Bill Bernbach S Book
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Bill Bernbach S Book
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Author : Bob Levenson
language : en
Publisher: Random House Incorporated
Release Date : 1987
Bill Bernbach S Book written by Bob Levenson and has been published by Random House Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Business & Economics categories.
This inside look at some of the most famous advertising campaigns in recent history created by Bill Bernbach, founder of Doyle Dave Bernbach, includes details on each campaign's history and philosophy, as well as theories on advertising
A Big Life In Advertising
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Author : Mary Lawrence
language : en
Publisher: Simon and Schuster
Release Date : 2003-05-06
A Big Life In Advertising written by Mary Lawrence and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-05-06 with Biography & Autobiography categories.
One of the advertising world's all-time greats--the first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange--tells her riveting story. 36 photos.
Nobody S Perfect
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Author : Doris Willens
language : en
Publisher: CreateSpace
Release Date : 2009-05-01
Nobody S Perfect written by Doris Willens and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-01 with Business & Economics categories.
The inside story of the legendary advertising agency, Doyle Dane Bernbach, and its founder, Bill Bernbach, as told by the former public relations director of DDB
Ugly Is Only Skin Deep
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Author : Dominik Imseng
language : en
Publisher: Troubador Publishing Ltd
Release Date : 2016-09-19
Ugly Is Only Skin Deep written by Dominik Imseng and has been published by Troubador Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-19 with Transportation categories.
IT WASN’T GERMAN ENGINEERING ONLY THAT MADE THE VOLKSWAGEN BEETLE AN ICON. IT WAS A MANHATTAN ADVERTISING AGENCY, TOO. Created in 1959 by Doyle Dane Bernbach and continued through the '60s and early '70s, the campaign for the Volkswagen Beetle is considered the best of all time. More than just promoting a car, it promoted a new kind of advertising: simple, charming, intelligent and, most of all, honest. In "Ugly Is Only Skin-Deep," Dominik Imseng retraces the creation of Doyle Dane Bernbach, sneered at by the big players on Madison Avenue because of the "ethnic" background of its founders and employees, who were mostly Jewish. Readers will then learn how the agency won the Volkswagen account and how an unlikely creative team set the tone for the most admired campaign in advertising history. Finally, the book examines the evolution of the Volkswagen campaign and how it managed to convince more and more Americans that smaller was better. In fact, the Volkswagen campaign didn't only fundamentally change the ethos of advertising, it also helped trigger the cultural revolution of the 1960s.
The Art Of Writing Advertising
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Author : Denis Higgins
language : en
Publisher: McGraw Hill Professional
Release Date : 2003
The Art Of Writing Advertising written by Denis Higgins and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
A McGraw-Hill Advertising Classic "What makes a great advertisement?" Nearly four decades ago, an unmatched group of five advertising pioneers first answered that question in The Art of Writing Advertising. Their entertaining and historically compelling answers will provide advertising professionals with valuable techniques for applying breakthrough creativity and innovation in the workplace.
From Those Wonderful Folks Who Gave You Pearl Harbor
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Author : Jerry Della Femina
language : en
Publisher: Canongate Books
Release Date : 2010-07-22
From Those Wonderful Folks Who Gave You Pearl Harbor written by Jerry Della Femina and has been published by Canongate Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-22 with Biography & Autobiography categories.
In 1970 Jerry Della Femina wrote this gossip-filled, insider's account of working on Madison Avenue during the golden age of advertising. It caused a sensation, became a bestseller and established itself as a cult classic. Years later, it inspired the multi-award-winning drama Mad Men.
The Art Of Writing Advertising
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Author : Denis Higgins
language : en
Publisher:
Release Date : 1995
The Art Of Writing Advertising written by Denis Higgins and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Advertising categories.
Remember Those Great Volkswagen Ads
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Author : Alfredo Marcantonio
language : en
Publisher:
Release Date : 2000
Remember Those Great Volkswagen Ads written by Alfredo Marcantonio and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Advertising categories.
In 1959, Doyle Dane Bernbach, the New York advertising agency was appointed to handle the Volkswagen account in the USA. The advertisements they produced through the sixties and early seventies changed the face of advertising, not just in America but across the world. Remember those great Volkswagen ads? looks briefly at the events surrounding the birth of the campaign and the car, and shows many of the highly acclaimed advertisements produced by the agency. This book has been written and compiled by Alfredo Marcantonio, Copywriter and one-time Advertising Manager of VWGB Ltd, John O?Driscoll, Art Director of many British Volkswagen ads, and David Abott, an ex-Creative and Managing Director of DDB?s London office. They decided to put the book together some 20 years ago as "to let the Beetle and its advertising pass on without a permanent record seemed a crying shame". This book is a story of the car and its advertising. In a unique way the two were indistinguishable ? the charming, honest advertising became part of the charm and honesty of the car. If you ever owned a Beetle, if you?ve ever chuckled at a Volkswagen advertisement, or if you simply appreciate wit and style, you will enjoy this book. It?s the tale of an ugly duckling that became an office pin-up.
The Conquest Of Cool
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Author : Thomas Frank
language : en
Publisher: University of Chicago Press
Release Date : 1997
The Conquest Of Cool written by Thomas Frank and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
Looks at advertising during the 1960s, focusing on the relationship between the counterculture movement and commerce.
When Advertising Tried Harder
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Author : Larry Dobrow
language : en
Publisher:
Release Date : 1984
When Advertising Tried Harder written by Larry Dobrow and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Business & Economics categories.