Branding From The Heart
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Branding From The Heart
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Author : Julia D. Stege
language : en
Publisher: CreateSpace
Release Date : 2014-10-17
Branding From The Heart written by Julia D. Stege and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-17 with Business & Economics categories.
Branding from the Heart signals a new paradigm for marketing designed specifically for small business owners who want to positively impact the world. Most out-of-the-box entrepreneurs experience difficulty when attempting to describe their unique offerings. This step-by-step guide will show you exactly how to create an authentic brand that expresses your purpose in a way that promotes your offerings seamlessly and inspires your soul tribe to connect with you time and time again. Created by Julia Stege, the Magical Marketer, the Branding from the Heart process revealed in this book employs the power of the Law of Attraction along with effective marketing strategies she's used to market top-level change-makers such as Iyanla Vanzant, Julia Butterfly Hill, and the Engelharts of Cafe Gratitude fame. This unique combination allows you to create messages that engage potential clients who are aligned with you and therefore more likely to remain loyal. This book will not only change your marketing forever, it will transform your life."
Creating Passion Brands
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Author :
language : en
Publisher:
Release Date : 2005
Creating Passion Brands written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Branding (Marketing) categories.
The book is practical as well as inspiring. Drawing on the very latest academic research and Millward Brown's unique global research into brand value, the authors reveal a systematic approach to the business of creating Passionbrands from existing brands, no matter how humdrum or mainstream the category. Always vivid, often contentious, Creating Passionbrands shows what really counts today at the heart of branding.
Martketing
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Author : Javier Sanchez Lamelas
language : en
Publisher: Lid Publishing
Release Date : 2016
Martketing written by Javier Sanchez Lamelas and has been published by Lid Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Marketing categories.
Secrets, lessons and insights from the frontline of world-class branding and marketing.This book exposes the marketing secrets and lessons learnt from one of the world's most exciting global brands - Coca Cola - and how you can apply them to your own brand. It explores the core beliefs and principles that were needed to evolve one of the most powerful marketing machines on the planet that worked successfully across cultures and fast-changing environments. The author was part of a team of outstanding individuals and agencies that generated better, faster and more effective marketing on an unprecedented level. Through a combination of research, theory and real-life experience, Lamelas explains why and how marketing works, and offers a proven framework to help you master your own marketing strategy. The author is highly respected in the business world and an excellent self-promoter both on and offline.
Creating Passion Brands
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Author : Helen Edwards
language : en
Publisher: Kogan Page Publishers
Release Date : 2007
Creating Passion Brands written by Helen Edwards and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between their brands and customers. This book uses interviews and case studies to show how brands such as Harley-Davidson, Google, Zara clothing, and Camper shoes have outstripped the growth of their peers by igniting passion among employees and consumers alike. They are "passion brands," and they show the way forward for marketing in the 21st century. Drawing on both research and academic theory, the authors put forward a practical, systematic approach to the business of creating passion brands from existing brands. Always vivid, often contentious, Creating Passion Brands shows what really counts at the heart of branding today.
60 Minute Brand Strategist
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Author : Idris Mootee
language : en
Publisher: John Wiley & Sons
Release Date : 2013-05-17
60 Minute Brand Strategist written by Idris Mootee and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-17 with Business & Economics categories.
Praise for 60-Minute Brand Strategist "A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world." —Angela Ahrendts, CEO, Burberry "Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society." —Mauro Porcini, Chief Design Officer, PepsiCo Inc. "Idris's book teaches us how to engage today's increasingly cynical consumers on a deeper emotional level to build real equity and leadership. He demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends!" —Blair Christie, SVP and CMO, Cisco Systems, Inc. "It's rare to find a book that's both inspiring and practical but Idris nailed it! He has crafted the ultimate guide to brand building in the connected world with visual clarity and thought-provoking strategy." —Eric Ryan, cofounder, Method Products, Inc. This book is about one thing only: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership. 60-Minute Brand Strategist offers a fast-paced, field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications. With a combi-nation of perspectives from business strategy, customer experience, and even anthropology, this new and updated edition outlines the challenges traditional branding faces in a hyper-connected world. This essential handbook of brand marketing offers an encyclopedia of do's and don'ts, including new case studies of how these concepts are being used by the world's most successful and valuable brands. 60-Minute Brand Strategist is your battle plan, filled with powerful branding tools and techniques to win your customers' hearts and defeat the competition.
Brand Storytelling
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Author : Miri Rodriguez
language : en
Publisher: Kogan Page
Release Date : 2019-12-28
Brand Storytelling written by Miri Rodriguez and has been published by Kogan Page this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-28 with Business & Economics categories.
Engage consumers through emotive storytelling to humanize your brand and achieve business growth, by positioning the customer at the heart of your brand story.
What Great Brands Do
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Author : Denise Lee Yohn
language : en
Publisher: John Wiley & Sons
Release Date : 2014-01-07
What Great Brands Do written by Denise Lee Yohn and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-07 with Business & Economics categories.
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.
The Heart Market
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Author : Shah Mohammed
language : en
Publisher: Independently Published
Release Date : 2024-03-28
The Heart Market written by Shah Mohammed and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-28 with Business & Economics categories.
In today's crowded marketplace, offering quality products or services is no longer enough. Consumers are seeking deeper connections, emotional resonance, and a sense of belonging that goes beyond mere transactions. Brands that tap into their customers' emotional core will truly thrive in the long run. Enter "The Heart Market: How to Build an Emotional Brand" by Shah Mohammed - a groundbreaking guide that reveals the secrets to forging powerful emotional bonds between brands and their audiences. This book is a must-read for entrepreneurs, marketers, business leaders, and anyone seeking to create a brand that resonates on a profoundly human level. At its core, "The Heart Market" recognizes that consumers are not just rational decision-makers but complex human beings driven by a multitude of emotions, desires, and aspirations. By understanding this fundamental truth, brands can unlock the key to building unbreakable customer loyalty and advocacy. Through a compelling narrative and a wealth of real-world examples, Shah Mohammed takes readers on a transformative journey, exploring the 15 essential factors that contribute to the creation of an emotional brand. The book emphasizes treating consumers as whole beings, not just wallets. Brands must sell emotionally resonant experiences through personalization, storytelling, and identity-shaping. Building relationships, fostering communities, and upholding authenticity are vital for embedding emotional resonance. Perhaps most importantly, "The Heart Market" emphasizes the crucial role of authenticity in building emotional brands. In an age of increasing transparency and consumer scepticism, brands that fail to deliver on their promises or present an inauthentic face to the world will quickly be exposed and rejected. Throughout the book, the author draws upon a wealth of research, case studies, and real-world examples that bring these concepts to life. From iconic brands that have mastered the art of emotional connection, readers will understand what it takes to build a truly emotional brand in today's competitive landscape. In a world where consumers are bombarded with countless choices and fleeting distractions, "The Heart Market" offers a powerful antidote - a roadmap for brands to forge lasting emotional connections that transcend the transactional and create a sense of meaning, belonging, and purpose. Whether you're an entrepreneur seeking to build a brand from the ground up, a marketer looking to breathe new life into an existing brand, or a business leader striving to create a more emotionally resonant culture, "The Heart Market" is an indispensable guide to navigating the ever-evolving landscape of consumer emotions and desires. Prepare to be inspired, challenged, and equipped with the knowledge to create a brand that doesn't just sell products or services but one that touches the hearts and minds of consumers in a truly profound way. "The Heart Market" is a must-read for anyone seeking to build a brand that will stand the test of time and forge unbreakable emotional bonds with their audiences.
Beyond Branding
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Author : Nicholas Ind
language : en
Publisher: Kogan Page Publishers
Release Date : 2005
Beyond Branding written by Nicholas Ind and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Understand how branding can benefit employees, customers and investors, encouraging managers to rethink their fundamental assumptions about brands and marketing.
Heart Building A Great Brand In The Digital Age
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Author : Dan Pestretto
language : en
Publisher: Createspace Independent Pub
Release Date : 2014-10-07
Heart Building A Great Brand In The Digital Age written by Dan Pestretto and has been published by Createspace Independent Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-07 with Business & Economics categories.
Your business's brand once meant little more than the logo on your letterhead. Today, with the advent of social media and vocal online customers, branding means so much more. In the twenty-first century, your brand is your voice, your vision, your values, your meaning, and your purpose; it's now less about what you're selling, and more about how people identify with what you believe. In Heart: Building a Great Brand in the Digital Age, entrepreneur and business consultant Dan Pestretto lays out a simple but powerful roadmap for growing your brand, based on his Principles of Heart. When you add your heart and passion into your business model, customers can't help but notice—and respond to—your sincerity and vision. Truly believing in what you're doing strengthens your reputation, while putting your heart into customer service ensures consumers have a positive experience with your company—a vital component of branding in a world where one negative Tweet can ruin a brand's reputation in days. Thorough, insightful, and entertaining, Heart offers entrepreneurs a chance to reach out to the public, creating a connection that benefits businesses and customers alike.