Achieving Brand Dominance
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Achieving Brand Dominance
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Author : Mohamed Zairi
language : en
Publisher: Independently Published
Release Date : 2019
Achieving Brand Dominance written by Mohamed Zairi and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Education categories.
The Question of Brand Dominance In a modern business context the power of competitiveness is no longer based on predictable business models that fulfil the basic needs and requirements of customers. Indeed the power of brand impact on the ability of businesses to position themselves and compete globally has become extremely evident. This is due to the fact that businesses are faced with more and more challenges to compete through attempting to fulfil the needs and requirements of their customers and where commoditisation has become the norm. Not only are customer needs changing on a regular basis and creating higher expectations and more demanding features and requirements but also the global implications of having to deal with different segments and different populations of customers. Whilst traditionally marketers are expected to create value that can translate into financial products for their companies by creating perceived differences in their products and services through a focus on branding and developing customer loyalty, it is now more evident that competitiveness is assessed through intangible assets as opposed to the traditional physical assets. The power of branding is found to be a strategy pursued by most businesses not only through their value but also through their increasing place in the lives of consumers. This is because a brand is a total sum of impressions associated with a particular provider of products and services. It is also the case that if the impressions created with consumers and customers are overwhelmingly good, former will and desire to create a close affiliation with their preferred brand and this is how the brand will endure and become the most important aspect of any particular company. Companies such as Sony, Samsung and Nokia spend an enormous amount of money to get their brands permanently etched in the minds of their customers and consumers because they have realised that what reverberates in the minds of their customers and what triggers their choices is their close affiliation and loyalty to the brand.
Achieving Brand Dominance
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Author : Mohammed Zairi
language : en
Publisher:
Release Date : 2014
Achieving Brand Dominance written by Mohammed Zairi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
Brand Dominance
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Author : Aaron Pierson
language : en
Publisher:
Release Date : 2016-06-20
Brand Dominance written by Aaron Pierson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-20 with categories.
Remember the company that branded themselves medium-ly? Of course you don't. You remember brands you love, and brands you hate. And that's it. A brand is not predicated on a logo, not on marketing strategy or even advertising placement. True, digital brand strategy begins and ends with an emotional connection. DEFINITION "Brand Dominance" (n.) When such a strong emotional connection is created, that not only does an audience refer their peers, but also rallies behind the brand in pursuit of the brand's own growth. This book was born from a decade of the author's experience running ad agencies, executing revolutionary identity designs for 100's of digital entrepreneurs and Fortune 500 companies, and the trials and tribulations developing and growing his own personal brand and social audience. There were plenty of ups and even more downs...but always a lesson. Those lessons are shared in this book and woven to create a comprehensive guide on the do's and don'ts growing a digital audience and creating a "Disruptive Social Brand".
Differentiate To Dominate
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Author : Peter Engelhardt
language : en
Publisher: Global Publishing Group
Release Date : 2018-11-01
Differentiate To Dominate written by Peter Engelhardt and has been published by Global Publishing Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-01 with Business & Economics categories.
Today in business you want to be more than "good enough", and a brand strategy that identifies and highlights your points of difference is like having a secret weapon. For many firms it's the missing link. This book teaches SMEs and entrepreneurs the seven foundational steps that the world's greatest brands leverage to leap ahead of their competitors. Learn how to think strategically, how to find your point of difference and how to build the brand foundations that will help you to dominate in your market. Learn how to differentiate to dominate so you can:1) Grow your brand rapidly. With solid and strategic foundations in place, your focused efforts will enable you to grow your brand faster than if you take the throw the mud on the wall and see what sticks approach.2) Attract more loyal customers. By understanding the problems your clients are experiencing, and demonstrating that you have the solutions to overcome them, you build loyalty and create advocates for your brand.3) Beat your competitors. By creating a distinct and sustainable competitive advantage your brand will cut through the "noise" and be remembered for its uniqueness.4) Build a great website. Clarity and focus on your point of difference, your target market and your brand personality translates into bulletproof briefs your web developers and copywriters.5) Create great marketing messages. Understanding of what your brand stands for will ensure that everything you write, post and comment on will reinforce your brand's positioning and touch the hearts and minds of your prospects.6) Attract a great team. With a clear purpose, vision and pillars guiding you, you'll attract team members who believe what you believe and who will feel empowered to make decisions autonomously to support you.7) Get a higher ROI on your marketing investment. A clear understanding of your target market will help you focus your resources and messages and get the most out of every dollar and hour you invest in promoting your brand. Discover the keys to differentiating your business and building the brand foundations that successful companies use to dominate the market. "...this guy understands consumers, the science behind what builds great brands, and can systematically help people find their purpose and bring it to the forefront of their business through the medium we call 'brand'." - Jack Delosa, founder of The Entourage and BRW Young Rich List member.
The Dominant Brand
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Author : Andrew Smith
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-05-28
The Dominant Brand written by Andrew Smith and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-28 with categories.
People buy on price when they have nothing else to differentiate you from your competitors. The Dominant Brand will give you the power to stand out from your competitors, with a brand to be proud of, that speaks to your ideal customer in a way that emotionally engages them. Becoming the dominant brand in your niche, will give you more time and more profit, so you can spend it on what you enjoy, with the people you love. Have you ever lost business to a competitor on price? Have you ever wondered why your website is not generating business? How would you feel with more time with with your family and loved ones? Would you like a clear easy to follow blueprint for your marketing, allowing you to charge 4-6 times your competitors rates? I have developed and established TWO personal brands in my niche and customers include celebrities, and fortune 500 companies. The Dominant Brand is my personal branding blueprint, with proven, simple, easy, affordable steps that will differentiate your business, so that you dominate your niche and never have to compete on price again. These are the the exact techniques that I used to successfully dominate my market. The Dominant Brand will: *Help you create a unique brand that will separate you from all you competitors in your niche. *Give you a clear understanding of whats needed in your marketing copy and how to utilise it for the best results. *Help you discover the emotional reasons why customers want your services....the Whats In It For Me. *Give you my formula to craft your own unique message so that it speaks to your clients real emotions. *Help you understand how to link your product or service features to these emotions. *Attract a flow of high net worth clients...Clients with money. *Give you simple techniques on how to add value to your proposition. *Show you a clear path for your marketing strategy, My Goal to share with you ALL MY Secrets and Shortcuts, that will save you time and money with Simple, Easy, Affordable Steps needed for you to create The Brand Of You. Now is the time to be recognised as a specialist and go to 'guy' in your niche. It is important to have your own Brand in todays world. Liz Gregory "I'm enthralled by [this] book. The writing is clear, eloquent, concise...I can hear [Andrew's] voice telling me all this stuff loud and clear. It's simply brilliant." Pete Stoffell Director Virtus OD "Andrew has provided a highly nutritious offering on marketing...providing concise, contemporary advice in an easy to comprehend, digestible format." David Lambert Best Selling Co-Author of "Smarter Selling: How to grow sales by building trusted relationships" "I [took] some valuable ideas away...to take our business up a notch or 10. We've been told many times that we should charge more than we do..." Michael Gueulette "The Dominant Brand is a refreshing, quick, and practical book. Andrew Smith explained with simple words a powerful concept which will push your business to the next level. As a balloon performer and with such a common name as "Andrew Smith," the author is a living proof that you do not get a great business thanks to your name, your skill, or a low fee, but by improving your marketing." Trevor Smith PCC qualified Executive Coach and Facilitator www.theorchardpartnership.com "Andrew's book is packed full of wisdom that he's learned the hard way. I wish I had read this early in my career. If you are looking for a shortcut to success then you've found it!" Andrew Ready Australia "The Dominant Brand" What a great roadmap for building a brand and a business! This really is a great book. It concisely summarises the steps to take. It gives enough advice to be helpful without overwhelming - at the end of reading it I thought "Yeah, I could do that."
Marketing To Win
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Author : Satish Mehta
language : en
Publisher: Pearson Education India
Release Date : 2009-05-14
Marketing To Win written by Satish Mehta and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-14 with Business & Economics categories.
Beloved And Dominant Brands The Brand Ecosystem That Drives Better For You Brands From One Of Many To Category Prominence
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Author : David E. Lemley
language : en
Publisher:
Release Date : 2019-09-06
Beloved And Dominant Brands The Brand Ecosystem That Drives Better For You Brands From One Of Many To Category Prominence written by David E. Lemley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-06 with Business & Economics categories.
Beloved and Dominant: The Brand Ecosystem that drives better-for-you brands from one of many to category prominence is a tactical marketing guide to use your brand as a competitive differentiator to move from one-of-many to category prominence. Each chapter dives into strategies and tactics to move your marketing from merely executional thinking to brand ecosystem thinking. Each chapter included tactics to demonstrate the strategy in action, case studies, and ends with a series of questions designed to force introspection - that will take you, your marketing, and your brand to category prominence.The first step is to form a strong educational platform that informs and inspires both fans and newcomers to your brand way beyond mere features and benefits, with a goal of creating stark raving fans. Once people are educated the next step is to navigate the everchanging landscape of public relations and public opinion. This goes way beyond getting respected, influential people to talk about your brands and products. Your brand needs to become unmistakably transparent and reliable, but benefits, value, and appeal aren't enough. The next chapter discusses the importance of sharing your message in a way that broadcasts your brand's bat signal to your tribe. People need to adore not just your product but what it stands for. Next, you need to be found. Packaging plays a big part beyond its Instagram-ability as it is often the first and only salesperson your product has. There is a science to standing out on shelf and delivering the right information to make a consumer pick it up. Once all these parts are in place you can communicate with your audience and enroll them at every turn. The conclusion covers how you can tap an engaged market through email, The beloved and dominant brand ecosystem will teach better-for-you consumers to crave your brand with their mind, body, and soul.
Brand Marketing
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Author : William M. Weilbacher
language : en
Publisher: Contemporary Books
Release Date : 1993
Brand Marketing written by William M. Weilbacher and has been published by Contemporary Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Brand choice categories.
Avoid the mistakes many marketers have made while creating brand strategies that work. Dozens of examples and case studies explore marketing "myths" you should avoid, probe the impact of strong retailers on brand strategies, and reveal the changing role of advertising in building a brand. Plus, you'll discover how to: -- Create an overall vision -- Implement strategies to create and build dominant brands -- Restructure management, product development, marketing, and other internal operations to strengthen brand value
A New Brand World
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Author : Scott Bedbury
language : en
Publisher: Penguin
Release Date : 2003-02-25
A New Brand World written by Scott Bedbury and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-02-25 with Business & Economics categories.
What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.
Practical Branding
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Author : David Domos
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2014-10-17
Practical Branding written by David Domos and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-17 with Business & Economics categories.
Practical Branding reveals how to... Make your company the brand of choice for prospective customers! Are you going to continue to wait for customers to walk through your doors? Or are you going to take control of your brand image and build a company that leaves prospective customers no choice but to think, you are the only company to buy the product or service from! Dominate your competition with easy to implement strategies! Many companies send their sales people out into the market with a message of me too, rather than why me. This book teaches you how to dominate your competition by positioning your company with what makes it unique. Put yourself in the customers position, if you see 10 salespeople and they all say their products do the same thing and fill the need in the same way, it then comes down to cost. Don't fall into this trap. Stop using the trial by error method of building business and finally get noticed in your market! These tried and true lessons are best practices used by successful business owners all over the world. This straight-forward information will have you on the right track quickly. Many companies spend years trying to figure out these best practices, skip the learning curve and start enjoying the success you want. Increase your closing ratio by building a company presentation so powerful that customers will only want to do business with you! Learn the secrets of building credibility and closing more sales. What are the components of credibility in the mind of your customers? How do you build social proof? Why is social proof so important? How to package it in a way that your presentation becomes a silent salesperson that answers common industry needs and objections before they ever come up? Customers will pay higher prices for products or services that offer value and peace of mind! This book teaches you how to position your products and services for maximum impact. How to use your website, company presentation and collateral materials in a way to present your company, product and services as a value? Position your offerings in a way that will allow you to compete on value and service rather than bottom line price and instill confidence that your brand is the right choice. Most importantly, you can charge more money and be more profitable. In short, are you ready to become a force in your market? Building a powerful brand image can be more powerful than your best salesperson. If you are looking to increase sales and drive more traffic to your business, you must develop your brand image. - The 4 key components needed to build a dominate brand image - The best ways to connect with customers - How to develop the most impactful brand message Practical Branding will equip you with everything necessary to start creating a brand message that will leave your prospects knowing you're the best company for the job. - Why developing your company presentation is the easiest and most effective way to build credibility - How to develop and use social proof as a silent sales person - Develop a presentation that overcomes objections and pinpoints needs before they come up - Understand consumer purchase triggers - Have your sales force and staff delivering a consistent message Practical Branding is jammed packed with information about building your brand and brand image online. Living in today's social world requires a different approach to marketing and branding. - How to turn your website into a lead generation machine - Have your website found and visited more frequently by prospects - Key components to building credibility online - How to use social media to grow your business - The best ways to get your company viewed as the local industry experts - Money saving tips and tools to optimize your business online Practical Branding shows how to tie your branding message together with collateral materials. Are You Ready To Take Your Business To The Next Level?