Branding India
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Branding India
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Author : Amitabh Kant
language : en
Publisher: Harpercollins
Release Date : 2009-05-07
Branding India written by Amitabh Kant and has been published by Harpercollins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-07 with Travel categories.
How Do You Bring A Magnificently Diverse Country-With Twenty-Eight States, Seven Union Territories, Eighteen Official Languages And 1.12 Billion People-Under One Brand? In What Was A Complex And Massive Exercise, This Is Exactly What The Author, Amitabh Kant, Former Joint Secretary In The Ministry F Tourism, And His Colleagues Cutting Across Various Government Departments Achieved As They Put India On The World Tourism Map With Their 'Incredible India' Campaign.
Marketing And Branding
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Author : S. Ramesh Kumar
language : en
Publisher: Pearson Education India
Release Date : 2007
Marketing And Branding written by S. Ramesh Kumar and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Consumer Behaviour And Branding Concepts Readings And Cases The Indian Context
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Author : S. Ramesh Kumar
language : en
Publisher: Pearson Education India
Release Date : 2009-09
Consumer Behaviour And Branding Concepts Readings And Cases The Indian Context written by S. Ramesh Kumar and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09 with Brand name products categories.
India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding
One Land One Billion Minds
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Author : Ramanujam Sridhar
language : en
Publisher:
Release Date : 2006
One Land One Billion Minds written by Ramanujam Sridhar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Brand Equity An Indian Perspective
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Author : SANGEETA TROTT
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2016-01-01
Brand Equity An Indian Perspective written by SANGEETA TROTT and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-01 with Business & Economics categories.
The value of a brand is acknowledged only when a consumer is happy and satisfied using it. Hence, recognition and praise enhance the brand value or brand equity of a product, and makes a product ‘a brand’. Therefore, brand equity becomes a precedence for any product to become a brand. This book delves onto the concepts and theories of Brand Equity, and how it forms an integral part of any product becoming a success. The book skillfully explains fundamental concepts of brand equity, and its importance in product/services marketing, in the Indian context. Divided into four parts, Part 1 of the book begins by explaining the meaning of branding and brand equity. Part 2 then focuses on various components of brand equity. Part 3 educates the readers/students on how to measure brand equity of a product or a brand. Part 4 concludes by elaborating on ways and means to enhance brand equity of any product. This book is designed for the postgraduate degree and PG Diploma students of management specializing in Marketing and brand management. The book will be equally useful for practising Product/Brand Managers.
Brand Management
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Author : Ylr Moorthi
language : en
Publisher: Vikas Publishing House
Release Date : 2009-11
Brand Management written by Ylr Moorthi and has been published by Vikas Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11 with Brand name products categories.
The Present Study Fulfils The Task Of Bridging The Gap Between Theoretical Aspects Of Brand Management And The Reality Of The Indian Market. This Compact Book Covers Five Essential Topics Including Brand Success, Brand Equity, Brand Extension, Brand Personality And Brand Repositioning.
Googly
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Author : Ramanujam Sridhar
language : en
Publisher:
Release Date : 2009
Googly written by Ramanujam Sridhar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Advertising categories.
Googly: Branding on Indian Turf : - reflects the authors love and knowledge of branding and cricket as apparent. India is a "happening" country not withstanding the recent world wide financial crisis.The author observes the ups and downs of brands, their communication and consumer in India, in an easy to read book. Friendly, chatty and disarmingly informal, the book tells us about what makes some brands successful and others not. It is a must read for anyone who is working in marketing, sales or communication and will provide overwhelming value to students of advertising and brand mangement. It is full of quick, relatable examples of what is happening around us. While to several thousand readers who have read and enjoyed the author's earlier book "One land, one billion minds".
Branding Paradigms And Prognostications
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Author : Tapan K Panda
language : en
Publisher: ICFAI Books
Release Date : 2005-04-30
Branding Paradigms And Prognostications written by Tapan K Panda and has been published by ICFAI Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-04-30 with categories.
This timely collection of papers is a very welcome and an important step towards putting India on the worlds brand management knowledge map Samit Sinha, Managing partner, Alchemist Brand Consulting It is all about building the right brand. However re
Branded In History
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Author : Ramya Ramamurthy
language : en
Publisher: Hachette UK
Release Date : 2021-10-25
Branded In History written by Ramya Ramamurthy and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-25 with Business & Economics categories.
What did advertising campaigns look like 100 years ago? How did early brands capture the imagination of Indian consumers? How deep are the roots of modern consumer behaviour in the country? Lux soaps, Jabakusum hair oil, Woodward's Gripe Water, Atlas Cycles, Dalda, Mafatlal Textiles - these evergreen brands have immortalized themselves by capitalizing on emerging trends for almost a hundred years. These popular brands as well as others lesser known (though equally iconic) can teach modern-day brands a thing or two about surviving in a market that is in constant flux. Focusing on a century bookended by two movements for independence, Branded in History draws readers into the fascinating story of how colonial Indian brands - both home-grown and foreign - were produced, distributed and marketed between 1847 and 1947, a time when branding as a concept was still in its infancy. From consumer goods to consumables, household utilities to toiletries, and heavy industries to medical supplies, this book explores the reasons behind the successes and failures of the earliest brands in the subcontinent, and presents valuable and relevant marketing lessons from an era gone by.
Branding
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Author : Debashis Pati
language : en
Publisher:
Release Date : 2002
Branding written by Debashis Pati and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Brand choice categories.
This book introduces certain concepts and a how to do perspective in the context of making a brand out of a product. It links up various activities involved in the process and presents a copyright model BRANDing.