Brand Singapore
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Brand Singapore
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Author : Koh Buck Song
language : en
Publisher: Marshall Cavendish International Asia Pte Ltd
Release Date : 2011-08-15
Brand Singapore written by Koh Buck Song and has been published by Marshall Cavendish International Asia Pte Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-15 with Business & Economics categories.
Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore’s stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely-coordinated programme of nation branding. Brand Singapore helped to attract the investments, business, trade, tourism and talented human resources that are the lifeblood of a successful nation. Today, the city-state is known internationally as a dynamic, safe, corruption-free place to do business, a Garden City, and increasingly, a vibrant city of culture and the arts. In global surveys of quality of life, Singapore regularly tops the charts. How did Singapore create this country brand, cultivate and guard it, sell it to its “shareholders”, and make it known to the world? Drawing on two decades in the nation branding game, Koh Buck Song offers an illuminating inside look at – and candid critique of – a country brand that is as rich in resource as it is potent with promise.
Brand Singapore Second Edition Nation Branding After Lee Kuan Yew In A Divisive World
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Author : Koh Buck Song
language : en
Publisher: Marshall Cavendish International Asia Pte Ltd
Release Date : 2017-06-15
Brand Singapore Second Edition Nation Branding After Lee Kuan Yew In A Divisive World written by Koh Buck Song and has been published by Marshall Cavendish International Asia Pte Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-15 with Political Science categories.
Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore’s stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely-coordinated programme of nation branding. Brand Singapore helped to attract the investments, business, trade, tourism and talented human resources that are the lifeblood of a successful nation. Today, the city-state is known internationally as a dynamic, safe, corruption-free place to do business, a Garden City, and increasingly, a vibrant city of culture and the arts. In global surveys of quality of life, Singapore regularly tops the charts. How did Singapore create this country brand, cultivate and guard it, sell it to its “shareholders”, and make it known to the world? Drawing on two decades in the nation branding game, Koh Buck Song offers an illuminating inside look at – and candid critique of – a country brand that is as rich in resource as it is potent with promise. Since the first publication of this book in 2011, Singapore has celebrated its golden jubilee of independence, undergone a watershed general election and the death of founding father Lee Kuan Yew, and seen its nation brand rise and fall amid the disruptions of an increasingly divisive world (Brexit, Trump, China, etc). This timely second edition explores the implications of all these factors on Singapore’s future.
Brand Singapore 3rd Edition Nation Branding In A World Disrupted By Covid 19
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Author : Koh Buck Song
language : en
Publisher: Marshall Cavendish International Asia Pte Ltd
Release Date : 2020-11-15
Brand Singapore 3rd Edition Nation Branding In A World Disrupted By Covid 19 written by Koh Buck Song and has been published by Marshall Cavendish International Asia Pte Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-15 with Business & Economics categories.
How can Brand Singapore renew itself once again, amidst a global pandemic? Reputation is precious, more than ever, in the face of deep global displacements exacerbated by Covid-19. Top talent and hot money typically gravitate only to the most attractive, respected nations. For a nation as small and as young as Singapore, its brand is its most valuable asset, as seen in its stunning ascent from Third World to First World in just 30 years since 1965, spearheaded by targeted country branding that builds on unique, longstanding brand attributes. This fully revised and updated edition of Brand Singapore analyses the challenges and opportunities of its latest repositioning for a post-Covid-19 world. The book also examines major events of the last four years since the Second Edition, including the “Passion Made Possible” country brand concept, the 2020 General Election, the reserved Presidency and the Singapore Bicentennial’s revised perspectives on 700 years of ancient history. “A must-read for all policy-makers and business leaders. The secret of Singapore’s success is precisely uncovered by Koh Buck Song.” – Yasu Ota, Nikkei Asian Review, Japan
Brand Singapore
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Author : Buck Song Koh
language : en
Publisher: Marshall Cavendish International (Asia) Pte Limited
Release Date : 2017
Brand Singapore written by Buck Song Koh and has been published by Marshall Cavendish International (Asia) Pte Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Branding (Marketing) categories.
�First independent book about Singapore's national brand�Balanced critique of what has had an impact on shaping the Singapore brand through history�What next? Nation branding in the post- LKY era�What will take for Singapore to reach SG100�Easy-to-read yet incisive insights, drawn from author's over 25 years of practical experience in journalism, public service and communications consultancy
Singapore S Brand Journey
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Author :
language : en
Publisher:
Release Date : 2003*
Singapore S Brand Journey written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003* with Brand name products categories.
Singapore
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Author : Kenneth Paul Tan
language : en
Publisher: Cambridge University Press
Release Date : 2018-09-30
Singapore written by Kenneth Paul Tan and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-30 with Political Science categories.
Contemporary Singapore is simultaneously a small postcolonial multicultural nation state and a cosmopolitan global city. To manage fundamental contradictions, the state takes the lead in authoring the national narrative. This is partly an internal process of nation building, but it is also achieved through more commercially motivated and outward facing efforts at nation and city branding. Both sets of processes contribute to Singapore's capacity to influence foreign affairs, if only for national self-preservation. For a small state with resource limitations, this is mainly through the exercise of smart power, or the ability to strategically combine soft and hard power resources.
Brand Guide
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Author : Arthur Chin
language : en
Publisher:
Release Date : 2015
Brand Guide written by Arthur Chin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Brand name products categories.
Internationalisation Of Singapore F B Companies Critical Success Factors And Challenges
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Author : Dr James Mok
language : en
Publisher: Partridge Publishing Singapore
Release Date : 2023-04-02
Internationalisation Of Singapore F B Companies Critical Success Factors And Challenges written by Dr James Mok and has been published by Partridge Publishing Singapore this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-02 with Travel categories.
Singapore F&B companies must venture beyond Singapore for greener pastures. Venturing overseas can be successful for many, while others have failed. The key questions are the following: 1. What are the critical success factors? 2. What are the struggles? 3. Is internationalisation the same process for all companies? 4. What capabilities and competencies must the company possess to succeed internationally? 5. What are the internationalisation strategies to be successful? The book is based on a multiple-case study of the internationalisation of thirty Singapore food service companies. These Singaporean companies were categorised in the stages of internationalisation as aspirants, actives, and achievers. To strengthen external validity and data triangulation, the study included eleven industry experts, termed as advisers, and seven international purchasers of the Singapore F&B brands called acquirers. _______________________________________________ James Mok has written a must-read book for any F&B business considering international franchising, in particular throughout Asia. The thirty cases studies were well chosen to illustrate the complexity, challenges and pitfalls Asian F&B businesses face when introducing a foreign foodservice concept to overseas markets. This book also serves as highly useful guide for Asia-based F&B businesses to compete successfully internationally (Dr Stephen Choo).
Asian Branding
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Author : Ian Batey
language : en
Publisher:
Release Date : 2002
Asian Branding written by Ian Batey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
"Written by Ian Batey, the creator of the Singapore Girl and Asia's most respected practitioner in the field this book is your essential resource for building a brand with staying power in Asia. Batey crusades a massive global marketing war in which Asian "
One United People Essays From The People Sector On Singapore S Journey Of Racial Harmony
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Author : Koh Buck Song
language : en
Publisher: Marshall Cavendish International Asia Pte Ltd
Release Date : 2022-02-15
One United People Essays From The People Sector On Singapore S Journey Of Racial Harmony written by Koh Buck Song and has been published by Marshall Cavendish International Asia Pte Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-15 with Social Science categories.
We, the citizens of Singapore, pledge ourselves as one united people, regardless of race, language or religion… Multiculturalism is arguably the X-factor of Singapore’s admired country brand. But while the island republic’s openness to the world is undoubted, its ethnic cohesiveness at home came under scrutiny amidst the stresses of pandemic times. In 2021, the government announced moves to establish new legislation for a Maintenance of Racial Harmony Act. This thought-provoking collection of 23 essays – by writers including Nazry Bahrawi, Viswa Sadasivan, Kenneth Paul Tan, Poh Yong Han and Margaret Thomas – reflects on Singapore’s progress, since independence in 1965, to integrate its component communities into one society and nation. Insights are drawn from diverse perspectives – Malay, Indian, Eurasian, Peranakan, Chinese and others. Lessons from the past are analysed, and the evolving challenges of the present candidly assessed. “One United People” – a quotation from Singapore’s National Pledge – is a timely reminder that racial harmony is never a reachable destination, but an ongoing journey, an aspiration that every citizen and resident can contribute to every day.