Brewdog
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Brewdog Craft Beer For The Geeks
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Author : BrewDog PLC
language : en
Publisher: Hachette UK
Release Date : 2020-09-17
Brewdog Craft Beer For The Geeks written by BrewDog PLC and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-17 with Cooking categories.
*** *Black Hardcover Edition* The new book from BrewDog Release your inner beer geek. BrewDog wrote the ultimate book for beer virgins. Now they have gone deeper. Deep niche deeper. Here you will find everything BrewDog loves about beer and brewing distilled into one must-read volume. You will explore the evolution of styles such as IPA and wheat beer into the myriad innovative forms they take today; discover which beers BrewDog believes are truly iconic and why; learn to perfect your own DIY brews, with recipes from many breweries to choose from; find menus for whole beer- and foodpairing dinners; and of course enjoy the beers from all around the world that should be tasted right now. In a nutshell this is a masterclass in craft beer.
Brewdog
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Author : Richard Taylor
language : en
Publisher: Hachette UK
Release Date : 2017-09-05
Brewdog written by Richard Taylor and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-05 with Cooking categories.
**FREE SAMPLER** BrewDog is one of the world's fastest-growing food and drink brands. Well known for their crowdfunded, rapid expansion and iconoclastic approach, the company now has a wide range of award-winning craft beers (67 to date) that are stocked by every major retailer, 55 BrewDog-branded bars around the world and is just opening a major brewery in Ohio. Their first beer book will focus on explaining craft beer to the widest possible audience. It will include a survey of what makes craft beer great, how to understand different beer styles, how to cook with beer and match beers and food, right through to how to brew your own. It will be both a window into the BrewDog world and a repository of essential information. Designed in the highly individual style of the brand, the book will include quirky features such as spaces to place your drop of beer once you've ticked a particular beer off your 'to-drink' list and a DIY beer mat. We hope that you enjoy this free sampler.
Be More Brewdog
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Author : James Watt
language : en
Publisher: Random House
Release Date : 2020-01-02
Be More Brewdog written by James Watt and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-02 with Business & Economics categories.
Rip up the rule book the BrewDog way! Iconic, controversial, and hugely colourful, BrewDog has never done business the way other companies do. This snappy staff manual, written by co-founder James Watt, reveals how it thinks, works and makes some of the best loved craft beers in the world like Punk IPA and Tactical Nuclear Penguin. Founded by two men and a dog, its groundbreaking business model - crowdfunded by 'Equity Punks' - has attracted admiring glances from many established and aspiring entrepreneurs. Over 10 years on, it is still anarchic, radical and ever successful, with an ever-growing global presence. This book lays its soul bare, revealing its mission to create a whole new type of business, spread the passion for great craft beer and 'turn the global beer scene on its head'. With chapters covering their BrewDog Charter, Dogmas, Journey and Signature Benefits, the unconventional, unexpected and innovative world of BrewDog gives advice for holding fast, gripping the wheel and driving like you [expletive removed] stole it!
Business For Punks
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Author : James Watt
language : en
Publisher: Penguin
Release Date : 2016-02-23
Business For Punks written by James Watt and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-23 with Business & Economics categories.
Forget about building a business—businesses fail and fade into oblivion. Start a revolution instead. James Watt started a rebellion against tasteless mass market beers by founding BrewDog, now one of the world’s best-known and fastest growing craft breweries, famous for beers, bars, and crowdfunding. In this smart, funny book, he shares his story and explains how you too can tear up the rule book and start a company on your own terms. It’s an anarchic, DIY guide to entrepreneurship—and a new manifesto for business. After spending seven years on the high seas of the North Atlantic, James Watt started BrewDog craft brewery in Scotland with his best friend, Martin Dickie. They didn’t have a business plan. All they had was a mission to revolutionize beer drinking and make other people as passionate about craft beer as they are. They’ve succeeded. Within a few years, BrewDog was huge—a world-famous craft brewery with beer bars around the globe and hundreds of thousands of fans. Those fans became literal backers of their business with the introduction of an unprecedented crowdfunding movement, Equity for Punks. And in rewriting the record books and kickstarting a revolution—James and BrewDog inadvertently forged a whole new approach to business. Business for Punks bottles the essence of James’s methods in an accessible, honest manifesto. Among his mantras: · Cash is motherf*cking king. Cash is the lifeblood of your company. Monitor every penny as if your life depends on it—because it does. · Get people to hate you. You won’t win by trying to make everyone happy, so don’t bother. Let haters fuel your fire while you focus on your hard-core fans. · Steal and bastardize from other fields. Take inspiration freely wherever you find it— except from people in your own industry. · Job interviews suck. They never reveal if someone will be a good employee, only how good that person is at interviews. Instead, take them for a test drive and see if they’re passionate and a good culture fit. Business for Punks rethinks conventional business wisdom so you can go beyond the norm. It’s an anarchic, indispensable guide to thriving on your own terms.
Brewdog Craft Beer For The Geeks
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Author : James Watt
language : en
Publisher: Chicago Review Press
Release Date : 2020-10-06
Brewdog Craft Beer For The Geeks written by James Watt and has been published by Chicago Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-06 with Cooking categories.
The next step for beer geeks looking to expand their knowledge with science, food and drink pairings, home brewing recipes, and more The second book from the independent brewery's founders, BrewDog: Craft Beer for the Geeks aims to go deeper into the science and styles of craft beer in this full-color, gorgeously designed taproom bible. With sections such as "The Science of Flavor" and "Why Temperature Is King," beer geeks will be satisfied with the wealth of knowledge presented by these craft beer experts. Recipes and sections on beer and food pairing will thrill food and beverage enthusiasts who want to go further in exploring flavor combinations. A "DIY Dog" section on at-home brewing exemplifies the punk, open-source ethos that Brewdog is known for. With 18 recipes, BrewDog is a must-own for the beer revolutionist in your life.
Brewdog
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Author : Richard Taylor
language : en
Publisher: Hachette UK
Release Date : 2017-10-05
Brewdog written by Richard Taylor and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-05 with Cooking categories.
BrewDog's first beer book is a brilliant intro to the world of craft beer. It includes a look at what makes craft beer great and how it's made, explains how to understand different beer styles, how to cook with beer and match beers and food, right through to how to brew your own at home. It's not just about BrewDog's beers either - plenty of other excellent breweries and their beers from around the world are featured. This book is both a window into the BrewDog world and a repository of essential craft beer information. Designed in the highly individual style of the brand, the book also includes quirky features such as spaces to place your drop of beer once you've ticked a particular beer off your 'to-drink' list and pull-out beer mats.
Brewdog
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Author : Robert Smith
language : en
Publisher:
Release Date : 2010
Brewdog written by Robert Smith and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Breweries categories.
This case study tells an atypical entrepreneurship story about two men and a dog. It explores the rapid growth of the phenomenon that is BrewDog plc a company situated in the remote north-east of Scotland. What makes this case special is that the business, set up in 2007 by two university graduates in their early twenties with limited experience of the brewing industry, is now trading as a plc. From the outset they deliberately chose a strategy that flew in the face of accepted orthodoxy in the brewing industry. To industry experts, it made little sense because the remote Aberdeenshire town of Fraserburgh, with its peripheral location, would surely be the last place any rational individual would seek to start a new brewery. The story of how James Watt and Martin Dickie did so is uplifting and inspirational.
The Little Book Of Brewdog
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Author : Alistair Gray
language : en
Publisher:
Release Date : 2020-05-12
The Little Book Of Brewdog written by Alistair Gray and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-12 with categories.
How BrewDog changed the game in the beer industry. Their unique approach to business renewed the industry paradigm in craft beer and created an enterprise based on community and enterprise, like no other before them. The Little Book of BrewDog reviews the first 15 years of trading and seeks to understand the features of their business and the reasons behind their spectacular growth.
Business For Punks
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Author : James Watt
language : en
Publisher: Portfolio (Hardcover)
Release Date : 2015-11-05
Business For Punks written by James Watt and has been published by Portfolio (Hardcover) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-05 with categories.
Go fast or go home. Forget sales. Be a selfish bastard and ignore advice. These are the mantras that have fuelled BrewDog, the fastest-growing UK food and drinks company for four years running. Created by a pair of young Scots with a passion for beer, Brewdog has catalysed a craft ale revolution, gone global, and inadvertently created a whole new approach to business. In Business for Punks, BrewDog co-founder (and Great British Entrepreneur 2014) James Watt bottles the essence of their success. From finances ('cash is motherfucking king') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.
Advertising Account Planning
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Author : Sarah Turnbull
language : en
Publisher: Taylor & Francis
Release Date : 2023-09-20
Advertising Account Planning written by Sarah Turnbull and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-20 with Business & Economics categories.
This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to include: Fresh professional examples and mini-case studies within each chapter with a more global outlook than previous editions, bringing the theoretical concepts to life A new chapter on International Advertising addressing the challenges of managing a global campaign Pedagogical features and visual aids to support student learning and comprehension, including reflective questions and mini-cases drawn from current industry examples New and expanded content covering digital marketing and technologies; the customer journey; ethics and corporate social responsibility; global positioning of the brand; paid, earned and owned media; influencer marketing, and campaign measurement and analytics. Providing a full understanding of the advertising account planning process, this textbook is perfect for both the industry and classroom. The textbook will equip students of Marketing Communications, Advertising Management and Brand Management with the knowledge and skills they need to plan and manage a strategic communications campaign, including prominent advertising student competitions such as American Advertising Federation ( AAF) National Student Advertising Competition ( NSAC) or the Collegiate EFFIES. Online resources include PowerPoint slides and a test bank.