Strategi Brand Canvas
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Strategi Brand Canvas
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Author : Eagle Oseven
language : id
Publisher: Pinang
Release Date :
Strategi Brand Canvas written by Eagle Oseven and has been published by Pinang this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Meluncurkan startup sekarang lebih mudah dari sebelumnya. Namun, membangun merek yang bertahan lama tetap menjadi misteri bahkan bagi pendiri yang paling cerdas sekalipun. Merek yang berpengaruh dan dapat dikenali mungkin merupakan kekayaan intelektual perusahaan yang paling berharga. Dan setiap merek yang kuat dimulai dengan sebuah strategi. Brand Strategy Canvas hadir untuk melatih Anda melampaui tip dan trik sarat kata kunci, dan sebagai gantinya menawarkan teknik menyeluruh dan praktis untuk memulai proses pembuatan strategi Anda. Penulis Patrick Woods menyaring pertanyaan mendasar untuk memandu strategi Anda menjadi alat satu halaman revolusioner yang dikenal sebagai Kanvas Strategi Merek tituler. Buku ini membawa Anda melalui setiap pertanyaan alat yang sederhana namun menggugah pikiran untuk mengembangkan strategi Anda, termasuk mempertimbangkan wawasan audiens, menilai manfaat, membuat pernyataan pemosisian, dan mengidentifikasi pesan utama. Anda akan menjelajahi studi kasus dunia nyata di sepanjang jalan dan membangun peta pesan yang memastikan organisasi Anda menyampaikan pesan yang konsisten, jelas, dan autentik kepada audiens target Anda. Di mana pun Anda berada dalam proses pembuatan bisnis, Kanvas Strategi Merek adalah alat yang Anda butuhkan untuk membangun merek dari awal yang dapat Anda terapkan secara antusias dan efektif dalam waktu nyata. Buku ini memberikan nilai bagi anggota tim di perusahaan dari semua ukuran dan tahapan, dan cocok untuk setiap tingkat profesional yang ingin memulai tujuan kewirausahaan mereka. Merek yang dibuat hari ini harus dibangun untuk semua kemungkinan di masa depan, dan Kanvas Strategi Merek adalah buku yang Anda inginkan di sisi Anda. Apa yang Akan Anda Pelajari · Periksa perbedaan utama antara strategi dan eksekusi · Pahami bagaimana Anda dapat menghindari utang merek · Buat pesan yang bermakna dengan Fitur> Rangkaian Manfaat · Kembangkan pernyataan pemosisian yang membedakan dari pesaing dan menginspirasi pemasaran Anda · Temukan kepribadian merek khas Anda dan bagaimana pengaruhnya terhadap pemasaran Anda · Lengkapi tim Anda dengan panduan dan inspirasi untuk memastikan suara dan kepribadian yang konsisten dan menginspirasi di seluruh pesan Anda Untuk Siapa Buku Ini Saya (Patrick Woods ) Buku ini untuk pendiri startup yang mencari alat untuk membantu mereka membangun merek yang benar-benar dapat diterapkan oleh tim mereka. Buku ini juga akan beresonansi dan memberikan nilai kepada anggota tim di perusahaan teknologi dari semua ukuran dan tahapan.
The Brand Strategy Canvas
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Author : Patrick Woods
language : en
Publisher: Apress
Release Date : 2019-12-09
The Brand Strategy Canvas written by Patrick Woods and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-09 with Business & Economics categories.
Launching a startup is now easier than ever before. Building a lasting brand, however, remains a mystery for even the savviest of founders. An impactful, recognizable brand is perhaps a company’s most valuable intellectual property. And any strong brand starts with a strategy. The Brand Strategy Canvas has arrived to coach you beyond buzzword-laden tips and tricks, and instead offers you thorough, practical techniques to jump-start your strategy creation process. Author Patrick Woods distills fundamental questions to guide your strategy into a revolutionary single-page tool known as the titular Brand Strategy Canvas. The book takes you through each of the simple yet thought-provoking questions of the tool to develop your strategy, including considering audience insight, assessing benefits, creating a positioning statement, and identifying key messages. You will explore real-world case studies along the way and build a message map that ensures your organization drives home a consistent, clear, and authentic message to your target audience. No matter where you are in the business creation process, The Brand Strategy Canvas is the tool you need to build a brand from scratch that you can enthusiastically and effectively implement in real time. This book provides value to team members in companies of all sizes and stages, and is fit for any level of professional wanting to kickstart their entrepreneurial goals. A brand created today must be built for all of tomorrow’s possibilities, and The Brand Strategy Canvas is the book you will want by your side. What You Will Learn Examine the key differences between strategy and executionUnderstand how you can avoid brand debtCraft meaningful messages with the Features>Benefits ContinuumDevelop a positioning statement that differentiates from the competition and inspires your marketingDiscover your distinctive brand personality and how it impacts your marketing Equip your team with guidance and inspiration to ensure consistent and inspiring voice and personality throughout all your messaging Who This Book Is For This book is for startup founders who are looking for tools to help them build a brand their team can actually implement. This book will also resonate with and provide value to team members in tech companies of all sizes and stages.
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Author :
language : en
Publisher:
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written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Strategic Brand Management
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Author : Kevin Lane Keller
language : en
Publisher: Pearson Higher Ed
Release Date : 2013-04-11
Strategic Brand Management written by Kevin Lane Keller and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-11 with Business & Economics categories.
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.
Strategic Brand Management Building Measuring And Managing Brand Equity Global Edition
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Author : Kevin Lane Keller
language : en
Publisher: Pearson UK
Release Date : 2019-07-04
Strategic Brand Management Building Measuring And Managing Brand Equity Global Edition written by Kevin Lane Keller and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-04 with Business & Economics categories.
For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today's consumers. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you will receive via email the code and instructions on how to access this product. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Crafting Brand S Legacy
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Author : Yasa Singgih & Buzzle
language : id
Publisher: Elex Media Komputindo
Release Date : 2024-02-14
Crafting Brand S Legacy written by Yasa Singgih & Buzzle and has been published by Elex Media Komputindo this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-14 with Business & Economics categories.
Buku Crafting BrandÕs Legacy adalah persembahan terbaik dari Buzzle: ¥ Untuk kamu para brand founder, yang sering dianggap gila karena selalu berpikir dan bertindak di luar nalar, ¥ Untuk kamu yang saat ini sedang berjuang di balik layar sebuah brand, ¥ Untuk kamu yang sedang berproses menciptakan lahirnya sebuah brand raksasa baru, ¥ Untuk kamu yang lagi bersusah payah menyelamatkan nasib sebuah brand, ¥ Untuk kamu yang tiba-tiba harus melanjutkan sebuah brand, ¥ Untuk kamu yang sedang bingung menentukan arah sebuah brand. Didedikasikan untuk semua orang yang menaruh hati sepenuhnya, dan bertarung hidup dan matinya untuk kesuksesan sebuah brand. Berisi best practices, formula & strategi praktis yang teruji untuk mengembangkan brand baru menuju menengah dan besar. Temukan soul dari masing masing brand untuk menciptakan feeling & experience tak terlupakan bagi dunia. Yasa Singgih, Co Founder & CEO Fortius, perusahaan induk yang menjadi ekosistem bagi tumbuh kembang lifestyle brands di Indonesia, salah satunya lewat Buzzle, strategic branding & digital marketing partner yang mengelola puluhan lifestyle brands lokal di seluruh Indonesia. Yasa & Fortius mengelola Republic di industri sepatu, serta beberapa lifestyle brands di industri lainnya. Buku ini merupakan perpanjangan tangan dari tujuan hidup Yasa dan perusahaannya, yaitu empower the spirit of kindspiration (kindness & inspiration).
Strategic Brand Management
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Author : Richard H. Elliott
language : en
Publisher: Oxford University Press, USA
Release Date : 2015
Strategic Brand Management written by Richard H. Elliott and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Brand name products categories.
Written by an expert author team, this engaging textbook builds upon the traditional frameworks of brand strategy to analyse the emotional and cultural impact real-world brands have on contemporary consumers.
Strategic Brand Licensing
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Author : Maria Cristina Longo
language : en
Publisher: Taylor & Francis
Release Date : 2024-04-30
Strategic Brand Licensing written by Maria Cristina Longo and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-30 with Business & Economics categories.
This book presents a roadmap for a brand licensing strategy to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand both the risks and the benefits of partnerships, how to make the most of a brand's potential in the digital platform, and how to extend a product portfolio through established brands. Brand licensing can be of interest to many stakeholders, including large companies, entrepreneurs, retailers, agencies and even celebrities. This is also a relevant strategy for small and medium-sized enterprises that want to expand their business abroad, reconciling their limited size with their flexibility. Examples of long-standing partnerships are presented and analyzed, with detailed consideration of what has made them so successful. Through the presentation of case studies in the sectors particularly interested in brand licensing, including the art, character, entertainment, fashion, jewelry, sports and toys sectors, this book aims to highlight opportunities, limits and challenges from both the licensor and licensee’s perspectives. In particular, these case studies represent an effective basis for comparing different experiences and brand licensing strategies, allowing readers to understand both best practices and pitfalls to avoid when building an effective and enduring licensing program. Chapter objectives, summaries, key learning points and discussion questions reinforce understanding and aid reflection. Practical yet theoretically grounded, this book is particularly suitable for postgraduate, MBA and executive education students interested in strategic brand management, licensing strategy and brand expansion. This book can also serve as a valuable guide for professionals interested in expanding their brand portfolio. This book provides effective tools to evaluate the strategic side of brand licensing and the selection of the appropriate company to be a licensee. Online resources include PowerPoint slides, a test bank of exam questions, a case list and discussion questions.
Entrepreneurial Marketing Compass Canvas
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Author : Hermawan Kertajaya
language : id
Publisher: Gramedia Pustaka Utama
Release Date : 2018-02-02
Entrepreneurial Marketing Compass Canvas written by Hermawan Kertajaya and has been published by Gramedia Pustaka Utama this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-02 with Business & Economics categories.
"Apa yang Anda ketahui tentang era VUCA? Apakah disruption bisa dihindari? Apakah online bisa menggantikan offline? Apa sebenarnya arti dari digitalisasi? Sejauh manakah kita berinovasi? Bisakah fintech menguasai pasar banking? Seperti apakah perusahaan yang entrepreneurial itu? Apa bedanya produktivitas dengan efisiensi? Seperti apakah leadership yang diperlukan pada era VUCA? Buku ini ingin menjawab bagaimana sebuah organisasi bisa tumbuh dalam era yang tidak menentu ini. Jadilah entrepreneurship engine yang kuat!"
Strategic Brand Management And Development
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Author : Sotiris T. Lalaounis
language : en
Publisher: Routledge
Release Date : 2020-12-30
Strategic Brand Management And Development written by Sotiris T. Lalaounis and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-30 with Business & Economics categories.
Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understanding of how organisations can successfully develop, market, and manage their brands. It draws extensively from scholarly research published in social sciences and humanities to provide a detailed discussion of the process of brand management and development. This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples that contextualise theory, enabling the reader to understand how past and present branding campaigns and strategies can be deconstructed, analysed, and evaluated, using these theoretical insights.With end-of-chapter case studies on Burberry, Juventus F.C., Pukka Herbs, YO!, and many other European and global brands, Strategic Brand Management and Development is an essential text for students in marketing, brand management, and consumer research, or for anyone interested in understanding the extraordinary power and scope of brands and branding in contemporary post-modern society.