The Hollywood Brand
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The Hollywood Brand
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Author : Peter M. Catapano
language : en
Publisher: Routledge
Release Date : 2018-01-31
The Hollywood Brand written by Peter M. Catapano and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-31 with Social Science categories.
The Hollywood Brand traces the development of the moving picture from its humble roots as an object of mass amusement to its transformation into an art form worthy of exhibition in museums and academic study in leading universities. This book provides historical context to the ideas that coalesce to create the iconic Hollywood brand that comes to define American identity.
The Hollywood Brand
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Author : Peter Catapano
language : en
Publisher:
Release Date : 2018
The Hollywood Brand written by Peter Catapano and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with BUSINESS & ECONOMICS categories.
The Hollywood Brandtraces the development of the moving picture from its humble roots as an object of mass amusement to its transformation into an art form worthy of exhibition in museums and academic study in leading universities. This book provides historical context to the ideas that coalesce to create the iconic Hollywood brand that comes to define American identity.
Brand Hollywood
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Author : Paul Grainge
language : en
Publisher: Routledge
Release Date : 2007-10-31
Brand Hollywood written by Paul Grainge and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-10-31 with Performing Arts categories.
From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business. Outlining changes in the marketing and media environment during the 1990s and 2000s, Paul Grainge explores how the logic of branding has propelled specific kinds of approach to the status and selling of film. Analyzing the practice of branding, the poetics of corporate logos, and the industrial politics surrounding the development of branded texts, properties and spaces - including franchises ranging from Looney Tunes to Lord of the Rings and Harry Potter to The Matrix - Grainge considers the relation of branding to the emergent principle of ‘total entertainment’. Employing an interdisciplinary method drawn from film studies, cultural studies and advertising and media studies, Brand Hollywood demonstrates the complexities of selling entertainment in the global media moment, providing a fresh and engaging perspective on branding’s significance for commercial film and the industrial culture from which it is produced.
Hollywood By Hollywood
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Author : Steven Cohan
language : en
Publisher: Oxford University Press, USA
Release Date : 2018
Hollywood By Hollywood written by Steven Cohan and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Hollywood (Los Angeles, Calif.) categories.
The backstudio picture, or the movie about movie-making, is a staple of Hollywood film production harking back to the silent era and extending to the present day. What gives backstudios their coherence as a distinctive genre, Steven Cohan argues in Hollywood by Hollywood, is their fascination with the mystique of Hollywood as a geographic place, a self-contained industry, and a fantasy of fame, leisure, sexual freedom, and modernity. Yet by the same token, if backstudio pictures have rarely achieved blockbuster box-office success, what accounts for the film industry's interest in continuing to produce them? The backstudio picture has been an enduring genre because, aside from offering a director or writer a chance to settle old scores, in branding filmmaking with the Hollywood mystique, the genre solicits consumers' strong investment in the movies. Whether inspiring the "movie crazy" fan girls of the early teens and twenties or the wannabe filmmakers of this century heading to the West Coast after their college graduations, backstudios have given emotional weight and cultural heft to filmmaking as the quintessential American success story. But more than that, a backstudio picture is concerned with shaping perceptions of how the film industry works, with masking how its product depends upon an industrial labor force, including stardom, and with determining how that work's value accrues from the Hollywood brand stamped onto the product. Cohan supports his well theorized and well researched claims with nuanced discussions of over fifty backstudios, some canonical and well-known, and others obscure and rarely seen. Covering the hundred-year timespan of feature length film production, Hollywood by Hollywood offers an illuminating perspective for considering anew the history of American movies.
Hollywood By Hollywood
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Author : Steven Cohan
language : en
Publisher: Oxford University Press
Release Date : 2018-10-04
Hollywood By Hollywood written by Steven Cohan and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-04 with Performing Arts categories.
The backstudio picture, or the movie about movie-making, is a staple of Hollywood film production harking back to the silent era and extending to the present day. What gives backstudios their coherence as a distinctive genre, Steven Cohan argues in Hollywood by Hollywood, is their fascination with the mystique of Hollywood as a geographic place, a self-contained industry, and a fantasy of fame, leisure, sexual freedom, and modernity. Yet by the same token, if backstudio pictures have rarely achieved blockbuster box-office success, what accounts for the film industry's interest in continuing to produce them? The backstudio picture has been an enduring genre because, aside from offering a director or writer a chance to settle old scores, in branding filmmaking with the Hollywood mystique, the genre solicits consumers' strong investment in the movies. Whether inspiring the "movie crazy" fan girls of the early teens and twenties or the wannabe filmmakers of this century heading to the West Coast after their college graduations, backstudios have given emotional weight and cultural heft to filmmaking as the quintessential American success story. But more than that, a backstudio picture is concerned with shaping perceptions of how the film industry works, with masking how its product depends upon an industrial labor force, including stardom, and with determining how that work's value accrues from the Hollywood brand stamped onto the product. Cohan supports his well theorized and well researched claims with nuanced discussions of over fifty backstudios, some canonical and well-known, and others obscure and rarely seen. Covering the hundred-year timespan of feature length film production, Hollywood by Hollywood offers an illuminating perspective for considering anew the history of American movies.
Hollywood Stardom
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Author : Paul McDonald
language : en
Publisher: John Wiley & Sons
Release Date : 2012-11-26
Hollywood Stardom written by Paul McDonald and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-26 with Performing Arts categories.
By integrating star studies and film industry studies, Hollywood Stardom reveals the inextricable bonds between culture and commerce in contemporary notions of film stardom. Integrates the traditions of star studies and industry studies to establish an original and innovative mode of analysis whereby the ‘star image’ is replaced with the ‘star brand’ Offers the first extensive analysis of stardom in the ‘post-studio’ era Combines genre, narrative, acting, and discourse analysis with aspects of marketing theory and the economic analysis of the film market Draws on an extensive body of research data not previously deployed in film scholarship A wide range of star examples are explored including George Clooney, Mel Gibson, Tom Cruise, Daniel Day-Lewis, Tom Hanks, Will Smith, and Julia Roberts
The Hollywood Governess
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Author : Alexandra Weston
language : en
Publisher: Boldwood Books Ltd
Release Date : 2024-06-26
The Hollywood Governess written by Alexandra Weston and has been published by Boldwood Books Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-26 with Fiction categories.
Preorder the sweeping NEW historical romance set in the golden age of Hollywood from Alexandra Weston. A governess bound by her own strict rules, a movie-star tormented by grief, a forbidden love story you won’t forget. Hollywood, 1937 Hester Carlyle has no wish to look after the pampered offspring of the rich anymore, in spite of being a highly sought-after governess. But with her elderly father frail, and the roof of their rundown cottage in dreary Yorkshire falling in, she has no choice but to accept a dazzling new placement. Movie star Aidan Neil is box office gold, but after the tragic death of his wife Dinah Doyle, he needs Hester’s help to raise their young daughter Erin. Aidan and Dinah were once the perfect Hollywood couple, but stars don’t shine forever... At Aidan’s glittering Hollywood mansion, Hester finds a family struggling with their grief. Hester knows she can help little Erin, but Aidan’s torment is palpable. Brooding and reclusive, he is far from the picture-perfect hero Hester's seen in films. There’s an edge to him that makes Hester wonder if he’s hiding a dark secret of his own.... Was the marriage between Aidan and Dinah as perfect as it appeared to be? Was Dinah’s death really a tragic accident? When it finally comes, the truth is more shocking than Hester could ever have imagined. And she knows that if revealed, it will destroy the family she has grown to love and ruin Aidan's Hollywood dream forever... A sweeping new story from a talented new voice. Perfect for Fans of Taylor Jenkins Read, Wendy Holden and Natasha Lester. Readers LOVE The Hollywood Governess! "I loved this book such a sweet and beautiful story! I thoroughly enjoyed reading it! Definitely 5 stars!" "One of the most charming books I've read in a long time" "Fabulous book!! It had some serious Evelyn Hugo vibes." "I can’t wait to read more from Alexandra Weston as this was fantastic."
Hollywood Made In China
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Author : Aynne Kokas
language : en
Publisher: Univ of California Press
Release Date : 2017-01-31
Hollywood Made In China written by Aynne Kokas and has been published by Univ of California Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-31 with Business & Economics categories.
"In a race to capture new audiences, Hollywood moguls began courting Chinese investors to create branded entertainment on an international scale--from behemoth theme parks to blockbuster films--after China's 2001 World Trade Organization entry. Hollywood Made in China examines this compelling dynamic, where the distinctions between Hollywood's "Dream Factory" and the "Chinese Dream" of global influence become increasingly blurred. What is revealed illuminates how China's influence is transforming the global media industries from the inside out"--Provided by publisher.
The Hollywood Sign
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Author : Leo Braudy
language : en
Publisher: Yale University Press
Release Date : 2011-03-15
The Hollywood Sign written by Leo Braudy and has been published by Yale University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-15 with Performing Arts categories.
The story behind the massive white block letters set into a steep Los Angeles hillside—and the city and culture they represent: “Terrific.”—San Francisco Chronicle To so many who see its image, the Hollywood sign represents the earthly home of that otherwise ethereal world of fame, stardom, celebrity—the American and worldwide aspiration to be in the limelight, to be, like the Hollywood sign itself, instantly recognizable. How an advertisement erected in 1923, touting the real estate development Hollywoodland, took on a life of its own is a story worthy of a movie itself. Leo Braudy traces the remarkable life of this distinctly American landmark, which has been saved over the years by a various fans and supporters, among them Alice Cooper and Hugh Hefner, who spearheaded its reconstruction in the 1970s. He also uses the sign’s history to offer an intriguing look at the rise of the film business from its earliest, silent days through the development of the studio system that helped define modern Hollywood. Mixing social history, urban studies, literature, and film, along with forays into such topics as the lure of Hollywood for utopian communities and the development of domestic architecture in Los Angeles, The Hollywood Sign is a fascinating account of how a temporary structure has become a permanent icon of American culture. “An entertaining tale.”—The Washington Post
Hollywood Dish
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Author : Akasha Richmond
language : en
Publisher: Penguin
Release Date : 2006-01-19
Hollywood Dish written by Akasha Richmond and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-19 with Cooking categories.
Hollywood's celebrities expect only the best—especially when it comes to food. That's why they turn to Akasha Richmond, Hollywood's favorite healthy chef. In Hollywood Dish, Akasha brings her A-list menus to the rest of us. She offers more than 150 recipes from her favorite experiences as a chef and caterer, including theme parties and holiday dinners for some of today's top stars and parties for MTV awards shows, the Sundance Film Festival, and the Grammy Awards. Mouthwatering but surprisingly simple recipes include Cinnamon French Toast with Pomegranate-Cherry Compote, Wild Salmon and Artichoke Salad with Green Tea Ranch Dressing, Pumpkin Seed Crusted Cod with White Peach Salsa, Short Ribs Braised with Chinese Flavors, Crispy Fruit Crumble, and Sundance Chocolate Torte-all deliver fresh, authentic flavor and are made with wholesome, tasty ingredients. But Akasha offers more than just recipes. She is the authority on Hollywood's long—standing tradition of healthy eating. From the early health-food pioneers to today's healthy—living trailblazers, she weaves a fascinating history of food trends, stars, and events that have made Hollywood the health capital of the world. With each recipe, she shares the nutritious culinary habits of the stars of the silver screen, including Greta Garbo, Cary Grant, and Gloria Swanson, as well as today's hottest celebrities, like Madonna, Tom Cruise, and Tobey Maguire. Now you, too, have the chef to Hollywood's A-list at your disposal. To create chic, healthy, delicious food, all you need is Akasha Richmond's Hollywood Dish.