Brands Their Companies 28 V3 Supplement
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Brands Their Companies 28 V3 Supplement
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Author : Peggy Geeseman
language : en
Publisher: Gale Cengage
Release Date : 2006-11
Brands Their Companies 28 V3 Supplement written by Peggy Geeseman and has been published by Gale Cengage this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-11 with Business names categories.
Brands Their Companies 32 V3 Supplement
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Author :
language : en
Publisher:
Release Date : 2009-08
Brands Their Companies 32 V3 Supplement written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08 with Brand name products categories.
Brands Their Companies 29 V3 Supplement
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Author : Peggy L Geeseman
language : en
Publisher:
Release Date : 2007-08
Brands Their Companies 29 V3 Supplement written by Peggy L Geeseman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08 with categories.
Brands Their Companies 31 V3 Supplement
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Author :
language : en
Publisher:
Release Date : 2008-12
Brands Their Companies 31 V3 Supplement written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12 with Business names categories.
Brands Their Companies 30 V3 Supplement
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Author :
language : en
Publisher: Gale Cengage
Release Date : 2008-03
Brands Their Companies 30 V3 Supplement written by and has been published by Gale Cengage this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03 with Business names categories.
Brands And Their Companies
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Author :
language : en
Publisher:
Release Date : 2003
Brands And Their Companies written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Brand name products categories.
The Brand And Its History
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Author : Patricio Sáiz
language : en
Publisher: Routledge
Release Date : 2022-03-16
The Brand And Its History written by Patricio Sáiz and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-16 with Business & Economics categories.
This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands. The volume compiles the work of twenty-five prominent worldwide scholars studying the origins and evolution of trademarks and branding practices from medieval times to present days and from distinct European countries to the USA, New Zealand, Canada, Latin America, and the Soviet Union. The first part of the book provides new insights on pre-modern craft marks, on the emergence of trademark legal regimes during the nineteenth century, and on the evolution of trademark and business strategies in distinct regions, sectors, and contexts. As industrialisation and globalisation spread during the twentieth century, trademarking led to modern branding and international marketing, a process driven by new economic, but also cultural factors. The second part of the book explores the cultural side of the brand and offers challenging studies on how luxury, fashion, culture associations, and the consolidation of national identities played a key role in nowadays branding. This edited volume will not only be of great value to scholars, students and policymakers interested in trademark/branding research, but to marketing and legal practitioners as well, aiming to delve into the origins of modern brand strategies. The chapters in this book were originally published as two special issues of the journal, Business History.
Companies And Their Brands
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Author :
language : en
Publisher:
Release Date : 2006
Companies And Their Brands written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Brand name products categories.
The World S Greatest Brands
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Author : Nick Kochan
language : en
Publisher: Springer
Release Date : 1996-11-11
The World S Greatest Brands written by Nick Kochan and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-11-11 with Business & Economics categories.
The magic of brands is as old as Coke and as young as Tango. But getting beneath the packaging to understand a brand's winning technique is tough. Why do Kellogg's or Barbie still remain the consumer's friend? Why should a computer name or a sporting logo win favour with consumers worldwide? The World's Greatest Brands asks such key questions of over 350 of the world's leading brands. Explanations of a brand's history, its management and exploitation will appeal to the expert and the consumer. Anecdotes and analysis are combined to explain the science and art that have contributed to great branding case histories. Also included here is branding consultancy Interbrand's ranking of the world's 100 most powerful brands along with their assessment of brand owners' skills and winning techniques. This is a unique compilation on a subject with a fascination for all consumers. No-one who enjoys the benefits of great brands can fail to enjoy and profit from this book.
Semiotics And Visual Communication Iii
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Author : Evripides Zantides
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2019-11-12
Semiotics And Visual Communication Iii written by Evripides Zantides and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-12 with Literary Criticism categories.
The chapters in this book consist of selected papers that were presented at the 3rd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in November 2017. They investigate the theme of the third conference, “The Semiotics of Branding”, and look at branding and brand design as endorsing a reputation and inhabiting a status of almost mythical proportion that has triumphed over the past few decades. Emerging from its forerunner (corporate identity) to incorporate advertising, consumer lifestyles and attitudes, image-rights, market-research, customisation, global expansion, sound and semiotics, and “the consumer-as-the-brand”, the word “branding” currently appears to be bigger than its own umbrella definition. From tribal markers, such as totems, scarifications and tattoos, to emblems of power, language, fashion, architectural space, insignias of communal groups, heraldic devices, religious and political symbols, national flags and the like, a form of branding is at work that responds to the need to determine the presence and interaction of specific groups, persons or institutions through shared codes of meaning.