Practical Branding

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Practical Branding

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Author : David Domos
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2014-10-17

Practical Branding written by David Domos and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-17 with Business & Economics categories.

Practical Branding reveals how to... Make your company the brand of choice for prospective customers! Are you going to continue to wait for customers to walk through your doors? Or are you going to take control of your brand image and build a company that leaves prospective customers no choice but to think, you are the only company to buy the product or service from! Dominate your competition with easy to implement strategies! Many companies send their sales people out into the market with a message of me too, rather than why me. This book teaches you how to dominate your competition by positioning your company with what makes it unique. Put yourself in the customers position, if you see 10 salespeople and they all say their products do the same thing and fill the need in the same way, it then comes down to cost. Don't fall into this trap. Stop using the trial by error method of building business and finally get noticed in your market! These tried and true lessons are best practices used by successful business owners all over the world. This straight-forward information will have you on the right track quickly. Many companies spend years trying to figure out these best practices, skip the learning curve and start enjoying the success you want. Increase your closing ratio by building a company presentation so powerful that customers will only want to do business with you! Learn the secrets of building credibility and closing more sales. What are the components of credibility in the mind of your customers? How do you build social proof? Why is social proof so important? How to package it in a way that your presentation becomes a silent salesperson that answers common industry needs and objections before they ever come up? Customers will pay higher prices for products or services that offer value and peace of mind! This book teaches you how to position your products and services for maximum impact. How to use your website, company presentation and collateral materials in a way to present your company, product and services as a value? Position your offerings in a way that will allow you to compete on value and service rather than bottom line price and instill confidence that your brand is the right choice. Most importantly, you can charge more money and be more profitable. In short, are you ready to become a force in your market? Building a powerful brand image can be more powerful than your best salesperson. If you are looking to increase sales and drive more traffic to your business, you must develop your brand image. - The 4 key components needed to build a dominate brand image - The best ways to connect with customers - How to develop the most impactful brand message Practical Branding will equip you with everything necessary to start creating a brand message that will leave your prospects knowing you're the best company for the job. - Why developing your company presentation is the easiest and most effective way to build credibility - How to develop and use social proof as a silent sales person - Develop a presentation that overcomes objections and pinpoints needs before they come up - Understand consumer purchase triggers - Have your sales force and staff delivering a consistent message Practical Branding is jammed packed with information about building your brand and brand image online. Living in today's social world requires a different approach to marketing and branding. - How to turn your website into a lead generation machine - Have your website found and visited more frequently by prospects - Key components to building credibility online - How to use social media to grow your business - The best ways to get your company viewed as the local industry experts - Money saving tips and tools to optimize your business online Practical Branding shows how to tie your branding message together with collateral materials. Are You Ready To Take Your Business To The Next Level?

Basics Of Branding

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Author : Jay Gronlund
language : en
Publisher:
Release Date : 2013

Basics Of Branding written by Jay Gronlund and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Brand name products categories.

Most business managers really don't understand 'branding'. They usually think this discipline starts with a new, catchy name and then they become fixated with all the media and digital options that exist today. What is lacking in both B2B and B2C circles is the strategic side of branding - i.e. the creativity, customer research and competitive assessments, matched against a realistic examination of a company's strengths and ability to deliver on promises. This involves all the due diligence that will determine the optimal positioning for creating 'content' or a credible benefit/added value to make a brand genuinely relevant and stand out in today's overcrowded, fast paced world. This book on the 'Basics of Branding' is designed to re-focus the attention of tomorrow's managers on these essential building blocks for successful brand development. It emphasizes the core principles that will enable people to view branding as a tool for a variety of uses (e.g. Corporate and product branding, personal branding, branding a country or a university, etc.). The book is basic, practical, and single-mindedly clear, almost like a handbook that will forever be actionable as a reference guide.

Branding 360

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Author : Scofray Yeboah
language : en
Publisher:
Release Date : 2014-12-12

Branding 360 written by Scofray Yeboah and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-12 with categories.

Branding 360 bring to readers a simplified practical guide to branding. It opens up dimensions that even students and experts of branding find difficult to implement. Topics such as Definition of branding which practically explains the subject matter e.g Uniqueness, Distinction and Difference one or company must be in branding.The difference between Brand Identity and logo design.How to consider and promote Feedback as a form of brand.How to deploy Efficiency as form of branding to maximize its practicality and competitive advantage.How to understand a good corporate brand starts with good investment into employee branding.Personal branding is handled as the denominator of holistic branding.The use of social media to handle one's character as product.Transformation Messages to spur you on with the knowledge and depth acquired from this book.Some will call this book holistic branding, othersmight call it branding made simple but it is indeed Branding 360, meaning all roundedand all seasoned branding, made simple and practicable

Create The Perfect Brand

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Author : Paul Hitchens
language : en
Publisher: Hachette UK
Release Date : 2010-08-27

Create The Perfect Brand written by Paul Hitchens and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-27 with Business & Economics categories.

Do you see branding as the key to the success of your business but aren't sure where to start? This book, written by enthusiastic experts, will help you to maximise your brand, even in a downturn. All aspects of branding are covered including brand creation and protection. Fascinating case studies of famous brands, including the disaster stories, nail their advice in the real world. All aspects of branding are covered including: - what is a brand and why it is heart, soul and core of a business - brands in a recession, including the success stories - methods to value a brand - brand focus - brand creation and structure - brand audience and brand vision -importance of creativity - brand implementation - personal branding - brand protection- trademark, intellectual property - brand delivery Throughout the book the authors include their own extensive experiences and guidance. A multitude of fascinating case studies include Harley Davidson, IKEA, Aldi, Lego, Cadbury and the Apple iPod plus the disaster stories such as Woolworths and MFI are given throughout the book to nail the advice given in the real world. Even examples of branding behaviour such as Susan Boyle, banks and MPS are analysed! NOT GOT MUCH TIME? One, five and ten-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of computing. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.

Building Brand Experiences

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Author : Darren Coleman
language : en
Publisher: Kogan Page Publishers
Release Date : 2018-07-03

Building Brand Experiences written by Darren Coleman and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-03 with Business & Economics categories.

Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face. In the past, many have responded with product or price-based competition, yet this can only propel a brand so far when it comes to retaining long-term relevance. Research shows that consumers are in fact driven by emotion and positive brand experiences have the power to drive engagement, while simultaneously offering countless options for competitive differentiation. Building Brand Experiences enables managers and executives to realize this and create tailored, relevant experiences that will appeal to consumers and drive brand performance. Practically structured around The Brand Experience Blueprint, Building Brand Experiences provides a step-by-step guide to the process of building effective brand experiences based on tried-and-tested tools, templates and informed research. Combining expert insight and real-world examples in an anecdotal and digestible way, Building Brand Experiences is the essential guide to crafting relevant experiences that consumers will love, to improve brand engagement and drive results.

Brand Identity

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Author : Stephan McDonald
language : en
Publisher:
Release Date : 2020-12-03

Brand Identity written by Stephan McDonald and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-03 with Business & Economics categories.

Branding

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Author : Geoffrey Randall
language : en
Publisher:
Release Date : 2003

Branding written by Geoffrey Randall and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Branding (Marketing) categories.

What Separates A Brand From A Mere Product? In This Book On Branding Geoffrey Randoll Poses This Question.

Branding And Marketing

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Author : Gavin Turner
language : en
Publisher: Independently Published
Release Date : 2019-06-03

Branding And Marketing written by Gavin Turner and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-03 with categories.

If you want to learn how to build your brand like Apple and establish brand loyalty on social media for more sales, then keep reading ... Did you know: The brand worth the most in the entire world is Alphabet-better known as Google, and it`s worth $286 billion. It takes 5 to 7 impressions to produce a fragment of brand awareness. It takes just 10 seconds for people to form an impression of your brand. What is the impression you want to give your customers in those first 10 seconds? Most people think of a cool looking logo or the font they use for their website. Let ́s get one thing clear. Apple didn ́t make billions with a fruit logo. They have created a legacy through excellent products, superb customer service and an entire ecosystem that ties their products and customers together. Branding is a strategy based on science and psychology. People are looking for quality, credibility, and experience. Building a brand means building a community people trust and want to belong to. Where should you build this community? Did you know that: The average person spends 142 minutes of their day using social media. In 2019, there were 3.8 billion social media users. On average, people have 7.6 social media accounts. It is no surprise, Social media is the most lucrative and beneficial marketplace to target and create your audience. Just think about it, 142 minutes means over two hours that the average person is consuming content on their social media networks, a time when they are open to build virtual relationships. Feeding this relationship is what builds your audience. This is why social media is the key to exposure for big brands as well as small brands. Considering the number of social media accounts you use on a daily basis... You are already a media company before you even know it. But to create an emotional engagement with your audience, you first need to build and market your brand. Gary Vee always says "If you're not putting relevant content in relevant places, you don't exist." To know how to leverage time and content, you need to be savvy and understand your audience. Social media doesn't just provide one-time customers, but customers for life. There are proven techniques for how to build your brand and establish brand loyalty through social media, and then to market your business there. In this book, "Branding and Marketing", you will discover: The single most critical element in your branding How to build the golden gate bridge of alignment between your business and your branding objectives The difference between 'marketing' and 'branding' and which of these two methods is more efficient and valuable for your business The 4 most important social media networks to use to promote your brand The common mistake that almost all businesses make when posting content on social media How your social media campaign will be so effective, even campaign managers want to apply it for the next election When the crucial time is to recognize that a rebranding is necessary and how to rebirth your brand for more sales How to portray your vision through a brand image that people will love, share and stick to And much, much more. This book makes brand promotion and marketing so simple, even if you've never built a brand before or have never opened a social media for business use - the steps outlined in the book will help produce a positive customer following for years. Build your brand today by clicking on the "Buy Now" button to get started.

Brand Management

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Author : H. J. Riezebos
language : en
Publisher: Pearson Education
Release Date : 2003

Brand Management written by H. J. Riezebos and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.

The goal of this book is not only to give insight into what a successful brand can mean for a company, but also to give managers a better feeling of how to adequately develop, manage and protect brands.

Storytelling

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Author : Klaus Fog
language : en
Publisher: Springer Science & Business Media
Release Date : 2006-03-20

Storytelling written by Klaus Fog and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-03-20 with Business & Economics categories.

Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recommended by managers of top international firms. Covers both the internal and external benefits of storytelling for a business company. Danish version sold more than 2000 copies.