Branding With Ai
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Branding Ai
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Author : Chahat Aggarwal
language : en
Publisher: Business Expert Press
Release Date : 2021-07-14
Branding Ai written by Chahat Aggarwal and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-14 with Business & Economics categories.
Open the doors to the world of branding and artificial intelligence, the future of building efficient revenue! Unlike anything else out there, the book is an authentic and lucid representation of what branding is and the role it plays with artificial intelligence in the success of businesses. The book would be singularly profound to entrepreneurs, marketing professionals, brand strategists, students, and anyone aspiring to take a hungry bite out of the knowledge repository built from first-hand experiences of creating a brand from scratch and running it successfully in the digital age. Highlights: Explains in-depth theories, tools, and models explaining the core ingredients of creating a successful brand; Discusses how branding on an organizational and personal level is directly proportional to profit and return on investment along with measuring tools; Includes case studies that dissect successful and unsuccessful marketing strategies of huge brands; Covers the role of AI in branding, with its potential in facilitating companies in achieving their goals through targeted marketing.
Branding With Ai
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Author : Purnima Embranthiri
language : en
Publisher: Educohack Press
Release Date : 2025-02-20
Branding With Ai written by Purnima Embranthiri and has been published by Educohack Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-20 with Business & Economics categories.
"Branding with AI: Modern Approaches" offers an informative and practical guide on branding your business. This is not your ordinary business book; it provides actual pathways to generate revenue. Open the doors to the future of branding with artificial intelligence, and discover how AI can build efficient revenue streams. Unlike anything else, this book is a clear and authentic representation of branding and its role in business success through AI. It's perfect for entrepreneurs, marketing professionals, brand strategists, students, and anyone eager to learn from first-hand experiences of creating and running a successful brand in the digital age. Explore core theories, tools, and models for building a successful brand. Learn how branding impacts profit and return on investment at both organizational and individual levels. Dive into case studies analyzing successful and unsuccessful marketing strategies of major brands. Understand AI's potential in helping companies achieve their goals through targeted marketing. "Branding with AI: Modern Approaches" provides practical knowledge on implementing the right strategy for your company. With easy-to-understand commentary and invaluable resources, this book is a game changer for making money in business.
Ai For Marketing And Product Innovation
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Author : A. K. Pradeep
language : en
Publisher: John Wiley & Sons
Release Date : 2018-11-26
Ai For Marketing And Product Innovation written by A. K. Pradeep and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-26 with Business & Economics categories.
Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman’s terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.
Using Artificial Intelligence In Marketing
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Author : Katie King
language : en
Publisher: Kogan Page Publishers
Release Date : 2019-02-03
Using Artificial Intelligence In Marketing written by Katie King and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-03 with Business & Economics categories.
Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. This book is the ultimate guide to embracing the opportunity that AI can bring for your marketing. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.
The Ai Marketing Canvas
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Author : Raj Venkatesan
language : en
Publisher: Stanford University Press
Release Date : 2021-05-18
The Ai Marketing Canvas written by Raj Venkatesan and has been published by Stanford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-18 with Business & Economics categories.
This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture.
Handbook Of Research On Applied Ai For International Business And Marketing Applications
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Author : Bryan Christiansen
language : en
Publisher:
Release Date : 2020-08-30
Handbook Of Research On Applied Ai For International Business And Marketing Applications written by Bryan Christiansen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-30 with Artificial intelligence categories.
"This book provides comprehensive research on artificial intelligence applications within the context of international business"--
Strategic Brand Management In The Age Of Ai And Disruption
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Author : Hussain, Zahid
language : en
Publisher: IGI Global
Release Date : 2025-02-11
Strategic Brand Management In The Age Of Ai And Disruption written by Hussain, Zahid and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-11 with Business & Economics categories.
In a world where market disruptions are frequent and rapid, understanding how to harness AI for brand management is crucial. AI can be used to analyze consumer behavior, optimize marketing campaigns, and anticipate market trends. Furthermore, integrating AI tools may enhance customer engagement, personalize experiences, and improve decision-making processes, leading to reshaped brand strategies. Leveraging these advancements may result in achieving business success. Strategic Brand Management in the Age of AI and Disruption emphasizes the significance of staying ahead of technological trends and maintaining brand resilience during periods of change. By offering a strategic approach to AI and disruption, it empowers the ability to make informed decisions and drive brands forward in an increasingly digital and competitive landscape. Covering topics such as predictive analysis, recommender systems, and green marketing, this book is an excellent resource for brand managers, marketers, business leaders, professionals, scholars, academicians, researchers, and more.
The End Of Marketing
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Author : Carlos Gil
language : en
Publisher: Kogan Page Publishers
Release Date : 2019-10-03
The End Of Marketing written by Carlos Gil and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-03 with Business & Economics categories.
WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.
Brand Persona In The Age Of Gen Ai Safeguarding Persona Authenticity Ethics And Trust In Ai Driven Branding 2025
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Author : Shilesh Karunakaran, Prof Dr Punit Goel
language : en
Publisher: YASHITA PRAKASHAN PRIVATE LIMITED
Release Date :
Brand Persona In The Age Of Gen Ai Safeguarding Persona Authenticity Ethics And Trust In Ai Driven Branding 2025 written by Shilesh Karunakaran, Prof Dr Punit Goel and has been published by YASHITA PRAKASHAN PRIVATE LIMITED this book supported file pdf, txt, epub, kindle and other format this book has been release on with Computers categories.
PREFACE In a world where digital transformation is not just a strategy but a survival imperative, brands are no longer built solely through human creativity—they are increasingly shaped, influenced, and projected by intelligent machines. The evolution of Generative AI (Gen-AI) technologies has ushered in a new era in branding, one where synthetic content, algorithmic personas, and automated engagements are becoming the norm. While these innovations offer unprecedented scale and personalization, they also raise critical questions about authenticity, ethics, and trust. This book, Brand Persona in the Age of Gen-AI: Safeguarding Persona, Authenticity, Ethics, and Trust in AI-Driven Branding, is our attempt to explore and address these pressing challenges. As professionals and researchers with experience in brand strategy, AI integration, and ethical technology governance, we—Shilesh Karunakaran and Prof. Dr. Punit Goel—bring together a multidisciplinary perspective to examine how AI is reshaping brand identities, consumer perceptions, and the ethical boundaries of digital engagement. We believe that the essence of a brand—its persona—is not merely a construct of logos, colours, and slogans, but a deeply human narrative built on emotion, experience, and trust. The rise of AI-generated personas, deepfakes, synthetic influencers, and automated brand voice requires us to ask: How do we ensure the continuity of brand authenticity in this new landscape? How do we guard against erosion of consumer trust when interactions are no longer human-to-human, but human-to-machine? How can organizations build scalable, yet ethical brand architectures powered by AI? This book presents a framework that blends theoretical insights, real-world case studies, ethical guidelines, and practical strategies to help brand leaders, marketers, technologists, and policymakers navigate the complex terrain of Gen-AI branding. From the psychology of trust to regulatory implications, from AI brand governance to consumer perception modelling, we traverse a wide spectrum of ideas with one central mission—to safeguard the soul of the brand in an age where artificial intelligence often wears the mask of authenticity. We invite you to join us on this exploration—not just as readers but as collaborators, thinkers, and changemakers—so we may collectively define the next frontier of branding that is not only intelligent, but also responsible, transparent, and profoundly human. Authors
The Psychology Of Branding
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Author : SHIKHAR SINGH (THE ZENITH)
language : en
Publisher: APEX INFO
Release Date :
The Psychology Of Branding written by SHIKHAR SINGH (THE ZENITH) and has been published by APEX INFO this book supported file pdf, txt, epub, kindle and other format this book has been release on with Self-Help categories.
🧠 Unlocking the Consumer Mind: Delve into the psychological principles that drive consumer behavior, exploring how emotions, biases, and motivations influence brand perception. 🎨 Crafting a Brand Identity: Learn how to build a brand persona that resonates with your target audience, focusing on elements like brand voice, visual identity, and core values. 📣 The Power of Storytelling: Discover how compelling narratives can forge emotional connections with consumers, transforming your brand into a memorable and meaningful experience. 💡 Neuromarketing Insights: Explore cutting-edge neuromarketing techniques to understand how the brain responds to branding stimuli, revealing subconscious drivers of purchase decisions. 🤝 Building Brand Loyalty: Develop strategies to cultivate lasting customer relationships, fostering trust and advocacy through personalized experiences and consistent brand messaging. 🌍 Cultural Considerations: Navigate the complexities of branding in diverse cultural contexts, adapting your approach to resonate with different audiences and avoid cultural missteps. 📈 Measuring Brand Impact: Utilize key performance indicators (KPIs) and analytics to assess the effectiveness of your branding efforts, continuously optimizing your strategy for maximum impact.