Brand Hollywood
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Brand Hollywood
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Author : Paul Grainge
language : en
Publisher: Routledge
Release Date : 2007-10-31
Brand Hollywood written by Paul Grainge and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-10-31 with Performing Arts categories.
From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business. Outlining changes in the marketing and media environment during the 1990s and 2000s, Paul Grainge explores how the logic of branding has propelled specific kinds of approach to the status and selling of film. Analyzing the practice of branding, the poetics of corporate logos, and the industrial politics surrounding the development of branded texts, properties and spaces - including franchises ranging from Looney Tunes to Lord of the Rings and Harry Potter to The Matrix - Grainge considers the relation of branding to the emergent principle of ‘total entertainment’. Employing an interdisciplinary method drawn from film studies, cultural studies and advertising and media studies, Brand Hollywood demonstrates the complexities of selling entertainment in the global media moment, providing a fresh and engaging perspective on branding’s significance for commercial film and the industrial culture from which it is produced.
The Hollywood Brand
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Author : Peter M. Catapano
language : en
Publisher: Routledge
Release Date : 2018-01-31
The Hollywood Brand written by Peter M. Catapano and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-31 with Social Science categories.
The Hollywood Brand traces the development of the moving picture from its humble roots as an object of mass amusement to its transformation into an art form worthy of exhibition in museums and academic study in leading universities. This book provides historical context to the ideas that coalesce to create the iconic Hollywood brand that comes to define American identity.
The Hollywood Brand
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Author : Peter Catapano
language : en
Publisher:
Release Date : 2018
The Hollywood Brand written by Peter Catapano and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with BUSINESS & ECONOMICS categories.
The Hollywood Brandtraces the development of the moving picture from its humble roots as an object of mass amusement to its transformation into an art form worthy of exhibition in museums and academic study in leading universities. This book provides historical context to the ideas that coalesce to create the iconic Hollywood brand that comes to define American identity.
The Persistence Of Hollywood
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Author : Thomas Elsaesser
language : en
Publisher: Routledge
Release Date : 2012-05-22
The Persistence Of Hollywood written by Thomas Elsaesser and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-22 with Performing Arts categories.
While Hollywood’s success – its persistence – has remained constant for almost one hundred years, the study of its success has undergone significant expansion and transformation. Since the 1960s, Thomas Elsaesser’s research has spearheaded the study of Hollywood, beginning with his classic essays on auteurism and cinephilia, focused around a director’s themes and style, up to his analysis of the "corporate authorship" of contemporary director James Cameron. In between, he has helped to transform film studies by incorporating questions of narrative, genre, desire, ideology and, more recently, Hollywood’s economic-technological infrastructure and its place within global capitalism. The Persistence of Hollywood brings together Elsaesser’s key writings about Hollywood filmmaking. It includes his detailed studies of individual directors (including Minnelli, Fuller, Ray, Hitchcock, Lang, Altman, Kubrick, Coppola, and Cameron), as well as essays charting the shifts from classic to corporate Hollywood by way of the New Hollywood and the resurgence of the blockbuster. The book also presents a history of the different critical-theoretical paradigms central to film studies in its analysis of Hollywood, from auteurism and cinephilia to textual analysis, Marxism, psychoanalysis, and post-industrial analysis.
Hollywood By Hollywood
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Author : Steven Cohan
language : en
Publisher: Oxford University Press
Release Date : 2018-10-04
Hollywood By Hollywood written by Steven Cohan and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-04 with Performing Arts categories.
The backstudio picture, or the movie about movie-making, is a staple of Hollywood film production harking back to the silent era and extending to the present day. What gives backstudios their coherence as a distinctive genre, Steven Cohan argues in Hollywood by Hollywood, is their fascination with the mystique of Hollywood as a geographic place, a self-contained industry, and a fantasy of fame, leisure, sexual freedom, and modernity. Yet by the same token, if backstudio pictures have rarely achieved blockbuster box-office success, what accounts for the film industry's interest in continuing to produce them? The backstudio picture has been an enduring genre because, aside from offering a director or writer a chance to settle old scores, in branding filmmaking with the Hollywood mystique, the genre solicits consumers' strong investment in the movies. Whether inspiring the "movie crazy" fan girls of the early teens and twenties or the wannabe filmmakers of this century heading to the West Coast after their college graduations, backstudios have given emotional weight and cultural heft to filmmaking as the quintessential American success story. But more than that, a backstudio picture is concerned with shaping perceptions of how the film industry works, with masking how its product depends upon an industrial labor force, including stardom, and with determining how that work's value accrues from the Hollywood brand stamped onto the product. Cohan supports his well theorized and well researched claims with nuanced discussions of over fifty backstudios, some canonical and well-known, and others obscure and rarely seen. Covering the hundred-year timespan of feature length film production, Hollywood by Hollywood offers an illuminating perspective for considering anew the history of American movies.
Hollywood Ebook
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Author : GURMEET SINGH DANG
language : en
Publisher: GURMEETWEB TECHNICAL LABS
Release Date :
Hollywood Ebook written by GURMEET SINGH DANG and has been published by GURMEETWEB TECHNICAL LABS this book supported file pdf, txt, epub, kindle and other format this book has been release on with Fiction categories.
Hollywood And China In The Post Postclassical Era
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Author : Lara Herring
language : en
Publisher: Taylor & Francis
Release Date : 2024-03-18
Hollywood And China In The Post Postclassical Era written by Lara Herring and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-18 with Business & Economics categories.
This book examines the contemporary relationship between Hollywood and China as case studies that help to define a new era in Hollywood film industry, style, and economics, which is termed the ‘post‐postclassical’ period. Centred around a case study of Legendary Entertainment, the analysis shows how the studio adopted and adapted its global strategies in order to gain access to and favour within the Chinese film market, and how issues of censorship and financial performance affected the choices they made. Demonstrating Legendary’s identity as a ‘post‐postclassical’ studio and examining how this plays into its China‐strategy, this book explores how this particular case and the necessary analysis of wider political economic relations offer a periodisation of the contemporary Hollywood‐China relationship. This book will interest students and scholars of media and film studies, as well as academics whose research interests include global cinema, Hollywood, Chinese cinema, transnational cinema, and film industry studies.
Hollywood Made In China
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Author : Aynne Kokas
language : en
Publisher: Univ of California Press
Release Date : 2017-01-31
Hollywood Made In China written by Aynne Kokas and has been published by Univ of California Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-31 with BUSINESS & ECONOMICS categories.
"In a race to capture new audiences, Hollywood moguls began courting Chinese investors to create branded entertainment on an international scale--from behemoth theme parks to blockbuster films--after China's 2001 World Trade Organization entry. Hollywood Made in China examines this compelling dynamic, where the distinctions between Hollywood's "Dream Factory" and the "Chinese Dream" of global influence become increasingly blurred. What is revealed illuminates how China's influence is transforming the global media industries from the inside out"--Provided by publisher.
Hollywood And The Invention Of England
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Author : Jonathan Stubbs
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2019-02-21
Hollywood And The Invention Of England written by Jonathan Stubbs and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-21 with Performing Arts categories.
Drawing on new archival research into Hollywood production history and detailed analysis of individual films, Hollywood and the Invention of England examines the surprising affinity for the English past in Hollywood cinema. Stubbs asks why Hollywood filmmakers have so frequently drawn on images and narratives depicting English history, and why films of this type have resonated with audiences in America. Beginning with an overview of the cultural interaction between American film and English historical culture, the book proceeds to chart the major filmmaking cycles which characterise Hollywood's engagement with the English past from the 1930s to the present, assessing the value of English-themed films in the American film industry while also placing them in a broader historical context.
Hollywood Nation
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Author : James Hirsen
language : en
Publisher: Crown Forum
Release Date : 2005-08-30
Hollywood Nation written by James Hirsen and has been published by Crown Forum this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-08-30 with Social Science categories.
Now entering Hollywood Nation—where fact blurs with fiction, virtue with vice Millions of Americans are outraged by the radical politics of self-appointed celebrity pundits like Michael Moore, Barbra Streisand, Sean Penn, and Susan Sarandon. And actually, these stars’ public pronouncements could be the least of our worries, as New York Times bestselling author and media critic James Hirsen reveals in Hollywood Nation. Now more than ever, Hirsen shows, Hollywood elites are blurring the lines between entertainment and news to force their views onto the rest of the country. With their politically charged films, distorted documentaries, and skewed docudramas, they’re trying to set the agenda with little regard for the truth. Even worse, many so-called journalists are doing the same thing, dangerously mixing information and entertainment in an attempt to ratchet up ratings—and to inject their own views into the news. Hollywood Nation also reveals how the New Media are now leading the counterattack against the relentless liberal assault that comes from East Coast newsrooms and Left Coast studios. Through his extensive research and exclusive interviews with news and entertainment iconoclasts—including Bill O’Reilly, Mel Gibson, Ann Coulter, Dick Morris, Peggy Noonan, Laurie Dhue, and many others—Hirsen shows how liberals can no longer dominate the political and cultural debates. With a sharp eye and a keen wit, Hirsen takes the reader on a fun and fascinating journey through this Hollywood nation of ours. Along the way you’ll discover: •How mainstream media figures’ fame fundamentally distorts the delivery of news •How far news organizations are going in their quest to sex things up—and what celebrity journalists are saying about the plastic surgery push •An exclusive behind-the-scenes account of Mel Gibson’s The Passion of the Christ—a fascinating story that captures how the Left is finally losing its stranglehold on information •A cable news journalist spilling the beans about a rival news channel’s commercial stunt •How Michael Moore’s films are heralding a new trend toward over-the-top liberal propaganda—but how a newly emerging conservative Hollywood is fighting back •How the New Media are shaking things up and evening things out These days we’re just one big Hollywood nation. James Hirsen reminds us all that we need to pay attention to the Hollywood influence—not least because we must combat it.