Brandjack
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Brandjack
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Author : Q. Langley
language : en
Publisher: Springer
Release Date : 2016-04-30
Brandjack written by Q. Langley and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-30 with Business & Economics categories.
Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking - when organizations lose control of their brand's image online. Combining crisis communication and social media, this book charts the trend's growth, offering advice to those who find themselves at the mercy of brand pirates.
Social Mobile And Emerging Media Around The World
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Author : Alexander V. Laskin
language : en
Publisher: Rowman & Littlefield
Release Date : 2018-06-20
Social Mobile And Emerging Media Around The World written by Alexander V. Laskin and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-20 with Language Arts & Disciplines categories.
Social, Mobile, and Emerging Media around the World: Communication Case Studies is an edited collection of cutting edge research on the practical applications of diverse types of emerging media technologies in a variety of industries and in many different regions of the world. In recent years, emergent social media have initiated a revolution comparable in impact to the industrial revolution or the invention of the Internet. Today, social media’s usage statistics are mind-boggling: almost two billion people are Facebook users, over one billion people communicate via What’sApp, over forty billion pictures are posted on Instagram, and over one million snaps are sent on Snapchat daily. This edited collection analyzes the influence of emerging media technologies on governments, global organizations, non-profits, corporations, museums, restaurants, first responders, sports, medicine, television, and free speech. It studies such new media phenomena as brandjacking, crowd-funding, crowd-mapping, augmented reality, mHealth, and transmedia, focusing specifically on new media platforms like Facebook and Facebook Live, Twitter, Sina Weibo, Yelp, and other mobile apps.
Handbook On Digital Corporate Communication
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Author : Vilma Luoma-aho
language : en
Publisher: Edward Elgar Publishing
Release Date : 2023-05-09
Handbook On Digital Corporate Communication written by Vilma Luoma-aho and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-09 with Business & Economics categories.
This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate communication.
Brand Anarchy
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Author : Stephen Waddington
language : en
Publisher: A&C Black
Release Date : 2012-03-29
Brand Anarchy written by Stephen Waddington and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-29 with Business & Economics categories.
As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have lost control of their reputations. The simple fact is that they have never had control. The question is what they can do about it now, and what they need to consider for the future. The fragmentation of media and the rise of social media has brought brand and personal reputational risk into sharp focus like never before. Disaffected shareholders, customers and staff are voicing their opinions to a global internet audience. In a brand context, it's reputation anarchy. In Brand Anarchy, Steve Earl and Stephen Waddington draw on insight from opinion-makers and shapers such as Greg Dyke, Alastair Campbell, Mark Thompson and Seth Godin to explore how reputations can be better managed and the new challenges that the future of media may bring. This plain-speaking, shrewd book pulls no punches. It's a survival guide for anyone concerned what others think or say about them.
Devolution And British Politics
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Author : Michael Oneill
language : en
Publisher: Routledge
Release Date : 2014-05-22
Devolution And British Politics written by Michael Oneill and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-22 with Political Science categories.
Devolution has transformed the British Polity in the last decade. Taking this profound change as its theme, Devolution and British Politics is an up-to date, comprehensive and effective review of the origins and development of the devolution process.Devolution in British Politics offers a de-centralised assessment of British politics and encourages critical thinking regarding contemporary political theory.
Scottish Nationalism And The Idea Of Europe
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Author : Atsuko Ichijo
language : en
Publisher: Psychology Press
Release Date : 2004
Scottish Nationalism And The Idea Of Europe written by Atsuko Ichijo and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Europe categories.
Scottish Nationalism and the Idea of Europe offers fresh insights into the 'pro-European' dimension of Scottish nationalism and its implications for the UK.
Literary Politics Of Scottish Devolution
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Author : Scott Hames
language : en
Publisher: Edinburgh University Press
Release Date : 2019-11-01
Literary Politics Of Scottish Devolution written by Scott Hames and has been published by Edinburgh University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-01 with Fiction categories.
"Considering an unprecedented range of literary, political and archival materials, it explores how questions of 'voice', language and identity featured in debates leading to the new Scottish Parliament in 1999"--Publisher description
A Bibliography Of United Kingdom Politics
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Author : Laurence Pollock
language : en
Publisher:
Release Date : 1980
A Bibliography Of United Kingdom Politics written by Laurence Pollock and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Great Britain categories.
Against Orthodoxy
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Author : Trevor W. Harrison
language : en
Publisher: UBC Press
Release Date : 2011-08-31
Against Orthodoxy written by Trevor W. Harrison and has been published by UBC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-31 with Political Science categories.
During the Cold War, nationalism fell from favour among theorists as an explanatory factor in history, as Marxists and liberals looked to class and individualism as the driving forces of change. The resurgence of nationalism after the collapse of the Soviet Union, however, called for a reconsideration of the paradigm. Against Orthodoxy uses case studies from around the world to critically evaluate decades of new scholarship. The authors argue that theories of nationalism have ossified into a new set of orthodoxies. These overlook nationalism’s role as a generative force, one that reflects complex historical, political, and cultural arrangements that defy simplistic explanations.
Space Place And Bestsellers
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Author : Lisa Fletcher
language : en
Publisher: Cambridge University Press
Release Date : 2024-06-30
Space Place And Bestsellers written by Lisa Fletcher and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-30 with Language Arts & Disciplines categories.
From airport bookstores to deckchairs, as audiobooks downloaded by commuters, and on Kindles and other portable devices, twenty-first century bestsellers move in old and new ways. This Element examines the locations and mobilities of the contemporary bestseller as a multi-format commercial object. It employs paratextual, textual, and site-based analysis of the spatiality of bestsellers and considers the centrality of geography to the commercial promise of these books. Space, Place, and Bestsellers provides analysis of the spatial logic of bestseller lists, evidence-rich accounts of the physical and digital retail sites through which bestsellers flow, and new interpretations of how affixing the label 'bestseller' individual authors and titles generates industrial, social, and textual effects. Through its multi-layered analysis, this Element offers a new model for studying the spatiality of popular fiction.