Brand Dominance
DOWNLOAD
Download Brand Dominance PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Brand Dominance book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Brand Dominance
DOWNLOAD
Author : Aaron Pierson
language : en
Publisher:
Release Date : 2016-06-20
Brand Dominance written by Aaron Pierson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-20 with categories.
Remember the company that branded themselves medium-ly? Of course you don't. You remember brands you love, and brands you hate. And that's it. A brand is not predicated on a logo, not on marketing strategy or even advertising placement. True, digital brand strategy begins and ends with an emotional connection. DEFINITION "Brand Dominance" (n.) When such a strong emotional connection is created, that not only does an audience refer their peers, but also rallies behind the brand in pursuit of the brand's own growth. This book was born from a decade of the author's experience running ad agencies, executing revolutionary identity designs for 100's of digital entrepreneurs and Fortune 500 companies, and the trials and tribulations developing and growing his own personal brand and social audience. There were plenty of ups and even more downs...but always a lesson. Those lessons are shared in this book and woven to create a comprehensive guide on the do's and don'ts growing a digital audience and creating a "Disruptive Social Brand".
The Dominant Brand
DOWNLOAD
Author : Andrew Smith
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-05-28
The Dominant Brand written by Andrew Smith and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-28 with categories.
People buy on price when they have nothing else to differentiate you from your competitors. The Dominant Brand will give you the power to stand out from your competitors, with a brand to be proud of, that speaks to your ideal customer in a way that emotionally engages them. Becoming the dominant brand in your niche, will give you more time and more profit, so you can spend it on what you enjoy, with the people you love. Have you ever lost business to a competitor on price? Have you ever wondered why your website is not generating business? How would you feel with more time with with your family and loved ones? Would you like a clear easy to follow blueprint for your marketing, allowing you to charge 4-6 times your competitors rates? I have developed and established TWO personal brands in my niche and customers include celebrities, and fortune 500 companies. The Dominant Brand is my personal branding blueprint, with proven, simple, easy, affordable steps that will differentiate your business, so that you dominate your niche and never have to compete on price again. These are the the exact techniques that I used to successfully dominate my market. The Dominant Brand will: *Help you create a unique brand that will separate you from all you competitors in your niche. *Give you a clear understanding of whats needed in your marketing copy and how to utilise it for the best results. *Help you discover the emotional reasons why customers want your services....the Whats In It For Me. *Give you my formula to craft your own unique message so that it speaks to your clients real emotions. *Help you understand how to link your product or service features to these emotions. *Attract a flow of high net worth clients...Clients with money. *Give you simple techniques on how to add value to your proposition. *Show you a clear path for your marketing strategy, My Goal to share with you ALL MY Secrets and Shortcuts, that will save you time and money with Simple, Easy, Affordable Steps needed for you to create The Brand Of You. Now is the time to be recognised as a specialist and go to 'guy' in your niche. It is important to have your own Brand in todays world. Liz Gregory "I'm enthralled by [this] book. The writing is clear, eloquent, concise...I can hear [Andrew's] voice telling me all this stuff loud and clear. It's simply brilliant." Pete Stoffell Director Virtus OD "Andrew has provided a highly nutritious offering on marketing...providing concise, contemporary advice in an easy to comprehend, digestible format." David Lambert Best Selling Co-Author of "Smarter Selling: How to grow sales by building trusted relationships" "I [took] some valuable ideas away...to take our business up a notch or 10. We've been told many times that we should charge more than we do..." Michael Gueulette "The Dominant Brand is a refreshing, quick, and practical book. Andrew Smith explained with simple words a powerful concept which will push your business to the next level. As a balloon performer and with such a common name as "Andrew Smith," the author is a living proof that you do not get a great business thanks to your name, your skill, or a low fee, but by improving your marketing." Trevor Smith PCC qualified Executive Coach and Facilitator www.theorchardpartnership.com "Andrew's book is packed full of wisdom that he's learned the hard way. I wish I had read this early in my career. If you are looking for a shortcut to success then you've found it!" Andrew Ready Australia "The Dominant Brand" What a great roadmap for building a brand and a business! This really is a great book. It concisely summarises the steps to take. It gives enough advice to be helpful without overwhelming - at the end of reading it I thought "Yeah, I could do that."
Achieving Brand Dominance
DOWNLOAD
Author : Mohamed Zairi
language : en
Publisher: Independently Published
Release Date : 2019
Achieving Brand Dominance written by Mohamed Zairi and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Education categories.
The Question of Brand Dominance In a modern business context the power of competitiveness is no longer based on predictable business models that fulfil the basic needs and requirements of customers. Indeed the power of brand impact on the ability of businesses to position themselves and compete globally has become extremely evident. This is due to the fact that businesses are faced with more and more challenges to compete through attempting to fulfil the needs and requirements of their customers and where commoditisation has become the norm. Not only are customer needs changing on a regular basis and creating higher expectations and more demanding features and requirements but also the global implications of having to deal with different segments and different populations of customers. Whilst traditionally marketers are expected to create value that can translate into financial products for their companies by creating perceived differences in their products and services through a focus on branding and developing customer loyalty, it is now more evident that competitiveness is assessed through intangible assets as opposed to the traditional physical assets. The power of branding is found to be a strategy pursued by most businesses not only through their value but also through their increasing place in the lives of consumers. This is because a brand is a total sum of impressions associated with a particular provider of products and services. It is also the case that if the impressions created with consumers and customers are overwhelmingly good, former will and desire to create a close affiliation with their preferred brand and this is how the brand will endure and become the most important aspect of any particular company. Companies such as Sony, Samsung and Nokia spend an enormous amount of money to get their brands permanently etched in the minds of their customers and consumers because they have realised that what reverberates in the minds of their customers and what triggers their choices is their close affiliation and loyalty to the brand.
Differentiate To Dominate
DOWNLOAD
Author : Peter Engelhardt
language : en
Publisher: Global Publishing Group
Release Date : 2018-11-01
Differentiate To Dominate written by Peter Engelhardt and has been published by Global Publishing Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-01 with Business & Economics categories.
Today in business you want to be more than "good enough", and a brand strategy that identifies and highlights your points of difference is like having a secret weapon. For many firms it's the missing link. This book teaches SMEs and entrepreneurs the seven foundational steps that the world's greatest brands leverage to leap ahead of their competitors. Learn how to think strategically, how to find your point of difference and how to build the brand foundations that will help you to dominate in your market. Learn how to differentiate to dominate so you can:1) Grow your brand rapidly. With solid and strategic foundations in place, your focused efforts will enable you to grow your brand faster than if you take the throw the mud on the wall and see what sticks approach.2) Attract more loyal customers. By understanding the problems your clients are experiencing, and demonstrating that you have the solutions to overcome them, you build loyalty and create advocates for your brand.3) Beat your competitors. By creating a distinct and sustainable competitive advantage your brand will cut through the "noise" and be remembered for its uniqueness.4) Build a great website. Clarity and focus on your point of difference, your target market and your brand personality translates into bulletproof briefs your web developers and copywriters.5) Create great marketing messages. Understanding of what your brand stands for will ensure that everything you write, post and comment on will reinforce your brand's positioning and touch the hearts and minds of your prospects.6) Attract a great team. With a clear purpose, vision and pillars guiding you, you'll attract team members who believe what you believe and who will feel empowered to make decisions autonomously to support you.7) Get a higher ROI on your marketing investment. A clear understanding of your target market will help you focus your resources and messages and get the most out of every dollar and hour you invest in promoting your brand. Discover the keys to differentiating your business and building the brand foundations that successful companies use to dominate the market. "...this guy understands consumers, the science behind what builds great brands, and can systematically help people find their purpose and bring it to the forefront of their business through the medium we call 'brand'." - Jack Delosa, founder of The Entourage and BRW Young Rich List member.
Beloved And Dominant Brands The Brand Ecosystem That Drives Better For You Brands From One Of Many To Category Prominence
DOWNLOAD
Author : David E. Lemley
language : en
Publisher:
Release Date : 2019-09-06
Beloved And Dominant Brands The Brand Ecosystem That Drives Better For You Brands From One Of Many To Category Prominence written by David E. Lemley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-06 with Business & Economics categories.
Beloved and Dominant: The Brand Ecosystem that drives better-for-you brands from one of many to category prominence is a tactical marketing guide to use your brand as a competitive differentiator to move from one-of-many to category prominence. Each chapter dives into strategies and tactics to move your marketing from merely executional thinking to brand ecosystem thinking. Each chapter included tactics to demonstrate the strategy in action, case studies, and ends with a series of questions designed to force introspection - that will take you, your marketing, and your brand to category prominence.The first step is to form a strong educational platform that informs and inspires both fans and newcomers to your brand way beyond mere features and benefits, with a goal of creating stark raving fans. Once people are educated the next step is to navigate the everchanging landscape of public relations and public opinion. This goes way beyond getting respected, influential people to talk about your brands and products. Your brand needs to become unmistakably transparent and reliable, but benefits, value, and appeal aren't enough. The next chapter discusses the importance of sharing your message in a way that broadcasts your brand's bat signal to your tribe. People need to adore not just your product but what it stands for. Next, you need to be found. Packaging plays a big part beyond its Instagram-ability as it is often the first and only salesperson your product has. There is a science to standing out on shelf and delivering the right information to make a consumer pick it up. Once all these parts are in place you can communicate with your audience and enroll them at every turn. The conclusion covers how you can tap an engaged market through email, The beloved and dominant brand ecosystem will teach better-for-you consumers to crave your brand with their mind, body, and soul.
Achieving Brand Dominance
DOWNLOAD
Author : Mohammed Zairi
language : en
Publisher:
Release Date : 2014
Achieving Brand Dominance written by Mohammed Zairi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
Using Dominance Measures To Evaluate Brand Extensions
DOWNLOAD
Author : Paul M. Herr
language : en
Publisher:
Release Date : 1993
Using Dominance Measures To Evaluate Brand Extensions written by Paul M. Herr and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Brand name products categories.
Brand Equity Advertising
DOWNLOAD
Author : David A. Aaker
language : en
Publisher: Psychology Press
Release Date : 2013-10-31
Brand Equity Advertising written by David A. Aaker and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-31 with Business & Economics categories.
The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising. Professionals can gain insight into the new theories, measurement tools and empirical findings that are emerging, while academics are stimulated by the insights and experience that professionals describe and the research questions that they pose. This book consists of papers delivered by experts from academia and industry discussing issues regarding the role of advertising in the establishment and maintenance of brand equity -- making this volume of interest to advertising and marketing specialists, as well as consumer and social psychologists.
Brands And Consumers
DOWNLOAD
Author : Jaywant Singh
language : en
Publisher: Taylor & Francis
Release Date : 2022-12-27
Brands And Consumers written by Jaywant Singh and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-27 with Business & Economics categories.
Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting as a catalyst for advancing future research and informing business practice. The book fills a gap created by prior volumes on branding that, although well- illustrated and explained, have often approached the subject in somewhat uncritical manner. The book represents a timely compendium on popular topics in branding and aims to be a valuable addition to knowledge in branding. The book focuses on reviewing research in branding and brand management, and proposes areas for expanding research in the field. Recognising the diversity of research in branding, the authors of this book, as active branding researchers, attempt to discuss the limitations of current research and provide insights for future explorations. The book will be of interest and a resource for academic researchers, branding practitioners, business students and policymakers who view branding as an evidence-oriented discipline.
Reengineering The Promo App
DOWNLOAD
Author : Bok Siong Tan
language : en
Publisher:
Release Date : 1998
Reengineering The Promo App written by Bok Siong Tan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Advertising categories.