real question is: how?__________Some say vaping is a public health revolution that could help save millions of lives worldwide. But there is one big problem: teenagers. Instead of catering to adult smokers, the e-cigarette industry appears to overwhelmingly target non-smoking youth.Big Vape uses the dramatic rise and fall of Juul to tell a larger story of big business, public health and youth culture. It shows how scientists can present opposing facts, and even the soundest studies can be means to questionable ends; how lack of regulation can be deadly, and the wrong regulations can be just as bad; how marketing communications can reverse steady national trends, and how an epidemic can break out in just a puff of smoke. This is a story of ambition and greed: two starry-eyed grad students set out to change the world and end up at the helm of a $38 billion empire. This is a story of boom and bust: Silicon Valley darlings pitched as world changers who end up on a nationwide apology tour as their business falls apart at the seams.This is a story media manipulation: young people adopting an unlikely product and making it a cultural phenomenon.This is a story of our time. __________

The Devil S Playbook

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Author : Lauren Etter
language : en
Publisher: Crown
Release Date : 2021-05-25

The Devil S Playbook written by Lauren Etter and has been published by Crown this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-25 with Business & Economics categories.

NEW YORK TIMES EDITORS’ CHOICE • Big Tobacco meets Silicon Valley in this “deeply reported and illuminating” (The New York Times Book Review) corporate exposé of what happened when two of the most notorious industries collided—and the vaping epidemic was born. “The best business book I’ve read since Bad Blood.”—Jonathan Eig, New York Times bestselling author of Ali: A Life Howard Willard lusted after Juul. As the CEO of tobacco giant Philip Morris’s parent company and a veteran of the industry’s long fight to avoid being regulated out of existence, he grew obsessed with a prize he believed could save his company—the e-cigarette, a product with all the addictive upside of the original without the same apparent health risks and bad press. Meanwhile, in Silicon Valley, Adam Bowen and James Monsees began working on a device that was meant to save lives and destroy Big Tobacco, but they ended up baking the industry’s DNA into their invention’s science and marketing. Ultimately, Juul’s e-cigarette was so effective and so market-dominating that it put the company on a collision course with Philip Morris and sparked one of the most explosive public health crises in recent memory. In a deeply reported account, award-winning journalist Lauren Etter tells a riveting story of greed and deception in one of the biggest botched deals in business history. Etter shows how Philip Morris’s struggle to innovate left Willard desperate to acquire Juul, even as his own team sounded alarms about the startup’s reliance on underage customers. And she shows how Juul’s executives negotiated a lavish deal that let them pocket the lion’s share of Philip Morris’s $12.8 billion investment while government regulators and furious parents mounted a campaign to hold the company’s feet to the fire. The Devil’s Playbook is the inside story of how Juul’s embodiment of Silicon Valley’s “move fast and break things” ethos wrought havoc on American health, and how a beleaguered tobacco company was seduced by the promise of a new generation of addicted customers. With both companies’ eyes on the financial prize, neither anticipated the sudden outbreak of vaping-linked deaths that would terrorize a nation, crater Juul’s value, end Willard’s career, and show the costs in human life of the rush to riches—while Juul’s founders, board members, and employees walked away with a windfall.

Vaping

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Author : The New York Times Editorial Staff
language : en
Publisher: The Rosen Publishing Group, Inc
Release Date : 2019-12-15

Vaping written by The New York Times Editorial Staff and has been published by The Rosen Publishing Group, Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-15 with Young Adult Nonfiction categories.

Over the past few years, e-cigarettes such as Juul have taken over the market, rising in popularity among smokers and retailers. Originally marketed as a safer alternative to smoking, vaping may actually not be as harmless as first believed. As scientists debate the relative merits of e-cigarettes, policymakers have had to contend with a new reality: the rise in vaping among teenagers. The articles in this book evaluate the increasing prominence and regulation of the vaping industry, and media literacy questions and terms will enlighten readers to how news coverage of the topic has developed.

Public Health Consequences Of E Cigarettes

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Author : National Academies of Sciences, Engineering, and Medicine
language : en
Publisher: National Academies Press
Release Date : 2018-05-18

Public Health Consequences Of E Cigarettes written by National Academies of Sciences, Engineering, and Medicine and has been published by National Academies Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-18 with Medical categories.

Millions of Americans use e-cigarettes. Despite their popularity, little is known about their health effects. Some suggest that e-cigarettes likely confer lower risk compared to combustible tobacco cigarettes, because they do not expose users to toxicants produced through combustion. Proponents of e-cigarette use also tout the potential benefits of e-cigarettes as devices that could help combustible tobacco cigarette smokers to quit and thereby reduce tobacco-related health risks. Others are concerned about the exposure to potentially toxic substances contained in e-cigarette emissions, especially in individuals who have never used tobacco products such as youth and young adults. Given their relatively recent introduction, there has been little time for a scientific body of evidence to develop on the health effects of e-cigarettes. Public Health Consequences of E-Cigarettes reviews and critically assesses the state of the emerging evidence about e-cigarettes and health. This report makes recommendations for the improvement of this research and highlights gaps that are a priority for future research.

Vaping 101

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Author : HowExpert HowExpert Press
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-09-29

Vaping 101 written by HowExpert HowExpert Press and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-29 with categories.

If you want to learn the history of vaping, then get this book. This book is written by a real life expert in the area of vaping. Learn from a REAL expert by getting this book today! Book Description Vaping 101 - History of Vaping takes a brief look at the history of this recent pastime, focusing first on tobacco and its place in various cultures through the past 2000 years. Vaping is built on the foundation of the smoking habit, with many people choosing to vape as an alternative to smoking tobacco in the form of cigarettes and cigars. The e-book starts with a survey of tobacco use: * The plant that produces tobacco leaves * How smoking methods changed through the years * When science got involved in the smoking habit With this basic information, the book moves onto a look at: * Early versions of the electronic cigarette * Various options for vaping * How this became a business * How it grew as a business * Improvements to vaping equipment and oils The last part of the book gives details of: * How big tobacco gets involved in vaping * Natural vs. organic * Where the industry is now and where it is going in the future * Status of federal legislation regarding vaping The subject is much too big to cover in a small space, but this e-book is a good place to start if you want to know more about this popular pastime. About the Expert Jim Hale was a writer and editor in the newspaper/magazine industry for 30 years. He is semi-retired and has been a successful freelance writer since 2009. His experience includes teaching Writing for the Media at the university level and he completed classwork for a Master's degree in Media Theory and Research in 2006. Jim is a vaping enthusiast and has written extensively on the subject. His focus in vaping is not only on equipment and the chemistry of e-liquids, but also on the way vaping is treated under state and federal law. Click Buy Now to Get VAPING 101 Now!

The Vaping Controversy

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Author : Laurie Collier Hillstrom
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2019-09-03

The Vaping Controversy written by Laurie Collier Hillstrom and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-03 with Medical categories.

This work provides an evenhanded and authoritative overview of vaping and its impact on American culture and public health, especially among younger Americans. The 21st Century Turning Points series is a one-stop resource for understanding the people and events changing America today. This volume is devoted to the rapid rise of vaping across the nation, especially among young people. This trend has prompted fierce debate in communities across the country, with some people heralding "e-cigarettes" and other vaping devices as valuable smoking cessation tools and others condemning them for being unhealthy in their own right—and a gateway to future cigarette consumption. The Vaping Controversy describes the key events and people that provided the foundation for the rise of e-cigarettes and vaping, from governmental and medical efforts to reduce traditional cigarette smoking to the emergence and rapid spread of an entire industry devoted to selling vaping devices and accessories. This volume also explores how vaping has influenced youth culture and high school life, its impact on "old school" tobacco companies, and the increasingly visible partisan divide in attitudes about the public health impact of vaping.

Allen Carr S Easy Way To Quit Vaping

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Author : Allen Carr
language : en
Publisher: Arcturus Publishing
Release Date : 2021-03-31

Allen Carr S Easy Way To Quit Vaping written by Allen Carr and has been published by Arcturus Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-31 with Self-Help categories.

Allen Carr's Easyway method is a global phenomenon - a clinically proven and 100% drug-free treatment for nicotine addiction. First used as an internationally renowned and incredibly successful stop-smoking method, this cutting-edge approach now addresses the fastest-growing nicotine delivery system in the world, vaping. The Easyway method tackles addiction from an entirely different angle. Rather than employing scare-tactics and enforcing painful restrictions on your vaping habits, it unravels the cognitive brainwashing behind your addictive behaviour. In this way, it removes the desire to vape altogether without willpower or sacrifice. Whether you use e-cigarettes, JUUL, tanks or pens, or any kind of mod or pod, this method will work for you. All you have to do is read this book in its entirety, follow all of the instructions and you will be set free from your addiction to nicotine. • Does not rely on willpower, aids, substitutes, or gimmicks • Works without unpleasant withdrawal symptoms • Clinically proven to be AT LEAST as effective as the UK Health Service's Gold Standard Stop Smoking Service. What people say about Allen Carr's Easyway method: "His skill is in removing the psychological dependence." The Sunday Times "It was such a revelation that instantly I was freed from my addiction." Sir Anthony Hopkins "Allen Carr achieved what I never thought was possible - to give up a thirty year habit literally overnight" Anjelica Huston

Devil S Playbook

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Author : LAUREN. ETTER
language : en
Publisher:
Release Date : 2022

Devil S Playbook written by LAUREN. ETTER and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with categories.

Handbook Of Physical Vapor Deposition Pvd Processing

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Author : D. M. Mattox
language : en
Publisher: Cambridge University Press
Release Date : 2014-09-19

Handbook Of Physical Vapor Deposition Pvd Processing written by D. M. Mattox and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-19 with Technology & Engineering categories.

This book covers all aspects of physical vapor deposition (PVD) process technology from the characterizing and preparing the substrate material, through deposition processing and film characterization, to post-deposition processing. The emphasis of the book is on the aspects of the process flow that are critical to economical deposition of films that can meet the required performance specifications. The book covers subjects seldom treated in the literature: substrate characterization, adhesion, cleaning and the processing. The book also covers the widely discussed subjects of vacuum technology and the fundamentals of individual deposition processes. However, the author uniquely relates these topics to the practical issues that arise in PVD processing, such as contamination control and film growth effects, which are also rarely discussed in the literature. In bringing these subjects together in one book, the reader can understand the interrelationship between various aspects of the film deposition processing and the resulting film properties. The author draws upon his long experience with developing PVD processes and troubleshooting the processes in the manufacturing environment, to provide useful hints for not only avoiding problems, but also for solving problems when they arise. He uses actual experiences, called ""war stories"", to emphasize certain points. Special formatting of the text allows a reader who is already knowledgeable in the subject to scan through a section and find discussions that are of particular interest. The author has tried to make the subject index as useful as possible so that the reader can rapidly go to sections of particular interest. Extensive references allow the reader to pursue subjects in greater detail if desired. The book is intended to be both an introduction for those who are new to the field and a valuable resource to those already in the field. The discussion of transferring technology between R&D and manufacturing provided in Appendix 1, will be of special interest to the manager or engineer responsible for moving a PVD product and process from R&D into production. Appendix 2 has an extensive listing of periodical publications and professional societies that relate to PVD processing. The extensive Glossary of Terms and Acronyms provided in Appendix 3 will be of particular use to students and to those not fully conversant with the terminology of PVD processing or with the English language.