Living Brands
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Living Brands
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Author : Constantinos Pantidos
language : en
Publisher: Lid Publishing
Release Date : 2018
Living Brands written by Constantinos Pantidos and has been published by Lid Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Branding (Marketing). categories.
"Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the evolutionarily preserved mechanisms that have helped people survive and thrive. Living Brands deciphers this source code of human behaviour and helps marketers, consumer insights managers, innovation managers, communication experts, designers, PR professionals and brand owners bring brands to life. Living Brands puts forward The Wheel of MotivesTM, a tool which goes beyond consumer psychology to establish the links between different disciplines and help practitioners create powerful brands and concepts, increase efficiency of consumer touchpoints, build narratives that engage consumers at a profound human level, and increase the chance of success for new products and new markets."--
Living Brands Collaboration Innovation Customer Fascination
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Author : Raymond Nadeau
language : en
Publisher: McGraw Hill Professional
Release Date : 2007
Living Brands Collaboration Innovation Customer Fascination written by Raymond Nadeau and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Presents time-tested secrets of successful branding, as revealed by thought leaders at five of the world's top branding agencies. This book is based on the author's "Living Brands, Living Media" strategy and contains interviews, case studies and detailed action plans from top marketing, branding and ad agency executives. Thought leaders at five of the world's top branding agencies reveal time-tested secrets of successful branding. Filled with interviews, case studies, and detailed action plans from top marketing, branding, and ad agency executives, this book is based on the author's groundbreaking "Living Brands, Living Media" strategy, profiled in "Brandweek" and on CNN. Raymond Nadeau is a frequent speaker at industry events worldwide, including Ad Age's conferences.
Lifestyle Brands
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Author : S. Saviolo
language : en
Publisher: Springer
Release Date : 2012-12-05
Lifestyle Brands written by S. Saviolo and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-05 with Business & Economics categories.
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
Living The Brand
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Author : Nicholas Ind
language : en
Publisher: Kogan Page Publishers
Release Date : 2007
Living The Brand written by Nicholas Ind and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
This edition of 'Living the Brand' shows how a participatory approach can enhance employee commitment, improve service standards and focus effort to deliver business goals. This practical book is about how organisations can empower and enthuse their employees to create 'brand champions'.
Living Brands
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Author : Chris Farmer
language : en
Publisher:
Release Date : 2022-02-08
Living Brands written by Chris Farmer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-08 with categories.
Living Brands
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Author : Nadeau
language : en
Publisher: Tata McGraw-Hill Education
Release Date : 2007-05
Living Brands written by Nadeau and has been published by Tata McGraw-Hill Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-05 with categories.
Living Brands is based on a passion for understanding consumers' lives and their existing needs. It uses the latest strategies of consumer collaboration to create a more culturally evolved, emotionally engaged, holistic connection to consumers. As one of the marketing industry's global pioneers, Raymond Nadeau has seen how the marketing world has changed. He provides examples of what works and what doesn't in today's consumer-savvy market. Packed with interviews from today's finest creative and cultural minds, he reveals six secrets to creating brands that truly fascinate and fulfill consumers' needs.
Brand Society
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Author : Martin Kornberger
language : en
Publisher: Cambridge University Press
Release Date : 2010-01-21
Brand Society written by Martin Kornberger and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-21 with Business & Economics categories.
A fascinating account of the way in which brands influence the lives of individuals and the organizations they work in.
Beyond Branding
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Author : Nicholas Ind
language : en
Publisher: Kogan Page Publishers
Release Date : 2005
Beyond Branding written by Nicholas Ind and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Understand how branding can benefit employees, customers and investors, encouraging managers to rethink their fundamental assumptions about brands and marketing.
Personal Brands
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Author : Roberto Álvarez del Blanco
language : en
Publisher: Springer
Release Date : 2010-10-27
Personal Brands written by Roberto Álvarez del Blanco and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-27 with Business & Economics categories.
The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation. Successful, stand-out people build their personal brand and make it count in their professional and personal lives. This book shows how to build and manage your personal brand.
Brand Immortality
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Author : Hamish Pringle
language : en
Publisher:
Release Date : 2008
Brand Immortality written by Hamish Pringle and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Properly managed no brand need decay and die - immortality is within the reach of all. If the right decisions, the right resources and the right imagination are brought to bear, brands can renew continuously and outlive their creators.Brand Immortality is a practical health manual for brands of all types and ages that seek immortality. Drawing on the renowned IPA Effectiveness Awards case histories, and full of examples including Nokia, Sony, Nike, Apple and Virgin, it examines how the nature of brands has changed over time and continues to evolve, and the implications this has for marketing. It identifies the factors that are essential to a brand's long term survival - especially those which defend and strengthen a brand's place in the hearts and minds of consumers.Enriched by comments from industry insiders who were directly involved with global brands, Brand Immortality identifies winning brand strategies. Full of experience and insight, it will help marketers and their agencies beat the odds in winning, retaining and satisfying customers - and thus help them achieve brand immortality.