Brand Vs Wild
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Brand Vs Wild
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Author : Jonathan David Lewis
language : en
Publisher: Taylor & Francis
Release Date : 2017-04-21
Brand Vs Wild written by Jonathan David Lewis and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-21 with Business & Economics categories.
Cover -- Title -- Copyright -- Dedication -- Contents -- Acknowledgments -- Introduction -- Chapter 1 Lost -- Chapter 2 Afraid -- Chapter 3 Adrift -- Chapter 4 Wild -- Chapter 5 Savage -- Chapter 6 Stop -- Chapter 7 Orient -- Chapter 8 Focus -- Chapter 9 Flow -- Chapter 10 Adapt -- Chapter 11 Do -- Conclusion -- About the Author -- References -- Index.
Brand Vs Wild
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Author : Jonathan David Lewis
language : en
Publisher: Routledge
Release Date : 2017-04-21
Brand Vs Wild written by Jonathan David Lewis and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-21 with Business & Economics categories.
Today’s business leaders operate in an increasingly harsh environment. Uncertainty in the economy causes paralysis. Quarterly goals drive short-term and shortsighted decisions. Workforce mobility kills loyalty. Iconic products decline as fast as start-ups create new categories. And the pressure to do more with less, combined with the multiplicity of available marketing tools and technology, can be overwhelming. Now more than ever, brands and the people who lead them need clarity and guidance. The good news is that people have found ways to thrive in harsh environments for millennia. Author Jonathan David Lewis, combining the lessons of group survival dynamics with more than a decade of proprietary research into the factors that cause companies to lose their way, shows leaders how to thrive in unforgiving business environments by learning to: Focus on navigating risk instead of trying to measure or reduce it. Cultivate your brand’s will to live by staying positive and asking the most important question: Are you worth it? Read the brand signs by observing the market, keeping an eye on performance measures, engaging your team, and listening to your gut. Develop a concept of "mission" to ensure internal alignment and reduce friction. Act with urgency rather than waiting for the right circumstance. Brand vs. Wild helps readers understand the wilderness in which they find their companies and identify the specific steps they must take to thrive in the Brand Wilderness. There is hope in a harsh business world. And Brand vs. Wild is it.
Power Branding
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Author : Steve McKee
language : en
Publisher: St. Martin's Press
Release Date : 2014-01-07
Power Branding written by Steve McKee and has been published by St. Martin's Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-07 with Business & Economics categories.
Every one of the largest, most successful corporations were, at some point, mere startups. McKee explains what enables some companies to growbigger and better, while others stumble along year after year, running but never winning the race. The difference is that the biggest and best brands aren't slaves to conventional marketing wisdom. McKee shows by example how the same, sometimes counter-intuitive, strategies used by the biggest brands can also best serve small and mid-sized companies. Among the topics explored: How can a company grow big by thinking small? Why do the best companies sometimes avoid being better? Why do brands that create the most memorable advertising stay away from focus groups? What is the secret to an effective slogan? When can admitting a negative become a positive? A diverse selection of companies provides powerful lessons, ranging from traditional icons like Coca-Cola, McDonald's, and General Motors, to new media models like Google and Facebook. This book appeals not only to time- starved executives, but also to middle managers and owners of small businesses who have a wide variety of marketing problems to address and who need to change the way they think about how to generate healthy, consistent growth.
Cape Colony Law Reports
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Author : Cape of Good Hope (South Africa). Court of the Eastern Districts
language : en
Publisher:
Release Date : 1894
Cape Colony Law Reports written by Cape of Good Hope (South Africa). Court of the Eastern Districts and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1894 with Law reports, digests, etc categories.
Reports Of Cases Decided In The Eastern Districts Court Of The Colony Of The Cape Of Good Hope
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Author :
language : en
Publisher:
Release Date : 1894
Reports Of Cases Decided In The Eastern Districts Court Of The Colony Of The Cape Of Good Hope written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1894 with Law reports, digests, etc categories.
Wild Company
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Author : Mel Ziegler
language : en
Publisher: Simon and Schuster
Release Date : 2012-10-02
Wild Company written by Mel Ziegler and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-02 with Business & Economics categories.
In the tradition of Pour Your Heart Into It and How Starbucks Saved My Life, a surprising and inspiring memoir from the founders of Banana Republic. With $1,500 and no business experience, Mel and Patricia Ziegler turned a wild idea into a company that would become the international retail colossus Banana Republic. Re-imagining military surplus as safari and expedition wear, the former journalist and artist created a world that captured the zeitgeist for a generation and spoke to the creativity, adventure, and independence in everyone. In a book that’s honest, funny, and charming, Mel and Patricia tell in alternating voices how they upended business conventions and survived on their wits and imagination. Many retail and fashion merchants still consider Banana Republic’s early heyday to be one of the most remarkable stories in fashion and business history. The couple detail how, as “professional amateurs,” they developed the wildly original merchandise and marketing innovations that broke all retail records and produced what has been acclaimed by industry professionals to be “the best catalogue of all time.” A love story wrapped in a business adventure, Wild Company is a soulful, inspiring tale for readers determined to create their own destiny with a passion for life and work and fun.
Encyclopedia Of Consumer Brands Consumable Products
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Author : Janice Jorgensen
language : en
Publisher: Saint James Press
Release Date : 1994
Encyclopedia Of Consumer Brands Consumable Products written by Janice Jorgensen and has been published by Saint James Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
Volume 1 : Consumable products -- Volume 2 : Personal products -- Volume 3 : Durable goods.
Myths Of Branding
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Author : Simon Bailey
language : en
Publisher: Kogan Page Publishers
Release Date : 2019-01-03
Myths Of Branding written by Simon Bailey and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-03 with Business & Economics categories.
A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity - these myths are all surprisingly entrenched, yet could not be further from the truth. Myths of Branding takes the most up-to-date research and evidence to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.
Brand Royalty
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Author : Matt Haig
language : en
Publisher: Kogan Page Publishers
Release Date : 2006
Brand Royalty written by Matt Haig and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
More than simply a comprehensive collection of brand success stories, this text will also help businesses and students to easily identify the factors behind these successes, and to place them into a broader business and social context.
The Iwsr Drinks Record
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Author :
language : en
Publisher:
Release Date : 2007
The Iwsr Drinks Record written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Alcoholic beverage industry categories.