Brand Immortality
DOWNLOAD eBooks
Download Brand Immortality PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Brand Immortality book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Brand Immortality
DOWNLOAD eBooks
Author : Hamish Pringle
language : en
Publisher:
Release Date : 2008
Brand Immortality written by Hamish Pringle and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Properly managed no brand need decay and die - immortality is within the reach of all. If the right decisions, the right resources and the right imagination are brought to bear, brands can renew continuously and outlive their creators.Brand Immortality is a practical health manual for brands of all types and ages that seek immortality. Drawing on the renowned IPA Effectiveness Awards case histories, and full of examples including Nokia, Sony, Nike, Apple and Virgin, it examines how the nature of brands has changed over time and continues to evolve, and the implications this has for marketing. It identifies the factors that are essential to a brand's long term survival - especially those which defend and strengthen a brand's place in the hearts and minds of consumers.Enriched by comments from industry insiders who were directly involved with global brands, Brand Immortality identifies winning brand strategies. Full of experience and insight, it will help marketers and their agencies beat the odds in winning, retaining and satisfying customers - and thus help them achieve brand immortality.
Brand Immortality
DOWNLOAD eBooks
Author : Hamish Pringle
language : en
Publisher: Kogan Page Publishers
Release Date : 2008-11-03
Brand Immortality written by Hamish Pringle and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-03 with Business & Economics categories.
Properly managed no brand need decay and die - immortality is within the reach of all. If the right decisions, the right resources and the right imagination are brought to bear, brands can renew continuously and outlive their creators. Brand Immortality is a practical health manual for brands of all types and ages that seek immortality. Drawing on the renowned IPA Effectiveness Awards case histories, and full of examples including Nokia, Sony, Nike, Apple and Virgin, it examines how the nature of brands has changed over time and continues to evolve, and the implications this has for marketing. It identifies the factors that are essential to a brand's long term survival - especially those which defend and strengthen a brand's place in the hearts and minds of consumers. Enriched by comments from industry insiders who were directly involved with global brands, Brand Immortality identifies winning brand strategies. Full of experience and insight, it will help marketers and their agencies beat the odds in winning, retaining and satisfying customers - and thus help them achieve brand immortality.
Brand Immortality
DOWNLOAD eBooks
Author : Hamish Pringle
language : en
Publisher:
Release Date : 2009-01-01
Brand Immortality written by Hamish Pringle and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-01 with categories.
The Secret To Business Immortality
DOWNLOAD eBooks
Author : Mariflor Cruz
language : en
Publisher: Xlibris Corporation
Release Date : 2014-05-27
The Secret To Business Immortality written by Mariflor Cruz and has been published by Xlibris Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-27 with Business & Economics categories.
This book is intended to guide entrepreneurs to adapt, practice, and share a unique shift to The Classic Business Life Cycle paradigm using impact-driven business sustainability strategy. The bottom line is creating a positive impact to the company (product, sales, profit, etc.) and stakeholders (employees, management, community etc.) through business by introducing The IMPACT Business Life Cycle, The SECRET to BUSINESS IMMORTALITY.
The Brand Bubble
DOWNLOAD eBooks
Author : John Gerzema
language : en
Publisher: John Wiley & Sons
Release Date : 2008-11-03
The Brand Bubble written by John Gerzema and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-03 with Business & Economics categories.
How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands. Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.
The Political Economy Of City Branding
DOWNLOAD eBooks
Author : Ari-Veikko Anttiroiko
language : en
Publisher: Routledge
Release Date : 2014-02-24
The Political Economy Of City Branding written by Ari-Veikko Anttiroiko and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-24 with Business & Economics categories.
Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attractiveness in terms of capital, entrepreneurship, information, expertise and consumption. This competition takes place in an asymmetric field, with cities trying to find the best possible ways of using their natural and created assets, the latter including a naturally evolving reputation or consciously developed competitive identity or brand. The Political Economy of City Branding discusses this phenomenon from the perspective of numerous post-industrial cities in North America, Europe, East Asia and Australasia. Special attention is given to local economic development policy and industrial profiling, and global city rankings are used to provide empirical evidence for cities’ characteristics and positions in the global urban hierarchy. On top of this, social and urban challenges such as creative class struggle are also discussed. The core message of the book is that cities should apply the tools of city branding in their industrial promotion and specialization, but at the same time take into account the special nature of their urban communities and be open and inclusive in their brand policies in order to ensure optimal results. This book will be of interest to scholars and practitioners working in the areas of local economic development, urban planning, public management, and branding.
Advertising Account Planning
DOWNLOAD eBooks
Author : Sarah Turnbull
language : en
Publisher: Taylor & Francis
Release Date : 2023-09-20
Advertising Account Planning written by Sarah Turnbull and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-20 with Business & Economics categories.
This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to include: Fresh professional examples and mini-case studies within each chapter with a more global outlook than previous editions, bringing the theoretical concepts to life A new chapter on International Advertising addressing the challenges of managing a global campaign Pedagogical features and visual aids to support student learning and comprehension, including reflective questions and mini-cases drawn from current industry examples New and expanded content covering digital marketing and technologies; the customer journey; ethics and corporate social responsibility; global positioning of the brand; paid, earned and owned media; influencer marketing, and campaign measurement and analytics. Providing a full understanding of the advertising account planning process, this textbook is perfect for both the industry and classroom. The textbook will equip students of Marketing Communications, Advertising Management and Brand Management with the knowledge and skills they need to plan and manage a strategic communications campaign, including prominent advertising student competitions such as American Advertising Federation ( AAF) National Student Advertising Competition ( NSAC) or the Collegiate EFFIES. Online resources include PowerPoint slides and a test bank.
Advertising Account Planning
DOWNLOAD eBooks
Author : Larry D. Kelley
language : en
Publisher: M.E. Sharpe
Release Date : 2011
Advertising Account Planning written by Larry D. Kelley and has been published by M.E. Sharpe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression
Marketing
DOWNLOAD eBooks
Author :
language : en
Publisher:
Release Date : 2008
Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Marketing categories.
Immortal Warrior
DOWNLOAD eBooks
Author : Lisa Hendrix
language : en
Publisher: Penguin
Release Date : 2008-11-04
Immortal Warrior written by Lisa Hendrix and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-04 with Fiction categories.
He came to England in search of treasure. Two hundred years later, he?s found her... Ivar Graycloak is a brave warrior, a man known for his strength and integrity. He is also a man with a terrible secret. Long ago he was part of a Viking crew cursed by an evil sorceress to live for eternity as were-creatures. An eagle by day and a man by night, Ivar has lived a solitary existence for over two centuries. Then the king orders him to marry. Lady Alaida is everything a man could want in a bride?intelligent, spirited, and beautiful--and their wedding night is a balm to Ivar's lonely spirit. Then a seer brings him word of a dark vision, one that makes Ivar vow to stay away from his lovely wife forever. But now that Ivar has sampled Alaida?s passion, her humor and warmth, he is enthralled. His traitorous body?his very heart?longs for that which he can never possess. Lady Alaida may surprise him yet, though, for she has a power of her own?a power that will either destroy everything they hold dear or ultimately set them free?