Business For Punks
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Business For Punks
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Author : James Watt
language : en
Publisher: Penguin
Release Date : 2016-02-23
Business For Punks written by James Watt and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-23 with Business & Economics categories.
Forget about building a business—businesses fail and fade into oblivion. Start a revolution instead. James Watt started a rebellion against tasteless mass market beers by founding BrewDog, now one of the world’s best-known and fastest growing craft breweries, famous for beers, bars, and crowdfunding. In this smart, funny book, he shares his story and explains how you too can tear up the rule book and start a company on your own terms. It’s an anarchic, DIY guide to entrepreneurship—and a new manifesto for business. After spending seven years on the high seas of the North Atlantic, James Watt started BrewDog craft brewery in Scotland with his best friend, Martin Dickie. They didn’t have a business plan. All they had was a mission to revolutionize beer drinking and make other people as passionate about craft beer as they are. They’ve succeeded. Within a few years, BrewDog was huge—a world-famous craft brewery with beer bars around the globe and hundreds of thousands of fans. Those fans became literal backers of their business with the introduction of an unprecedented crowdfunding movement, Equity for Punks. And in rewriting the record books and kickstarting a revolution—James and BrewDog inadvertently forged a whole new approach to business. Business for Punks bottles the essence of James’s methods in an accessible, honest manifesto. Among his mantras: · Cash is motherf*cking king. Cash is the lifeblood of your company. Monitor every penny as if your life depends on it—because it does. · Get people to hate you. You won’t win by trying to make everyone happy, so don’t bother. Let haters fuel your fire while you focus on your hard-core fans. · Steal and bastardize from other fields. Take inspiration freely wherever you find it— except from people in your own industry. · Job interviews suck. They never reveal if someone will be a good employee, only how good that person is at interviews. Instead, take them for a test drive and see if they’re passionate and a good culture fit. Business for Punks rethinks conventional business wisdom so you can go beyond the norm. It’s an anarchic, indispensable guide to thriving on your own terms.
Business For Punks
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Author : James Watt
language : en
Publisher: Portfolio (Hardcover)
Release Date : 2015-11-05
Business For Punks written by James Watt and has been published by Portfolio (Hardcover) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-05 with categories.
Go fast or go home. Forget sales. Be a selfish bastard and ignore advice. These are the mantras that have fuelled BrewDog, the fastest-growing UK food and drinks company for four years running. Created by a pair of young Scots with a passion for beer, Brewdog has catalysed a craft ale revolution, gone global, and inadvertently created a whole new approach to business. In Business for Punks, BrewDog co-founder (and Great British Entrepreneur 2014) James Watt bottles the essence of their success. From finances ('cash is motherfucking king') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.
Be More Brewdog
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Author : James Watt
language : en
Publisher: Random House
Release Date : 2020-01-02
Be More Brewdog written by James Watt and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-02 with Business & Economics categories.
Rip up the rule book the BrewDog way! Iconic, controversial, and hugely colourful, BrewDog has never done business the way other companies do. This snappy staff manual, written by co-founder James Watt, reveals how it thinks, works and makes some of the best loved craft beers in the world like Punk IPA and Tactical Nuclear Penguin. Founded by two men and a dog, its groundbreaking business model - crowdfunded by 'Equity Punks' - has attracted admiring glances from many established and aspiring entrepreneurs. Over 10 years on, it is still anarchic, radical and ever successful, with an ever-growing global presence. This book lays its soul bare, revealing its mission to create a whole new type of business, spread the passion for great craft beer and 'turn the global beer scene on its head'. With chapters covering their BrewDog Charter, Dogmas, Journey and Signature Benefits, the unconventional, unexpected and innovative world of BrewDog gives advice for holding fast, gripping the wheel and driving like you [expletive removed] stole it!
Brewdog
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Author : Robert Smith
language : en
Publisher:
Release Date : 2010
Brewdog written by Robert Smith and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Breweries categories.
This case study tells an atypical entrepreneurship story about two men and a dog. It explores the rapid growth of the phenomenon that is BrewDog plc a company situated in the remote north-east of Scotland. What makes this case special is that the business, set up in 2007 by two university graduates in their early twenties with limited experience of the brewing industry, is now trading as a plc. From the outset they deliberately chose a strategy that flew in the face of accepted orthodoxy in the brewing industry. To industry experts, it made little sense because the remote Aberdeenshire town of Fraserburgh, with its peripheral location, would surely be the last place any rational individual would seek to start a new brewery. The story of how James Watt and Martin Dickie did so is uplifting and inspirational.
Business F R Punks
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Author : James Watt
language : de
Publisher: Redline Wirtschaft
Release Date : 2016-09-16
Business F R Punks written by James Watt and has been published by Redline Wirtschaft this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-16 with Business & Economics categories.
Vergeude deine Zeit nicht mit Bullshit-Businessplänen. Vergiss den Umsatz. Ignoriere Ratschläge. Setze für das, woran du glaubst, alles aufs Spiel. Mit diesen Mantras machten die Gründer BrewDog zu einer schnell wachsenden Getränkemarke, berühmt für Biere, Bars und Crowdfunding. Zwei junge Schotten mit einer Leidenschaft für gutes Bier setzten eine Craft-Beer-Revolution in Gang – und entwickelten nebenbei eine völlig neue Art des Business. In Business für Punks bringt James Watt, einer der Geschäftsführer von BrewDog, die Grundlagen ihres Erfolgs auf den Punkt: Angefangen bei Finanzen (schütze jeden Cent, als ob dein Leben davon abhinge) bis hin zu Marketing (führe kein Unternehmen, führe einen Feldzug) ist dies eine anarchische und unverzichtbare Anleitung, um konsequent nach eigenen Regeln erfolgreich zu werden.
The Business
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Author : Garry Fielding
language : en
Publisher: St Pub
Release Date : 1996
The Business written by Garry Fielding and has been published by St Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Music categories.
The history of Britain's top street punk band. Full of photos, cuttings and complete discography...it's the business!
The Punk Rock Of Business
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Author : Jeremy Dale
language : en
Publisher: Greenleaf Book Group
Release Date : 2018-09-25
The Punk Rock Of Business written by Jeremy Dale and has been published by Greenleaf Book Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-25 with Business & Economics categories.
Author Jeremy Dale believes that too many businesses create an environment that encourages mediocrity and corporate norms that deliver lukewarm results at best. In The Punk Rock of Business, Dale offers a road map away from average and towards innovation through a mindset rooted in punk rock principles. In this fast-paced, actionable guidebook, readers will find: -Eight punk rock principles to help you redefine your place in the corporate world–for the better -A set of characteristics to strive for that will liberate you and accelerate your success -Countless examples—drawing on both the classic stories from the music genre's industry-changing legacy and Dale's years of business success—to illustrate these principles and characteristics in action -Straightforward lessons and actions to start taking today—right now—to break through corporate norms and build something greater Punk rockers had a cause. They aimed for authenticity and refused to conform. In doing so, they created a dramatic change that shook society to its core. It was a much needed wake-up call for the conservative part of the music industry. Jeremy Dale wants you to do the same in the business world, and in The Punk Rock of Business, he gives you the tools you need to accomplish that goal.
Punk Marketing Junta Te Revolu O
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Author : Richard Laermer
language : es
Publisher: Leya
Release Date :
Punk Marketing Junta Te Revolu O written by Richard Laermer and has been published by Leya this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Punk Rock Entrepreneur
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Author : Caroline Moore
language : en
Publisher: Microcosm Publishing
Release Date : 2016-09-13
Punk Rock Entrepreneur written by Caroline Moore and has been published by Microcosm Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-13 with Business & Economics categories.
Do you have an idea for something that you want to share with the world but don’t know where to start? Want to make a living without selling your soul? Have a business plan but can't afford to buy anything up front? This book is for you. Punk Rock Entrepreneur is a guide to launching your own business using DIY methods that allow you to begin from wherever you are, right now. Caroline Moore talks (and illustrates!) you through the why and how of business operations that she learned over years booking bands, organizing fests, sleeping on couches, and making a little go a long way. Engaging stories and illustrations show you the ropes, from building a network and working distribution channels to the value of community and being authentic. With first hand accounts from touring bands and small business owners, this book gives you the inspiration and down-to-earth advice you’ll need to get started working for yourself.
Punk Marketing
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Author : Richard Laermer
language : en
Publisher: Harper Collins
Release Date : 2009-10-13
Punk Marketing written by Richard Laermer and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-13 with Business & Economics categories.
The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control. In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff—products, services, entertainment—and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed—one they have branded "Punk Marketing"—and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly. Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any businessperson needing to engage consumers—or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell-phone TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks. Punk Marketing is the first shot—soon to be heard 'round the world—of a long-awaited and breathless uprising that businesses want, deserve, and desperately need.