Brand Like A Pro 9 Books That Redefine Influence In The Digital Age
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Brand Like A Pro 9 Books That Redefine Influence In The Digital Age
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Author : HGU
language : en
Publisher: HGU Publishing
Release Date : 2025-06-16
Brand Like A Pro 9 Books That Redefine Influence In The Digital Age written by HGU and has been published by HGU Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-16 with Business & Economics categories.
Stop Blending In, Start Standing Out: Your Ultimate Guide to Digital Age Influence! Tired of your brand getting lost in the digital noise? Do you dream of building an unforgettable presence that captivates your audience and drives massive growth? Imagine mastering the art of influence, crafting magnetic content, and leveraging data like a seasoned pro. Introducing "Brand Like a Pro: 9 Books That Redefine Influence in the Digital Age"—your essential playbook for dominating the modern marketplace. This isn't just a summary; it's a powerful distillation of 9 groundbreaking books that have shaped the landscape of digital branding, content creation, and strategic marketing. We've handpicked the wisdom of pioneers like Daniel Rowles, Joe Pulizzi, Adam Grant, Jonah Berger, and Eugene M. Schwartz, bringing their most impactful insights directly to you. Discover how to forge a strong digital identity with "Digital Branding," and learn the secrets to building an audience-first business from "Content Inc." Uncover the immense power of big data for smarter decisions with "The Big Data-Driven Business," and unlock your inner innovator through the unconventional thinking taught in "Originals." Understand the subtle yet profound power of social influence with "Invisible Influence," and get a practical jumpstart on paid ads with "Google AdWords for Beginners." Build an unstoppable personal brand using the strategies from "The Road to Recognition," and master timeless copywriting and positioning principles from the legendary "Breakthrough Advertising." Finally, simplify your entire strategy with the actionable framework of "The 1-Page Marketing Plan." Whether you're an entrepreneur, marketer, content creator, or aspiring thought leader, "Brand Like a Pro" equips you with the knowledge and tools to not just compete, but to thrive. It's time to redefine your influence and make your brand truly unforgettable. Ready to build a brand that truly resonates and dominates the digital age? Grab your copy of "Brand Like a Pro" today and transform your impact! #BrandLikeAPro #DigitalBranding #ContentMarketing #MarketingStrategy #InfluenceMarketing #PersonalBranding #BrandBuilding #DigitalMarketing #MarketingTips #BusinessGrowth #OnlinePresence #SocialInfluence #BigDataMarketing #ContentStrategy #Entrepreneurship #SmallBusiness #MarketingInnovation #AdamGrant #JoePulizzi #EugeneSchwartz #JonahBerger #GoogleAdWords #MarketingPlan #BreakthroughMarketing #DigitalAge #BrandIdentity #StrategicMarketing #GrowthHacks #OnlineSuccess #MarketingAnalytics #BrandRecognition #DigitalInfluence #BusinessBooks #MustRead #MarketingForBeginners #BrandManagement #ScaleYourBusiness #MarketDominance #ThoughtLeadership
Branddigital
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Author : Allen P. Adamson
language : en
Publisher: St. Martin's Press
Release Date : 2008-08-19
Branddigital written by Allen P. Adamson and has been published by St. Martin's Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-19 with Business & Economics categories.
Since the publication of his previous best-selling title, BrandSimple, Allen P. Adamson has studied and worked with companies as they've experimented with and integrated digital initiatives into their branding mix. In his new book, BrandDigtial, he clearly demonstrates that in an environment where everything is transparent, brand professionals have unprecedented opportunities to learn more about their customers, and to deliver brand experiences that meet customer expectations better than ever before. Based on over 100 interviews with leaders in both the branding and digital technology industries, Adamson drives home his point by using case studies and first-hand, in-market examples from companies including Hewlett-Packard, Johnson & Johnson, Procter & Gamble, Nike, Ameriprise, Burger King, PepsiCo, and General Mills. Along with putting into proper context the role Google, YouTube, Second Life, social media, and blogs play in the branding process, Adamson shows how the best companies are taking advantage of evolving digital technology and its associated behavior to build stronger bonds with their customers and stronger, more responsive brands.
The Business Of Influence
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Author : Philip Sheldrake
language : en
Publisher: John Wiley & Sons
Release Date : 2011-05-04
The Business Of Influence written by Philip Sheldrake and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-04 with Business & Economics categories.
Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we’re plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy. “Today, every organization is in the influence business. We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the days when you could be your own island. Now, to be successful, you need to live within the influence ecosystem and that requires a change of mindset. Fortunately, Philip Sheldrake will show you how.” David Meerman Scott, bestselling author of The New Rules of Marketing & PR and the new hit Real-Time Marketing & PR
Books In The Digital Age
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Author : John B. Thompson
language : en
Publisher: Polity
Release Date : 2005-03-25
Books In The Digital Age written by John B. Thompson and has been published by Polity this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-03-25 with Language Arts & Disciplines categories.
Thanks to the dramatic advances offered by the digital revolution, the publishing industry is currently undergoing a period of profound and turbulent change. This text looks at the industry in the US and the UK during the last two decades, addressing problems and revealing challenges and opportunities.
Redefining Retail
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Author : Philip Kotler
language : en
Publisher: John Wiley & Sons
Release Date : 2024-01-09
Redefining Retail written by Philip Kotler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-09 with Business & Economics categories.
Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you’ll find practical and concrete techniques for redefining your organisation’s internal operations and processes, as well as its business strategy. You’ll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more. The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss: The main challenges retailers face in a world that’s been fundamentally transformed by the digital revolution. How to future-proof your marketing strategy, including 10 guiding principles for a new customer experience at retailers and consumer brands. The opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms. Perfect for managers, entrepreneurs, consultants, and investors in both the B2B and B2C sectors, Redefining Retail: 10 Guiding Principles for a Post-Digital World will also prove invaluable to students of management, marketing and business administration, as well as anyone with an interest in the evolution of commerce.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Branded Interactions
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Author : Marco Spies
language : en
Publisher: National Geographic Books
Release Date : 2020-10-06
Branded Interactions written by Marco Spies and has been published by National Geographic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-06 with Design categories.
An invaluable source of inspiration for anyone involved with or interested in the design of interactive brands Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touch points and billboards are increasingly found in the real world. The interface is now the brand. Branded Interactions is a practical handbook for professional digital designers and those just starting out. It is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. All the sections are packed with real-world examples, case studies, and interviews with experts from leading brands and interactive agencies. A wealth of design documentation and diagrams helps to build a solid framework for any project, incorporating brand strategy at every stage while remaining flexible enough to incorporate change and creativity.
Global Brand Strategy
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Author : Jan-Benedict Steenkamp
language : en
Publisher: Springer
Release Date : 2017-01-03
Global Brand Strategy written by Jan-Benedict Steenkamp and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-03 with Business & Economics categories.
Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market. Secondly, their brand equity is responsible for a massive percentage of their firm’s market value. Third, they operate as single brands everywhere on the planet. We find them in B2C and B2B industries, among large and small companies, and among established companies and new businesses. The stewards of these brands have a set of skills and knowledge that sets them apart from the typical corporate marketer. So what’s their secret? In a world that is globalizing, but not yet globalized, how do you build a powerful global brand that resonates universally but also accommodates local nuances? How do you ensure that it is dynamic and flexible enough to change at market speed? World-class marketing expert Jan-Benedict Steenkamp has studied global brands for over 25 years on six continents. He has distilled their practices into eight tools that you can start using today. With case studies from around the world, Steenkamp’s book is provocative and timely. Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.
Designed For Digital
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Author : Jeanne W. Ross
language : en
Publisher: MIT Press
Release Date : 2021-09-21
Designed For Digital written by Jeanne W. Ross and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-21 with Business & Economics categories.
One of Forbes's Top Ten Technology Books of the Year How to redesign ‘big, old’ companies for digital transformation and success—with examples from 300+ business leaders and 30+ organizations, including Amazon Uber, LEGO, and Toyota. Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. Full of practical advice and real-life examples of digital transformation, this book is an essential guide for retooling organizations for digital success through 5 key building blocks: • Shared Customer Insights • Operational Backbone • Digital Platform • Accountability Framework • External Developer Platform In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy. Designed for Digital includes case studies from Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on 5 years of research, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.
The Digital Transformation Playbook
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Author : David L. Rogers
language : en
Publisher: Columbia University Press
Release Date : 2016-04-05
The Digital Transformation Playbook written by David L. Rogers and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-05 with Business & Economics categories.
Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.