Brand Singapore 3rd Edition Nation Branding In A World Disrupted By Covid 19
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Brand Singapore 3rd Edition Nation Branding In A World Disrupted By Covid 19
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Author : Koh Buck Song
language : en
Publisher: Marshall Cavendish International Asia Pte Ltd
Release Date : 2020-11-15
Brand Singapore 3rd Edition Nation Branding In A World Disrupted By Covid 19 written by Koh Buck Song and has been published by Marshall Cavendish International Asia Pte Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-15 with Business & Economics categories.
How can Brand Singapore renew itself once again, amidst a global pandemic? Reputation is precious, more than ever, in the face of deep global displacements exacerbated by Covid-19. Top talent and hot money typically gravitate only to the most attractive, respected nations. For a nation as small and as young as Singapore, its brand is its most valuable asset, as seen in its stunning ascent from Third World to First World in just 30 years since 1965, spearheaded by targeted country branding that builds on unique, longstanding brand attributes. This fully revised and updated edition of Brand Singapore analyses the challenges and opportunities of its latest repositioning for a post-Covid-19 world. The book also examines major events of the last four years since the Second Edition, including the “Passion Made Possible” country brand concept, the 2020 General Election, the reserved Presidency and the Singapore Bicentennial’s revised perspectives on 700 years of ancient history. “A must-read for all policy-makers and business leaders. The secret of Singapore’s success is precisely uncovered by Koh Buck Song.” – Yasu Ota, Nikkei Asian Review, Japan
Brand Singapore
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Author : Koh Buck Song
language : en
Publisher: Marshall Cavendish International Asia Pte Ltd
Release Date : 2011-08-15
Brand Singapore written by Koh Buck Song and has been published by Marshall Cavendish International Asia Pte Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-15 with Business & Economics categories.
Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore’s stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely-coordinated programme of nation branding. Brand Singapore helped to attract the investments, business, trade, tourism and talented human resources that are the lifeblood of a successful nation. Today, the city-state is known internationally as a dynamic, safe, corruption-free place to do business, a Garden City, and increasingly, a vibrant city of culture and the arts. In global surveys of quality of life, Singapore regularly tops the charts. How did Singapore create this country brand, cultivate and guard it, sell it to its “shareholders”, and make it known to the world? Drawing on two decades in the nation branding game, Koh Buck Song offers an illuminating inside look at – and candid critique of – a country brand that is as rich in resource as it is potent with promise.
Brand Singapore Second Edition Nation Branding After Lee Kuan Yew In A Divisive World
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Author : Koh Buck Song
language : en
Publisher: Marshall Cavendish International Asia Pte Ltd
Release Date : 2017-06-15
Brand Singapore Second Edition Nation Branding After Lee Kuan Yew In A Divisive World written by Koh Buck Song and has been published by Marshall Cavendish International Asia Pte Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-15 with Political Science categories.
Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore’s stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely-coordinated programme of nation branding. Brand Singapore helped to attract the investments, business, trade, tourism and talented human resources that are the lifeblood of a successful nation. Today, the city-state is known internationally as a dynamic, safe, corruption-free place to do business, a Garden City, and increasingly, a vibrant city of culture and the arts. In global surveys of quality of life, Singapore regularly tops the charts. How did Singapore create this country brand, cultivate and guard it, sell it to its “shareholders”, and make it known to the world? Drawing on two decades in the nation branding game, Koh Buck Song offers an illuminating inside look at – and candid critique of – a country brand that is as rich in resource as it is potent with promise. Since the first publication of this book in 2011, Singapore has celebrated its golden jubilee of independence, undergone a watershed general election and the death of founding father Lee Kuan Yew, and seen its nation brand rise and fall amid the disruptions of an increasingly divisive world (Brexit, Trump, China, etc). This timely second edition explores the implications of all these factors on Singapore’s future.
Brand Singapore
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Author : Buck Song Koh
language : en
Publisher: Marshall Cavendish International (Asia) Pte Limited
Release Date : 2017
Brand Singapore written by Buck Song Koh and has been published by Marshall Cavendish International (Asia) Pte Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Branding (Marketing) categories.
�First independent book about Singapore's national brand�Balanced critique of what has had an impact on shaping the Singapore brand through history�What next? Nation branding in the post- LKY era�What will take for Singapore to reach SG100�Easy-to-read yet incisive insights, drawn from author's over 25 years of practical experience in journalism, public service and communications consultancy
Nation Branding
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Author : Keith Dinnie
language : en
Publisher: Routledge
Release Date : 2022-04-11
Nation Branding written by Keith Dinnie and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-11 with Business & Economics categories.
Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in which the principles of brand strategy and management are applied to countries globally. This new edition has been comprehensively updated and its influential original framework modified to reflect the very latest changes in the field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New Academic Perspectives and Practitioner Insights in each chapter Updated and new cases from a broad range of nations and cultures Fresh coverage of online branding and social media New material covering the critical and ethical issues of nation branding, including the limitations Updated references and sources Updated online resources, including PowerPoint slides and Instructor Manual with end-of-chapter discussion points and suggested answers This is an essential introduction to nation branding for students of Marketing, Brand Management, Communications, and Public and International Relations, as well as policy makers looking for a rigorous yet applied approach.
Contemporary Trends In Marketing
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Author : Aarti Saini
language : en
Publisher: Springer Nature
Release Date : 2023-08-22
Contemporary Trends In Marketing written by Aarti Saini and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-22 with Business & Economics categories.
This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour and market responses arising from the COVID-19 crisis. The global pandemic has brought a paradigmatic change in consumer behaviour and unravelled several resilient strategies formulated and implemented by organizations to restore normalcy. This book focuses on long-term goals and survival strategies, which can be co-created with customers. Organized into seven themes, this volume will critique and connect the meaning of the “new normal” in marketing and topics such as the future of markets, post-pandemic consumer behaviour, and new marketing strategies.
Curiocities Where Complex Cities Meet Curious Minds
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Author : Chong Jin Chua
language : en
Publisher: World Scientific
Release Date : 2022-08-17
Curiocities Where Complex Cities Meet Curious Minds written by Chong Jin Chua and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-17 with Business & Economics categories.
What happens when complex cities meet curious minds? Starting with this simple question, Curiocities explores the work of 10 personalities whose careers have taken them places and introduced them to diverse peoples and practices.Whether through their work in fields like diplomacy, research and media or through their creative projects as novelists, travel writers and photographers, they show compellingly how sparks fly when complex cities meet curious minds.For all 10 individuals, it is their sense of curiosity and their willingness to embrace the complexities of peoples, places and practices that have helped them not only survive but thrive. All 10 have the added edge of recording their experiences in writing as, to quote renowned travel writer Pico Iyer, 'a way to wake oneself up and keep as alive as when one has just fallen in love'.
Around The World In 68 Days
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Author : KOH BUCK. SONG
language : en
Publisher: Penguin Books
Release Date : 2021
Around The World In 68 Days written by KOH BUCK. SONG and has been published by Penguin Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
Around The World In 68 Days is a travelogue with a big difference - not about how to get there, what to see or where to dine, but instead, seeking to glean insights into the meaning of life and the true nature of human societies, using the lens of the brand attributes of each territory to look more clearly into the kaleidoscope of humanity. In a time of a global pandemic, this is also a type of memoir, a tribute to travel, of a pre-Covid-19 world. This is like a 68-day extravaganza of ichigo ichie, the Japanese concept of cherishing every worthwhile moment. Singaporean writer Koh Buck Song - author and editor of more than 30 books - distils the quintessential brand essence of very different cultures in 13 countries across four continents. He draws from his experience and perspectives as a country brand adviser, advocate of liveable and sustainable cities, and commentator on society and public policy. Koh, also a poet and artist, opens each chapter with his own haiga artwork of a haiku poem with an ink sketch. These artworks complement this book's effort to capture and interpret shared humanity across the globe.
Destination Brands
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Author : Nigel Morgan
language : en
Publisher: Routledge
Release Date : 2012-05-23
Destination Brands written by Nigel Morgan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-23 with Business & Economics categories.
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
Covid 19 And International Business
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Author : Marin A Marinov
language : en
Publisher: Routledge
Release Date : 2020-12-21
Covid 19 And International Business written by Marin A Marinov and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-21 with Business & Economics categories.
The Covid-19 pandemic has induced a crisis grasping the world abruptly, simultaneously, and swiftly. As a critical juncture, it ignited a change of era for international business. This book illustrates how governments have dealt with the pandemic and the consequent impacts on international business. It also explores the disrupted operations and responses of businesses as their worldwide interconnectivity has been seriously threatened. The book discourses multidirectional aspects of the effects of Covid-19 on international business, ranging from the juxtaposing forces disrupting globalization and installing a change of era through decoupling of technological, production and knowledge flows to its stimulating aspects to the strategic response on business, industry and state level. The book contains thirty chapters that offer a multidimensional interpretation of impacts of Covid-19 on international business theory and practice. Employing the latest state of knowledge on the topic, the book is aimed at international business audience - scholars, students and managers who need to understand better the nature, scope and scale of the impacts of the pandemic on international business.