Branding That Means Business
DOWNLOAD
Download Branding That Means Business PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Branding That Means Business book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Branding That Means Business
DOWNLOAD
Author : Matt Johnson
language : en
Publisher: Hachette UK
Release Date : 2022-10-25
Branding That Means Business written by Matt Johnson and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-25 with Business & Economics categories.
A revelatory guide on how to build, sustain and grow a brand. A brand is either beloved, or it’s noise. We live in a fast-paced world of immediate gratification where consumers can listen to any song, watch any movie, or read any article, with the touch of a few buttons. They are peppered with hyper-personalized targeting for products that can be ordered seamlessly and arrive within hours. And if your brand isn’t the first to come to mind, they’ll click that button and it’ll be delivered by someone else. So how do you make sure your brand connects with consumers? Branding that Means Business draws from the authors’ experience and business literature as well as psychology, sociology, and even anthropology to show readers that while any brand serves the business, the mechanisms that enable it are all about connecting with people. Readers will learn how to create, maintain, and operationalize their brand, and think creatively about how to differentiate their product and most importantly, make consumers fall in love with it.
Branding That Means Business
DOWNLOAD
Author : Tessa Misiaszek
language : en
Publisher: Economist Edge
Release Date : 2022-09-15
Branding That Means Business written by Tessa Misiaszek and has been published by Economist Edge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-15 with categories.
Branding Your Business
DOWNLOAD
Author : James Hammond
language : en
Publisher: Brand Halo Ltd
Release Date : 2008
Branding Your Business written by James Hammond and has been published by Brand Halo Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business will help you to do this by explaining the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business.Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal just what you need to do to create and manage successful brands, enabling you to improve profits and leave your competition standing.
Branding For Dummies
DOWNLOAD
Author : Bill Chiaravalle
language : en
Publisher: John Wiley & Sons
Release Date : 2014-12-31
Branding For Dummies written by Bill Chiaravalle and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-31 with Business & Economics categories.
Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy. Includes tips and cautionary advice on social media and its impact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how to avoid making the same mistakes Shows brand marketers how to create brands that match their employers' objectives while launching their own careers If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.
The Book Of Business Awesome The Book Of Business Unawesome
DOWNLOAD
Author : Scott Stratten
language : en
Publisher: John Wiley & Sons
Release Date : 2012-08-07
The Book Of Business Awesome The Book Of Business Unawesome written by Scott Stratten and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-07 with Business & Economics categories.
UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do. Key concepts include the power of peripheral referrals and how to create content for your "third circle" Explains how to re-recruiting your employees and re-court your customers Ensure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your business today.
Brand Meaning
DOWNLOAD
Author : Mark Batey
language : en
Publisher: Routledge
Release Date : 2015-12-07
Brand Meaning written by Mark Batey and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-07 with Business & Economics categories.
This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples of brand meaning in practice from various countries, and expands on the theory, methods and applications of brand meaning. The book’s multidisciplinary approach and concise yet comprehensive content makes it an ideal supplemental reader for undergraduate, graduate, and MBA courses, as well as valuable reading for practitioners in the fields of marketing, advertising and consumer research. For more information, visit www.brandmeaning.com.
Strategy And Management Of Industrial Brands
DOWNLOAD
Author : Philippe Malaval
language : en
Publisher: Springer Science & Business Media
Release Date : 2001
Strategy And Management Of Industrial Brands written by Philippe Malaval and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand. Different ways of classifying brands are suggested, providing a better understanding of brand strategies adopted by business-to-business companies, as well as new concepts such as brand printability', visibility', and purchaseability'. Five major brand categories are dealt with in separate chapters: entering goods brands; intermediary equipment goods brands; equipment goods brands; business-to-business service brands; andindustrial distributor brands.From a practical point of view, the aim of the book is to address the main concerns of managers: How to create and protect brand What type of visual identity is appropriate? How to manage international brands? An analysis of 1,500 industrial brands as we
Living The Brand
DOWNLOAD
Author : Nicholas Ind
language : en
Publisher: Kogan Page Publishers
Release Date : 2004
Living The Brand written by Nicholas Ind and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
A company's workforce is its most valuable asset. It is the employees who translate an organziation's strategy into reality, interact with consumers and determine the corporate brand.In this fully updated second edition, Nicholas Ind demonstrates how a participatory approach can enhance employee commitment, improve service standards and focus effort to deliver business goals. This can be achieved by building meaning, purpose and values into the organization to foster a culture of enthusiastic employee participation. This practical and inspirational book is about how organizations can empower and enthuse their employees to create 'brand champions'. The themes of Living the Brand are:employees flourish in organizations where they identify with the brand;organizations flourish when the brand has relevance and creates meaning;purpose and values are not created - they exist; the issue is how well they are articulated and embedded;brand clarity creates freedom;brands come to life when the boundaries between the internal and external blur;stories and myths are important for sustaining brands;living the brand requires imagination.With the use of original international case studies, Nicholas Ind discusses the insights and problems of articulating and then delivering brands through people. The book examines the nature of branding and why people have become such important definers of the brand. The conclusion being that both organizations and people need values - it is essential to their well-being and sense of worth.
The Business Of Brands
DOWNLOAD
Author : Jon Miller
language : en
Publisher: Wiley
Release Date : 2004-10-15
The Business Of Brands written by Jon Miller and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-10-15 with Business & Economics categories.
This is not a 'how to' book about branding. Instead it outlines approaches that will increase the accountability of marketing spending and provide tools to support investment decisions. Drawing on the world's largest database of brand research, The Business of Brands outlines the ways in which brands are a source of value for both businesses and consumers. For businesses, it shows how brands contribute to shareholder value, both through revenue generation and by acting as a management tool. And for consumers, it shows how brands can fulfil various valuable functions - such as acting as a source of trust or a predictor of quality.
Business To Business Brand Management
DOWNLOAD
Author : Mark S. Glynn
language : en
Publisher: Emerald Group Publishing
Release Date : 2009-06-19
Business To Business Brand Management written by Mark S. Glynn and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-19 with Business & Economics categories.
Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book features chapters that address aspects of the marketing mix for business-to-business and industrial marketers. It includes papers that provide brand management insights for managers.