Branded Entertainment In Korea
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Branded Entertainment In Korea
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Author : Hyunsun Yoon
language : en
Publisher: Routledge
Release Date : 2020-11-29
Branded Entertainment In Korea written by Hyunsun Yoon and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-29 with Social Science categories.
Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea. The book discusses the origins, development, current state, ethics, and regulations of branded entertainment in Korea, considering the impact and implications for communication users and regulators as well as industry actors. Over 30 cases from 2013 to 2019 are offered to provide an up-to-date account of current developments, with a closer look at the ethical challenges and controversies surrounding branded entertainment. The book also provides a review of branded entertainment-related literature in order to help the readers to understand this growing marketing discipline. This is a valuable case study for scholars and students of critical advertising studies, as well as those interested in broader disciplines of communication and media studies.
Branded Entertainment In Korea
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Author : Hyunsun Yoon
language : en
Publisher: Routledge
Release Date : 2020-11-29
Branded Entertainment In Korea written by Hyunsun Yoon and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-29 with Business & Economics categories.
Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea. The book discusses the origins, development, current state, ethics, and regulations of branded entertainment in Korea, considering the impact and implications for communication users and regulators as well as industry actors. Over 30 cases from 2013 to 2019 are offered to provide an up-to-date account of current developments, with a closer look at the ethical challenges and controversies surrounding branded entertainment. The book also provides a review of branded entertainment-related literature in order to help the readers to understand this growing marketing discipline. This is a valuable case study for scholars and students of critical advertising studies, as well as those interested in broader disciplines of communication and media studies.
Branded Entertainment
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Author : Jean-Marc Lehu
language : en
Publisher: Kogan Page Publishers
Release Date : 2007
Branded Entertainment written by Jean-Marc Lehu and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale. This work explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands.
Engaging Consumers Through Branded Entertainment And Convergent Media
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Author : Parreno, Jose Marti
language : en
Publisher: IGI Global
Release Date : 2015-04-30
Engaging Consumers Through Branded Entertainment And Convergent Media written by Parreno, Jose Marti and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-30 with Business & Economics categories.
Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.
African Luxury Branding
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Author : Mehita Iqani
language : en
Publisher: Taylor & Francis
Release Date : 2022-12-23
African Luxury Branding written by Mehita Iqani and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-23 with Business & Economics categories.
Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding. Building on literature examining the aesthetics and politics of African luxury, this book demonstrates how leading African luxury brands create visual material speaking to complex sensibilities of culture, nature, and future. Iqani shows how powerful brand narratives and strategies reveal ethical and ideological messages that function to re-position Africa in an increasingly congested global marketplace of ideas. In acknowledging that there is a strong political validity to recognizing the importance of African brands staking their claim in luxury, this book also problematizes the role these brands play in the promotion of luxury discourses, advancing the project of capitalism and their contribution to broader patterns of inequality. Shedding new light not only on luxury branding strategies but also on the idea of a luxurious global “Africanicity” and on the complex cultural politics of South Africa, African Luxury Branding will be of interest to advanced students and researchers in disciplines, including Critical Advertising Studies, African Studies, Media and Communications.
Consumer Society And Ecological Crisis
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Author : Leslie M. Meier
language : en
Publisher: Taylor & Francis
Release Date : 2022-12-15
Consumer Society And Ecological Crisis written by Leslie M. Meier and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-15 with Social Science categories.
Consumer Society and Ecological Crisis advances a critique of consumer capitalism and its role in driving environmental degradation and climate crisis, placing a spotlight on how marketing and distribution activities help maintain unsustainable levels of consumption. Rather than focusing on the most visible sites of promotional communication, Meier examines less conspicuous facets of marketing and logistics in distinct chapters on plastic packaging, e-commerce, and sustainability pledges in the fossil fuel sector. These three main chapters each explore links between ecological crisis and consumer capitalism, drawing on critical theory and Marxist thought. The topics of consumer convenience, speed, and economic growth – and the role of fossil fuels as guarantor of these logics of consumer society – unite the critical analysis. Situated in the field of media and communication studies and adopting an interdisciplinary approach, this book will be of interest to academics, researchers, and students in the areas of media and communication studies, cultural studies, sociology, geography, philosophy, political science, and advertising.
Socially Responsible Consumption And Marketing In Practice
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Author : Jishnu Bhattacharyya
language : en
Publisher: Springer Nature
Release Date : 2022-01-31
Socially Responsible Consumption And Marketing In Practice written by Jishnu Bhattacharyya and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-31 with Business & Economics categories.
The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable. Consumers, governments, academics, and practitioners are becoming more interested in promoting positive social changes through consumption. As a result, this book aims to understand the practice of marketing in bringing about positive social change through real-life case studies. Consumption by socially responsible consumers who care about the social good is unique, not only because of its inter-disciplinary and substantive subject matter but also because it presents challenges and pushes organizations to make significant changes in the ways they have been accomplishing organizational activities in the twenty-first century, from procurement to production to sales and services. The book goes beyond individual consumers and their lifestyles to promote the scope of discussing marketing strategies. It seeks to comprehend how people consume and how socially responsible consumption is conceived. The case studies present and pursue integrated solutions for more sustainable consumption. This is a must-read for marketers who want to reach out to socially responsible consumers.
South Korea S Webtooniverse And The Digital Comic Revolution
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Author : Brian Yecies
language : en
Publisher: Rowman & Littlefield
Release Date : 2021-04-09
South Korea S Webtooniverse And The Digital Comic Revolution written by Brian Yecies and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-09 with Social Science categories.
This book investigates the meteoric rise of mobile webtoons – also known as webcomics – and the dynamic relationships between serialised content, artists, agencies, platforms and applications, as well as the global readership associated with them. It offers an engaging discussion of webtoons themselves, and what makes this new media form so compelling and attractive to millions upon millions of readers. Why have webtoons taken off, and how do users interact with them? Each of the case studies we explore raises interesting questions for both general readers and scholars of new media about how webtoons have become a modern form of popular culture. The book also addresses larger questions about East Asia’s contributions to global popular culture and Asian society in general, as well as South Korea’s rapid social and cultural transformation since the 1990s. This is a significant – and understudied – aspect of the new screen ecologies and their role in a new wave of media globalisation as we approach the end of the second decade of the 21st century.
Focus On 100 Most Popular South Korean Television Actresses
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Author : Wikipedia contributors
language : en
Publisher: e-artnow sro
Release Date :
Focus On 100 Most Popular South Korean Television Actresses written by Wikipedia contributors and has been published by e-artnow sro this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Performing The Nation In Global Korea
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Author : H. Lee
language : en
Publisher: Springer
Release Date : 2015-03-24
Performing The Nation In Global Korea written by H. Lee and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-24 with Performing Arts categories.
This book illustrates how local awareness of Western cultural hegemonic entities such as Broadway and Shakespeare have been implemented within South Korean theatre in the global era. With a focus on performances that targeted global audiences, Lee explores the ways in which Korea's nationalistic desires for global visibility are projected on stage.