Branded Lives
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Branded Lives
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Author : Matthew J. Brannan
language : en
Publisher: Edward Elgar Publishing
Release Date : 2011-01-01
Branded Lives written by Matthew J. Brannan and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-01 with Business & Economics categories.
'Branded Lives explodes the myth that a brand must, or even can stand for one unified, easily communicated message. While warning of the dangers of managing to preserve this myth, the book also celebrates the plurality of brand meanings generated by those employed to serve both the brand and the customer. I recommend reading this book in its entirety. If you are like me, your reading will bring a refreshing fullness to the experience of brands and branding and many new insights.' Mary Jo Hatch, University of Virginia, USBranded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at work are increasingly mediated by the brand.This insightful collection draws on qualitative empirical studies in a range of contexts to include services, retail and manufacturing organizations. The contributors explore the nuances of employee branding from various disciplinary standpoints such as: organization studies, marketing, human resource management and industrial relations. They take a critical perspective on work and organizations and document the lived experience of work and employment under branded conditions. In investigating the extent to which a variety of organizational strategies seek to mould workplace meanings and practices to further build and sustain brand value and the effectiveness of these in terms of employee responses, the authors question whether the attempt to 'brand' workers' lives actually enhances or diminishes the meaning and experience of work.Based on in-depth qualitative, ethnographic and case study research this compendium will prove essential for researchers working within the general area of employment studies and specifically on branded employment and work. Students in marketing, human resource management and management as well as HR and marketing practitioners interested in employee branding will also find this book relevant and stimulating.
Branded For Life
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Author : Ellen Looyen
language : en
Publisher:
Release Date : 2015-03-30
Branded For Life written by Ellen Looyen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-30 with Business & Economics categories.
You already have a personal brand, whether you know it, or not! Personal branding is for anyone who wants to move ahead in their career, climb the corporate ladder or attract new clients. This book will help you redefine your personal brand, enhance your ability to influence and put you in a whole new league.
Living The Brand
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Author : Nicholas Ind
language : en
Publisher: Kogan Page Publishers
Release Date : 2007
Living The Brand written by Nicholas Ind and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
This edition of 'Living the Brand' shows how a participatory approach can enhance employee commitment, improve service standards and focus effort to deliver business goals. This practical book is about how organisations can empower and enthuse their employees to create 'brand champions'.
Personal Brands
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Author : Roberto Álvarez del Blanco
language : en
Publisher: Springer
Release Date : 2010-10-27
Personal Brands written by Roberto Álvarez del Blanco and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-27 with Business & Economics categories.
The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation. Successful, stand-out people build their personal brand and make it count in their professional and personal lives. This book shows how to build and manage your personal brand.
Branded For Life
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Author : ELLEN. LOOYEN
language : en
Publisher:
Release Date : 2015
Branded For Life written by ELLEN. LOOYEN and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Branding (Marketing) categories.
The Brand Yu Life
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Author : Hajj E. Flemings
language : en
Publisher: The Brand YU Life
Release Date : 2006
The Brand Yu Life written by Hajj E. Flemings and has been published by The Brand YU Life this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Generation Brand
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Author : Irina Soriano
language : en
Publisher: Gatekeeper Press
Release Date : 2021-04-18
Generation Brand written by Irina Soriano and has been published by Gatekeeper Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-18 with Business & Economics categories.
Right this minute, you are the proud owner of a library full of content. And congratulations, it’s all about you! Cute, rambunctious, smart, or downright unflattering photos, videos, phrases, behaviors, what and who you like and love, where you’ve been, and what elicits your frown or thumbs down. You and your reactors have been building your life-brand since the birth of your life online. With trolls, cancel culture, reputational damage, and career destruction tainting our new connected reality, isn’t it time you take control of it? Generation Brand is a modern playbook for cultivating your life-brand seamlessly through every life stage, leading to your early career and career advancement, as it gains power and strength with the rapid accumulation of live-out-loud content. Besides the different scenarios of life-brand, author Irina Soriano explains how it enables every human with social media access to impact positive change in their life and our society over the course of a lifetime. Also, start your exciting life-brand journey in real-time with an original Life-Brand Launch Kit designed by the author. It’s your life(-brand)! Love it forever. Book Review 1: "Irina Soriano is boldly taking a stand on gender equity for ‘Generation Brand’ (those born 2012-2030), introducing new thinking that has a clear link between the need to polish the social media landscape that girls and women are growing up in and empowering them to feel confident, equal to their male counterparts, and ultimately motivated to propel their career path to executive levels. The masses can benefit from the concept of life-brand and mastering it for a fulfilling, fair and just life.” —Susan MacKenty Brady, CEO, Simmons University Institute for Inclusive Leadership Book Review 2: “In a world of rapid change and innovation, this book is both a wake-up call about the pitfalls accompanying this progress, and a roadmap for using the concept of life-brand as a new tool for social good and personal welfare. Managing your personal information and how it impacts your reputation and life-brand is going to be an essential part of everybody’s toolkit. Today, we are able to project our views, beliefs, knowledge, experience, and personalities onto a wide, sometimes even global canvas. Learning to do that safely and effectively is going to be an indispensable skill set for ‘Generation Brand’ and future generations, both in the workplace and in private settings.” —Christopher Willcox, former CEO JP Morgan Asset Management
The Personal Experience Effect
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Author : Jim Joseph
language : en
Publisher: Happy About
Release Date : 2013
The Personal Experience Effect written by Jim Joseph and has been published by Happy About this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
If there is a person who can teach you how to define and create your personal brand, that person is master marketer Jim Joseph. The bestselling author of The Experience Effect has now turned his attention to building that most precious of all brands -- you. In an economy where so many people are struggling, trying to recreate themselves and build new skillsets, the value of a personal brand becomes paramount. As we market ourselves for new careers or take ourselves in new directions, we need to think of ourselves as a brand. What are we projecting? How do those qualities, traits or experiences that we project create a brand that works for us? In other words, how do we create a Personal Experience Effect? Peppered with relevant examples, the book defines what it means to be a brand. The choices we make, their rational and emotional components, the energy we expend towards their projection...all these and more go into creating our personal brands. How do we keep it all conscious and consistent? A personal brand, like any good brand, needs to be consciously managed and controlled. Occasionally, as with corporate brands, a measure of fire-fighting may be required. This book shows us the what, the why and the how. The Personal Experience Effect is not only about big picture strategy. Practical details are discussed too. For example, an entire section is dedicated to creating the perfect elevator pitch. How can a personal brand work not just for today but into the future? Can a personal brand be enhanced over time? What measures of circumspection are required in our digital age, when memories can remain online long after they've been erased in our minds? The author shares this and more, honestly and caringly, narrating personal experiences as well as discussing celebrity brands. With inspiring examples and attention to detail, The Personal Experience Effect shows you how to win support to define, build, and nurture your personal brand. Jim Joseph's eminently readable book helps you Be Who You Want To Be.
Signs Of Life
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Author : Stephen Bayley
language : en
Publisher: Circa
Release Date : 2017
Signs Of Life written by Stephen Bayley and has been published by Circa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Advertising categories.
Nietzsche said all of life is a question of taste. And he was right. But nowadays all of life is also a question of branding. A brand is not something concocted by graphic designers and marketing consultants: it is "the intangible aspects of an intangible thing", as Massimo Vignelli (who re-branded the New York subway) explained. Brand values are the expectations and associations that all successful (and, indeed, unsuccessful) products and services possess. And now they are under threat from Health & Safety. Ugly, generic packaging for cigarettes will soon be mandatory. Bans on attractive presentation for sugar, alcohol and cars will logically follow. Simultaneously, brands are vulnerable as conventional advertising becomes redundant and younger affluent consumers suffer from consumer fatigue. With Signs of Life Stephen Bayley makes the case that far from being pernicious, manipulative voodoo, brands and branding should be regarded as the contemporary equivalent of folk-art
Living Brands
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Author : Constantinos Pantidos
language : en
Publisher: Lid Publishing
Release Date : 2018
Living Brands written by Constantinos Pantidos and has been published by Lid Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Branding (Marketing). categories.
"Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the evolutionarily preserved mechanisms that have helped people survive and thrive. Living Brands deciphers this source code of human behaviour and helps marketers, consumer insights managers, innovation managers, communication experts, designers, PR professionals and brand owners bring brands to life. Living Brands puts forward The Wheel of MotivesTM, a tool which goes beyond consumer psychology to establish the links between different disciplines and help practitioners create powerful brands and concepts, increase efficiency of consumer touchpoints, build narratives that engage consumers at a profound human level, and increase the chance of success for new products and new markets."--