Brand Canvas
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The Brand Strategy Canvas
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Author : Patrick Woods
language : en
Publisher: Apress
Release Date : 2019-12-09
The Brand Strategy Canvas written by Patrick Woods and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-09 with Business & Economics categories.
Launching a startup is now easier than ever before. Building a lasting brand, however, remains a mystery for even the savviest of founders. An impactful, recognizable brand is perhaps a company’s most valuable intellectual property. And any strong brand starts with a strategy. The Brand Strategy Canvas has arrived to coach you beyond buzzword-laden tips and tricks, and instead offers you thorough, practical techniques to jump-start your strategy creation process. Author Patrick Woods distills fundamental questions to guide your strategy into a revolutionary single-page tool known as the titular Brand Strategy Canvas. The book takes you through each of the simple yet thought-provoking questions of the tool to develop your strategy, including considering audience insight, assessing benefits, creating a positioning statement, and identifying key messages. You will explore real-world case studies along the way and build a message map that ensures your organization drives home a consistent, clear, and authentic message to your target audience. No matter where you are in the business creation process, The Brand Strategy Canvas is the tool you need to build a brand from scratch that you can enthusiastically and effectively implement in real time. This book provides value to team members in companies of all sizes and stages, and is fit for any level of professional wanting to kickstart their entrepreneurial goals. A brand created today must be built for all of tomorrow’s possibilities, and The Brand Strategy Canvas is the book you will want by your side. What You Will Learn Examine the key differences between strategy and executionUnderstand how you can avoid brand debtCraft meaningful messages with the Features>Benefits ContinuumDevelop a positioning statement that differentiates from the competition and inspires your marketingDiscover your distinctive brand personality and how it impacts your marketing Equip your team with guidance and inspiration to ensure consistent and inspiring voice and personality throughout all your messaging Who This Book Is For This book is for startup founders who are looking for tools to help them build a brand their team can actually implement. This book will also resonate with and provide value to team members in tech companies of all sizes and stages.
Strategi Brand Canvas
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Author : Eagle Oseven
language : id
Publisher: Pinang
Release Date :
Strategi Brand Canvas written by Eagle Oseven and has been published by Pinang this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Meluncurkan startup sekarang lebih mudah dari sebelumnya. Namun, membangun merek yang bertahan lama tetap menjadi misteri bahkan bagi pendiri yang paling cerdas sekalipun. Merek yang berpengaruh dan dapat dikenali mungkin merupakan kekayaan intelektual perusahaan yang paling berharga. Dan setiap merek yang kuat dimulai dengan sebuah strategi. Brand Strategy Canvas hadir untuk melatih Anda melampaui tip dan trik sarat kata kunci, dan sebagai gantinya menawarkan teknik menyeluruh dan praktis untuk memulai proses pembuatan strategi Anda. Penulis Patrick Woods menyaring pertanyaan mendasar untuk memandu strategi Anda menjadi alat satu halaman revolusioner yang dikenal sebagai Kanvas Strategi Merek tituler. Buku ini membawa Anda melalui setiap pertanyaan alat yang sederhana namun menggugah pikiran untuk mengembangkan strategi Anda, termasuk mempertimbangkan wawasan audiens, menilai manfaat, membuat pernyataan pemosisian, dan mengidentifikasi pesan utama. Anda akan menjelajahi studi kasus dunia nyata di sepanjang jalan dan membangun peta pesan yang memastikan organisasi Anda menyampaikan pesan yang konsisten, jelas, dan autentik kepada audiens target Anda. Di mana pun Anda berada dalam proses pembuatan bisnis, Kanvas Strategi Merek adalah alat yang Anda butuhkan untuk membangun merek dari awal yang dapat Anda terapkan secara antusias dan efektif dalam waktu nyata. Buku ini memberikan nilai bagi anggota tim di perusahaan dari semua ukuran dan tahapan, dan cocok untuk setiap tingkat profesional yang ingin memulai tujuan kewirausahaan mereka. Merek yang dibuat hari ini harus dibangun untuk semua kemungkinan di masa depan, dan Kanvas Strategi Merek adalah buku yang Anda inginkan di sisi Anda. Apa yang Akan Anda Pelajari · Periksa perbedaan utama antara strategi dan eksekusi · Pahami bagaimana Anda dapat menghindari utang merek · Buat pesan yang bermakna dengan Fitur> Rangkaian Manfaat · Kembangkan pernyataan pemosisian yang membedakan dari pesaing dan menginspirasi pemasaran Anda · Temukan kepribadian merek khas Anda dan bagaimana pengaruhnya terhadap pemasaran Anda · Lengkapi tim Anda dengan panduan dan inspirasi untuk memastikan suara dan kepribadian yang konsisten dan menginspirasi di seluruh pesan Anda Untuk Siapa Buku Ini Saya (Patrick Woods ) Buku ini untuk pendiri startup yang mencari alat untuk membantu mereka membangun merek yang benar-benar dapat diterapkan oleh tim mereka. Buku ini juga akan beresonansi dan memberikan nilai kepada anggota tim di perusahaan teknologi dari semua ukuran dan tahapan.
Gamechangers
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Author : Peter Fisk
language : en
Publisher: John Wiley & Sons
Release Date : 2014-11-24
Gamechangers written by Peter Fisk and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-24 with Business & Economics categories.
Shake up and redefine the market by changing your game! A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has sought out the brands and businesses, large and small, from every continent, who are changing the game... and shows how we can learn the best new approaches to strategy and leadership, innovation and marketing from them. ‘Gamechangers’ are disruptive and innovative, they are more ambitious, with stretching vision and enlightened purpose. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don’t believe in being slightly cheaper or slightly better. Why be 10% better, when you could be 10 times better? Gamechangers is built around 10 themes that are shaping the future of business, brought to life with 100 case studies from across the world, and 16 practical canvases to make the best ideas happen in your business. The book is supported by a range of seminars, workshops and digital resources. Gamechangers offers guidance on: Thinking smarter and acting faster Embracing the new tricks of business Understanding how gamechangers dream and disrupt Delivering practical results and winning
Brand Canvas
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Author : Felipe Morais
language : pt-BR
Publisher: DVS Editora
Release Date : 2022-10-14
Brand Canvas written by Felipe Morais and has been published by DVS Editora this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-14 with Business & Economics categories.
Quando você desenha o planejamento de uma marca, não basta apresentar em apenas um slide e achar que aquilo vai dar certo. É preciso um profundo estudo, com pesquisas, estudos, análises, imersões. Precisa analisar concorrência, mercado, tendências, comportamentos, benchmarks e trazer referências que nem sempre são do mercado da marca. Tudo isso traz muito conteúdo e quando você vai colocando em slides para fazer uma apresentação, o material vai ficando enorme. E isso de fato ocorreu quando em Julho de 2021 comecei a montar o plano de marca do Aposta1, um site de apostas que tenho o orgulho de ter feito parte da história. Foram 45 dias imersos apenas nesse projeto, o que gerou um material com 486 slides. Sem exagero! Como é que eu iria passar isso para o time criativo da empresa? Quem iria ler 486 slides e entender como passar isso para o desdobramento das campanhas, para o layout do site, desenvolvimento da logomarca? Precisava fazer um resumo, algo como um brief criativo que tanto, nós profissionais de planejamento, estamos acostumados a fazer nas agências. Uma noite em casa, peguei um livro sobre o Business Model Canvas e na hora me veio a ideia: Por que não unir a metodologia de Branding, baseado nos 5Ps de Branding que criamos na FM CONSULTORIA, com o Business Model Canvas? Me debrucei 2 dias e criei o que chamei de Brand Canvas. E por que não compartilhar com vocês? Por que não passar o passo a passo dessa metodologia em uma linguagem leve, fácil e dando todos os caminhos no detalhe? A metodologia já foi usada em outros projetos e com muitos resultados, afinal, ela ajuda a comunicação seguir a linha do que foi planejada, então resolvi passar isso para um livro. Boa leitura e excelentes resultados!
Federal Register
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Author :
language : en
Publisher:
Release Date : 1945-08
Federal Register written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1945-08 with Delegated legislation categories.
Survey Of Canvas Awning Fabricators
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Author :
language : en
Publisher:
Release Date : 1952
Survey Of Canvas Awning Fabricators written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1952 with Awnings categories.
International Luxury Brand Strategy
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Author : Pierre Xiao Lu
language : en
Publisher: Routledge
Release Date : 2021-11-21
International Luxury Brand Strategy written by Pierre Xiao Lu and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-21 with Business & Economics categories.
This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty-first century. The book gives an overview of how a luxury brand is created through the understanding and application of economic rules and through firms adopting new management models across multiple business dimensions. It also explains the application of theories and models and illustrates specific issues through case studies drawn from international markets such as China and France. The Chinese cases provide unique opportunities and insights into how these new luxury brands were created and how they have benefited from the international market over time. From the international brand management perspective, this book is a useful reference for anyone who wants to learn more about luxury brand management and to better understand how the international market has evolved and how products may change the rules of the game.
The Canvas Of Life You Are An Artist You Are A Painter
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Author : Dr. Joji Valli
language : en
Publisher: XinXii
Release Date : 2015-11-04
The Canvas Of Life You Are An Artist You Are A Painter written by Dr. Joji Valli and has been published by XinXii this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-04 with Self-Help categories.
Each of us came into this world with nothing but an empty canvas Tabula Rasa an empty mind. If you have an empty canvas there must be a reason why you have it so. YES. You are an aRTIST... You are a pAINTER... You are given brush and colors. It is upto you to use as many colors as possible to make the canvas colorful and presentable. Success has too many fathers and failure has none. Every nook and corner of the world irrespective of age, caste, color, creed... people admire the picture Mona Lisa. Why? Because it is beautiful and successful. People around us are only interested in a successful canvas. If your canvas is not presentable to the world nobody cares about it. Now think about your life! If the world is not interested in your canvas it is not presentable to the world. If it is not presentable, don't blame your parents; don't blame your family; don't blame the society; don't blame the people around you. Point not just one finger but all the fingers at YOU. Remember, You are the aRTIST... You are the pAINTER... That is the simple reason you have come to this world with an empty canvas. It is your canvas. It is your life. Plunder the hidden treasures! Bring out your Masterpiece! Be successful and quit the world. Leave the masterpiece as a legacy for the generations to come! Life is a choiceless choice, right now you have a choice to make it a failure or success. Choice is YOURS. This book will certainly facilitate you to paint your canvas beautiful, successful and presentable making it a masterpiece for you and the generations to come. This book will certainly facilitate you to paint your canvas beautiful, successful and presentable making it a masterpiece for you and the generations to come.
Brand The Change
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Author : Anne Miltenburg
language : en
Publisher: BIS Publishers
Release Date : 2018-02-13
Brand The Change written by Anne Miltenburg and has been published by BIS Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-13 with Business & Economics categories.
Brand the Change is a guidebook to build your own brand. It contains 23 tools and exercises, 14 case studies from change making organisations across the world and 7 guest essays from experts.
The Ai Marketing Canvas
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Author : Raj Venkatesan
language : en
Publisher: Stanford University Press
Release Date : 2021-05-18
The Ai Marketing Canvas written by Raj Venkatesan and has been published by Stanford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-18 with Business & Economics categories.
This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture.