Brand Anarchy
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Brand Anarchy
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Author : Stephen Waddington
language : en
Publisher: A&C Black
Release Date : 2012-03-29
Brand Anarchy written by Stephen Waddington and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-29 with Business & Economics categories.
As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have lost control of their reputations. The simple fact is that they have never had control. The question is what they can do about it now, and what they need to consider for the future. The fragmentation of media and the rise of social media has brought brand and personal reputational risk into sharp focus like never before. Disaffected shareholders, customers and staff are voicing their opinions to a global internet audience. In a brand context, it's reputation anarchy. In Brand Anarchy, Steve Earl and Stephen Waddington draw on insight from opinion-makers and shapers such as Greg Dyke, Alastair Campbell, Mark Thompson and Seth Godin to explore how reputations can be better managed and the new challenges that the future of media may bring. This plain-speaking, shrewd book pulls no punches. It's a survival guide for anyone concerned what others think or say about them.
Brand Anarchy
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Author : Stephen Waddington
language : en
Publisher: A&C Black
Release Date : 2012-03-29
Brand Anarchy written by Stephen Waddington and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-29 with Business & Economics categories.
As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have lost control of their reputations. The simple fact is that they have never had control. The question is what they can do about it now, and what they need to consider for the future. The fragmentation of media and the rise of social media has brought brand and personal reputational risk into sharp focus like never before. Disaffected shareholders, customers and staff are voicing their opinions to a global internet audience. In a brand context, it's reputation anarchy. In Brand Anarchy, Steve Earl and Stephen Waddington draw on insight from opinion-makers and shapers such as Greg Dyke, Alastair Campbell, Mark Thompson and Seth Godin to explore how reputations can be better managed and the new challenges that the future of media may bring. This plain-speaking, shrewd book pulls no punches. It's a survival guide for anyone concerned what others think or say about them.
Brand Vandals
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Author : Steve Earl
language : en
Publisher: A&C Black
Release Date : 2013-10-31
Brand Vandals written by Steve Earl and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-31 with Business & Economics categories.
Thanks to the rise of social media, what audiences think and say about organisations has never been more critical. Steve Earl and Stephen Waddington's Brand Anarchy examined the impact of media change and the new reputation landscape brought about by disaffected shareholders, customers and staff voicing their opinions to a global Internet audience. The authors continue the story here with the brand vandals going one step further; mobilising themselves, and the Internet, to wage war on organisations and willfully cause lasting reputational damage. For the organization, engagement isn't an option – it's a necessity. Brand vandals are forcing a level of dialogue that organisations, public and private, have never had to contemplate before. Smart organisations are helping to define the future of modern brand communication by retooling their public relations and communications teams to truly get to grips with the challenge of engaging audiences in a 24/7 conversation that not only answers criticism, but positively rebuilds corporate reputation. Is your organisation ready for the brand vandals?
The Brand Idea
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Author : Nathalie Laidler-Kylander
language : en
Publisher: John Wiley & Sons
Release Date : 2013-11-08
The Brand Idea written by Nathalie Laidler-Kylander and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-08 with Business & Economics categories.
Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. The results are nonprofit brands that create organizational cohesion and generate trust in order to build capacity and drive social impact. The book explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing their organizational brands.
Brand Management
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Author : Michael Beverland
language : en
Publisher: SAGE
Release Date : 2021-02-03
Brand Management written by Michael Beverland and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-03 with Business & Economics categories.
Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand′s identity. In a world in which social media and inclusive digital platforms have increased customer engagement, the role of brands and branding has changed. The line between the producer and the consumer has become blurred; consumers are no longer the recipients of brand identity, but the co-creators, playing a significant role in shaping new products and systems. Case studies include the Canterbury Crusaders, KVD Beauty, Kodak, Yamaha, Ottobock and Holland′s rebrand as The Netherlands.
Brand Mascots
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Author : Stephen Brown
language : en
Publisher: Routledge
Release Date : 2014-06-27
Brand Mascots written by Stephen Brown and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-27 with Business & Economics categories.
Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. This collection, the first of its kind, raises brand mascots’ standing, both in an academic sense and from a managerial perspective. Featuring case studies and empirical analyses from around the world – here Hello Kitty, there Aleksandr Orlov, beyond that Angry Birds – the book presents the latest thinking on beast-based brands, broadly defined. Entirely qualitative in content, it represents a readable, reliable resource for marketing academics, marketing managers, marketing students and the consumer research community. It should also prove of interest to scholars in adjacent fields, such as cultural studies, media studies, organisation studies, anthropology, sociology, ethology and zoology.
Super Strategist
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Author : Lesley Bielby
language : en
Publisher: Figure 1 Publishing
Release Date : 2021-04-27
Super Strategist written by Lesley Bielby and has been published by Figure 1 Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-27 with Business & Economics categories.
Super Strategist: The Art and Science of Modern Account Planning is the only modern guide to advertising’s arguably most vital discipline, that has been written with the passion of someone who’s found their calling and the wisdom of an industry veteran who is still actively leading strategy in a large, modern, full-service agency. Super Strategist is full of practical advice for newcomers and usable strategies and insights for experienced planners, or anyone with an interest in the discipline. Readers will find clear outlines of the role of account planners within an agency, including step-by-step plans to achieve success with clients large and small: how to conduct modern consumer research, develop and implement the creative brief, use data skillfully to protect and improve great work, and use all of these tools and more to influence the feather in the planner’s cap—the customer journey. Whether it’s called account planning, brand planning, strategic planning, or creative strategy, the goal is the same: to inspire brilliant work that is backed by rigor and data. Creative is still king, but in today’s fractured markets clients need to know their multi-million-dollar campaigns are supported by up-to-the-minute research and data-driven insights. Account planners ensure, as Douglas Atkins puts it in the foreword, that the work is idea-led, but consumer-informed. To find that perfect balance of art and science, the successful account planner is “X-shaped”: experienced in digital, social, communications and brand strategy, comfortable in creative and quantitative disciplines—a Super Strategist who is the fulcrum of any successful agency.
Logolounge Master Library Volume 3
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Author : Catharine Fishel
language : en
Publisher: Rockport Publishers
Release Date : 2011-07-01
Logolounge Master Library Volume 3 written by Catharine Fishel and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-01 with Design categories.
The third in the seven-volume LogoLounge Master Library series, Shapes & Symbols is a collection of 3,000 shape- and symbol-based designs gathered from LogoLounge.com, the largest online collection of logos in the world. In addition, top designers, including Steff Geissbuhler, Jerry Kuyper, and Hans Hulsbosch, share their insights on the values, traditions, and future of shape- and symbol-based logo designs. —Shapes are generally logos that are more concept-oriented. It is a category that is rich with history, culture, and present-day opportunity. —Symbols are logos that are based on pictorial representations of concept: a heart, a star, or a cross, to name a few. In large part, their meaning is drawn from the specific base symbol. The LogoLounge Master Library series forms the deepest, densest, most highly focused collection of logos organized by category ever. It is organized with the busy, motivated designer in mind. You can turn to exactly what you need, time after time—a must-have resource for any serious logo designer.
Good Small Business Guide 2013 7th Edition
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Author : Bloomsbury Publishing
language : en
Publisher: A&C Black
Release Date : 2013-06-30
Good Small Business Guide 2013 7th Edition written by Bloomsbury Publishing and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-30 with Business & Economics categories.
Fully updated for this 7th annual edition, the Good Small Business Guide 2013 is packed with essential advice for small business owners or budding entrepreneurs. Offering help on all aspects of starting, running and growing a small business, including: planning, setting up or acquiring a business, getting to grips with figures, marketing, selling online, and managing yourself and others. Containing over 140 easy-to-read articles and an extensive information directory this fully updated guide offers help on all aspects of starting and growing a small business. Features a foreword from the National Chairman of the Federation of Small Businesses.
Brand Strategy
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Author : John M. Murphy
language : en
Publisher:
Release Date : 1990
Brand Strategy written by John M. Murphy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Brand name products categories.