Bildungsmarketing In China
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Bildungsmarketing In China
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Author : GATE-Germany
language : de
Publisher: wbv Media GmbH & Company KG
Release Date : 2012-07-27
Bildungsmarketing In China written by GATE-Germany and has been published by wbv Media GmbH & Company KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-27 with Education categories.
Chinesische Studierende sind die größte Gruppe ausländischer Studierender in Deutschland. Deutsche Studierende entscheiden sich immer öfter für einen Studien- oder Praxisaufenthalt in China. Dieses Buch bietet Hochschulverwaltungen, Studiengangskoordinatoren und Fachbereichsleitern einen fundierten Überblick über die chinesische Wissenschaftslandschaft. Es weckt Verständnis für einen dynamischen Markt, der unter anderen kulturellen Vorzeichen agiert. Konkrete Handreichungen für die professionelle Rekrutierung chinesischer Studierender und die Anbahnung von Kooperationen mit chinesischen Bildungseinrichtungen unterstützen das Hochschulmarketing. Ein Blick auf erfolgreiche deutsch-chinesische Hochschulprojekte und Aktivitäten deutscher Universitäten und Fachhochschulen rundet den Band ab.
Marketing Management In China
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Author : Philip Kotler
language : en
Publisher: Prentice Hall
Release Date : 2009
Marketing Management In China written by Philip Kotler and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
This adaptation provides hard-to-find and well-researched China cases that offer insights while covering a wide variety of contexts, spanning international companies operating in China to Chinese companies that are beginning to venture overseas.
Journal Of China Marketing Volume 6 1
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Author : Robert Guang Tian
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2016-02-08
Journal Of China Marketing Volume 6 1 written by Robert Guang Tian and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-08 with Business & Economics categories.
This journal has been discontinued. Any issues are available to purchase separately.
Unlocking The World S Largest E Market
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Author : Ashley Galina Dudarenok
language : en
Publisher:
Release Date : 2018-02-02
Unlocking The World S Largest E Market written by Ashley Galina Dudarenok and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-02 with Electronic commerce categories.
If you want to expand your business to the world's largest e-market, this is the book you need. In this extended and updated edition, Ashley Galina Dudarenok expands her analysis to include the booming technology scene in China, where two giants - Alibaba and Tencent - are engaged in an epic rivalry. You'll also learn how new technologies, like supercomputing, blockchain technology and artificial intelligence, are playing a role as the epicenter of tech innovation moves East and how Chinese corporations are making big moves on the world stage. What's new: New Retail and the Future of Commerce in China Alibaba vs Tencent Social Ranking 2020 Technology and Shifting Epicenters China Going Global China's Soft Power This book is a must-have for anyone who's working with Chinese social media or planning to enter China. It's packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo. You'll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes 'New Retail' will bring. What Every Marketer Needs to Know about China How Your Business Can Harness Chinese Social Media WeChat: China's Operating System Weibo: China's Online Hotspot The Future: Get Ready for New Retail Whether you want to enter the market for the first time, expand your presence in China or provide services to Chinese tourists abroad, "Unlocking the World's Largest E-market" offers practical advice about selling on Chinese social media from someone who has seen the transformation in China's online world firsthand. "Social media in China, the world's largest, digitally-savvy consumer market, is changing at warp speed. With it come new and innovative ways for companies to communicate with their users about their products and services. And the difference between those who know how to do digital marketing right in China and those who don't can be huge. Ashley's book is a great read on this topic and it shows how to do digital marketing on social media in China right." - Edward Tse, Founder and CEO of Gao Feng Advisory Company, and author of China's Disruptors "Ashley Galina Dudarenok has written a clear, analytical guide to digital marketing on Chinese social media. Merely projecting Western e-marketing onto the Chinese markets and platforms is unlikely to work; Dudarenok explains in readable detail why not and what to do about it." - Peter Gordon, Editor of Asian Review of Books "With the convergence of consumerism, social media and mobile payments in China, the time is right for this book. Dudarenok gives both nuanced insights and practical recommendations for companies seeking success in penetrating this complex market." - Fredda McDonald, Managing Director of World 50 If you're ready to buy it, scroll up and click "Add to Cart" now
Journal Of China Marketing Volume 6 2
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Author : Tiebing Shi
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2018-07-27
Journal Of China Marketing Volume 6 2 written by Tiebing Shi and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-27 with Business & Economics categories.
This journal has been discontinued. Any issues are available to purchase separately.
Brand New China
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Author : Jing Wang
language : en
Publisher: Harvard University Press
Release Date : 2010-04-10
Brand New China written by Jing Wang and has been published by Harvard University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-10 with Business & Economics categories.
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research. This book unveils a “brand new” China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization. Thanks to its combination of engaging vignettes from the advertising world and thorough research that contextualizes these vignettes, Brand New China will be of interest to industry participants, students of popular culture, and the general reading public interested in learning about a rapidly transforming Chinese society.
Advertising In A Changing China
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Author : Frank Bittner
language : en
Publisher: BoD – Books on Demand
Release Date : 2007
Advertising In A Changing China written by Frank Bittner and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.
Since the introduction of economic reforms and an open door policy in 1978, China has been proclaimed as "the emerging powerhouse of the twenty-first century". The Chinese market's attractiveness to international marketers has also received significant boost as a result of the country's admission into the World Trade Organization (WTO). Accordingly, advertisers look at China and perceive tremendous opportunity in 1.3 billion Chinese consumers which represents one-fifth of the world population in what is called the world's largest market. Being viewed as a new frontier for consumer good investment does not mean that advertising in China is simple. On the contrary, many Western business firms which have invested their capital into Chinese businesses have suffered setbacks or even failure. Thus, it is important to understand that despite the dramatic impact of economic reform and the drive for modernization over the past two decades, the Chinese market has many special characteristics that make it a challenging place in which to do business including making advertising in this market . This book examines the key barriers/constraints that foreign firms should be mindful of in order to develop a viable advertising strategy in a changing China in which abundant opportunities await those that can fulfill it.
International Digital Marketing In China
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Author : Lala Hu
language : en
Publisher: Springer Nature
Release Date : 2020-03-16
International Digital Marketing In China written by Lala Hu and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-16 with Business & Economics categories.
This book examines key issues in international digital marketing in China from a theoretical and empirical perspective. Divided into two main parts, it begins with an analysis of China’s cultural characteristics and business environment, with a particular emphasis on the Chinese digital context. The book goes on to present original empirical studies and an investigation into recent challenges and opportunities for international firms in the fashion sector. With nearly 900 million internet users and an e-commerce market volume of over one thousand billion US dollars, China is the world's largest digital market. While this creates significant opportunities for international firms, there are many factors to consider when approaching this market. In order to understand the Chinese digital scenario, the book analyzes the characteristics of local internet platforms and consumer patterns. The book also presents a real-world case study on a luxury retail firm operating in China, Florentia Village, and the results from a questionnaire on Chinese mobile shoppers. On this basis, it provides a conceptual framework and discusses the theoretical and managerial implications for international firms operating in China, making it an enlightening book for scholars, students, and practitioners alike.
Chinese Marketing Practices
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Author : G. Radha Krishna
language : en
Publisher:
Release Date : 2006
Chinese Marketing Practices written by G. Radha Krishna and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with China categories.
With the advent of liberalization measures and the WTO into China, the country has become a market place for international players to compete with local and international players. Now, Chinese local markets have become so competitive that the companies th
Marketing To China In China And From China
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Author :
language : en
Publisher:
Release Date : 2006
Marketing To China In China And From China written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Export marketing categories.
